Archive for the ‘Export Assistance’ Category

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Cosmetics Make for Beautiful Exports!

December 5, 2013

Elisa Martucci is a Commercial Specialist with the International Trade Administration’s Commercial Service, based in Rome, Italy.

Data show that U.S. exports in cosmetics and beauty products have increased every year since 2009, from $8.1 billion to $10.4 billion.

Data show that U.S. exports in cosmetics and beauty products have increased every year since 2009.

The beauty of U.S. cosmetics isn’t just in the eye of the beholder; it’s also in the eye of the economy. Cosmetics and beauty products are significant contributors to American exports and support jobs throughout the country.

U.S. exports of cosmetics products have increased every year since 2009, and the International Trade Administration’s Commercial Service wants to help more American businesses in this sector find success overseas.

One way we’re helping is by hosting a series of webinars on how businesses in the cosmetics and beauty products industry can increase their exports to Europe. We hosted webinars for 33 companies looking to do business in the Nordic region and Eastern Europe, and we have another webinar focusing on Western Europe on Dec. 11.

Our specialists based throughout the continent help businesses like yours increase exports every day. We can provide unmatched provide insight into the European market, including:

  • European distribution channels;
  • Insights on sales and marketing;
  • Guidance on regulations, including labeling and documentation;
  • And opportunities to promote your products.

Our commercial specialists all over the United States are also available all year to help your company compete in Europe and in markets all over the world.

You may have never considered taking your products overseas before, but I hope you’ll contact our team to learn about opportunities to help your business grow by competing overseas. Cosmetics and beauty products exports were more than $9.5 billion in 2012, and we’re on pace to beat that in 2013.

We want your business to be among those that are increasing exports, finding new markets, enjoying greater profits, and supporting growth.

Register now for our Dec. 11 webinar, or contact your nearest Export Assistance Center today!

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“Squeezing In” to New International Markets

December 2, 2013
Rep. David Price and ITA Deputy Assistant Secretary for Domestic Operations Antwaun Griffin recognize Urban Planet Mobile with an Export Achievement Certificate at the 2013 Discover Forum.

Rep. David Price, D-NC, (left) and ITA Deputy Assistant Secretary for Domestic Operations Antwaun Griffin (right) recognize Urban Planet Mobile with an Export Achievement Certificate at the 2013 Discover Forum.

This post contains external links. Please review our external linking policy.

Doug Barry is a Senior International Trade Specialist in the International Trade Administration’s Global Knowledge Center. 

Urban Planet Mobile (UPM), based in Durham, N.C., specializes in education applications that can be used on mobile devices like smartphones and tablets to teach users to speak English. The company started in 2008, and has used services from the International Trade Administration’s (ITA) Commercial Service to develop a customer base in 38 countries. Doug Barry of ITA’s Global Knowledge Center sat down with UPM founder Brian Oliversmith during a recent conference to discuss the company and how government support has helped UPM succeed overseas.

Barry: What’s your product and where are you selling it?

Oliversmith: When we told people we were doing mobile education they thought we would be training our mothers how to use their cell phone. What we do is develop education products we can deliver over the mobile networks.

Our best-selling product is Urban English. We’re selling it from Burma to Malaysia and Indonesia in the Southeast Asia region to Jordan, Yemen, and Saudi Arabia in the Middle East. Our latest effort has been a large launch in Guatemala, Colombia, Panama, and we are now going into Nicaragua.

I would say about 85-90 percent of our business is export.

Barry: Are you growing and adding jobs?

Oliversmith: We are growing and adding. We have about 28 employees, and we’re growing both globally and here locally. I’m proud to say we just hired a recent intern yesterday who is going to be running a user interface design, and she came from the Durham Design School. We’re interviewing another fellow from Duke this summer.

Barry: Any humorous stories about different kinds of English and how they’re learned?

Oliversmith: It’s interesting, when I went to Indonesia, one of the Indonesian guys said something about “Let me squeeze back in” because we were in a very, very narrow hallway. He said: “Squeeze in. I know that phrase. I learned that yesterday on Urban English.” We teach a more relaxed, casual communication. We even have a line called Urban English Hip Hop, which uses Hip Hop to teach conversation.

Barry: Is your company a better company as a result of its international experience?

Oliversmith: I absolutely think our company is a better and stronger company because of our international exposure and the reason why is because it has caused us to diversify our workforce from day one. In our little team, we have people from Santiago, Chile, and Lithuania to people who are from Russia and Korea, and Japan. And many of them have been with us three or four years. It gives us a global perspective. It’s very hard to do business worldwide from a very American-centric perspective.

Barry: Do you mentor non-exporting companies in the area and what do you say to them?

Oliversmith: We actually do. We have a strategic relationship and a partnership with a large education company, Measurement Incorporated, here in Durham that employs about 400 people but doesn’t do any exporting. They’ve started an alliance with us, and are seeing what demand is for some of their products in an external market.I think it’s started to really open up their eyes to the opportunity they have internationally.

What I tell people is there is a great big world out there that is very, very hungry for education products, especially American education products. If they start working with some of the folks at the U.S. Commercial Service, where we started, they can get some good guidance on where to start.

Barry: Can you say more about the difference government assistance made in where you are today?

Oliversmith: The year 2008 was a really tough time to start a company, because this little recession happened about five months later. So we had to be very careful where we were going to spend marketing budgets and resources.

Our first major investment was to fly to a conference at the University of Southern California in Los Angeles, co-sponsored by the U.S. Commercial Service. I sat down with about 18 Commercial Service officers from all over Asia where I had never been. I started to narrow down where we were going to first jump into the market, where we would start to spend our real resources. It was an amazing three days. I learned more in that conference than I could have learned in two years flying around on airplanes. Since then we now invest in those countries and are up and operational in many of them.

Barry: And your local export assistance center, have they been helpful?

Oliversmith: Incredible. Before we knew it, we were in a wonderful university they found for us in Burma, and less than nine months later we launched our product there.

I think a lot of companies have the wrong attitude that they need to wait until they’re a certain size to export, and really, exporting can help take you to that certain size. I would encourage people to start at an earlier stage to see what they can learn from the U.S. Commercial Service.  How owners, without having to go to all these countries, can learn a lot about where they should start.

Go early. Don’t wait.

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Supporting Israel’s Growing Energy Sector

November 25, 2013

Karen Kelich is a Social Media Administrator at the International Trade Administration’s office at the U.S. Embassy in Tel Aviv.

Natural gas workers work on equipment. Recent natural gas discoveries in Israel could help the country become an energy exporter.

Recent natural gas discoveries in Israel could help the country become an energy exporter.

The State of Israel, once an energy-scarce nation among the Middle Eastern oil giants, is on the brink of a historic shift. The implications of the 2009 discovery of the Tamar natural gas field, along with the much larger Leviathan field discovery in 2010, are such that Israel now faces a future as an energy producer in its own right with the potential to become an exporter.

The workforce needed to build this industry is substantial. A wide range of professionals, from legal and commercial to technical and scientific, is required for sustainable industry development. That means job creation and economic benefits for the country as a whole.

It also presents an excellent opportunity for U.S. businesses with experience in the energy industry.

The International Trade Administration’s Commercial Service, in partnership with Tierra Majors and Ustudy Global, and in collaboration with the Australian Trade Commission and other interested stakeholders, is organizing a first-of-its-kind Skills Training Needs for Israel’s Gas Industry Conference, on Feb. 25, 2014.

This will bring the best and brightest in natural gas skills training to support Israel’s entry into the industry. Representatives of American companies can register for the event, potentially making connections and learning about future export opportunities. No nation can provide more experience and expertise to support Israel as its natural gas industry develops.

We’ve also invited a number of academics from the leading petroleum engineering programs in the United States to participate in the event. Engineering is the second most common subject foreign students study in the United States, and we hope to attract some aspiring engineers to American universities for their studies. This helps support another important American export sector.

As American companies participate in Israel’s natural gas energy movement, we know they can help Israel to safely and effectively take advantage of its natural resources. That not only helps support American exports, it also supports the Israeli economy. It creates jobs, furthers education, and supports growth.

It deepens the relationship between the United States and one of its strongest allies.

This conference will create excellent opportunities for Israeli companies, regulators and educational institutions to learn about the skills necessary to work in this exciting industry and for international training providers to market their services to a dynamic new market. We look forward to supporting the even, and we are excited to see how it furthers the American commercial relationship with our Middle Eastern friend.

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Discovering the Path to Compete, Win, and Grow in Exports

September 19, 2013

Greg Sizemore is the Director of the International Trade Administration’s U.S. Commercial Service in North Carolina. 

The Discover Forum featured an impressive list of speakers providing insight on doing business around the world. The image shows one speaker addressing all attendees during a keynote address.

The Discover Forum featured an impressive list of speakers providing insight on doing business around the world.

I just met 400 new contributors to the nation’s economic recovery.

After wrapping up this year’s Discover Forum, a premier event for businesses looking to increase exports, I’ve never been more confident about American companies and their desire and ability to compete in the global marketplace. Our ITA team worked with more than 300 business attendees from Raleigh, N.C., to San Antonio, Texas, to St. Paul, Minn., focusing on export strategies.

We had presentations about doing business all around the world, featuring speakers from the public and private sector who know how to compete and win overseas. Commercial diplomats from embassies across the world shared insights about doing business in their respective markets.

Representatives from companies like Western Union, Research Triangle Institute International, and Accenture shared their lessons learned and the strategies that have led to export successes for their businesses.

A buying delegation from Nigeria attended the Discover Forum, making connections with American businesses looking to do business in Africa.

A buying delegation from Nigeria attended the Discover Forum, making connections with American businesses looking to do business in Africa.

On top of that, U.S. commercial diplomats from 20 countries conducted more than 700 one-on-one counseling sessions with individual companies looking to develop export strategies for markets like Kuwait, Australia, and Chile. A special buying delegation from Nigeria met with several companies about doing business in Africa.

Add that in with the networking that always occurs at events like this, and what you have is a top-notch forum to assist any U.S. company interested in doing business overseas.

Discover Forum provided the knowledge and the connections that can give any business an advantage in the global marketplace.

Even better, the learning opportunities don’t end now that the forum is complete. Our trade specialists will continue to work with clients who attended so we can further develop export strategies. We’ll continue to share the information from this forum with other clients who request assistance from ITA. Upcoming annual events like Trade Winds, ACCESS, and next year’s Discover Forum will provide further learning opportunities for U.S. businesses. You can learn about all of our export promotion events and services at www.export.gov.

I can’t stress enough how helpful an event like this can be for a globally focused American business. I’m certain that anyone that attended Discover can vouch for how much they learned.

Wherever your business is, our ITA team is standing by to help any company that is ready to start exporting. I encourage you to contact your nearest Export Assistance Center, and I hope I will see you next year at Discover.

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Helping Feed the World Through Exports

September 13, 2013

Doug Barry is a Senior International Trade Specialist in the International Trade Administration’s Global Knowledge Center. 

Zeigler Bros, Inc. (Zeigler), founded by brothers Ty and Leroy Zeigler, started as a local producer of poultry and livestock feed for farmers in the Gettysburg, Pennsylvania, area in 1935. Leroy’s son, Tom, took over and changed the company’s direction to focus on research and development of specialty animal foods and aquatic diets. Today, the company continues to develop new and innovative technologies and manufactures more than 300 products, including at two facilities in Pennsylvania, and exports their goods to between 40 and 50 countries each year.

Zeigler has worked closely with the International Trade Administration (ITA) to support its export growth, and is a 2013 recipient of the Presidential E-Award for Export Excellence, the highest government honor for increasing exports. Doug Barry, a Senior International Trade Specialist in ITA’s Global Knowledge Center, spoke with Zeigler’s international sales manager Chris Stock about the business and its exporting success.

Barry: Tell us about the business and what you produce.

Stock: We’re a manufacturer of specialty animal feeds. Our focus is aquaculture feeds, specifically for fish shrimp farms. We also do feeds for pet exotic animals. And we’re also involved with the biomedical research industry, helping provide specialty diets for the animals that serve as health models in research.

Barry: You’re not a Zeigler Brother. What’s your position with the company?

Stock: I manage the sales of the company in Asia. But I strictly focus on the aquaculture area, which is where a lot of our attention and efforts are involved. I’m only involved with export; I don’t do any domestic business. My eyes are overseas.

Barry: How long have you been exporting?

Stock: Zeigler’s been exporting for quite a while. It’s very ingrained in the company culture, which is a great reason for our success. In the mid ’80s is probably about the time it started. And our involvement with the aquaculture industry really helped pull us and propel us into export, because aquaculture is a very international business, and it happens more outside the U.S. than inside the U.S.

Barry: Tell us about the extent of your exports and how they contribute to the company’s success?

Stock: Exports have expanded rapidly, especially in the last handful of years. They now encompass a majority of our business, slightly over 50 percent. We’re exporting to between 40 and 50 different countries every year. Last count was 43; some come and go. But it’s a huge part of our business and it’s where we see the most growth opportunity. If we want to grow our business, it’s going to be through overseas markets.

We certainly have business in the U.S. and that’s important to us, but the U.S. market won’t be growing at the rate that the international markets are.

Barry: What markets are you focusing on, going forward?

Stock: Areas of interest most specifically are Africa and Southeast Asia. There are a number of countries in these areas – West Africa is a hotspot for us, specifically Nigeria and Ghana. Then in Southeast Asia, we look at Vietnam, India, Bangladesh, China, Philippines, Thailand, some of these countries.

Barry: What is attractive to you about Africa?

Stock: Africa is on the cusp, I think. A lot of people see the opportunity, so it’s a great time to get in early, because it’s a huge emerging middle class that’s developing there with spending power. They need things more than any other part of the world. They have a lack of access to some of the higher-tech products and things that the U.S. can offer.

And there’s reason to take it slow when entering Africa and be cautious, but the opportunity outweighs the risk, there’s no doubt about that.

Barry: And do you think that Zeigler is a better company because of exporting, and if so, in what ways?

Stock: Absolutely. It diversifies the company, allows us to be insulated from issues in one market or another. Our business is subject to seasonality as well, and it has reduced the impact of seasonality on our manufacturing. And it just connects us throughout the world. The Zeigler brand is known in our industry throughout the world, and that’s a tremendous privilege.

And it challenges us. We are able to take opportunities and things we learn in one country and apply them elsewhere. So we’re always learning and one of the great parts about our job is we’re connecting people throughout the world and bringing ideas from one place to the other, whether or not they directly impact our product.

Barry: And what about the U.S. government? What has it done for you?

Stock: The Commercial Service of the Department of Commerce is kind of a go-to for us when we run into issues. There’s always something popping up. When you export to 40 to 50 countries a year, there’s going to be something at any given point on your plate. And so it’s a common go-to kind of hub for us.

In general, we come to them when we have export regulatory issues and we need somebody inside the government to guide us. That’s a big thing about exporting is knowing that you don’t know it all and you’re always going to need support. The government has helped bring us into new markets. We went on a trade mission to Ghana when we were getting our Africa business warmed up and met people there that are clients now and important partners.

Barry: Advice for other U.S. exporters or for companies considering it?

Stock: It’s a no-brainer. You should be exporting. If you’re not, start learning about it, talk to other exporters and just go for it. I think the key things to exporting are persistence and patience.

You have to realize that when you get in this, it may not be immediate sales, it may take years, but you have to have the long-term vision. If you’re willing to go through a couple of ups and downs, it can pay off in dividends. If you don’t enter the export market, you’re limiting your sales in a big way, no doubt about it.

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N.C. Business Scores a Win: Receives FIFA Product License

September 10, 2013

Phillip Goldstein recently completed an internship in the International Trade Administration’s Office of Public Affairs. He is a senior at Middlebury College, majoring in International Politics & Economics

Once every four years, the world gets a taste of world class soccer with the FIFA World Cup. For Greensboro, NC-based University Print & Graphics, the 2014 World Cup experience will include more than just watching the games.

The International Federation of Association Football, popularly known by the French acronym FIFA, recently notified University Print & Graphics of approval for a product license. The company will be able to sell officially licensed hair bows at the World Cup in Brazil.

Chief Operating Officer and Co-Owner Michael Brunson came up with the idea during a trip to South Africa to watch the 2010 World Cup. It took the firm two years to apply for and receive the license from FIFA.

It’s a rigorous process to apply for such a license. Luckily, the company wasn’t alone – Debbie Strader and the International Trade Administration’s Export Assistance Center in Greensboro helped the business navigate through the license application.

They worked together to make sure all parts of the export process had been taken care of, including finalizing product requirements, negotiating freight shipment rates, and securing legal representation. Strader also worked closely with the ITA team in Brazil, giving the company even more insight about doing business in the country.

This license means a lot for University Print & Graphics and for Greensboro. The company expects to hire as many as 25 additional employees under a new division that will handle many aspects of the World Cup campaign.

It’s a powerful team when it comes to exports – quality American products and ITA’s offices in the United States and around the world. We’d like to team up with your company too. If we can help your business increase exports, visit your local U.S. Export Assistance Center.

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Partnership Helps U.S. Businesses Find Opportunities in Brazil

September 3, 2013

Kit Rudd is the Senior International Trade Specialist responsible for Construction Machinery in the International Trade Administration’s Office of Transportation and Machinery.

Achilles Arbex is the general manager of the Association for Manufacturing Technology's Sao Paulo Technology Center.

Achilles Arbex

Brazil is becoming an increasingly important partner for the United States. U.S. Secretary of State John Kerry, Secretary of Energy Ernest Moniz, and Under Secretary of Commerce for International Trade Francisco Sánchez all visited Brazil in August to discuss growing U.S.-Brazil ties in trade and education.

For U.S. exporters, Brazil’s machinery manufacturing sector represents an attractive opportunity. Taking advantage of that opportunity, however, requires familiarity with the country’s often challenging customs and tariff systems, local content requirements, and legal procedures for establishing a business.

That’s where Achilles Arbex can help. Arbex is the General Manager of the Association for Manufacturing Technology’s (AMT) Sao Paulo Technology Center. The Technology Center is the focal point of a $290,000 Market Development Cooperator Program (MDCP) award the International Trade Administration (ITA) awarded to AMT.

The award is helping AMT represent and promote the interests of U.S.-based manufacturing technology businesses. AMT supports manufacturers that design, build, sell, and service the continuously evolving technology that lies at the heart of manufacturing.

Our team recently spent five days with Arbex and AMT executives at the FEIMAFE Machine Tools Trade Exposition in Sao Paulo, talking to U.S. exhibitors about how AMT’s Technology Center can help U.S. companies take advantage of opportunities in Brazil.

To help its member companies access emerging global markets more easily, AMT has opened technology centers in Shanghai; Chennai, India; Monterey, Mexico and now Sao Paulo.

AMT’s technology centers provide a variety of services to AMT members, including:

  • Researching and arranging meetings with potential customers
  • Providing comprehensive market and competitive analysis
  • Translation oversight on promotional pieces and technical documents
  • Trade show assistance
  • Negotiation practices

The MDCP award is a competitive program that provides funds to organizations aiming to increase U.S. exports. For every dollar given to an industry by ITA, the industry group must provide two of its own. As part of the award, ITA will work with awardees to help accomplish their mission.

The Department of Commerce recently announced seven recipients of the 2013 MDCP awards. For more information about the awards, including how to apply for future consideration, visit: www.trade.gov/mdcp.

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Attila’s Guide to Conquering Export Markets

August 29, 2013

Doug Barry is a Senior International Trade Specialist in the International Trade Administration’s Global Knowledge Center.

Attila Szucs started Advanced Superabrasives in Nashville, North Carolina, with one employee in the early 1990’s. In the years that followed he grew the domestic market for his products, then expanded internationally during the U.S. economic downturn.

Szucs’s company has used International Trade Administration services like the Gold Key matching service to develop international markets around the world. His company was recognized by the Commerce Department with an “E” Award for exporting. He shared his story with Doug Barry, an international trade specialist with the International Trade Administration’s Global Knowledge Center.

Barry: Tell us about your company.

Szucs: The company was founded in 1993 in Nashville, North Carolina. And basically we started with myself and another person, and today we’re exporting to 16 countries.

We manufacture super-abrasive grinding wheels for other manufacturers. Super-abrasive grinding wheels are a product that actually grinds hard materials such as ceramic, glass, quartz, steel–all materials that need to be manufactured to very high tolerances. And the best way to do that is through grinding.

Barry: How did you get the entrepreneur bug?

Szucs: It was from my father. He had his own business. He started his own business in the United States not too long after we arrived here. And he is the entrepreneur in the family, and that’s where I got it from.

Barry: What was the biggest challenge that you faced in the development of your company?

Szucs: We started with absolutely no sales in 1993, and we did a lot of research and development and testing to improve our product. And slowly but surely we started penetrating the market within the United States.

We started exporting in 1995 to Canada. And after about 2002, when the economy took a hit in United States, we started to look how we could diversify so we can insulate ourselves from economic downturn. That’s when we decided that we really needed to look at exports, and we started exporting to China and to Brazil.

Barry: How did you manage?

Szucs: We were lucky. We actually started talking to the U.S. Department of Commerce, from Charlotte, NC, and it was just absolutely wonderful how we were treated and how much help they were. Through their Gold Key program, that’s how we got into Brazil. And that program is so helpful that they set everything up for you and basically all we had to do is show up. They even helped us with an interpreter and they set up all the appointments for us. It was a wonderful experience.

So from that point on we really tried to work very, very closely with the U.S. Department of Commerce. And in North Carolina we also had the North Carolina Department of Commerce, who was also very helpful in helping us navigate through the exporting issues that may have come up.

Barry: But how did you know to contact these people to begin with? You’ve mentioned just showing up. That’s something that a lot of U.S. companies fail to do.

Szucs: Most small U.S. companies don’t know about that tremendous asset that we have, whether it’s from the federal level or the state level. We actually heard from another company who used the U.S. Department of Commerce which helped them export. And that’s why we contacted them and wanted to see how we could pursue the same route.

Barry: Have you learned things in your dealings with other countries – China, Brazil, elsewhere – that have made you a better company?

Szucs: We just came back from Seoul, Korea. We participated in Trade Winds Asia, a U.S. Commerce organized trade mission. And again, I can’t say enough about it because it is a tremendous amount of help to any U.S. company, especially small companies like ours, because we get to meet companies from the region – potential customers, potential distributors. Plus, we learn about the culture of each country in the region and what they’re looking for so we can better prepare ourselves when we start dealing with these companies. It was invaluable for us.

Barry: Have you modified your product at all, or modified your approach to doing business as a result of what you’ve learned by selling to people in other cultures?

Szucs: We absolutely had to, because different cultures have different needs and we really have to cater to their needs. We can’t use the same approach in Europe that we’re using in Asia.

The United States does have a good following. People around the world, especially in Asia, they look up to United States and to United States products. So if you’re sincere and you have a good product, you have a very good chance of selling overseas, especially in Asia.

Barry: Are you confident that after you recent trip to Asia that you’ll add to your current collection of country markets?

Szucs: Yes, I’m looking forward to adding Korea and Japan. Japan is the crown jewel for me.

Barry: Will the free-trade trade agreement with Korea help?

Szucs: I think it will. Anytime we have a free trade agreement, it definitely helps. And it removes some of the obstacles.

Barry: What’s your advice to U.S. companies that aren’t exporting now?

Szucs: You don’t have to be a large company to export. That’s number one. And we’re a prime example. We’re not a large company. Second, take one country at a time. And most important, get help. And I would highly recommend using the U.S. Department of Commerce and your own local state department of commerce, because it will help navigate those troubled waters of export. Depending on which country you’re trying to get into, it could be a tremendous help to have people help you with the exports.

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Discover What’s Next for Your Business at the Discover Forum

August 22, 2013

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Shirreef Loza and Frances Selema are Senior International Trade Specialists with the International Trade Administration’s Export Assistance Center in Raleigh, NC.

The Discover Forum will be held in Raleigh, NC, from Sept. 16-18.

There are plenty of questions for a small business looking to start exporting. What markets are best suited for your company’s products? How can you compete with larger companies? How can you get paid for your products? What kind of research do you need to do to begin exporting?

Luckily, you can get answers to all these questions and more at the 2013 Discover Global Forum in Raleigh, NC, Sept. 16-18.

This two-day summit will feature some of the world’s most knowledgeable people when it comes to exporting. Trade specialists from around the globe will be on hand to share inside tips about doing business in established and emerging markets, from Africa to Asia and the Middle East to South America.

Update: Check out a video about the Discover Forum 2013.

These specialists work every day in some of the world’s fastest growing economies – markets with consumers who are actively seeking the made-in-USA label. They know the best ways to bring your products to customers around the world.

The Discover Forum is the perfect opportunity for any U.S. business looking to begin exporting or to expand exports.

There’s no question that exporting is a great way to grow just about any business. It can protect your company from fluctuations in a single regional or national economy. It can expand your customer base, increasing sales and profits. It can also help create jobs in your town and boost the local economy.

We’ve shared several stories recently about just a fraction of the companies who have experienced new levels of success because of exporting.

Your company could be the next success story.

We at the International Trade Administration are proud to partner with the North Carolina District Export Council and other organizations to host the Discover Forum because exports are crucial to supporting the American economic recovery. Exports support millions of jobs, and that leads to greater prosperity here at home.

If your business is ready to start or increase exporting, register now for the Discover Forum. You can also follow the Forum on Twitter or contact us for more information.

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Making the Connection Between Air Travel, Exports, and Jobs

August 13, 2013

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Justin Fisk is an intern in the International Trade Administration’s Trade Promotion Coordinating Committee. He’s a graduate of the University of Georgia, taking graduate courses at the George Washington University.

Houston’s exports have been soaring, and they will get an additional boost now that Air China, China’s flag carrier, opened up a non-stop flight route between Beijing and Houston.

This is Air China’s first non-stop flight route to the U.S. in 30 years, and it is easy to see why Air China chose Houston—the city consistently ranks near the top of the most globally-oriented business communities in America.

In fact, for the first time since the data has been collected, Houston became the top exporter among U.S. metropolitan areas in 2012. Houston’s goods exports totaled $110 billion, accounting for more than half of all Texas exports.

This new flight will only help Houston exporters continue to expand to new markets.

Behind Mexico, Canada, and Brazil, China is Houston’s fourth-largest export market, importing more than $5 billion of goods from Houston in 2012. With China’s rapid urbanization and growing middle class, demand for American-made products is likely to grow. This new flight is the next step in expanding the relationship between Houston and China.

The Houston Airport System’s economist estimates the Air China flight will bring $150-200 million of annual benefits to Houston. The flight will enable more face time between Chinese and American businessmen, a crucial aspect of the Chinese business custom of Guanxi. That can facilitate more export deals with the country and more investment in the U.S. from Chinese companies.

Houston also stands to benefit from the increase in Asian tourists that this flight route will bring. The travel and tourism industry is a huge contributor to the U.S. economy, accounting for $87.1 billion in U.S. exports in the first half of 2013. China has been one of the fastest growing markets for visitors to the United States.

Our Export Assistance Center is always ready to support Houston-area businesses looking to take advantage of new export opportunities. Commerce’s Minority Business Development Agency is also planning to launch a new Business Center in Houston, which will help regional minority-owned businesses expand to new markets and increase exports.

These benefits will lead to more than just increased tourism numbers and contract signings. These exports support jobs in Houston, throughout Texas, and across the country. Metro exports are a huge contributor to national export numbers, and Houston’s success is setting the example for other metropolitan areas to follow.

With each new international flight route, the world becomes more interconnected, and as Houston continues to expand its relationships with international markets, its exports will continue to soar.

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