Archive for the ‘Export Assistance’ Category

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Connecting Entrepreneurs to the Global Marketplace

November 13, 2014

The Commerce Department’s International Trade Administration works hard to help companies that are ready to export compete and succeed in global markets.

We want to emphasize that it’s never too early for entrepreneurs to start thinking about exporting – determining financing needs, targeting markets, conducting research, etc.

As we’ve worked with global startups, we’ve learned it can be difficult for entrepreneurs to connect to existing resources to help them go global. We realize that start-ups differ in their capabilities at various stages of the business development process, but want to help young businesses incorporate export plans into their business model as early as possible.

One great way to get started is to be a part of ExporTech, which can help your company develop its export plan, then have it vetted by a panel of experts. More than 575 companies have participated in Exportech, with an average sales increase or retention of $770,000.

Here are four more tips for the busy entrepreneur to help address specific needs to start exporting:

  1. Secure Access to Capital: Many local and state governments have seed capital and investment programs just for their states’ entrepreneurs and start-ups. Many states have small business development programs or start-up-specific outreach programs designed to assist entrepreneurs to access capital — as well as educate them on best practices. On the federal level, there is the Small Business Administration, which has programs like the U.S. Small Business Investment Company program. A list of other loans directed towards helping small businesses go global can be found here.
  2. Secure your Intellectual Property: In order to increase the confidence a startup requires for going global, we need to ensure they know about what our U.S. Patent and Trademark Office (USPTO) is doing to protect American start-ups’ intellectual property. Here are five simple steps to get started, and you can find more information at stopfakes.gov.
  3. Do your Research: One important thing you need to figure out is the right target market for your exports. Understand the market trends and figure out your company’s competitive advantage. You can find market research reports on export.gov or by visiting your nearest Export Assistance Center. Here are some other important questions you should answer from the start.
  4. Find the Right Partners: Every market is different, and having a good partner on the ground — whether it’s your legal representation, a distributor, or a sales representative – can make a huge difference in your company’s success. Consider ITA’s Gold Key Matchmaking Service to help you find the right partner for your needs.

By helping America’s high-growth start-ups go global, trade will become a broader part of doing business in the United States. The International Trade Administration and the Department of Commerce are committed to enabling our next generation of globally fluent businesses.

Contact your nearest Export Assistance Center to get started.

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Exporting Might Be the Only Thing Better Than College Basketball

October 30, 2014

The ACC is to college basketball what the Americas are to global export markets.

Chris Higginbotham is a Public Affairs Specialist in the International Trade Administration’s Office of Public Affairs, and a proud UNC alumnus.

Imagine my surprise yesterday…

There I am, walking around the venue for our DISCOVER GLOBAL MARKETS: The Americas business forum, when I walk upstairs and am all-of-a-sudden surrounded by an ESPN crew.

There’s a row of radio reporters on the wall next to me. Bright lights, video cameras, and lots of tall kids.

Our forum shared a venue with the Atlantic Coastal Conference (ACC) college basketball media day. Players, coaches, and staff from some of the nation’s top college basketball programs were right above us.

And the appropriateness of the coincidence struck me last night, because the ACC is to college basketball what the Americas are to global export markets.

I’m an East Coast guy – a North Carolina native – so I don’t say that lightly.

Every year, the ACC is among the top conferences in basketball. Just like how every year, markets throughout the Western Hemisphere present some of the best global opportunities for U.S. exporters.

And as the basketball teams of the ACC compete through the fall and spring, I think that many of the companies here at DISCOVER will be increasing their sales by competing and winning in markets throughout the Americas.

During the next two days, we’ll be helping businesses from 31 states learn about free trade agreements, tariff rates, market opportunities, trade financing, industry trends, e-commerce, and more. We’ll give them the tools they need to gain every advantage when competing in growing markets in the region.

We’re connecting companies directly to a delegation of energy industry buyers from Mexico – a delegation of leaders who know that the quality of U.S. products and services is unmatched in the global market.

If you couldn’t make it to this event, I hope you’ll follow the action and the updates on Twitter using #DGMCharlotte.

You should also look into upcoming DISCOVER events in Atlanta Nov. 5-6, and Minneapolis Nov. 17-18.

Being a U.S. exporter won’t get you drafted in the NBA. There’s no uniform, no conference rivalries, and no fight songs.

But there is opportunity, and that opportunity can take your business to the next level of success.

I hope we’ll see you at an upcoming event, and that we’ll see your business growing through exports very soon.

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Discovering Greater China Through Long-Term Plans, Serious Relationship-Building, Finding Good Partners

October 9, 2014

Jim Cox is the Regional Director of the U.S. Commercial Service’s Northeast Network, which is part of the International Trade Administration.

Image of three people meeting at a table and having a discussion at Discover Global Markets in New York

Our DISCOVER forums feature individual counseling sessions between your business and U.S. commercial diplomats who can help develop export strategies for specific markets.

When it comes to exporting to China, there is a world of opportunities for U.S. companies.

But there are also many hurdles to overcome.

