Archive for the ‘Service Industries’ Category


Thinking Globally: The Strength of the U.S. Health IT Sector

July 12, 2013

Justin Fisk is an intern in the International Trade Administration’s Trade Promotion Coordinating Committee. He’s a graduate of the University of Georgia, taking graduate courses at the George Washington University. David Collier is an intern in ITA’s Office of Public Affairs, studying International Relations at the University of Missouri.

For some Health Information Technology businesses, exporting their products globally may seem even more difficult than creating them. That’s why the International Trade Administration (ITA) exists: to help U.S. companies compete in the global marketplace.

As part of that mission, the White House and Business Forward hosted a roundtable on the international Health IT market, bringing together industry stakeholders and exporters. The event featured discussions about the opportunities for increasing Health IT exports, and how resources from ITA and the U.S. government can help businesses take advantage of those opportunities.

The U.S. Health IT sector is a dynamic and important part of the economy, and the global market is expected to grow to $250 billion by 2015 as a result of increased investment in healthcare and health systems around the world.

That’s why the Administration has made this sector a priority for the National Export Initiative (NEI), which President Obama launched in 2010 with the goal of doubling U.S. exports by the end of 2014.

The NEI is part of the President’s plan to strengthen America’s economy, support additional jobs here at home, and ensure long-term, sustainable growth.

Representatives from more than 40 companies attended the roundtable, including executives from Oracle, Intel, and Dimensional Insight. Many of these firms, from large corporations to small businesses, have successfully taken advantage of government resources to help find new markets and export to growing foreign markets.

ITA’s resources can help companies export for the first time, and help find new markets for more experienced exporters.

Events like the recent roundtable is that it allows the ITA to meet face-to-face with companies, and design new resources based on the concerns of private industry.

Although these companies represent diverse subsectors of the Health IT industry, they are united in their desire to share their story. These firms understand that exporting can be challenging, but in an increasingly globalized world, companies must think globally. Fortunately, U.S. firms of all sizes are not alone. The government is ready to help.

If your company wants to think global, please visit your nearest U.S. Export Assistance Center for assistance.


What Happens in Vegas… Is Good for the Economy

June 11, 2013

This post contains external links. Please review our external linking policy.

Calynn Jenkins is an intern in the International Trade Administration’s Office of Public Affairs. She is studying political science at American University. 

Clark County Commissioner Tom Collins, Acting Deputy Under Secretary for International Trade Ken Hyatt, and LVCVA President/CEO Rossi Ralenkotter sign a Memorandum of Agreement between ITA and LVCVA.

Clark County Commissioner Tom Collins, Acting Deputy Under Secretary for International Trade Ken Hyatt, and Las Vegas Convention and Visitors Authority President/CEO Rossi Ralenkotter sign a Memorandum of Agreement to support Nevada’s tourism industry.

The United States’ growth in travel and tourism exports is the result of more than just a roll of the dice. Export success in this industry requires partnerships. Partnerships among government agencies as part of President Obama’s National Travel and Tourism Strategy have helped, and government leaders took another step earlier today.

Tuesday morning, Acting Deputy Under Secretary of Commerce for International Trade Kenneth Hyatt signed a Trade Promotion Partner Memorandum of Agreement (MOA) with the Las Vegas Convention and Visitors Authority (LVCVA). This agreement between the International Trade Administration (ITA) and LVCVA creates a strategic partnership in order to strengthen Nevada’s tourism sector.

“LVCVA and ITA share a common mission to increase travel and tourism in the United States in order to boost our economy and create jobs,” said Hyatt. “I am pleased to commemorate our new partnership that will be instrumental in helping the Southern Nevada region increase the number of international visitors it attracts.”

Signing this agreement with Las Vegas makes sense; Las Vegas is a key destination for international travelers, with 39.7 million visitors in 2012. LVCVA has a goal of increasing the percentage of international visitors to Nevada from 17 to 30 percent.

“We will leverage the strength of the Las Vegas brand and the Las Vegas Convention Center’s World Trade Center designation to further position Las Vegas as a global business destination,” said LVCVA President/CEO Rossi Ralenkotter.

“Tourism drives the economic vitality of Las Vegas and supports nearly half of all the jobs in Southern Nevada,” said Clark County Commissioner Tom Collins. “The business community understands the importance of the industry.”

Not only will this agreement help the state of Nevada’s tourism sector and economy, but it supports nationwide growth in the industry. Travel and tourism supported 7.5 million jobs for American workers in 2012.

The International Trade Administration is committed to the continued growth of the U.S. travel and tourism sector. To learn more about our efforts visit the Office of Travel and Tourism Industries and for detailed information on international travel and tourism visit the 2012-2018 forecast.


Trade Finance Guide Helps U.S. Businesses Compete, Now en Español!

May 30, 2013

Yuki Fujiyama, a trade finance specialist with the Office of Financial Services Industries in the International Trade Administration, is the author of The Trade Finance Guide: A Quick Reference for U.S. Exporters.

The inaugural Spanish language version of the Trade Finance Guide was released at the May 8 “Trade Connect” workshop held at the Los Angeles Area Chamber of Commerce. From right to left: Yuki Fujiyama of ITA, Hon. Sean Mulvaney of Ex-Im Bank, Cheryl Hines of Keylingo Translations, Bronwen Madden of CITD, Paul Thanos of ITA, Marta Chacon of FCIB, Diego Jiménez of FCIB, Norman Arikawa of the Port of LA, Carlos Valderrama of the LA Area Chamber, and Sergio Gascon of the MBDA Business Center.

The inaugural Spanish language version of the Trade Finance Guide was released at the May 8 “Trade Connect” workshop held at the Los Angeles Area Chamber of Commerce. 

On May 8, the U.S. Department of Commerce’s International Trade Administration unveiled the first Spanish language version of the Trade Finance Guide: A Quick Reference for U.S. Exporters.

The Guide is a simple and effective tool designed to help U.S. small and medium-sized enterprises (SMEs) learn the best ways to get paid from export sales. Now that the Guide is also available in Spanish, it can better help U.S.-based Hispanic and Latino companies compete in global markets.

What is the Trade Finance Guide?

The Trade Finance Guide covers 14 subject areas in easy-to-understand two-page chapters that are written in plain language. The Guide is:

  • A “60-minute” self-learning tool for new-to-export SMEs that wish to learn how to benefit from export sales.
  • A user-friendly tool for international credit, banking and trade finance professionals, as well as export counselors for client assistance.
  • A flexible educational tool for professionals teaching international business.

The Guide uses a no-nonsense approach to make it easy to understand appropriate payment methods and trade finance techniques when dealing with international transactions. There is a quick rundown of the pros and cons of each potential payment method, helping new-to-export companies pick the best method for them. The Trade Finance Guide has become one of the most popular export assistance resources published by the Commerce Department.

Spanish Language and Hispanic and Latino-Owned Businesses in the United States

The U.S. Census Bureau says Spanish is the primary language spoken at home by approximately 35 million people, a figure more than double that of 1990. The number of Hispanic and Latino-owned businesses, most of which are SMEs, increased by 44 percent to 2.3 million, more than twice the national rate between 2002 and 2007. These businesses generated $345 billion in sales in 2007, up 55 percent from 2002.

As the growing Spanish-speaking population continues its entrepreneurial growth, the Spanish version of the Trade Finance Guide will help their businesses enter into the global marketplace. The Guide will also help other American businesses work with buyers in Spanish-speaking markets, helping all U.S. businesses expand their exports.

Partnership and Cooperation

The Trade Finance Guide was created in partnership with the Finance, Credit, and International Business Association (FCIB) and in cooperation with:

The Guide’s Spanish language version was made possible through partial funding from the California Centers for International Trade Development and in collaboration with FCIB and the Commerce Department’s Minority Business Development Agency.


Celebrating a Strategy to Increase Travel and Tourism and Create Jobs

May 9, 2013

Ken Hyatt is the Acting Deputy Under Secretary of Commerce for International Trade.

2012 was a record year for travel and tourism in the United States. The industry generated $168.1 billion worth of U.S. exports, an impressive 10 percent increase over 2011, and supported 7.7 million jobs. Recognizing this sector’s potential to continue driving job growth, President Obama last year called for the creation of a National Travel and Tourism Strategy. Tomorrow marks the first anniversary of the Strategy’s release.

