Archive for the ‘Export Assistance’ Category

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Smoothing Over Connections for Your Cosmetics Business: Cosmoprof Trade Show

February 21, 2014

Elisa Martucci and Tony Michalski are Commercial Specialists focusing on the European cosmetics market.

Are you looking to increase sales for your cosmetics business? The U.S. cosmetics industry is increasingly finding new customers overseas, achieving $10 billion in exports in 2013. That’s a 10 percent increase from 2012.

We expect companies to continue finding success overseas — especially in the European markets.

One way you can find and capitalize on opportunities in the cosmetics industry is by joining us at Cosmoprof Worldwide in Bologna, Italy this April.

Our Commercial Service specialists will be at the show to help you take full advantage – finding the best possible business opportunities and qualified potential partners. We can give you information about current market situations, issues important to your business, and key opportunities for your business around the world.

With our help, you can put every minute of time spent at the event to the best possible use.

We want to help you make the best of your business! You can register for the Cosmoprof Worldwide trade show,and be sure to let us help you get the full makeover for your business!

If you have any questions about Cosmoprof or support from the Commercial Service, please feel free to contact one of us, Elisa Martucci or Tony Michalski. Or you can always contact your nearest Export Assistance Center.

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ITA Helps Business Look South with Market Research

February 20, 2014

Laura Ebert is the Chile Desk Officer in the International Trade Administration’s Office of South America.The Look South campaign is encouraging companies to seek export opportunities in Latin America.

Before entering a new market, your business needs to be prepared. There are a number of market specific data you should understand to get an idea of your product’s potential success, including:

  • market size;
  • sophistication;
  • growth trends;
  • distribution channels; and,
  • regulatory considerations.

The problem is that market research can be time consuming and data on foreign markets can be confusing or difficult to find.

That’s where the International Trade Administration’s U.S. and Foreign Commercial Service comes in!

Our Commercial Service offers a number of resources to assist you and your business with conducting market research and due diligence in your target foreign market.

Our Market Research Library contains more than 100,000 industry and country-specific market reports, written by our specialists working on the ground in each market.

Here you will also find the Country Commercial Guides, in-depth “how to do business” guides that provide a comprehensive look at the commercial environment in more than 80 overseas markets. The guides also highlight the top “best prospect” markets in each country for U.S. exporters.

As we focus on helping U.S. companies do business with our 11 free trade agreement partners in Latin America through the Look South initiative, we’ve now taken our Country Commercial Guides and made them easier to use than ever.

Want to know which Look South countries are top prospects for your product? Find out at a glance by visiting the Look South Best Prospect Sectors page and clicking on your industry. You’ll be able to see the list of most promising markets and download market snapshots for each country.

Already planning to target a specific country? Visit our Look South Countries page and choose your country from the list at the bottom of the page. Look for your industry among the best prospect sectors and download the market snapshot in just one click!

If you don’t see your industry or target market listed, don’t panic! There is very likely an opportunity for your product in more than one Look South country. Just contact your local Export Assistance Center for further information.

Other free resources include access to U.S. trade data and a series of events, webinars, and teleconferences that give you a chance to learn about new markets first hand or with on-the-ground experts. Check out the upcoming trade events and educational opportunities for Look South here.

In addition to these free public resources, your company can request more in-depth, tailored market research (for a fee) to answer your particular questions regarding the market for your product and services. We can also provide due diligence reports on potential overseas business partners (also for a fee) to investigate the capabilities, legitimacy, and financial strength of a potential overseas business partner.

Contact your local commercial service office to find out more about these services.

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Made in Rural America: Helping Appalachian Business Sell to the World

February 18, 2014

This post originally appeared on the White House blog.

Earl F. Gohl is the Federal Co-Chair of the Appalachian Regional Commission, a regional economic development agency that represents a partnership of federal, state, and local government established by an act of Congress in 1965.

Forty-two percent of the Appalachian Region’s population lives in rural areas. President Obama’s Made in Rural America export and investment initiative presents a strategic opportunity to expand the region’s exporting sector, grow jobs, and ensure long-term sustainable growth. It is one more example of how the White House Rural Council works to provide economic opportunity in rural America.

Over and over, my travels throughout the region have underscored the role that expanded export markets can have in creating jobs and strengthening local economies. Yet many small businesses in Appalachia view entering the export market as a daunting challenge, something they haven’t really focused on before. The President’s proposal is specially designed to help these rural companies get in the export game by connecting them to export information and assistance. These additional resources will strengthen the capacity of Appalachian business to compete and succeed in the global economy of the 21st century.

Rural enterprises from across Appalachia have a history of demonstrating their competitive success in capturing new export opportunities. In September 2013, an Appalachia USA delegation of 18 home furnishing and wood product enterprises generated over $50 million in new export sales at the FMC international trade show in Shanghai, China. One month earlier, a 22-member mining equipment, technology, and service delegation achieved similar export success from their Appalachia USA pavilion at the Asia-Pacific International Mining Exhibition in Sydney, Australia.

First-time export ventures are a challenge but they offer the potential of significantly expanded markets. At the U.S. Commercial Service 2013 Trade Winds Business Forum in Seoul, South Korea, Appalachia USA delegates from a small manufacturing enterprise in Sistersville, West Virginia seized the opportunity to make their first sales into the global market. It is small manufacturers like this who will have greater opportunities under the President’s plan.

By creating a comprehensive strategy connecting federal resources with rural leaders and businesses to expand exports, the Made in Rural America initiative will bring new and welcome energy to Appalachia’s growing export sector. The President’s initiative will help increase the number of small manufacturers who can succeed, and it will help Appalachian businesses sell to the world.

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Gold Key Matchmaking Service helps Indiana firm to “Look South”

February 7, 2014

Conner Moore recently completed an internship in the International Trade Administration’s Office for Export Policy, Promotion, and Strategy.

Even though the Look South initiative is just getting started companies like Indiana-based Escalade Sports are already looking south by using Mexico as a stepping stone to other Latin American markets. Escalade is an internationally known manufacturer and distributor of sporting goods brands. Back in 2005, National Account and International Sales Manager Marla Fredrich targeted sales to Mexico as a springboard to Latin America.

After teaming up with Dusan Marinkovic, a trade specialist with the International Trade Administration’s U.S. Commercial Service (CS) in Indiana, Escalade benefitted from export counseling and the CS Gold Key Matchmaking Service.

This service helps U.S. companies find potential overseas business opportunities by arranging business meetings with pre-screened contacts, representatives, distributors, professional associations, government contacts, and/or licensing or joint venture partners.

Through the Gold Key, Fredrich traveled to Mexico and met with pre-screened prospective business partners arranged by CS trade professionals at the U.S. Embassy.

As a result of ongoing CS assistance, Escalade made its first sale to Mexico and continues to increase its sales to the country. Having established a foothold in Mexico, Escalade has since looked south and started exporting to other parts of Latin America, including Colombia and the U.S.-Central America-Dominican Republic Free Trade Agreement countries of El Salvador and the Dominican Republic.

Fredrich is upbeat about the region, and sees a lot more opportunity.

“We are now reaping the fruits of our hard work in making new sales to world markets, and Latin America has become a key focus of our international business strategy,” she says. “There’s no doubt that learning the ins and outs of selling to Mexico and working with the Commercial Service gave us more confidence in expanding our sales to other parts of Latin America.”

Fredrich also said that Escalade’s involvement in exporting and international diversification has enabled it to weather the changes in the global economy, and to grow and become more internationally competitive. As a result, the company has been able to sustain and support many new jobs in the United States.

Whatever and wherever your business is, the International Trade Administration can help any company that is ready to start exporting, expand to new markets, and begin to “Look South.”

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Look South Campaign Focuses on U.S. Export Potential

February 5, 2014

Moshtayeen Ahmad recently completed an internship in the International Trade Administration’s Office for Export Policy, Promotion, and Strategy.The Look South campaign is encouraging companies to seek export opportunities in Latin America.

Favorable market trends in Latin America make the region an excellent potential market for your business’s products and services. These countries all enjoy open and regionally integrated economies and growing middle classes.

That’s why Commerce Secretary Pritzker is in Mexico on a business development mission – Mexico can be a great destination for your products and services, and a launching pad into more markets in the region.

The Department of Commerce’s Look South campaign is helping even more U.S. companies enter these markets and identify new opportunities in high demand industries.

Bilateral trade data shows that there is tremendous unmet potential for diversifying U.S. exports to Latin America. These countries are rapidly modernizing their industries and broadening their consumer base.

For small and medium-sized businesses (SMEs), there are many opportunities in sectors where U.S. goods and services are highly desired. Some are highlighted in our most recent Country Commercial Guides, including medical equipment, agricultural equipment, franchising, and environmental technologies. SMEs have the opportunity to become globally competitive in many of these industries, but often are the least likely to be aware of opportunities beyond Mexico.

The Look South campaign takes advantage of already existing resources like local U.S Export Assistance Centers and commercial experts in each Look South market. Services include assistance in picking the right market for your business, getting your goods ready to ship, and understanding regulations in each country. Businesses can attend trade events that bring U.S. companies and foreign buyers together to expand on opportunities. The U.S. Commercial Service also offers guidance on trade financing assistance.

To get more detailed information on the best prospects and market intelligence for each sector in the Look South countries, visit our website.

You can also visit the Market Research Library (MRL) for a complete collection of all our market research, including our Country Commercial Guides, Best Market Reports and Market Research Reports.

Our team is standing by to help your business find success in Latin America. Find out how we can help!

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U.S. Secretary of Commerce Penny Pritzker Begins First Official Trade Mission in Mexico

February 3, 2014

This post originally appeared on the Department of Commerce blog.Infographic shows that current trade in goods with Mexico is eight times what it was in 1990

U.S. Secretary of Commerce Penny Pritzker officially began her five-day trade mission to Mexico today, starting the trip in Mexico City. She is joined by representatives from 17 U.S. companies looking to expand partnerships and develop effective strategies for accessing and doing business in the Mexican market.

The focus of this trade mission is to promote U.S. exports to Mexico by helping export-ready U.S. companies launch or increase their business in a number of key industry sectors including advanced manufacturing, information and communications technology, and health IT and medical devices. The companies joining the Secretary address the demand of these growing industries in Mexico.

“The 17 companies who have joined me on this important mission represent the best of American business. These outstanding and innovative companies understand that selling American products overseas is a crucial component to growing and creating jobs,” U.S. Secretary of Commerce Penny Pritzker said.  “I am delighted we can help these companies expand their presence in Mexico through this business development mission.”

The U.S.-Mexico bilateral relationship is among the United States’ closest and most extensive in the world and one of the reasons it was selected by Secretary Pritzker as the destination for her first trade mission. Mexico is the United States’ third-largest trading partner, and approximately $1.3 billion of merchandise trade and one million people cross the 2,000 mile shared border daily. In addition, deeply integrated supply chains in North America and an established free trade agreement make it easy for Mexico and the U.S. to do business with one another.

The Department of Commerce recognizes that there is incredible potential for both countries to deepen their economic relationship and for U.S. and Mexican companies to do business together. With common values and shared aspirations for prosperity, it is a crucial relationship for both nations, and with Canada’s involvement, it can help make the North American platform the most competitive in the world.

During her trade mission to Mexico, the Secretary will meet with U.S. Ambassador to Mexico Tony Wayne, Secretary of Finance Luis Videgaray, Secretary of Economy Ildefonso Guajardo Villarreal, Secretary of Communications and Transportation Gerardo Ruis Esparza, Minister of Health Mercedes Juan Lopez, state and city government officials, and CEOs of Mexican and U.S. companies.

Additional details about the Secretary’s mission to Mexico City and Monterrey will be announced in the coming days.

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Commercial Service Helps New Jersey Company Transition to Global Market

January 30, 2014

This post contains external links. Please review our external linking policy.

Doug Barry is a Senior International Trade Specialist in the International Trade Administration’s Global Knowledge Center. 

Adsorptech is a New Jersey-based small business that began as a consulting firm. After choosing to get involved in equipment production, the company sought guidance from the International Trade Administration’s U.S. Commercial Service.

The Commercial Service team, partnering with the New Jersey Business Action Center, determined that the prime markets for Adsorptech’s products were actually outside of North America. This encouraged the company’s leaders to begin looking outside the United States for its next group of customers.

Adsorptech CEO Jim Flaherty spoke with Doug Barry of ITA’s Global Knowledge Center about how support from the Commercial Service ultimately helped the company through its transition into production and the global marketplace.

Barry:  What specifically did the U.S. Commercial Service offer?

Flaherty: When we first met they were actually willing to do work specific to our needs. We are a small business. We have families to feed, our business to run, customers that already existed. We couldn’t dedicate the majority of our time to exploring these new markets only on a website.

The Commercial Service took time to understand what our product was, how it worked and where it might fit. They went out and did the actual market surveys and came up with what geographies in the world would represent the most likely benefit in the shortest amount of time.

Barry: And then what happened?

Flaherty: Then, we took them up on their offer for doing a Gold Key Service (buyer finding) and we chose two markets. With their help, we chose Turkey and Colombia as the two markets that our product would sell the quickest. They helped us find and interview potential distributors in those two geographies. As a small business we can’t afford to set up shop anywhere, so going through distributors is the best route for Adsorptech.

Barry: How long did it take to get rolling in new international markets?

Flaherty: We’re very aggressive. We already have our first international sale — six months within putting together the strategy, so to me that’s light years. If anyone said what’s the greatest benefit of working with the Commercial Service — it’s speed. They cut off at least three years to the process of understanding how to get the first export to market. We’re off to the races, and it will be a wonderful problem to manage our time.

Barry: Were you intimidated about going outside of the United States to make these sales?

Flaherty: Scared to death! The world is so enormous. The first concern was “My goodness, where do we go?” And it was that help that elevated our comfort level immediately because we had tangible information upon which we could make a decision, instead of just guess. We’re engineers!

Barry: Are you better because of your international experience?

Flaherty: Absolutely. And we’re also better focused. Before as a small business that didn’t have a very specific strategy and target market, we were like the blind squirrel looking for the nut. Eventually you’ll find one, but that’s not going to create a sustained business. The support has helped us see how we can be sustainable. If we’re not going to be around in two to three years, why would anybody want to do business with us?

Barry: You seem optimistic about the future.

Flaherty: Exhilarated more than optimistic. The Commercial Service has shown me and Adsorptech how we can actually accomplish something. The first steps we took were tangibly accurate. As an engineer, proof is in the pudding. 

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