Archive for the ‘Trade Shows’ Category

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Making the Most of International Trade Shows

July 25, 2014

Arun Kumar is the Assistant Secretary of Commerce for Global Markets and Director General of the U.S. and Foreign Commercial Service.

The International Trade Administration Commercial Service team may be the most connected business partners you will ever have. Our specialists are export experts, giving your business advice on potential trade partners, ways to market your company, and how to successfully export.

Now our Commercial Service team is making it even easier to succeed in exporting through an exciting video series called Export Experts. This series will provide information on trade shows, tips for exporting to rural areas, international exporting advice, and so much more.

The first video of this series is about making the most of international trade shows, which can be great opportunities to meet lots of different people in one place. They can be efficient and beneficial events for any company looking to expand to new markets.

Here are some tips about trade shows that we as commercial service officers have learned through our years of exporting assistance.

  1. Go prepared. Know your product, understand your client base, be professional. You are at a trade show to create connections with people that could become your business partners. Making a good impression is key, so know your stuff.
  2. Be interactive. One great way to stand out is to have something that attracts people to your booth. Whether it be a video or a product demonstration, keep people engaged.
  3. Make connections. You are there to meet new people, and form potential partnerships, not just to sell your product. If your company can help another company make money, you will always be in business.
  4. Follow up, and follow through. Probably the most important thing to do after a trade show is reconnect with the people you met. The only way to create these lasting business relationships is to stay connected to the people you meet.

Commercial Service officers are here to help you succeed in expanding your business. We have various tools and ideas to prepare you and maximize your time at trade shows. Contact your nearest Export Assistance Center today to find out about upcoming trade shows and how to succeed in the global marketplace.

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Six Ways to Make Your Next Trade Show Count

April 1, 2014

Ken Mouradian is the Director of the International Trade Administration’s Export Assistance Center in Orlando.

Our team can help you maximize export opportunities at trade shows.

Our team can help you maximize export opportunities at trade shows.

You’re walking the floor at a major trade show and, glancing to your right, you see two people seated deep in their booth checking e-mails on their phones. This closed off demeanor wastes two precious resources their company invested on this show, time and money.

To get the best possible return on investment from your next trade show, here are six simple suggestions that don’t cost much money and will attract traffic to just about any booth:

  1. Stand. Believe it or not, you seem more open to engagement if you’re standing, smiling, and looking at people as they pass.  By contrast, people are reluctant to distract you when you appear busy by sitting.
  2. Stage a conversation.  If there are two of you in your booth, make it appear that one of you is learning about your company from the other.  Believe it or not, people will look at something if someone else is looking; and for no better reason than that.  This works less effectively if you’re wearing clothing that brands you as working for the same company or if you’re exhibiting alone.
  3. Never leave your booth unattended.  If you need to go to lunch or the bathroom, unless you’re alone, there should always be someone in your booth.
  4. Raffles are better than hand-outs.  People will take candy or pens without actually engaging with you.  You can’t make connections and build a database if you don’t know who’s visiting your booth.  You’ll get a lot more traffic to your booth if you raffle something of value – maybe something like a tablet – than you would otherwise. You’ll also be “buying” a contact list for the cost of the item that you’re raffling.  For your raffle, it’s probably better to scan badges than to collect business cards because, to have their badges scanned, visitors to your booth will have to engage you.  Also, for a raffle to work, people need to know about it, so advertise at your booth, conduct targeted mailings/e-mailings, and advertise in the show guide and directory.
  5. Conduct targeted outreach BEFORE the show.   If you have a customer list, mail/e-mail your customers to remind them of your presence at the show and your booth number.  Similarly, you can purchase contact lists (from the U.S. Embassy, from private vendors) and send marketing collateral with your booth number to qualified potential buyers before the show.  And, don’t forget to mention your raffle!
  6. Advertise in the Export Interest Directory.  Not every show participates in the International Buyer Program; however, for those that do, you can arrange one-on-one meetings with the leaders of foreign buyer delegations.  If there’s a match to one of their delegates’ needs, they’ll bring their delegate to your booth to meet you.  Similarly, foreign buyers use the Export Interest Directory to find potential suppliers.  The easiest way to identify International Buyer Program shows is to contact your local U.S. Export Assistance Center.

Remember, trade shows are an investment of both money and time. Don’t waste either. Use these six tips to maximize your investment, and be sure to call your local Export Assistance Center to learn more about how to take advantage of every opportunity that comes your way.

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Smoothing Over Connections for Your Cosmetics Business: Cosmoprof Trade Show

February 21, 2014

Elisa Martucci and Tony Michalski are Commercial Specialists focusing on the European cosmetics market.

Are you looking to increase sales for your cosmetics business? The U.S. cosmetics industry is increasingly finding new customers overseas, achieving $10 billion in exports in 2013. That’s a 10 percent increase from 2012.

We expect companies to continue finding success overseas — especially in the European markets.

One way you can find and capitalize on opportunities in the cosmetics industry is by joining us at Cosmoprof Worldwide in Bologna, Italy this April.

Our Commercial Service specialists will be at the show to help you take full advantage – finding the best possible business opportunities and qualified potential partners. We can give you information about current market situations, issues important to your business, and key opportunities for your business around the world.

With our help, you can put every minute of time spent at the event to the best possible use.

We want to help you make the best of your business! You can register for the Cosmoprof Worldwide trade show,and be sure to let us help you get the full makeover for your business!

If you have any questions about Cosmoprof or support from the Commercial Service, please feel free to contact one of us, Elisa Martucci or Tony Michalski. Or you can always contact your nearest Export Assistance Center.

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International Buyer Program Leads the Pack at PACK EXPO Las Vegas 2013

September 13, 2013

Vidya Desai is an International Trade Specialist with the International Buyer Program. 

IBP can help you maximize export opportunities at trade shows.

IBP can help you maximize export opportunities at trade shows.

It’s a global market, and more and more small and medium-sized businesses are learning that they don’t have to be a Fortune 500 company to expand their global reach.

In the packaging and processing industries, it is especially lucrative to make international connections, and that is why the International Buyer Program (IBP) will have trade specialists from embassies around the world at the PACK EXPO Las Vegas 2013.

PACK EXPO will have more than 26,000 attendees from 127 countries, discussing the latest trends in packaging and processing in sectors from automotive to prepared foods. More than 1,700 companies will be exhibiting, making this a great opportunity for businesses in the industry to make new business connections.

IBP will help U.S. companies get the most out of this trade show, arranging meetings with pre-screened international buyers, assessing market opportunities, and helping navigate customs and trade procedures. Come meet trade specialists and participate in meetings with foreign companies at PACK EXPO in Las Vegas this September!

Part of the U.S. Department of Commerce, IBP recruits thousands of qualified foreign buyers, sales representatives, and business partners to U.S. trade shows each year, giving U.S. companies excellent opportunities to expand business globally. We recently announced we’ll be bringing international buyers to 26 shows in 2014.

Here are some of the benefits of IBP services at PACK EXPO Las Vegas:

  • Participate in face-to-face meetings with pre-screened international buyers;
  • Save time and money by meeting international partners domestically;
  • Get tips from international trade specialists on doing business abroad;
  • Learn about trends and recent developments in the packaging and processing industries.

Stop by the International Business Center at PACK EXPO located in room S-224, and follow IBP updates on Twitter at @IBPExport. We expect more than 20 delegations from around the world at PACK EXPO Las Vegas, so we will have a lot of great information to share.

For more information on PACK EXPO or other IBP events, contact Vidya Desai at Vidya.desai@trade.gov or visit http://export.gov/ibp/.

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What Happens in Vegas… Is Good for the Economy

June 11, 2013

This post contains external links. Please review our external linking policy.

Calynn Jenkins is an intern in the International Trade Administration’s Office of Public Affairs. She is studying political science at American University. 

Clark County Commissioner Tom Collins, Acting Deputy Under Secretary for International Trade Ken Hyatt, and LVCVA President/CEO Rossi Ralenkotter sign a Memorandum of Agreement between ITA and LVCVA.

Clark County Commissioner Tom Collins, Acting Deputy Under Secretary for International Trade Ken Hyatt, and Las Vegas Convention and Visitors Authority President/CEO Rossi Ralenkotter sign a Memorandum of Agreement to support Nevada’s tourism industry.

The United States’ growth in travel and tourism exports is the result of more than just a roll of the dice. Export success in this industry requires partnerships. Partnerships among government agencies as part of President Obama’s National Travel and Tourism Strategy have helped, and government leaders took another step earlier today.

Tuesday morning, Acting Deputy Under Secretary of Commerce for International Trade Kenneth Hyatt signed a Trade Promotion Partner Memorandum of Agreement (MOA) with the Las Vegas Convention and Visitors Authority (LVCVA). This agreement between the International Trade Administration (ITA) and LVCVA creates a strategic partnership in order to strengthen Nevada’s tourism sector.

“LVCVA and ITA share a common mission to increase travel and tourism in the United States in order to boost our economy and create jobs,” said Hyatt. “I am pleased to commemorate our new partnership that will be instrumental in helping the Southern Nevada region increase the number of international visitors it attracts.”

Signing this agreement with Las Vegas makes sense; Las Vegas is a key destination for international travelers, with 39.7 million visitors in 2012. LVCVA has a goal of increasing the percentage of international visitors to Nevada from 17 to 30 percent.

“We will leverage the strength of the Las Vegas brand and the Las Vegas Convention Center’s World Trade Center designation to further position Las Vegas as a global business destination,” said LVCVA President/CEO Rossi Ralenkotter.

“Tourism drives the economic vitality of Las Vegas and supports nearly half of all the jobs in Southern Nevada,” said Clark County Commissioner Tom Collins. “The business community understands the importance of the industry.”

Not only will this agreement help the state of Nevada’s tourism sector and economy, but it supports nationwide growth in the industry. Travel and tourism supported 7.5 million jobs for American workers in 2012.

The International Trade Administration is committed to the continued growth of the U.S. travel and tourism sector. To learn more about our efforts visit the Office of Travel and Tourism Industries and for detailed information on international travel and tourism visit the 2012-2018 forecast.

