h1

Great Franchising Business Opportunities with Indian Partners

April 13, 2011

Nicole Y. Lamb-Hale is the Assistant Secretary for Manufacturing and Services at the International Trade Administration

Assistant Secretary of Commerce Nicole Lamb-Hale visits a California Pizza Kitchen franchise at the Phoenix Mills Complex in Mumbai, India

Assistant Secretary of Commerce Nicole Lamb-Hale visits a California Pizza Kitchen franchise at the Phoenix Mills Complex in Mumbai, India. Photo courtesy Sherwin Crasto, DNA

I am very proud to represent the U.S. Department of Commerce and the U.S. Government on the very first franchising trade mission to India.  To kick things off, the 15 U.S. franchising companies on the mission met with other companies that have successfully entered the Indian market.  There was also a great presentation from McDonald’s on how they have managed to succeed in franchising here in India.  McDonald’s opened up their first restaurant in India in 1996.  Today they are the largest restaurant chain in India.  Franchising offers great opportunities for U.S. companies and for Indian entrepreneurs to work together.  After that the companies on the trade mission had matchmaking meetings with potential partners here in India.  I had some great meetings with other U.S. companies on the kind of things they are looking for to succeed as well as the Indo-American Education Council and learned about some great opportunities for American educational institutions.  I was excited to talk with CNBC India, Reuters and Dow Jones about the mission, it’s objectives and all the great companies who are here looking for opportunities and told them about the National Export Initiative — or the NEI, as it is often called — and the many opportunities for collaboration between U.S. and Indian business.

We finished our first day with the welcome reception at the Consul General’s residence here in Mumbai.  Approximately 150 people attended the reception including our 15 trade mission companies, potential Indian trading partners, banks, and members of the U.S. government.  Consul General Paul Folmsbee and I gave remarks, stressing the importance of U.S. and Indian partnership.  I look forward to our next stop in Hyderabad and New Delhi later in the week.  With me on the mission are the following great U.S. companies.

  1.  Applebees
  2. BannaStrow’s Crepes and Coffee
  3. CKR Restaurants
  4. Denny’s Restaurants
  5. FOCUS Brands
  6. Johnny Rockets
  7. Molly Maid, Inc.
  8. One and Four LLC
  9. Pollo Tropical
  10. United Franchise Group
  11. Wendy’s Arby’s International
  12. Rita’s Italian Ice
  13. Which Wich Superior Sandwiches
  14. Wing Zone
  15. Radio Shack

25 comments

  1. this is potentialy good for both… great opportunities for American educational institutions.with Indian entrepreneurs to work together


  2. It certainly augers well for American brands to learn from other companies like Mcdonald’s and their success in India.It’s the complex learnings of adaptability to foreign markets, that needs to be understood thoroughly before you start franchising your brand in any foreign country.Accolades to the US Department Of Commerce and allied teams, that have facilitated this visit and have arranged for potential master franchisee meetings in 3 cities of India, which must give these 15 brands serious insights on the way forward to franchising in India.

    Amit Nahar
    CEO-Sparkleminds Franchise Catalysts India.


  3. I certainly agrees with the spoken words of Amit Nahar, ( the American brands, needs to learn from other companies like Mcdonald’s and their success in India. It’s the complex learnings of adaptability to foreign markets, that needs to be understood thoroughly before you start franchising your brand in any foreign country.


  4. I find exporting American food and beverage brands to India an apropriate way to balance the huge outsoursing of intelectual labour to that country. This way both countries will benefit from the exchange.


  5. Congratulations on the venture and wish them much success. U.S. trade is always to support the countries that need to route their development.


  6. I predict a bright future, I also think mcdonalds has to be a model not only for the food industry as a company itself because it has adapted to all sorts of cultures around the world.


  7. These companies all have significant resources to figure out how to handle franchising in new jurisdictions. Why not help the small manufacturers and farmers move product into India that don’t have the resources, time and man power. A typical example is coffee. We grow the best coffee in the world in Hawaii, and Indians make some wonderful coffee as well. Most farmers here don’t have the time, resources and manpower to try and ship and sell their coffee into India.


  8. I wish them all the success in the world, seems like they are off to a great start.


  9. Yeah those are some great American companies, hope they get a foothold in the sub-continent.


  10. I find it interesting that we are now “exporting” franchising there, the vast majority of which are restaurant franchising.

    I guess anything that can drive money back into the bottom line for American companies is a good thing.


  11. This seems like a real win-win situation. Great for both sides. Wonderful… but I also do agree with Toy Dog Coffee’s post. You would think that the big businesses have the resources to pull this off themselves, whereas the little farmers wouldn’t. Hence, why (only) help the big guys? Seems like a fair question to me.


  12. Interesting article about Wendy’s in Russia:

    http://www.worldfranchiseassociates.com/franchise-news-article.php?nid=1152

    I wonder if the same hold true to India?


  13. I’m curious what steps these companies are taking to respect and integrate into the Indian culture while maintaining the core American philosophies that have made them so successful at home in the US.


  14. Wow this is truly a win-win. Really looking forward to how this will develop in the future.


  15. This is a very interesting blog because I recently visited the state of Maine in the US and learned that McDonald’s offers lobster on their menu.

    There is no doubt in my mind that they will succeed in India and other countries as McDonald’s has the means to make it happen and at the same time they will respect the Indian culture as they know very well the implications if they don’t keep this in mind when opening a McDonald’s franchise in India.

    It is interesting to see how many American companies are interested in the Indian market as it presents a great opportunity for both the American companies and the Economy of India creating jobs as well.


  16. It’s too bad the people of India will think of American food like pizza as something much different than it really is. A real American pizza does not resemble the assembly line produced, appealing to the lowest common denominator type of product produced by several large American Pizza companies. I encourage the people of India to travel to the United States, learn how to make real American Pizza, something everyone loves and then return to India with that knowledge. Armed with that information you can far exceed anything you will get from a franchisee.


  17. I lived in Japan for about 10 years and saw that American brands can do well abroad. The key is to modify your offerings to the local consumer. We can’t just force American tastes on other cultures, but blend into it. I will be very curious to see how some of these ventures turn out.


  18. I think Applebees would do very well in India. When I traveled to Kuwait, it was one of the most popular brands there. That’s great that it’s among the franchises that are reaching out. Seems like there are more fast food/fast casual brands that are aggressivley franchising internationally so it’s nice to see a traditional restaurant out there.


  19. It’s a given that you need to adjust to local wants when you want to bring your brnd overseas


  20. This sounds like a win-win opportunity for both U.S. companies and for Indian entrepreneurs. I’m glad to learn that both the U.S. Department of Commerce and the U.S. Government are helping to facilitate these joint ventures.


  21. I’m curious what steps these companies are taking to respect and integrate into the Indian culture while maintaining the core American philosophies that have made them so successful at home in the US and what the next step ?


  22. I believe India is a very good market for franchises from the US. However, there is a need to somewhat adjust to their culture. With this in mind, India is a pretty organic oriented country thus is an untapped market for organic franchising opportunities.


  23. Indeed franchisors are expanding their horizons in different regions not only limited in the United States. This is a great idea to provide business opportunities to investors around the globe. It is both beneficial to US and to India as well.


  24. Congratulations on the company and wish them much success U.S. trade is always to support countries must direct their development. Very good initiative


  25. A great opportunity for the United States and India.
    Congratulations on the company, many lucky.
    Both countries benefit.
    interesting article.



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 422 other followers

%d bloggers like this: