‘Tis the Season For a Movie!January 2, 2014
Andrea DaSilva is a Senior Analyst for Media & Entertainment Industries in the International Trade Administration’s Office of Digital Services Industries.
For the movie industry, this weekend is considered the official end of the holiday season.
For me, the holidays aren’t complete until I’ve caught a couple of new releases at the movie theater. I’m not alone on that; box office sales are normally higher in November and December. According to Box Office Mojo, movie ticket sales during the 2012 holiday season were more than 26 percent of total box office sales for the year, totaling more than $2.6 billion. That’s a lot of movie tickets over a two-month period!
The film and television industry does more than just entertain us during the holiday season; it also supports the U.S. economy. According to the Motion Picture Association of America, the industry directly supports 284,000 American jobs in fields like marketing, production, and distribution. The industry also supports more than 350,000 jobs in related businesses, from caterers to hardware suppliers.
As in other business sectors, exports are a huge contributor to the entertainment industry. U.S. exports of film and television recordings in 2012 were more than $16.2 billion.
We at the International Trade Administration are working hard with the film and television industry to support U.S. exports. Our staff based at Export Assistance Centers across the U.S. and at embassies and consulates around the world, as well as in-house export programs such as the International Buyer Program and the Market Development Cooperator Program (MDCP), serve to connect American producers with global buyers, licensors and distributors.
We worked closely with the Independent Film & Television Alliance (IFTA) at industry trade shows Filmart in Hong Kong and the American Film Market in Santa Monica. IFTA has been working hard to support exports of film and television products and we’ve been glad to support the organization through the MDCP.
We’ll continue to work with American producers to make sure that global consumers always have access to American creative content. That way, movie viewers around the world will always be able to enjoy their favorite new films over any holiday.