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International Buyer Program Announces 2014 Roster of Trade Shows

June 3, 2013

Gary Rand is Director of the International Trade Administration’s International Buyer Program.

IBP can help you maximize export opportunities at trade shows.

The International Buyer Program can help you maximize export opportunities at trade shows.

Your U.S. company may be looking to export but not know where to start. Good news: your chances of finding the right international business partner greatly increase by participating in a trade show that has been selected as a venue for the International Buyer Program (IBP).

Our program brings thousands of pre-screened international buyers to U.S. trade shows. So at an IBP-certified event, you’ll not only meet more international buyers, representatives and distributors, but your products and services will also be listed in the Export Interest Directory distributed to all international visitors to the show.

This makes your company and your products easy to find for potential customers. That will help you make more contacts, and maybe even more sales.

In addition to assistance from our experienced staff, you will also have access to an on-site International Trade Center, where your company can meet privately with prospective international buyers, sales representatives and business partners.

I am pleased to announce the 26 U.S. trade shows in 2014 to which the International Buyer Program (IBP) will bring prospective international buyers. Thanks to our rigorous competitive selection process, I am confident these 26 shows will provide excellent business-to-business (B2B) matchmaking venues for U.S. companies looking to expand their international sales to new markets, or to start exporting.

For those U.S. companies planning to exhibit at any of these shows, the IBP is a great way to maximize your trade show investment.

Some advantages of the IBP include:

  • U.S. companies meet pre-screened prospective buyers from around the world all in one domestic venue.
  • Last year the IBP recruited over 10,800 prospective buyers from international markets, resulting in 3,860 B2B and business-to-government sessions.
  • New online business matchmaking software program connects U.S. companies and foreign buyers, enabling them to contact each other and schedule meetings prior to the show.

The International Buyer Program is a joint government-industry effort designed to increase U.S. export sales by promoting international attendance at major U.S. industry exhibitions. The IBP provides practical, hands-on assistance to U.S. exhibitors interested in exporting and making contacts with prospective overseas trade partners. This assistance includes export counseling, marketing analysis, and matchmaking services.

To learn more about our events and how they can help you, follow the International Buyer Program on Twitter or contact us with any questions.

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Global Aerospace Industry Takes Off for the World’s Largest Aerospace Trade Exhibition in 2012

July 6, 2012

Jonathan Chesebro is an Aerospace International Trade Specialist in the International Trade Administration’s (ITA) Office of Manufacturing and Services.

It’s big and it’s coming soon. The world’s largest aerospace trade exhibition in 2012, the Farnborough International Air Show, will convene in the United Kingdom from July 9-15. Every other year for one week in July, the global aerospace industry descends upon England to do business, see what big deals will be announced and which new technologies will be unveiled.

Boeing Conducts Inaugural Flight of First 787 Built in South Carolina (Photo Boeing)

Boeing Conducts Inaugural Flight of First 787 Built in South Carolina (Photo Boeing)

The 2010 Farnborough Air Show was a smashing success, with $47 billion worth of orders announced during the show, over 120,000 trade visitors and 70 delegations attending from 44 countries. This year’s show is expected to be even bigger and will feature a special ‘Jubilee Day’, which involves a number of initiatives to highlight the success of the global aerospace industry, including ‘Futures Day’, an educational program to motivate young people to follow a career in the aerospace industry.

Other expected show highlights include:

  • Boeing will show off their 787 Dreamliner in flying displays at the air show for the first time and Qatar Airways will unveil its new Boeing 787 in Qatar Airways livery;
  • Turkish Airlines is expected to announce whether it will purchase up to 15 Boeing 747-8 or Airbus A380 aircraft.

Under Secretary for International Trade, Francisco Sánchez, will be at the show to support participating U.S. companies. The Under Secretary will officially open the U.S. International Pavilion and meet with small and medium-sized U.S. aerospace companies looking to expand their export markets. Several business roundtable events are planned with established exporters and new to market companies. The Under Secretary will also meet with foreign decision makers to advocate for U.S. companies competing to sell their products or services to foreign government buyers.  The Under Secretary’s activities support the President’s National Export Initiative (NEI), the goal of which is to double U.S. exports by the end of 2014.

The U.S. aerospace industry is the largest in the world and in 2011 the industry contributed more than $85.6 billion in export sales to the U.S. economy, a nine percent increase over 2010. The industry’s positive trade balance of $47.2 billion is the largest trade surplus of any manufacturing industry and came from exporting 53 percent of all aerospace production and 77 percent of civil aircraft and component production.  According to a study by the Commerce Department’s Economic and Statistics Administration, aerospace supports more jobs through exports than any other industry: the U.S. aerospace industry directly supported 488,000 jobs in 2011.

These impressive numbers demonstrate the importance of the U.S. aerospace industry to the NEI and to the U.S. economy as a whole. For all these reasons, ITA will continue to work hard to create economic opportunity for U.S. workers and firms by promoting international trade, opening foreign markets, ensuring compliance with our trade laws and agreements, and supporting U.S. commercial interests at home and abroad.

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