Archive for the ‘Service Industries’ Category


Efforts to Make the U.S. the Number One Tourist Destination

December 4, 2012

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Marc Buergi is a fellow in the International Trade Administration’s Office of Public Affairs, and is an International Affairs graduate student at the George Washington University.

Many of us will be traveling during the upcoming holiday season.

Visiting family, friends and discovering new places is enjoyable. So is knowing that every time we travel we are also aiding our economy: travel expenditures help support the 7.5 million Americans employed in the U.S. travel and tourism industry.

Not only is the industry benefiting from domestic travelers like ourselves, but as more and more people visit our country from abroad, international visitor spending is becoming a growing share of the industry’s success in recent years. In fact, over 66 million tourists and travelers are expected to come to the U.S. this year alone, which would represent an increase of 6 percent over last year’s figures.

The good news is that upward trend is likely to continue: travel and tourism is expected to grow by 3.6 to 4.3 percent each year for the next five years according to a new report released this week.

The biggest growth markets are Asia and South America. The number of Chinese visitors alone is expected to increase by 259 percent in the next five years, while the number of Brazilian tourists is projected to swell by 83 percent.

The new travel forecast underscores the importance of international tourism to the U.S. economy, and the exponential opportunities these favorable trends can bring. That is why the President has set out a goal to make the United States the number one tourism destination worldwide.

In May 2012, the U.S. Commerce Department and the Department of the Interior presented the National Travel and Tourism Strategy to the President which is our roadmap to accomplish this ambitious goal. The Strategy lays out concrete steps which will be taken to make the U.S. even more attractive for international visitors, for instance travel promotion campaigns in key markets, improvements in the visa waiver program, and in the security procedures at U.S. airports.

The strategy is already bearing fruit. For example, last month Taiwan was included into the U.S. visa waiver program. The citizens of that country will now be able to visit the U.S. for up to 90 days without a visa – and many Taiwanese will use that opportunity.

The International Trade Administration (ITA) is at the forefront of the government’s efforts to implement the Strategy. ITA is continuing to supply the travel and tourism industry with important data, including international arrivals to the United States, the forecast of international travel to America for more than 30 countries, and estimates of the total impact of travel and tourism on the economy, among other services.

Earlier this month, Acting Deputy Under Secretary for International Trade Kenneth Hyatt highlighted these efforts at a Washington Post Travel and Tourism Forum where he emphasized the need to consider the customer experience.

Millions of people from abroad would love to visit our county – the U.S. government is making sure that as many of them as possible actually choose the U.S. as their holiday destination.


Interest in Overseas Pension Markets Continues to Grow, Spurring Public-Private Cooperation

December 4, 2012

Michael Corbin is an international trade specialist for asset management and private pensions in the International Trade Administration’s Manufacturing and Services unit. In nearly fourteen years of service his portfolio has included asset management, hedge and sovereign wealth funds, insurance and private pensions

The U.S. asset management sector has long been one of the great success stories of U.S. business, both at home and abroad.  U.S. companies accounted for nearly half of the world’s $85.2 trillion in assets under management in 2011.  U.S. asset managers are increasingly looking abroad to secure future business and take advantage of developing growth opportunities in the sector.

Why look overseas?

A month ago I had a conversation with an executive from a fortune 500 investment company. He told me that the U.S. market has become saturated, with many individuals receiving payouts rather than paying into the system.  He explained that we also are witnessing a major shift globally from defined benefit plans to defined contribution plans.  In a defined benefit plan, the employer promises to pay a certain monthly benefit upon retirement based on a specified criteria (e.g.,  age and  years worked). In a defined contribution plan, individual accounts are set up for participants and benefits are based on the amounts credited to these accounts (through employer contributions and, if applicable, employee contributions) plus any earnings on the money invested in the account. In the vast majority of the developing world, defined contribution systems are the default pension schemes.

The need for greater cooperation

Manufacturing and Services’ (MAS) Office of Financial Services Industries (OFSI) has seen an increased demand for assistance to companies seeking  to secure greater market access and increase brand awareness.  Just in the past few months OFSI’s asset management related work has included:

  • Collaborating with U.S. Embassy in Kuala Lampur, Malaysia and the Principal FinancialGroup as it unveiled a new agreement to manage private pensions in Malaysia.  The agreement will allow CIMB – Principal to establish a collaboration with employers to systematically introduce their employees to Private Retirement Schemes (PRS) and encourage greater retirement savings. A signing ceremony on 21 November publicly highlighted this historic agreement and market access success for an American asset manager.  (photo included)
  • In June I participated in a conference in Russia where I presented an overview of the U.S. insurance and pension systems to their membership and select regulatory officials and discussed steps Russia needed to take to accede to the OECD Insurance and Private Pension Committee.
  • OFSI provided critical analysis and recommendations to a U.S. insurer requiring immediate assistance regarding potential legislation impacting the Polish pension market.
  • OFSI, Embassy Lima in Peru, and the Investment Company Institute collaborated to organize a conference call between major U.S. mutual funds and insurers and the Peruvian Supervisory Authority. The Peruvians specifically requested U.S. expert opinion on their new pension reform before the scheduled public announcement in December.

These examples highlight how the International Trade Administration’s MAS unit is working with U.S.-based asset management firms to  expand U.S. financial services exports and their business  in foreign markets.  We anticipate the need for MAS’s services and expertise to grow as will opportunities and successes for U.S. companies.


Taiwan’s Entry to Visa Waiver Program Will Boost Travel and Tourism in United States

November 7, 2012

Francisco Sánchez serves as the Under Secretary of Commerce for International Trade. Follow him on Twitter @UnderSecSanchez.

We are on the brink of a new era. The United States’ commitment to Taiwan and its people have reached tremendous levels this year. As of November 1, 2012, people from Taiwan are able to visit the United States for up to 90 days without obtaining a visa. The entry of Taiwan into the U.S. Visa Waiver Program will not only tremendously support the National Travel and Tourism Strategy, but also offer more opportunities to do business with each other, which enhances our economic partnership.

The goal of President Obama’s National Travel and Tourism Strategy is to attract 100 million visitors to the United States by the end of 2021. Taiwan will help us achieve this goal. During President Ma Ying-jeou’s time in office, the United States and Taiwan have made great progress towards our mutual goal of expanded opportunity and prosperity for both our nations. Taiwan has made great strides during the past few years to enhance its border security and travel systems. These efforts led Secretary of State Hillary Clinton to nominate and then approve Taiwan for the Visa Waiver Program.

The Visa Waiver Program will make international travel easier and encourage more visitors to the United States. Some found it frustrating to apply for a visa – from the fees to the long waits for interview appointments during school holidays and summer vacations. So we wanted to facilitate this process, while still being true to our national security goals. The recent decision to grant visa waiver status to travelers from Taiwan will make it easier for local businesspeople to explore opportunities in the United States and increase people-to-people interaction, which enhances our understanding of each other’s histories and cultures.

Taiwan is the 22nd largest source of foreign travelers to the United States, with approximately 300,000 travelers coming to the United States per year.  These travelers contributed $1 billion per year on travel to the United States. The commencement of the visa waiver program for Taiwan citizens will significantly boost these figures, making this another milestone in our growing bilateral commercial relationship. We look forward to welcoming more visitors from Taiwan throughout the United States.


Health Information Technology Shows Continuing Potential as Strong Export Sector

October 15, 2012

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Fred W. Aziz is Associate Director of Technology and E-Commerce at International Trade Administration, where he covers innovation sectors such as cloud computing, Health IT, and software.   

Matthew Hein is an International Trade Specialist on the Pharmaceutical and Medical Devices Team in the Office of Health and Consumer Goods, and also is part of a cross-office team following Health IT.

Steve Miller is an International Trade Specialist in the International Trade Administration’s  Office of Service Industries where he is responsible for knowledge economy issues including health services, research and development services, and university commercialization.

The intersection of information technology and health (hereafter Health IT) has recently been an area of increased focus, jump-started by the American Recovery and Reinvestment Act (ARRA) in February 2009 and the more than $22 billion in ARRA funding designated to bring electronic health records (EHRs) to the majority of Americans by 2014.

However, EHRs are only as useful as the quality of data and images contained within them, and will be trusted by patients when strong privacy and security protocols exist to appropriately control information access.  In addition, healthcare workers need to be trained on how to effectively use EHRs.

All these areas are of high interest to the American Health Information Management Association (AHIMA), an association leading efforts to manage health data and medical records, improve health record quality, and develop certification and education programs for industry members.

ITA’s Manufacturing and Services unit identified Health IT as a priority sector under the National Export Initiative for potentially strong export growth, and looks forward to continuing collaboration with companies and industry trade associations to promote increased Health IT exports of products and services.

On October 2, Assistant Secretary of Commerce for Manufacturing and ServicesNicole Y. Lamb-Hale gave the keynote speech at the inaugural Health Information Innovation Leadership Conference, done in conjunction with AHIMA’s Annual Conference and Exhibit in Chicago.  She provided insight on how innovative U.S. companies can address health information needs in countries worldwide, as well as some of the trade-related considerations about exporting products and services overseas.  In addition, she provided information about available ITA tools to help companies export.

Ms. Lamb-Hale also led an industry roundtable with about 20 AHIMA member companies (from health services, medical device, consultancies and software companies) to learn more about their market access challenges and opportunities as they investigate commercial opportunities abroad.

This was the third roundtable Ms. Lamb-Hale has led with the Health Information Technology (Health IT) industry since June 2011, with the initial event occurring at the White House Conference Center with the support of the Office of National Coordinator for Health IT within the Department of Health and Human Services and the White House Office of Science and Technology Policy.


Brazil is an Olympic-Sized Market for Education Services

September 11, 2012

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Braeden Young is an International Trade Specialist and Brazil Desk Officer within the International Trade Administration.

Brazil, which became the world’s sixth-largest economy last year, is bustling with activity. As Brazil ramps up preparations for hosting the 2014 FIFA World Cup and the 2016 Olympic Games, opportunity abounds for U.S. companies to support infrastructure development at sports venues, surrounding communities and commercial centers, and transportation hubs.

The recent discovery of new oil reserves off Brazil’s coast presents new opportunities in the oil and gas sector. U.S. firms have specialized expertise in deep water drilling and related services and are well-positioned to partner with Brazilian companies to help Brazil reach its objectives.

(L to R) U.S. Embassador to Brazil, Thomas A. Shannon, Jr., Rita Moriconi, Regional EducationUSA Director for Southern Cone Countries, Lucia Maria Martins do Santos, Executive Director of Casa Thomas Jefferson, Francisco J. Sanchez, Under Secretary for International Trade open the EducationUSA trade fair in Brasilia, Brazil (Photo CJT Online)

(L to R) U.S. Embassador to Brazil, Thomas A. Shannon, Jr., Rita Moriconi, Regional EducationUSA Director for Southern Cone Countries, Lucia Maria Martins do Santos, Executive Director of Casa Thomas Jefferson, Francisco J. Sanchez, Under Secretary for International Trade open the EducationUSA trade fair in Brasilia, Brazil (Photo CJT Online)

However, Brazil’s rise is marked not only by towering cranes and the roar of jackhammers, but also by smiling students and the scribbling of pencil on paper. Education is vital to Brazil’s long-term development and the market for education services here has never been better.

Brazil’s economy grew 23 percent over the last five years, to nearly $2.5 trillion in 2011. Economic growth and industrial development has created demand for a better trained, more sophisticated workforce; Brazil hopes to expand educational opportunities for students in order to meet employer needs in commerce, high technology, and engineering. U.S. colleges and universities are ready to help Brazil meet these demands.

Brazil’s population of nearly 200 million is easily the largest in Latin America. In recent years, tens of millions of Brazilians of have emerged out of poverty into Brazil’s middle class, which now represents over half of Brazil’s population. Now, more than ever, Brazilian students have the interest and means to study overseas, and they want to come to the United States!

The United States is a top destination for Brazilian students studying abroad. Since 2006, the United States has seen an increase in the number of Brazilian students. Nearly 9,000 Brazilians studied in the United States last year, a 25 percent increase from 2006, placing Brazil in 14th place among country of origin of international students in the United States. Tuition and living expenses for international students brought in nearly $21 billion to the U.S. economy last year. Brazilian students accounted for $257 million. New partnerships between our two countries will boost the number of Brazilian students on campuses across the United States.

Brazil’s new Science Without Borders program illustrates the commitment of the Brazilian government to higher education. This innovative initiative aims send 101,000 Brazilian students and scholars in the science, technology, engineering, and mathematics (STEM) fields to study and conduct research abroad over the next four years. The United States is and will continue to be an important destination for these anxious young learners.

Last week, Under Secretary for International Trade Francisco Sánchez led representatives from 66 U.S. colleges and universities to Brazil on the largest education mission in the history of the Department of Commerce. By talking with thousands of students in three cities (Brasilia, Sao Paulo, and Rio de Janeiro), we learned that Brazilian students are well-prepared and anxious to study in the United States. We also learned from the school representatives that the Brazilian students already studying in the United States bring a unique energy to their campuses. These U.S. schools look forward to hosting even more young Brazilians going forward.

Increased educational exchanges between the United States and Brazil will enhance mutual understanding, strengthen our commercial and strategic ties, and benefit our economies. Education is a win-win opportunity and we are proud to promote the U.S. higher education system to Brazil and the world!


Building Brazil -U.S. Ties through Education

Education as a Top Service Export

Science without Borders: Brazil is Building the Future by Encouraging Students to Study Abroad

U.S.-Brazil Commercial Dialogue: Fostering Increased Bilateral Trade


Education as a Top Service Export

September 4, 2012

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The International Trade Administration’s Education Team helps U.S. institutions recruit international students and supports recruitment events.

This week, representatives from 66 U.S. colleges and universities are traversing Brazil, attending education fairs and talking to thousands of students interested in pursuing an education in the United States. The colleges and universities are in Brazil as part of an Education Missionled by Under Secretary for International Trade Francisco Sánchez, the largest in the Department of Commerce’s history.

Under Secretary Francisco Sánchez with representatives of the University of Toledo during the Brazil Education Trade Mission (Photo Commerce)

Under Secretary Francisco Sánchez with representatives of the University of Toledo during the Brazil Education Trade Mission (Photo Commerce)

Education and training rank among the top 10 U.S. services exports. Higher education remains one of America’s most sought-after services. Both elite private institutions and high-quality public colleges and universities benefit from the influx of foreign students attending, many of whom pay the full out-of-state tuition price. American institutions of higher education remain desirable in a challenging global economic climate, where illustrious names are seen to pave the way to success.

According to the Institute of International Education, during the 2010-11 academic year, the number of international students in the U.S. increased to a record high of 723,277 students, a 32% increase since 2000-01. International students contribute not only to campus life and to dialogue within classrooms, but also to the U.S. economy at the local, state, and national levels. Tuition and living expenses from international students and their families brought in nearly $21 billion to the U.S. economy during the 2010-2011 academic year.

The OECD’s Education at a Glance 2011 reports that the number of international students worldwide increased from 2.1 million in 2000 to 3.7 million in 2009. Furthermore,  the Global Student Mobility 2025 Report, estimates that world demand for international higher education will increase from 1.8 million in 2002 to some 7.2 million or more in 2025 as countries such as China, India, Indonesia, Brazil, Mexico, Chile, South Korea, Vietnam, and Saudi Arabia grow economically and struggle to meet domestic demand for higher education.

The United States continues to be a sought-after destination for high-quality education. Yet foreign students in the United State remain a smaller percentage of the total U.S. student body than several other popular destinations for foreign students. With more than 4,000 institutions of higher learning in the U.S., there is tremendous potential for more intuitions to host a greater number of international students.


Building Brazil -U.S. Ties through Education

August 31, 2012

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Francisco Sánchez is the Under Secretary for International Trade

The first-ever U.S. Department of Commerce Education Mission to Brazil,taking place this week (August 30-Sept. 6), represents an important opportunity to further strengthen cultural and economic ties between our nations.

Under Secretary Francisco Sánchez launches the Education Fair in Brazilia, Brazil (Photo Commerce)

Under Secretary Francisco Sánchez launches the Education Fair in Brazilia, Brazil (Photo Commerce)

As the largest education mission our agency has organized to any country, I am both honored to lead this mission and enthusiastic about connecting U.S. higher learning institutions with Brazilian students seeking study opportunities in the United States.

During the mission, representatives from 66 accredited U.S. academic institutions will showcase their undergraduate, graduate, community college and intensive English language programs at Education Fairs in Brasilia, São Paulo, and Rio de Janeiro.

We appreciate the leadership of U.S. Ambassador Thomas A. Shannon, Jr., and the U.S. Embassy in Brazil in providing strong support for this education mission as well as their longstanding efforts to promote educational exchanges between our countries.

As Brazil works to expand educational opportunities for its professional workforce, we applaud the leadership of President Dilma Rousseff, and her country’s ambitious goal of sending 101,000 Brazilian students in science and technology fields overseas in the next four years, through her visionary initiative, Science without Borders (SWB).

We look forward to working with the Government of Brazil in achieving success in this nationwide scholarship program to promote higher education abroad. Within SWB, there are 75,000 scholarships funded by the Government of Brazil and 26,000 scholarships funded by the private sector. We want to see many of these future students in one of our exceptional educational institutions in the United States.

At the beginning of the SWB program in 2012, there were 500 Brazilian undergraduate students placed in U.S. schools, followed by an additional 1,400 students later this year. By the end of 2013, there will be 1,500 Brazilian Ph.D. students in U.S. universities.

The benefits to Brazil are numerous. There are inspiring examples of U.S.-educated Brazilian professionals who have returned to their country to strengthen development and innovation in Brazil. For example, Minister of Science, Technology, and Innovation Marco Antônio Raupp earned his Ph.D. in mathematics from the University of Chicago.

The Institute of International Education (IIE) reports that there were more than 9,000 Brazilians studying in the U.S. in the 201/12 academic year, a 25 percent increase from five years earlier, placing Brazil 14th among all countries with international students in the United States. Beyond that, IIE reports there are more international students (more than 723,000) in the United States than anywhere else.

President Obama— as demonstrated through the United States’100,000 Strong in the Americas initiative—shares a commitment with President Rousseff on the need to build partnerships that address the needs of a 21st century workforce. Brazil is an important partner in this effort, and these initiatives are expected to lead to even greater educational and cultural ties between our countries.

I look forward to spending time in Brazil with the members of the education mission, and advancing the goal of opening new doors to educational opportunity and collaboration. By expanding the avenues to higher learning, we will make a longstanding contribution to future generations who hold the key to continuing our shared prosperity.


Promoting Travel and Tourism to Help Increase our Exports

August 29, 2012

Nicole Y. Lamb-Hale is the Assistant Secretary for Manufacturing and Services within the International Trade Administration

I was pleased to have the opportunity last Friday to speak at the Global Access Forum for Small Businesses hosted by the Export-Import Bank of the United States (Ex-Im), where I highlighted how this Administration is supporting the National Export Initiative(NEI) through travel and tourism. The NEI is the Obama Administration’s commitment to serve as a full partner with U.S. businesses to promote American-made goods and services worldwide. Among other things, the NEI focuses on improving trade advocacy and promotion efforts to increase exports.

(pictured from L to R) Mike McCartney, President and CEO, Hawaii Tourism Authority (the state's tourism agency), Hawaii Governor Neil Abercrombie, Assistant Secretary Nicole Lamb-Hale, and Bruce Coppa, Chief of Staff, Governor's Office. (Photo Hawaii Tourism Authority)

(pictured from L to R) Mike McCartney, President and CEO, Hawaii Tourism Authority (the state’s tourism agency), Hawaii Governor Neil Abercrombie, Assistant Secretary Nicole Lamb-Hale, and Bruce Coppa, Chief of Staff, Governor’s Office. (Photo Hawaii Tourism Authority)

Generating increased spending from international travelers to the U.S. is just one way we are increasing exports, and the Obama Administration has developed the National Travel and Tourism Strategy to help make progress on that front. The National Strategy delineates the United States government’s plan to increase American jobs by attracting and welcoming 100 million international visitors, who we estimate will spend $250 million annually, within 10 years. 

(Read the blog post by Acting Secretary Rebecca Blank and Secretary of the Interior Ken Salazar on the National Travel and Tourism Strategy for more information.)

I was pleased to share the Department of Commerce’s efforts on the National Travel and Tourism Strategy with the Global Access Forum for Small Business, an Ex-Im Bank initiative to increase the number of small businesses exporting goods and services, thereby maintaining and creating U.S. jobs. As a part of achieving these export goals, the Global Access Forum was an opportunity to encourage small businesses to make the investments that will allow them to benefit from increased tourism and spending by international visitors.

Hawaii was an ideal backdrop for this meeting, because it represents the diversity of experiences that America has to offer international visitors.

Overseas travel to Hawaii in 2011 totaled 2.3 million visitors, up 7 percent from 2010. The Hawaiian Islands were the fifth most visited U.S. destination by overseas travelers in 2011.

The efforts of Hawaiian businesses to sell their products and services to international travelers are a significant contributor to the United States’ success in international travel and tourism exports – which represents 11.3 percent of world traveler spending.

In fact, one quarter (25 percent) of all U.S. services exports come from travel and tourism receipts, and more than 1.2 million jobs in the United States are supported by international travelers.

It was my pleasure to engage the Hawaiian travel and tourism industry as we build on last year’s record $153 billion in travel and tourism exports for the U.S. and work to meet our goal of welcoming 100 million international visitors by the end of 2021 to increase American jobs.


Travel and Tourism Gets a Presidential Boost

January 19, 2012
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Michael Masserman is the Director of the Office of Advisory Committees within the Manufacturing and Services division of the International Trade Administration

The new travel and tourism advisory board with Commerce Secretary John Bryson

The new travel and tourism advisory board with Commerce Secretary John Bryson

Against the backdrop of Disney World, President Obama signed an executive order that will boost tourism to the United States and ultimately create jobs. The order will create, among other things, a Task Force on Travel and Competitiveness that will develop and deliver within 90 days a National Travel and Tourism Strategy that will help encourage international visitors to come to the United States. More than 47 million international visitors have arrived to see our sights, attend conferences, take family vacations, visit natural wonders, theme parks and experience what we have to offer. Developing a national tourism strategy and streamlining the visa process for non-immigrant visas will attract more tourists and create more jobs.

Commerce Secretary Bryson this week also welcomed the 32 members (19 of whom have never before served) of the re-chartered Travel and Tourism Advisory Board. The Board serves as the principal private sector advisory committee to the Secretary of Commerce on the U.S. travel and tourism industry.

As the new Board gets situated in their new role as advisors, they will be building on the foundation laid out by previous Boards. Originally chartered in 2003, the Board has been conferring and advising the Secretary on everything from revival of the Gulf Coast Region to recommendations on energy security and travel facilitation.

Members represent companies and organizations in the travel and tourism industry from a broad range of products and services, company sizes and geographic locations. Todd Davidson, CEO of Travel Oregon will serve as Chair and Sam Gilliand, Chairman and CEO of Sabre Holdings will serve as Vice-Chair. Both are returning members to the Board and will provide leadership in the activities of the new Board that will build on work of their predecessors.

The travel and tourism industry is a crucial part of the U.S. services economy whose strength and growth is essential to the economic health of our nation. Travel and tourism is a $1.2 trillion sector of the U.S. economy or nearly three percent of Gross Domestic Product. Critical to the nation’s overall economic health, the travel and tourism industry is one of the top employers for more than half of the U.S. states and territories.

The U.S. travel and tourism industry is on pace for a record-setting year. Through November 2011, international visitors spent an estimated $139.4 billion on U.S. travel and tourism-related goods and services year to date, an increase of 13 percent compared to the same period in 2010. The United States recorded a $38.4 billion trade surplus for travel and tourism through November 2011.

There is no denying that the health of the travel and tourism industry impacts millions of Americans nation-wide and the council of these 32 advisors will play a significant role in ensuring that Brazilian, Chinese, and Indian travelers come see America!


Travel and Tourism – partnering with industry to support millions of American jobs

May 17, 2011

Mike Masserman is the director of the Office of Advisory Committees and oversees the President’s Export Council, the Manufacturing Council and 18 other advisory committees.

Coming off the heels of National Travel & Tourism Week , key members of the Obama Administration, including President Obama’s Senior Advisor Valerie Jarrett, Transportation Secretary Ray LaHood and DHS Secretary Janet Napolitano, head to Las Vegas this week to underscore the importance of travel and tourism to the American economy at the Global Travel & Tourism Summit .  From hotels, airlines and tour operators to restaurants, national parks and historic sites, this critical industry employs nearly 8 million people in our country and has played an essential role in our economic recovery.

 The U.S. attracts 11.2% of world traveler spending, well ahead of destinations like Spain and France, and welcomed 60 million international visitors in 2010 alone – visitors who spent $134.4 billion dollars.  A lot of people don’t know that international travel and tourism is considered an export – but it is, and with export numbers like that, the industry is a prime contributor to achieving the President’s goal of doubling U.S. exports in the next five years.   So when folks talk about the National Export Initiative and World Trade Month , travel & tourism should be at the top of the agenda.  That’s why we‘re holding our next Travel and Tourism Advisory Board meeting in San Francisco next week to coincide with the Discover America International Pow Wow .

At next week’s meeting, Under Secretary Sánchez will be releasing the upcoming travel forecast and will highlight the Administration’s work on the Board’s recommendations to facilitate international travel to the United States.  The Board will also be presenting recommendations on a number of new policy issues including crisis management and coordination and airport security. 

We look forward to meeting with travel & tourism CEOs from across the country and working with them to help create jobs for the American people.


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