The Strategy, co-led by the Departments of Commerce and Interior, is a comprehensive, government-wide approach to increase travel and tourism to and within the United States. Since its introduction, more than a dozen partner agencies have coordinated to enhance tourism promotion efforts, improve the visa application and entry experiences, and collaborate with the private sector – including BrandUSA – and state and local destinations in various ways. These and other activities are aimed at attracting 100 million annual visitors by the end of 2021, a 61 percent increase over 2011.

The Strategy is already bearing fruit. Two examples I would like to highlight are:

  • Our partners at the Department of State are expanding their consular facilities and streamlining their visa processes. As a result, nine out of ten visa applicants worldwide are now interviewed within three weeks of submitting applications. In some key markets, wait times have fallen to only a few days even as the number of applications increases.
  • U.S. Customs and Border Protection (CBP) and the Transportation Security Administration (TSA) have launched programs to reduce screening and entry processing times for domestic and international passengers alike. CBP’s Global Entry program is now available at 44 airports, while TSA’s Pre Check is present at 40.

Improvements like these have made the visitor experience better without compromising our security. While we take pride in successes like these, we recognize that more work remains to be done, especially given economic headwinds and fiscal challenges in some of the countries that send visitors to our shores.

Our nation offers domestic and international visitors a wealth of amazing tourism experiences. Those visitors, in turn, spend hundreds of billions of dollars right here in the United States and contribute to our national efforts to create jobs here at home. I invite you to review the Strategy as we celebrate National Travel and Tourism Week (May 4-12) and let us know how your community can play its part.


Commerce-Supported Student Recruitment Group Opens Office in Vietnam

May 8, 2013

John Siegmund is an International Trade Specialist in the International Trade Administration’s Office of Services.

The VETEC team talked about its mission at the Association of International Educators.

The VETEC team talked about its mission at the Association of International Educators conference.

United States colleges and universities are one step closer to garnering a bigger share of the education market for Vietnamese students with the official recognition of the Vietnamese Education Training and Export Center (VETEC).

The initiative is part of a Market Development Cooperator Program award (MDCP) between the International Trade Administration (ITA) and the California Education and Training Export Center.

VETEC offers a broad variety of services to Vietnamese students and U.S. colleges and universities, all with the goal of increasing the number of Vietnamese studying in the United States. VETEC operates an office in Vietnam, which ITA supported with an MDCP award of $388,000 in 2011.

“Vietnam has been among the fastest growing source countries for overseas study in the United States during the past four years,” says VETEC Director Mark Matsumoto. “It has the potential to become one of the three most significant export markets in the world for U.S. education and training service exports within the next 10 years.”

VETEC is ideally located to help both U.S. institutions of higher learning and Vietnamese students. The office will open up new and effective ways to promote the benefits offered by U.S. colleges and universities to Vietnamese students and their families.

“VETEC was designed to provide U.S. schools an on-the-ground resource in Vietnam to actively engage students and parents in Vietnam,” added Matsumoto.

Education comprises a large portion of American exports in the service industry. In 2012, education accounted for nearly $23 billion in U.S. exports.

In 2011-2012, more than 15,000 students from Vietnam enrolled in U.S. colleges and universities, making the United States the eighth-largest host market for Vietnamese students. Vietnam’s Ministry of Education and Training (MOET) reported that as of December 2012, 106,000 Vietnamese students were studying abroad.

VETEC will offer the following services:

  • Year-round promotion of U.S. educational opportunities in Vietnam
  • High-impact advertising campaigns and promotions
  • On-site student advising and counseling
  • Facilitation of institutional contacts and exchange
  • Translation and interpretation support
  • Coordination of in-country logistics and meeting schedules
  • Other services as needs arise

For more information go to and


Exporting Entertainment to China and Asia-Pacific: It’s a Wrap!

April 25, 2013

This post contains external links. Please review our external linking policy.

Andrea DaSilva is the Senior Media & Entertainment Analyst for the International Trade Administration.

The Hong Kong Trade Filmart attendees gather around the U.S.A. pavilion.Development Council recently hosted Filmart, the third largest film industry trade show after Cannes and American Film Market in Santa Monica, Cali.

U.S. exhibitors secured film licensing and distribution deals to the tune of $8 million and counting, supporting American exports and bringing some of our most creative exports to new audiences.

U.S. Secured 175 Licensing Deals Worth $8 Million

The International Trade Administration and the Independent Film and Television Alliance co-sponsored the American Pavilion as part of the Market Development Cooperator Program, with cooperation from the Pacific Bridge Initiative.

Buyers from around the region came to purchase U.S. filmed entertainment, which is nothing new; American movies continue to be in high demand globally. China’s State Administration of Radio, Film, and Television reports that seven of the top ten films in China last year were American.

Hong Kong Filmart provides an ideal gateway to reach China and Southeast Asia, especially for small and independent businesses based in the United States who can’t afford to hang their shingle in China.

China’s Film Industry – Expanding Rapidly

China’s entertainment market is growing, and with it demand for new content. Hollywood studios and small producers alike are increasingly partnering with Chinese industry or governmental bodies to bring U.S. films to the Chinese market.

PThe U.S.A. pavilion at Filmart 2013 in Hong Kong.roduction houses like Dreamworks, Marvel Comics, Warner Brothers, Relativity Media, and Legendary Pictures, to mention a few, all have joint projects with Chinese partners and their presence in China is contributing to the development of the country’s film and animation industries, while also increasing U.S. exports. It’s a dramatic shift from past decades when the doors were closed for business; the U.S. industry has a solid foot in the door today.

China’s Box Office – Exploding

China boasts the second-largest box office revenues worldwide at $2.7 billion in 2012, a 30.2 percent increase over 2011. Foreign films accounted for 52.4 percent of box office ticket sales in the country last year, but constituted only about a quarter of the 303 movies screened in Chinese theaters.

These exports aren’t just good for the film industry, they help support one of our most creative industries and help support American jobs.


Studying Up on March Madness

March 28, 2013

This post contains external links. Please review our external linking policy.

Chris Higginbotham is a Communications Specialist in ITA’s Office of Public Affairs. John Siegmund is an International Trade Specialist in the International Trade Administration’s Office of Services. 

iStock photo of a university campus

Steve Shepard – iStock photo

When it comes to filling out our NCAA Tournament brackets, we probably all have a lot to learn. While there isn’t necessarily a college course available on that, it’s important to remember that the teams in our brackets represent educational institutions that provide a major source of American exports.

More than 764,000 international students attended higher education institutions in the United States in 2011-2012, representing 3.7 percent of the U.S. student body. Some of those students are (or were) playing on the courts at this year’s NCAA Tournament. California’s women’s team’s Avigiel Cohen is from Israel, Gonzaga’s player-of-the-year candidate Kelly Olynyk is Canadian, and New Mexico State’s eight foreign players are known as the “Foreign Legion.”

International students, whether or not they came here to play basketball, accounted for nearly $23 billion in American exports in 2012.

How can education be considered an export? When a student comes from overseas to study in the United States, that student pays for tuition and fees, books, and all other living expenses. Just like medical services and travel and tourism, education is an export even though it isn’t shipped across a border to a customer.

Top Institutions hosting international students that are represented in the NCAA Tournament

Top institutions hosting international students that are represented in the NCAA Tournament (2011-2012 data from the Institute of International Education)

With 9,269 foreign students, the University of Southern California was ranked number one for hosting students from overseas in 2012. That wasn’t good enough to earn them a seed in the NCAA Tournament this year, but nine of the top 20 higher education students for hosting foreign students are in this year’s men’s tournament.

Education is a huge part of America’s service industry and education exports support tens of thousands of American jobs. The NCAA tournament supports education by giving a portion of the revenue from events like March Madness back to Division I institutions. Each time you attend a game or watch one on TV, you’re supporting exports, you’re supporting jobs, and you’re supporting education.

Under Secretary of Commerce for International Trade Francisco Sánchez discussed the importance of education at the Massachusetts Institute of Technology this week – not just as an export, but also in its capacity to support tomorrow’s leaders. The Martin Trust Center for MIT Entrepreneurship helps student entrepreneurs create successful businesses that create jobs, and its efforts have brought results: companies founded or co-founded by MIT alumni employ about one million people in Massachusetts.

Don’t forget to keep checking back on our blog as we continue to show how the NCAA Tournament contributes American exports and supports American jobs.

Enjoy the games!


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