How do U.S. Companies Benefit from Attending Trade Shows Selected by the U.S. Commercial Service?January 5, 2011
Philippa Olsen is a Marketing and Communications Specialist at the U.S. Commercial Service.
Did you know that a U.S. company can jumpstart its international sales by attending a domestic trade show? Here are some of the benefits:
- Participate in face-to-face meetings with pre-screened international buyers
- Save time and money by meeting international partners domestically
- Get tips from International U.S. Commercial Service trade specialists on doing business abroad
- Learn about trends and recent development in key industries
The U.S. Commercial Service’s International Buyer Program (IBP) recruits thousands of qualified foreign buyers, sales representatives, and business partners to U.S. trade shows each year, giving exhibitors excellent opportunities to expand business globally. Check out the International Buyer Program Trade Show Schedule to learn more about individual shows.
A U.S. Commercial Service client who recently attended an IBP show states “There’s really no substitute for the face-to-face meetings you can get at trade show venues, where you have all these potential buyers under one room. As a result, I’ve been able to meet potential partners and negotiate several deals in a matter of several months.”
To find out more, visit the International Buyer Program page.