That’s why our Commercial Service team brought together dozens of industry experts, U.S. commercial diplomats, and successful exporters for the DISCOVER GLOBAL MARKETS: Greater China event in New York City this week.

With more than 300 innovative and ambitious U.S. business representatives in attendance, we discussed market intelligence, best practices, and strategies to compete and win in some of the world’s fastest-growing markets.

Through one-on-one counseling sessions, we helped more than 90 individual companies develop their strategy for entering new markets.

And we learned some great information from business leaders that are already doing business in the region.

Like that when you’re vetting a potential partner in China, a great way to find information about them is to do a web search for their fax number.

Or that Chinese people are very guarded about trusting potential business partners, so you’ll have to put a lot of work into developing a trusting personal relationship in order to create a successful business relationship.

Our District Export Council told us some great information about etiquette, like that Chinese business leaders see a business meal as a place to relax and break the ice, so working through meals can actually harm your chances of striking a deal.

Bottom line: The markets of Greater China aren’t always the easiest to enter, but they do offer a return that could be well worth the investment of time your business will have to make.

To the panel members, marketing partners, and attendees who made our event the success that it was, I give many thanks. I am certain that we will see some great success stories about businesses creating new business in Greater China.

If you couldn’t make this event, trust me – you need to check out the upcoming DISCOVER events. Register for them. And succeed because of them.

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For World Octopus Day, 8 Reasons to Attend a DISCOVER GLOBAL MARKETS Business Forum

October 6, 2014

Our team is in New York now, supporting our DISCOVER GLOBAL MARKETS: Greater China business forum. While we’re here, we’ll also celebrate World Octopus Day (of course) on Oct. 8.

In honor of the day, here are eight reasons your business should attend an upcoming DISCOVER event:

  1. One-on-One Counseling: One size doesn’t fit every business, and that’s why we offer the opportunity for you to meet one-on-one with our commercial diplomats. Get a tailored plan for your business, taking into consideration your industry, your target market, your goals, and your resources.
  2. Networking: Find new partners, make new connections, secure new business. That’s what our networking sessions help you find, and our events feature some of the world’s leading companies. It’s a great opportunity for you!
  3. U.S. Commercial Diplomats: These folks live and work in your target markets and there’s no one with more knowledge of opportunities, regulatory considerations, market potential, and business contacts than our team.
  4. Focus on Key Markets: We didn’t pick our markets out of a hat. These forums focus on the markets that present the most opportunity for your business: free trade partners, the Americas, Africa, and China. Like the octopus that picked so many winners in the 2010 World Cup, our team can pick the winning markets for your business.
  5. Focus on Industry: Our upcoming events in Minneapolis and Silicon Valley focus specifically on healthcare and sustainable industries. For our region-specific events, we have a variety of industry experts to support you. So no matter which event you choose to attend, we will have the expertise there for your industry.
  6. Buyer Delegations: For many of these events, we bring opportunities to you when qualified, pre-screened buyer delegations from major markets come to DISCOVER to meet your business. What better return on investment for attending an event than a newly signed business deal?
  7. Opportunities: Not every business inks a deal at our forums, but every business does learn about new opportunities. Come join us at an upcoming event in Charlotte, Atlanta, or Minneapolis and let us help you find new opportunities.
  8. Intelligence: Whether it’s details about a developing market or details about a new government program, DISCOVER events provide your business the intel it needs to take the next step on its export plan.

So what are you waiting for? Learn more about our upcoming events and register now!

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Small Business Development Centers Raise the Bar on Exporting

September 22, 2014

Gabriela Preda is an intern with the International Trade Administration’s Office for Export Policy, Promotion, and Strategy.

A man is drawing lines connecting countries on a map of the world.Two reports released earlier this month by the U.S. Department of Commerce’s International Trade Administration (ITA) — Jobs Supported by State Exports 2013 and U.S. Metropolitan Area Exports 2013 — highlight one of the hottest topics right now in our economy: U.S. exports.

Since the launch of the Administration’s National Export Initiative (NEI) in 2010, U.S. businesses are selling more goods and services abroad than ever before, reaching an all-time record in 2013 of $2.3 trillion in exports.

As we transition to the next phase of supporting U.S. exporters through NEI/Next,  ITA is expanding export-promotion efforts and trade advocacy. Our success depends on collaboration with public and private organizations at the national, state, and local levels that want to do the same.

One of the most important tools for supporting U.S. exporters is the nationwide network of Small Business Development Centers, and we were glad to see them in the spotlight at America’s Small Business Development Center (SBDC) Annual Conference in Grapevine, Texas.

More than 1,400 participants representing the SBDC network gathered for training sessions, workshops, discussions, and exhibits.

Supported by a collaboration of Small Business Administration federal funds, state and local governments, and private sector resources, SBDCs provide an array of technical assistance to small businesses and entrepreneurs. A hallmark of SBDC assistance is no-cost, extensive, one-on-one, long-term professional business advising.

In Grapevine, hundreds of SBDC export counselors took part in 15 international trade sessions ranging from export basics to protecting intellectual property in China. The annual conference is helping to build an army of enthusiastic SBDC export counselors across the United States, arming them with the knowledge and skills necessary to guide businesses forward.

