This is a guest blog by David Macias, President of Thirty Tigers.
Thirty Tigers is an entertainment company, located in Nashville, Tennessee that offers management, marketing and distribution, and publishing services to independent artists.
Thirty Tigers was interested in marketing itself outside the United States and learned about the Market Development Cooperator Program (MDCP) of the International Trade Association (ITA) through the American Association of Independent Music (A2IM). With support of the American Association of Independent Music (A2IM) and a grant through the ITA from the MDCP, we exhibited at MIDEM 2013, the music industry’s leading trade show held annually in Cannes, France.
As a result of participating at MIDEM 2013, Thirty Tigers reported a sales agreement signed in France that led to sales of $80,000 in the first six months of the negotiated term. The benefits of participating at MIDEM continued for us in 2014, as we opened an office in the United Kingdom, leading to product sales in almost every European territory. Due to our increased global visibility, Thirty Tigers signed a distributor for Australia and New Zealand in October 2014 and ended the year with an approximate $700,000 in export sales. We anticipate international sales in excess of $1,000,000 in 2015.
This increase in export sales also resulted in an additional two jobs in the United States, with the potential to add more positions as sales continue to grow. Thirty Tigers plans on continuing to expand into Japan, South America and other territories, potentially through a company that we met with at MIDEM.
The assistance the International Trade Administration provided was hugely helpful to us. The business relationships that we built at MIDEM are not only going to allow us to sell music in those markets, but the promotional support that we can now arrange for our artists are going to allow them to tour in those countries, as well. Those acts will employ road staff and musicians that live, work and pay taxes here at home. The multiplier effect that has come from the help the ITA has provided continues to pay off, not just for Thirty Tigers and our acts, but for many related companies and free-lance workers.
This is a great example of how a little help and direction from the government can be helpful to business and workers alike. We and our artists are very appreciative.