Accudyne Systems, Inc. – Export Expert with a Little Help from Their FriendsJuly 29, 2011
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Carrie Bevis is an intern in the Office of Public Affairs at the International Trade Administration. She is entering her second-year as a student a the University of Virginia at the School of Commerce.
About six years ago, Accudyne Systems, Inc. was a diamond in the rough, a jewel of American innovation and manufacturing prowess that was hidden in the far back corners of a composite trade show in Paris where it could be easily overlooked by potential clients. Of course, that all changed when John Melilli, the vice president of sales and marketing for Accudyne Systems Inc. discovered the resources available to him and the company from the U.S. Department of Commerce. Now an International Trade Administration (ITA) success story, Accudyne Systems, Inc. uses their success in international sales to help promote the department’s National Export Initiative (NEI) announced by the Obama administration with the goal of doubling exports by the end of 2014.
At an NEI event held in Wilmington, Delaware in May 2011, Melilli recalls how far the company has come since its first appearance at the JEC Composite trade Show in Paris. The Commercial Service branch of ITA hosts a U.S. pavilion at JEC and other international trade shows. Hosting about a dozen companies in the pavilion, Commercial Service can negotiate a prime location and a variety of services to bolster the company’s edge in competing for international clients. The pavilion provides internet access, conference rooms, coffee and refreshments, translation services, even a wine and cheese open house for attracting prospective clients. Melilli recalls that before, “You would almost have needed a magnifying glass to find us,” but since discovering the help and resources provided by Commercial Service within ITA, now “we look like a Fortune 100 company.”
Accuydne Systems, Inc., an engineering, design, and manufacturing firm, is a small American business based in Newark, Delaware. The firm’s story begins in 1996, as the product of a merger between EPOCH and WTC, two strong engineering consulting firms. The company consists of about 40 staff members, which include engineers, designers, technicians, and support personnel. They’re all bound to the company’s mission to solve manufacturing challenges through the creation of custom automation equipment. The firm adheres to a seven step process which includes concept development, preliminary design, following up with a detail design, then fabrication, on to assembly, implementing with start up, and finally installing and providing training and continued support. The firm works in composite and industrial automation and specializes in process and product development that is translated to automated manufacturing systems that embody disruptive technologies for their clients. Their array of solutions is leading the way in industrial automation.
While numerous small businesses and large corporations alike flocked to Accudyne Systems, Inc. to get customized help, Accudyne Systems, Inc. turned to the Commercial Service for personal support as well. In 2008, the firm benefitted from a mass promotional campaign assembled by the London-based trade specialist Lisa Cogan by working with other professional businesses in the composite field. Senior Trade Specialist, Sam Cerrato, the account executive of Accudyne Systems, Inc. for Philadelphia Export Assistance Center noted, “They’ve had great success at the trade shows that they’ve participated in and have been committed to exporting.”
The business has now exported its unique machines to the United Kingdom, Italy, Turkey, Spain, and Sri Lanka. Thanks to export sales, the innovative firm’s sales have increased by over 30 percent. As a result of their increasing demand and ability to export, The Delaware-based firm has relocated to a larger facility in Newark where it has added six new employees due to its export expansion. Finding ITA to be an invaluable resource, John Melilli advised, “If part of your value proposition does not include these people [in the International Trade Administration] you’re not using your tax money wisely.”
Accudyne Systems, Inc. is just one of the thousands of successful companies who have found buyers abroad through the network of the International Trade Administration’s Commercial Service. You can find out more about the services offered to small, medium and large companies by visiting http://export.gov.