And we at ITA are proud to have such a capable network of business experts as partners in supporting U.S. exporters! Together, SBDCs and ITA’s network of Export Assistance Centers will help support America’s business innovators bring quality U.S.-made products to more markets around the world.

If your business is ready to compete in the global marketplace, contact your nearest SBDC or Export Assistance Center now!

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Discover the Best Ways to Take Advantage of U.S. Free Trade Agreements

August 11, 2014

Peggy Pauley and Brian Miller are Senior International Trade Specialists in Louisville, Kentucky.

Members of a Nigerian business delegation meet with US commercial specialitst.

The DISCOVER event in Detroit will feature delegations from Costa Rica, Guatemala, Honduras, and Morocco to discuss potential business opportunities.

When it comes to supporting U.S. exporters, there are few better tools than free trade agreements (FTAs).

These agreements decrease or eliminate tariffs and non-tariff barriers, lowering the hurdles to exporting. Exports to our FTA partners are up 57 percent since 2009, and comprise 46 percent of total U.S. goods exports.

For businesses ready to expand their exports to U.S. free trade partners, the U.S. Commercial Service is hosting the DISCOVER GLOBAL MARKETS: Free Trade Agreements Business Forum in Detroit, September 9-10th.

The Forum features a number of programs to support attendees looking to increase their exports, including:

  • Pre-scheduled one-on-one meetings with U.S. commercial diplomats from 18 free trade markets;
  • Delegations of public and private sector companies from Costa Rica, Guatemala, Morocco, and Honduras who are looking for potential business partners;
  • Networking opportunities throughout the conference; and
  • Dynamic market exploration sessions.

Register for Discover: Free Trade Agreements

 

 

We’ll also have speakers from companies that have set the standard for exporting, including:

  • Romaine Seguin, President, UPS Americas Region;
  • Michael Sheridan, Director, Global Trade Strategy & Policy, Ford Motor Company; and,
  • Mustafa Mohatarem, Chief Economist, General Motors.

For any business looking to export, free trade markets present an excellent opportunity. The DISCOVER: Free Trade Agreements event will give your business the insight and contacts necessary to get started.

 

 

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Plugging Into the Global Marketplace

July 31, 2014

Anne Grey is the Executive Director of  the International Trade Administration’s Trade Programs and Strategic Partnerships. Bob McEntire is the Acting Director of ITA’s Office of Strategic Partnerships.

eBay CEO John Donahoe and Commerce Secretary Penny Pritzker formalized a strategic partnership between ITA and eBay in February 2014, agreeing to cooperate to support U.S. exporters.

eBay CEO John Donahoe and Commerce Secretary Penny Pritzker formalized a strategic partnership between ITA and eBay in February 2014, agreeing to cooperate to support U.S. exporters.

Taking your business online can be a daunting task. Exporting to global markets online can be even scarier.

In a recent International Trade Administration (ITA) webinar, Melissa O’Malley, Paypal’s director of global merchant and cross border trade initiatives, said that although it may be intimidating, the benefits are exponential.

With the rise of Internet connected devices, more people around the world are plugging in and shopping online, and when it comes to online shopping, it’s becoming increasingly prevalent for goods to be purchased and shipped across borders.

O’Malley has found that people are driven online for cross-border shopping for two reasons:

  1. There is often more variety available online, and
  2. It’s often cheaper for consumers to shop online.

Cyber Monday and Black Friday are two days that have changed the ways Americans make their purchases. But “holidays” like these happen all over the world and are amazing opportunities for businesses to market their products. Here are some examples:

  • Singles Day. A Chinese holiday celebrating, you guessed it, the singles of the world. It happens every year on 11/11, representing the 1 person in your life that really matters, and every year people go crazy for shopping. In fact, Singles Day is the world’s biggest annual shopping day, dwarfing both Black Friday and Cyber Monday. In 2013 $8.2 billion was spent in a 24-hour period. That’s a lot of new clothes.
  • Boxing Day. This is the day after Christmas in the UK, Australia, and Canada. In 2013, 9.8 million people shopped and $3.6 billion was spent. With 17 million hours spent online shopping, Boxing Day is the biggest online shopping day ever in the UK.
  • Lover’s Day or Dia dos Namaorados. The Brazilian version of Valentine’s Day takes place on June 12th and the cross-border online shopping is due to grow 546% in the next 4 years. That means about $8.4 billion to be spent in 2018. The U.S. is the main market for Brazilian goods bought online and this market continues to grow.

International Trade Specialist Doug Barry says that businesses using digital tools including social media and websites tend to be more successful.

This webinar was part of a larger strategic partnership between ITA and Paypal’s parent company, eBay. ITA works with all of its strategic partners to help more businesses learn about support available to help any business compete and win in the global marketplace.

We are excited to work with eBay to help more businesses export through digital channels.

ITA’s Commercial Service team is a worldwide network of experts who strive to help companies expand their reach and build their businesses. Contact your local export assistance center to find out how you can start exporting.

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