Exports Stimulate Sales of a Vitamin DistributorApril 9, 2014
Doug Barry is a Senior International Trade Specialist in the International Trade Administration’s Global Knowledge Center.
When you’re exporting vitamins, you’re supporting healthy customers as well as a healthy bottom line for your business.
You’re also working within a framework of laws that regulate manufacturing quality, sanitation, ingredients, labelling and other considerations. These laws are necessary to protect consumers, but can sometimes be overwhelming as they change from market to market.
For vitamin-producer Transfer Point and owner Marilyn Becker, support from the International Trade Administration’s (ITA) Commercial Service has helped the company navigate regulations for new markets, leading to successes in Europe and Asia. Now the company is looking to expand in Latin America, where the United States has 11 free trade agreements.
She shared her story with Doug Barry, a trade specialist with ITA’s Global Knowledge Center.
Barry: Tell us about your company and where it is today.
Becker: Transfer Point was established to distribute dietary supplements for the immune system, and we only distribute what is best in its class and a very quality product. We started by accident, or by email communication, with the very small country of Croatia, and then started to intentionally seek sales.
Barry: What countries are you in today?
Becker: Several in the EU: Belgium, the Netherlands, United Kingdom, Czech Republic, and now of course, very recently Croatia. And then a few in Asia: Japan, Thailand, Taiwan, Hong Kong, and very recently South Korea.
Barry: How did the International Trade Administration help you succeed in China?
Becker: The U.S. Commercial Service has helped us by guiding us regarding many regulations for the labeling, for packaging, for contents. They helped us do the translation of the label, they provided the information of what was required to be on the label, and they did background checks on the Chinese company that we were dealing with–to verify that we were with a legitimate entity.
Barry: So your cares and concerns about exporting seemed to have fallen away one by one.
Becker: This is true! I can’t say that we have always been successful in what we’ve tried to do. There are some countries we have not yet succeeded in. But boy, we’ve gotten every bit of assistance we could have. South Korea came here to Columbia, South Carolina to meet us and to get to know us better. We had three Commercial Service representatives join us at that meeting and make a presentation on our behalf, which tremendously helps credibility. I could give example after example of the support that we received from the U.S. government.
Barry: Has exporting helped your bottom line?
Becker: Oh, certainly. It’s a third of our sales. And it provides a stable, steady income. When the state’s economy crashed in 2008, we didn’t feel it. Our sales went up, particularly in the EU. We did just fine during that whole period. And that was because of the international market.