h1

Promoting Travel and Tourism to Help Increase our Exports

August 29, 2012

Nicole Y. Lamb-Hale is the Assistant Secretary for Manufacturing and Services within the International Trade Administration

I was pleased to have the opportunity last Friday to speak at the Global Access Forum for Small Businesses hosted by the Export-Import Bank of the United States (Ex-Im), where I highlighted how this Administration is supporting the National Export Initiative(NEI) through travel and tourism. The NEI is the Obama Administration’s commitment to serve as a full partner with U.S. businesses to promote American-made goods and services worldwide. Among other things, the NEI focuses on improving trade advocacy and promotion efforts to increase exports.

(pictured from L to R) Mike McCartney, President and CEO, Hawaii Tourism Authority (the state's tourism agency), Hawaii Governor Neil Abercrombie, Assistant Secretary Nicole Lamb-Hale, and Bruce Coppa, Chief of Staff, Governor's Office. (Photo Hawaii Tourism Authority)

(pictured from L to R) Mike McCartney, President and CEO, Hawaii Tourism Authority (the state’s tourism agency), Hawaii Governor Neil Abercrombie, Assistant Secretary Nicole Lamb-Hale, and Bruce Coppa, Chief of Staff, Governor’s Office. (Photo Hawaii Tourism Authority)

Generating increased spending from international travelers to the U.S. is just one way we are increasing exports, and the Obama Administration has developed the National Travel and Tourism Strategy to help make progress on that front. The National Strategy delineates the United States government’s plan to increase American jobs by attracting and welcoming 100 million international visitors, who we estimate will spend $250 million annually, within 10 years. 

(Read the blog post by Acting Secretary Rebecca Blank and Secretary of the Interior Ken Salazar on the National Travel and Tourism Strategy for more information.)

I was pleased to share the Department of Commerce’s efforts on the National Travel and Tourism Strategy with the Global Access Forum for Small Business, an Ex-Im Bank initiative to increase the number of small businesses exporting goods and services, thereby maintaining and creating U.S. jobs. As a part of achieving these export goals, the Global Access Forum was an opportunity to encourage small businesses to make the investments that will allow them to benefit from increased tourism and spending by international visitors.

Hawaii was an ideal backdrop for this meeting, because it represents the diversity of experiences that America has to offer international visitors.

Overseas travel to Hawaii in 2011 totaled 2.3 million visitors, up 7 percent from 2010. The Hawaiian Islands were the fifth most visited U.S. destination by overseas travelers in 2011.

The efforts of Hawaiian businesses to sell their products and services to international travelers are a significant contributor to the United States’ success in international travel and tourism exports – which represents 11.3 percent of world traveler spending.

In fact, one quarter (25 percent) of all U.S. services exports come from travel and tourism receipts, and more than 1.2 million jobs in the United States are supported by international travelers.

It was my pleasure to engage the Hawaiian travel and tourism industry as we build on last year’s record $153 billion in travel and tourism exports for the U.S. and work to meet our goal of welcoming 100 million international visitors by the end of 2021 to increase American jobs.

12 comments

  1. Attracting international visitors is no doubt an economic boost that US needs in these troubled times.


  2. Tourism is one of the best income source for any state, so having a good strategy will boost the economy of any state. To visit USA it is a dream for many people because of strict visa procedures ,all this because of illegal emigrants who is looking for a better life.


  3. More initiatives should be undertaken like this as tourism provides a huge boost to small business. One thing often overlooked is that tourism can boost a relatively flat economy if done properly. Investing in good tourist activities and infrastructure is a must for all governments.


  4. Tourism has always been a good boost for a Nation’s economy. It also helps in international relations and i think its a good investment for any government.


  5. One thing often overlooked is that tourism can boost a relatively flat economy if done properly. Investing in good tourist activities and infrastructure is a must for all governments. Explore


  6. The NEI is a great economic oppurtunity to increase exports ans tourism.


  7. Hotels are also a source to attract tourists. To make cheapest stay of the visitors allow subsidies to hotels could work to attract tourists to United State of America


  8. Having developed Tourism in a country is always useful. Obaba’s cabinet is right to do so. It WILL stimulate the income of foreign money to the US treasury, most definitely. It will also create work places, however I don’t have the numbers to say whether it will be a significant number. What I like most about this, is the fact that Americans will begin to interact with foreign nations a lot more. Perhaps even some which have never been there. This will finally put a stop to all those jokes about how an American doesn’t know where Melbourne is.


  9. This kind of initiative is very relevant in a country which seeks to delineate travel and tourism from illegal immigration, a problem for all countries, and just what other countries should emulate.


  10. The NEI is a great economic oppurtunity to increase exports ans tourism.


  11. Travel and tourism is very important piece to any states economy.


  12. Yes, you are right travel and tourism can improve exports, economic development is necessary for the attracting the tourists and visitors. Thanks for giving us this valuable reading.



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 346 other followers

%d bloggers like this: