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U.S. Clean Energy and Energy Efficiency Trade Mission to Saudi Arabia

February 7, 2012

April 14–18, 2012
U.S. Clean Energy and Energy Efficiency Trade Mission to Saudi Arabia
Riyadh and Dhahran (Eastern Province), Saudi Arabia

In April, Assistant Secretary Nicole Lamb-Hale will lead a Clean Energy and Energy Efficiency Trade Mission to Saudi Arabia. The mission will include market briefings by industry experts, opportunities for U.S. firms to meet key Saudi Arabian government officials and decision-makers, hold one-on-one meetings with potential business partners, and enjoy networking events, with the goal of increasing U.S. exports in the clean energy and energy efficiency sectors.

SolarTAC test facility in Aurora, CO (Courtesy of DOE/NREL)

SolarTAC test facility in Aurora, CO (Courtesy of DOE/NREL)

The mission comes at a critical time for both Saudi Arabia and the U.S. clean energy and energy efficiency industry, and has the potential to create opportunities for U.S. exporters while helping Saudi Arabia to achieve its energy goals.

Saudi Arabia has ambitious plans to improve energy efficiency and reduce reliance on hydrocarbons for power generation.  These plans offer abundant opportunities for U.S. companies to export American technologies, products, and services. 

While Saudi Arabia possesses one-fifth of global oil reserves, it meets almost 60% of its domestic power needs from petroleum.  The eight to nine percent annual growth in domestic electricity demand – and thus domestic petroleum consumption –  cuts deeply into exports.  The Saudi Government heavily subsidizes domestically-used oil, which causes not only  reduced export income, but also has enormous opportunity costs as there is less feedstock for development of downstream petrochemical industries and the jobs that go with them. 

Saudi Arabia hopes to reduce by half the crude oil and natural gas it burns now to generate electricity, in part by developing solar power capacity, an area where it has clear climatological advantages. As part of its plan for reducing fossil fuel dependence, the Saudi Government aims to install 5 GW of solar power by 2020.

As Saudi Arabia expands its energy supply and integrates renewable energy, further investment will be required in grid modernization and smart grid technologies that enable utility management of variable energy sources. Firms participating in the trade mission will gain market insight, make industry contacts, solidify business strategies, and identify or advance specific projects, helping U.S. firms benefit from this growing market for their products as Saudi Arabia ramps up investment in the clean energy and energy efficiency sectors.

Both residential and industrial sectors contribute to increased electrical demand in Saudi Arabia.  Residential air conditioning consumes more than 50% of total power during Saudi Arabia’s long, hot summers.  Saudi Arabia plans to construct 1.65 million new homes over the next six years and will be looking closely at products, materials and technologies that reduce energy use and increase efficiency. 

Saudi Arabia also relies on desalination plants to produce 70% of its potable water, using as much as 1.5 million barrels per day of oil equivalent to do so; Saudi Arabia hopes to start up its first solar-powered desalination plant in 2013.

This mission will target a variety of sectors that could reduce the impact of residential and industrial electricity demand, including solar power generation components and systems; smart grid systems, software and services; green building design/engineering, materials and technologies; and energy efficiency systems and solutions.

The mission will begin in Riyadh and will include site visits and consultations in Dhahran (Eastern Province), including the King Abdullah City of Atomic and Renewable Energy, the Saudi Electricity Company and Saudi Aramco. The cost to participate in the trade mission ranges from $3,020 to $3,502 per company for one representative, depending on firm size. There is a $500 fee for an additional company participant. Expenses for travel, lodging, most meals and incidentals will be the responsibility of each mission participant.

Applications will be accepted on a rolling basis through March 1, 2012. Space is limited. For more information about the trade mission, visit the mission web site or contact Jen Derstine of Manufacturing and Services, tel.: (202) 482-3889; e-mail: jennifer.derstine@trade.gov, or James Fluker of the U.S. & Foreign Commercial Service, tel.: +966 (1) 488-3800; e-mail: james.fluker@trade.gov.

Useful resources:

ITA Saudi market research
Saudi Country Commercial Guide  
Archive recording of Saudi solar webinar

Posted in Commercial Service, Exporting, Manufacturing and Services, Trade Missions | Tagged , , | Leave a Comment »

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U.S. Exports: Helping Create an American Economy Built to Last

February 7, 2012

This post contains external links. Please review our external linking policy.

Francisco J. Sánchez is the Under Secretary of Commerce for International Trade.

Increasing U.S. exports is an essential part of shaping a healthier and stronger American economy.

This is a point that President Barack Obama made clear during his recent State of the Union Address, when he unveiled his “blueprint for an economy built to last.”  In the speech, the President outlined the four pillars that “an economy built to last” should be founded on:

Under Secretary Sánchez joins representatives from U.S. companies who have partnered with Commerce on its New Market Exporter Initiative

Under Secretary Sánchez joins representatives from U.S. companies who have partnered with Commerce on its New Market Exporter Initiative

  1. A new era for American energy, spurred by a commitment to homegrown and alternative energy sources; 
  2. Equipping young people and workers with the skills needed to thrive in the 21st century economy; 
  3. A renewal of the American values that demands fairness for all, and responsibility from all; and 
  4. Supporting the manufacturing sector to create jobs and make more American products.

This manufacturing pillar is especially important to us at ITA.  We know that this sector is critical for the middle class.  And, the middle class is the backbone of our economy.  That’s why we are committed to helping U.S. manufacturers succeed.

How?  By helping them sell more of their stuff in markets across the world.  Increasing U.S exports has long been one of the President’s main goals.  Two years ago, he launched the National Export Initiative, striving to double U.S. exports by the end of 2014. 

Many doubted that this could be done.  But, I’m proud to report that we are on pace to achieving this goal. 

This is good for jobs.  This is good for businesses.  And, this is good for the American economy.   

Reaching the goals of the NEI to date has been a team effort.  We’ve been committed and creative in the ways we are helping to boost U.S. exports.

As you’ll read in this issue of International Trade Update, we are promoting advanced manufacturing in the textile industry and expanding the New Market Exporter Initiative with the National Association of Manufacturers.  We are supporting the travel and tourism industry.  And, just this week, we signed a Memorandum of Intent with the City of Tampa, and its partners, to maximize the potential of its local port when it comes to exporting.

We’ve done a lot.  But, we are not satisfied.  Despite our successes, we remain just as focused on the future.

For example, later this month, I’ll be leading the first-ever ports and maritime technology industry trade mission to India.  This will give U.S. companies a unique chance to be a part of the huge infrastructure projects taking place in the country.  And, we have a number of exciting initiatives that will be unveiled throughout the year. 

Stay tuned.   

In the meantime, please reach out to ITA through export.gov or your local U.S. Export Assistance Center if you have, or know of, American businesses that would benefit from exporting.

Selling their products overseas will be good for jobs and local communities.  It will also go a long way in creating an American economy — built to last. 

Posted in Commercial Service, Competitiveness, Exporting, International Trade Administration, International Trade Update, Manufacturing, National Export Initiative, Trade Missions, Travel & Tourism | 1 Comment »

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Creating Jobs: “Plane” and Simple

February 7, 2012

This post contains external links. Please review our external linking policy.

Kim Wells is a senior international trade specialist in the Office of Aerospace, with 19 years’ experience supporting aerospace exports.

Most people think of planes as a way of connecting people with destinations.  In the International Trade Administration (ITA), we know that just one plane connects thousands of workers here at home.

As with most exports of large, high-tech products, the export of one aircraft (or ship, or large piece of machinery) is the result of a huge supply chain that touches people and communities across the United States.

For example, in November 2011, Emirates Airlines signed an agreement to purchase 50 new Boeing 777-300ER aircraft with options for 20 more, totaling $26 billion at list prices.  Each 777 will be equipped with two American-made GE90 engines. Though the names on the plane may be “Boeing” and “GE”, the truth is that each aircraft is a finely integrated system of nearly four million parts from more than 11,000 suppliers specializing in everything from lighting to advanced avionics and seatback trays to landing gear. As a result, this single sale will support over 100,000 U.S. jobs in more than a dozen states.

These jobs are the kind of jobs the United States is seeking—high technology, high wage, and high skilled.  And with each of these jobs, thousands of other indirect jobs are created that support the work and lives of these employees.  In fact, the aerospace and defense industry employed over 818,000 people in the United States in 2009 and supported an additional 1.8 million U.S. jobs in related fields.

The U.S. aerospace industry has the highest trade surplus of any U.S. manufacturing industry and supports more jobs through exports than any other manufacturing industry.  At ITA, we know that U.S. firms—whether they make large planes or business jets, helicopters or aircraft engines—can produce products at home that will beat the competition overseas as long as they compete on a level playing field.  That’s why aerospace is an important export industry that will help achieve the goals of President Obama’s National Export Initiative.  ITA’s Aerospace Team is working hard to identify and create new export opportunities, break down barriers in foreign markets and ensure that level playing field for our manufacturers in order to create and secure aerospace industry jobs here in the United States.

So, is selling an airplane overseas good for the country and for American jobs? 

Yes–“plane” and simple.

Posted in Competitiveness, Exporting, International Trade Administration, Manufacturing, National Export Initiative, Supply Chain | Tagged , | 1 Comment »

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Turning an International City into an International Exporter

February 2, 2012

This post contains external links. Please review our external linking policy.

Francisco J. Sánchez is the Under Secretary of Commerce for International Trade.

Exports, exports, exports.

(L-R) D.C. Mayor Vincent Gray, DSLBD Director Harold Pettigrew, SBA Deputy Associate Administrator Luz Hopwell, and Under Secretary Francisco Sánchez at the ExportDC announcement.

(L-R) DSLBD Director Harold Pettigrew, D.C. Mayor Vincent Gray, SBA Deputy Associate Administrator Luz Hopwell, and Under Secretary Francisco Sánchez at the ExportDC announcement.

You hear a lot about the benefits of exports these days. Whether it’s exporting services like travel and tourism, or manufactured goods like cars or yarn, businesses around the country are supporting their communities’ economic recovery through market expansion.

Exports have also become part of the national dialogue.  President Obama touched on the National Export Initiative (NEI) in his recent State of the Union address. Commerce Secretary John Bryson highlighted the potential of international markets when laying out his vision for the Department in December.

Personally, I have traveled across the country talking about the importance of selling U.S. products overseas, and showcasing export success stories to inspire new ones.  I’ve seen a lot of great things happening at the local level.  It’s where progress often begins.    

That’s why, yesterday, I was proud to participate in DC Mayor Vincent Gray‘s announcement of the formation of ExportDC.  According to the mission statement, the effort was created “to increase the number of DC small businesses that export, grow the dollar value of exports from District businesses, and coordinate trade missions for qualified District-based businesses.”

Why is this important? Consider the following:

  • As Mayor Gray mentioned: data show firms that export grow faster, create more jobs and pay wages 13-18 percent higher than firms that don’t;
  • According to the International Monetary Fund, 85 percent of the world’s economic growth over the next five years will take place abroad; and
  • 9.2 million American jobs were supported by U.S. exports in 2010.   

With the obvious benefits of servicing foreign markets, it’s unfortunate that only one percent of American businesses export, and 58 percent of those only export to one market.  That is why President Obama launched the NEI two years ago, with the goal of doubling U.S. exports by the end of 2014.  And the International Trade Administration (ITA) has been working at home and abroad to make sure every U.S. business has access to the resources they need to enter and thrive in international markets.

ITA’s U.S. Export Assistance Centers with 108 offices nationwide, have partnered with local communities to provide more complete and comprehensive support to businesses looking to start or expand their export markets.

Mayor Gray’s ExportDC is just one of the latest cooperative efforts between federal and local governments. The Northern Virginia USEAC will collaborate with Export DC on trade missions, networking sessions and other programming that will help DC businesses find new overseas buyers.

Together, ExportDC, ITA and other outstanding federal and local partners will help DC businesses sell their products and services abroad. This is important because when local businesses prosper, communities prosper. When communities prosper, cities prosper. And when cities prosper, our entire nation prospers.

Posted in Exporting, Interagency, National Export Initiative, Small Business | Tagged | Leave a Comment »

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Promoting Advanced Manufacturing in the Textile Industry

January 26, 2012
This post contains external links. Please review our external linking policy.

Kim Glas is the deputy assistant secretary for textiles and apparel within the International Trade Administration’s Import Administration division.

The textile industry is alive and well here in the United States. I’ve spent several days this week with Francisco Sánchez, under secretary for international trade, in North Carolina touring two examples of textile industry manufacturing that represent the broad spectrum of the industry.

Francisco Sanchez, under sectetary of commerce for international trade, left, listens to plant manager Keith Nicholson, right, as he toured Parkdale plant 15 in Belmont on Wednesday morning. (John Clark/The Gazette)

Francisco Sanchez, under secretary of commerce for international trade, left, listens to plant manager Keith Nicholson, right, as he toured Parkdale plant 15 in Belmont on Wednesday morning. (John Clark/The Gazette)

The first is Parkdale Mills, headquartered in Gastonia, North Carolina. Parkdale is a prime example of a textile mill that is anything but traditional. Founded in 1916, Parkdale now is the largest producer of yarn, employing 4,000 at 25 plants. Through innovation and cutting edge technology in their manufacturing process, Parkdale has been able to remain globally competitive and contributes to our more than $12 billion in yarn and fabric exports in 2010.

During the past two years, increased demand for Parkdale’s diverse mix of high quality cotton, cotton blend, and polyester yarns has allowed the company to allocate more than $100 million on capital expenditures, creating nearly 1,500 jobs.

Parkdale hosted a unique industry panel of local textile representatives, to share with us the issues facing manufacturing, the importance of innovation for advanced textile manufacturing, and the importance of industry growth in jobs and exports.

The industry representatives included Polymer Group International (PGI), Unifi, Inc., Mount Vernon, Frontier Spinning, Pharr Yarns, Hanesbrands, VF Corporation, and the North Carolina Department of Commerce who are all very familiar with the changing face of textile and apparel production here in the United States.

Many people may not be aware that the United States is the second largest single country exporter of textiles, with $20 billion in exports in 2010. Businesses that contribute to this volume of exports range from small, family-owned and operated facilities to integrated mills that operate state of the art machinery and production equipment.

The textile and apparel industry provides the U.S. economy with a major source of employment and economic activity.  The industry is one of the largest employers in the manufacturing sector. Between 2009-2010, the U.S. textile and apparel exports grew 19 percent to $20 billion, and were up 14 percent through November of 2011.

North Carolina in particular has a high concentration of our textile industry. Many global leaders of the industry call North Carolina home. Freudenberg, the world’s largest producer of nonwovens, has two locations in the state, with its North American headquarters in Durham; Kimberly Clark, a vertically integrated manufacturer and converter of nonwoven products for the health and hygiene markets, with two manufacturing facilities; and PGI, one of the world’s leading companies in the hygiene, wipes, medical, industrial, and specialty markets with production operations in four locations in the state, with its headquarters in Charlotte.

There are more than 500 performance textile businesses located in 76 out of 100 counties across North Carolina. Performance textiles are fiber-based products that are valued for their technical function and properties as well as their aesthetics.

Our second tour was to see the future of textiles at North Carolina State College of Textiles. We toured the labs to see how technical advanced textiles are being used in aerospace, industrial, marine, medical, military, safety, and transportation. The global market for technical textiles was estimated to have a value of $93 billion in 2000 and expected growth is estimated at $127 billion in 2011.  There is huge expansion potential for this industry.

Advanced textile materials hold great potential for the U.S. textile industry, from textile heart filters, to textile composites used in airplane bodies, to highly flame resistant fabrics and clothing for soldiers, first responders and firemen – the United States is on the leading edge of new and innovative products and materials.

North Carolina State University’s College of Textiles “Centennial Campus”, is home to university colleges, departments, and research labs and also home to 61 industry and government partners who work with the university each day.  These partners are fully integrated into the university, working with faculty, students and staff.

Founded 113 years ago, the College of Textiles is the leading institution of its type with more than 2,000 graduate and undergraduate students.

The new Nonwovens Institute Partner Lab will revolutionize research and development in air, blood and water filtration and demonstrates the College’s close partnerships with leading companies throughout the world.  The Nonwovens Institute has more than 60 industry partners and is the largest industry-academic consortium in the United States.  These partners help drive the purpose-driven research taking place in the Nonwovens Institute and throughout the College of Textiles

It was a privilege to see both Parkdale Mills and the College of Textiles Centennial Campus in action. Meeting the students who are developing the future of the textile industry right here in North Carolina was a highlight of the trip. The current state of the textile industry is miles ahead of where it began and I look forward to the new innovations we will see in the near future.

Posted in Competitiveness, Exporting, Import Administration, Manufacturing, Textiles | Tagged , , | 3 Comments »

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Exporting at the Speed of Light

January 23, 2012
This post contains external links. Please review our external linking policy.

Doug Barry is an International Trade Specialist in the Trade Information Center, part of the U.S. and Foreign Commercial Service

Two years ago he was laid off from his job at the height of the global financial crisis.  Eighteen months ago he started his own company with one employee:  himself.  Today he has 9 employees and is shipping wireless routers he makes to customers in almost 80 countries.

How’d he do it?

William Haynes owns Sabai Technology based in Simpsonville, South Carolina.

William Haynes owns Sabai Technology based in Simpsonville, South Carolina.

William Haynes owns Sabai Technology based in Simpsonville, South Carolina.  His success is due to a good product, timing, execution and some luck.  He also had crucial help from his friends at FedEx and the U.S. Department of Commerce.

He started selling routers to customers in the U.S.  Then he discovered a company that provided VPN service and who had customers overseas that wanted access to the Internet from devices throughout their household.  The company, Strong VPN, asked Haynes to make routers for them.  The first sale was to China, and orders soon took off to where international sales now account for 80 percent of revenues.

Haynes is not the only one making wireless routers, but he says he manages to compete with much larger technology-makers because of niche marketing ability and excellent customer service. “What you’ve got to do is make sure that front to back, from the time they place an order to the time customers get it in their hands and even after for technical support, that it’s seamless. That it’s well-communicated; that they have a certainty that when they’ve given you their money, they’re going to get their product; that they’re able to track it through the process.  To me, that’s the most important thing for successful exporting.”

Shipping to the middle of nowhere

To generate satisfied customers Haynes turned to FedEx.  “One of my favorite shipping stories  is when we shipped to the Faroe Islands.  FedEx handled that and it was crazy.  It was there, I think, in three or four days.  And if you’re not familiar with where the Faroe Islands are, it’s halfway between Iceland and Scotland out in the middle of nowhere.”

In another example, Haynes recalls: “We had a customer who ordered at 2:34 in the afternoon on a Monday afternoon to Sao Paulo, Brazil.  Well, 10 a.m. on Wednesday morning – less than 48 hours later, they’re contacting us letting us know they’ve gotten the router, it’s installed, it’s up – ‘thank you so much, how wonderful this is.’  We couldn’t do that with anyone but FedEx.”

Business really took off early in 2011 due to an unusual chain of events.  Haynes got a few orders from people in Egypt who understood the wireless routers could be used to send and receive information that was otherwise blocked by government filters. Said Haynes: “During the Arab Spring the technology allowed people to go to CNN and get news and information.  It allowed them to send emails knowing that from the time it leaves their home to the time it hits the U.S. or the country they’re connected to, it’s totally encrypted.” 

To build Haynes’s sales more rapidly, a FedEx sales representative brought in the U.S. Commercial Service, a branch of the Commerce Department that helps U.S. companies find overseas buyers and plays a major role in the Obama administration’s National Export Initiative, which seeks to double U.S. exports by the end of 2014.  The typical U.S. manufacturing exporter sells to buyers in fewer than five overseas markets, so already Sabai Technology was atypical.  But Haynes knew that in addition to selling and sending one box at a time, he needed to develop distributors in key countries so that his sales volume increased at a more rapid rate.

The Commercial Service has Export Assistance Centers in more than 100 U.S. cities and market specialists in U.S. embassies in over 70 countries.  FedEx asked the Export Assistance Center in South Carolina to visit Haynes.  “It would have been years before I discovered these folks.  They came to visit me, to discuss the needs of Sabai Technology,” he said.

The visit prompted Haynes to use U.S. government export insurance and to advertise in a Commercial Service publication Commercial News USA, which goes to foreign buyers worldwide.  “Thanks to the magazine we have companies in countries like Zambia wanting to buy and distribute our product.”

Looks like Zambia will soon be Sabai Technology’s 81st export market, leaving only 45 more countries remaining to sell to by this self-effacing, self-described “babe in the woods” of exporting.  There’s little doubt that he has the determination and now the help to get there.

“I’m just a babe in this stuff, and to have someone hold my hand a bit and walk me through it – it’s going to really accelerate the growth of our international business.”

Posted in Commercial Service, Exporting, National Export Initiative, Small Business, Success Story | 2 Comments »

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Travel and Tourism Gets a Presidential Boost

January 19, 2012
This post contains external links. Please review our external linking policy.

Michael Masserman is the Director of the Office of Advisory Committees within the Manufacturing and Services division of the International Trade Administration

The new travel and tourism advisory board with Commerce Secretary John Bryson

The new travel and tourism advisory board with Commerce Secretary John Bryson

Against the backdrop of Disney World, President Obama signed an executive order that will boost tourism to the United States and ultimately create jobs. The order will create, among other things, a Task Force on Travel and Competitiveness that will develop and deliver within 90 days a National Travel and Tourism Strategy that will help encourage international visitors to come to the United States. More than 47 million international visitors have arrived to see our sights, attend conferences, take family vacations, visit natural wonders, theme parks and experience what we have to offer. Developing a national tourism strategy and streamlining the visa process for non-immigrant visas will attract more tourists and create more jobs.

Commerce Secretary Bryson this week also welcomed the 32 members (19 of whom have never before served) of the re-chartered Travel and Tourism Advisory Board. The Board serves as the principal private sector advisory committee to the Secretary of Commerce on the U.S. travel and tourism industry.

As the new Board gets situated in their new role as advisors, they will be building on the foundation laid out by previous Boards. Originally chartered in 2003, the Board has been conferring and advising the Secretary on everything from revival of the Gulf Coast Region to recommendations on energy security and travel facilitation.

Members represent companies and organizations in the travel and tourism industry from a broad range of products and services, company sizes and geographic locations. Todd Davidson, CEO of Travel Oregon will serve as Chair and Sam Gilliand, Chairman and CEO of Sabre Holdings will serve as Vice-Chair. Both are returning members to the Board and will provide leadership in the activities of the new Board that will build on work of their predecessors.

The travel and tourism industry is a crucial part of the U.S. services economy whose strength and growth is essential to the economic health of our nation. Travel and tourism is a $1.2 trillion sector of the U.S. economy or nearly three percent of Gross Domestic Product. Critical to the nation’s overall economic health, the travel and tourism industry is one of the top employers for more than half of the U.S. states and territories.

The U.S. travel and tourism industry is on pace for a record-setting year. Through November 2011, international visitors spent an estimated $139.4 billion on U.S. travel and tourism-related goods and services year to date, an increase of 13 percent compared to the same period in 2010. The United States recorded a $38.4 billion trade surplus for travel and tourism through November 2011.

There is no denying that the health of the travel and tourism industry impacts millions of Americans nation-wide and the council of these 32 advisors will play a significant role in ensuring that Brazilian, Chinese, and Indian travelers come see America!

Posted in Exporting, Manufacturing and Services, Services, Travel & Tourism | Tagged , | 2 Comments »

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2011 Export Success Highlights

January 13, 2012

The International Trade Administration helps thousands of companies every year and we’d like to highlight a few of our most recent success stories from this past year.

Sirchie of North Carolina wins $1.1 million contract with Brazilian government

Sirchie of Youngsville, North Carolina manufactures crime scene investigation kits and materials used by law enforcement officials worldwide. Sirchie contacted the U.S. Commercial Service office in Raleigh for assistance in selling law enforcement products to the government of Brazil.

Sirchie used a Gold Key Service, which would introduce them to prospective buyers in Brazil as well as give them the opportunity to meet with key industry officials and ministries, including local police and law enforcement. In advance of the Sirchie’s trip to Brazil, the trade specialists in the Commercial Service in Brazil also provided Sirchie with information on the government procurement process in Brazil and how Sirchie could tap into opportunities selling to the Brazilian government.

As a result of assistance from the Commercial Service, Sirchie won a Brazilian government tender and sold $1.1 million of export product to the Brazilian government.

Great Lakes Dredge & Dock Company of Illinois Wins $51 million project in Bahrain

This past November, Great Lakes Dredge & Dock Company, LLC (GDD, Oak Brook, IL) signed a contract with the Bahraini Ministry of Housing to provide dredging and land reclamation services for the East Hidd Housing Development project. GDD competed against companies from the Netherlands, Algeria, and China. The strong advocacy effort provided by the Commercial Service and the U.S. Embassy staff in Bahrain was key to the success of this advocacy campaign. The final project value was $57 million, with $51 million in U.S. export content, supporting 280 U.S. jobs.

Food Concessionaire, International Meal Company (IMC) of Massachusetts Overcomes Panamanian Trade Barrier

IMC, headquartered in San Juan, Puerto Rico, and Boston, Massachusetts, overcame a foreign trade barrier with the assistance of the Department of Commerce’s Trade Agreements Compliance Program, led by the Market Access and Compliance Unit that threatened to have its airport food‐court concession revoked.

IMC’s concessions in Panama are worth $6 million. After winning a bidding process and opening various food and beverage concessions at Panama’s Tocumen Airport, IMC’s multi‐million dollar investment was jeopardized by the Government of Panama’s failure to ratify its contract.

The International Trade Administration and the U.S. Embassy intervened on behalf of IMC with the Panamanian Government and Tocumen Airport Authority, urging the Panamanian Comptroller to review and ratify IMC’s contract for the food‐court concessions. Thanks to these efforts, the contract is now ratified, and IMC is able to continue its operations in Panama with contractual protection.

Garmin Marine Navigation GPS Units of Kansas Navigates Turkish Customs

Garmin of Olathe, Kansas, tapped into the resources of the International Trade Administration to ensure its $1.5 million worth of marine navigational GPS units cleared Turkish customs. Turkish customs claimed that the CE Mark Directive on Radio and Telecommunications Terminal Equipment (R&TTE) required that these products be tested and certified at a third-party lab recognized by the European Union (EU). However, the R&TTE Directive allows for the marine navigational GPS units imported by Garmin to be self‐certified.

ITA officials, working in close collaboration with the Commercial Service at the U.S. Embassy in Turkey, worked with Turkish government officials to explain that marine navigational GPS units can be self‐certified by an accredited independent lab, in compliance with the relevant EU standard. As a result, Turkish customs officials correctly assessed Garmin’s products and accepted its self‐certification.

Garmin reported in May that its most recent shipments to Turkey had gone through customs smoothly and the company does not anticipate any trouble getting these products into Turkey in the future.

These are but a few of the successful sales and logistical issues that the global staff of the International Trade Administration helped to realize for American businesses. To learn more about pursuing overseas markets or to get help resolving a market access issue, visit export.gov.

Posted in Commercial Service, Exporting, International Trade Administration, Market Access and Compliance | Tagged | 4 Comments »

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Proud of Our Progress in 2011, Determined to Do More in 2012

January 10, 2012

Francisco J. Sánchez is the Under Secretary of Commerce for International Trade.

At the International Trade Administration (ITA), we measure our success by the positive impact we have on jobs, businesses and the growth of our economy.  That’s why I’m proud to say that ITA had a great year in 2011, one full of many noteworthy accomplishments. 

Just to name a few:

Under Secretary Sánchez with two of the 56 members of the largest education trade mission to Indonesia and Vietnam that took place in March 2011.

Under Secretary Sánchez with two of the 56 members of the largest education trade mission to Indonesia and Vietnam that took place in March 2011.

  • U.S. goods and services exports were up roughly 16 percent in the first nine months of 2011 — the latest data available — putting the United States on pace to achieving the President’s National Export Initiative goal of doubling U.S. exports by the end of 2014;
  • There were six record-breaking months of U.S. exports during the year;
  • President Obama signed three important trade agreements with Korea, Colombia and Panama, which will support tens of thousands of jobs for the American people and create an abundance of new opportunities for U.S. firms; and
  • The United States’ host year for the Asia-Pacific Economic Cooperation (APEC) Forum was a tremendous success, strengthening our economic ties with a critically important region of the world.

I could go on and on.  We’ve achieved a lot.  But, all of us at ITA know that there is much more work to do.  Too many people are still out of work.  Too many businesses are still struggling.  And, the fact remains that only 1 percent of American businesses export; of those that do, 58 percent export to just one market. 

So, there is incredible potential for U.S. businesses to be more involved in the international markets and bolster their bottom lines.  We at ITA are determined to help them achieve these goals.  As part of this effort, we will continue to have an unprecedented focus on key initiatives.  These include: 

  • Ensuring that U.S. businesses seize the incredible opportunities developing in emerging technologies like renewable energy, and emerging markets, such as Brazil and India;
  • Continuing to level the playing field for U.S. businesses in international markets by vigorously enforcing trade laws, advocating on behalf of qualified American firms for contracts with foreign governments, and empowering entrepreneurs with the tools they need to compete;
  • Training our foreign commercial services officers — in markets across the globe — so that they can begin promoting foreign direct investment into the United States as part of the new SelectUSA initiative, the first coordinated federal effort designed to attract capital from overseas to spur economic development on our shores; and
  • Supporting advanced manufacturing, a sector that’s historically been the heart of our economy and provided a ticket to the middle class.  By expanding the opportunities available to U.S. firms in overseas markets, we will continue to help manufacturing businesses here at home sell their products, strengthen their bottom lines and impact jobs.

With each and every action we take, we fully realize that our best success comes when we partner with stakeholders like the readers of International Trade Update; you are leaders from the private sector, academia and a wide-range of other fields, and have been critical to our success. 

That’s why, throughout 2012 and beyond, we look forward to working with you to help continue our nation’s economic recovery. 

That’s a New Year’s resolution we can all rally around.

Posted in APEC, Competitiveness, Exporting, International Trade Administration, International Trade Update, Korea-US Trade | Tagged , | 4 Comments »

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Participants in the Renewable Energy Trade Mission to Turkey Find Business Partnerships

January 9, 2012

Ryan Barnes is an International Trade Specialist in the Office of European Country Affairs within the Market Access and Compliance division of the International Trade Administration.

Renewable Energy and Energy Efficiency Trade Delegation to Turkey, December 5-9, 2011

Renewable Energy and Energy Efficiency Trade Delegation to Turkey, December 5-9, 2011

Just last month, I accompanied Michael Camuñez, Assistant Secretary for Market Access and Compliance as he led 16 U.S. Renewable Energy & Energy Efficiency companies on a Trade Mission to Turkey. The delegation included U.S. energy firms as well as officials from Trade Promotion Coordinating Committee (TPCC) agencies: Export-Import Bank, Overseas Private Investment Corporation, U.S. Department of Energy and U.S. Trade and Development Agency. The delegation visited Ankara, Izmir and Istanbul, where numerous opportunities exist for these firms.

The staff of the International Trade Administration recruited a variety of companies for the mission.  The group included energy giants such as General Electric, Johnson Controls, and AES as well as nine small and medium-sized enterprises on the leading edge of renewable energy technology.  Of the sixteen firms, whose products range from solar panels to cooling systems, eleven had never before done business in Turkey.  One firm, World Business Capital, was also there to provide financing.

The mission’s main objective was to introduce the participants to potential Turkish business partners.  U.S. firms met with numerous Turkish counterparts in one-on-one meetings to discuss possible joint venture opportunities.  More than 340 of these business to business matchmaking meetings took place during the five-day mission. 

The trade mission could not have come at a better time.  Bilateral trade between the U.S. and Turkey is set to break records in 2011, with projections of roughly $20 billion in total trade.  And the energy sector, in particular, is ripe for U.S. trade and investment.  Turkish energy demand is due to grow at a rate of seven to nine percent annually.  To help accommodate this growing demand, the Turkish government will invest roughly $130 billion by 2023, and has placed a great deal of emphasis on renewable energy.  Ankara has plans to achieve 30 percent renewable energy production by 2023, and has called for $40 billion in investment in this sector by 2020. Turkey also passed an updated renewable energy law in December 2010 to provide even further investment incentives.

The U.S. Government has worked to develop this burgeoning market.  In addition to the trade mission, there is a newly launched interagency project known as the “Near Zero Zone”.  This project, led by the U.S. Department of Energy, is helping industrial companies operating within the Izmir Ataturk Organized Industrial Zone (IAOSB) reduce their energy usage through a series of cost-effective efficiency upgrades.  One of key stops during the trade mission was to this Near Zero Zone site in Izmir.

The trade mission, along with the Near Zero Zone, helped with the formation of business partnerships and provided opportunities to match high quality U.S. supply with growing Turkish energy demand.  The potential for mutual gain in this arena is enormous.  Already, trade mission participants have reported a potential $40 million in business deals.   We hope this is just the beginning.

Posted in Commercial Service, Exporting, Green and Sustainable, Market Access and Compliance, Trade Missions | Tagged , , | 1 Comment »

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