Archive for the ‘Travel & Tourism’ Category

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U.S. Exports: Helping Create an American Economy Built to Last

February 7, 2012

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Francisco J. Sánchez is the Under Secretary of Commerce for International Trade.

Increasing U.S. exports is an essential part of shaping a healthier and stronger American economy.

This is a point that President Barack Obama made clear during his recent State of the Union Address, when he unveiled his “blueprint for an economy built to last.”  In the speech, the President outlined the four pillars that “an economy built to last” should be founded on:

Under Secretary Sánchez joins representatives from U.S. companies who have partnered with Commerce on its New Market Exporter Initiative

Under Secretary Sánchez joins representatives from U.S. companies who have partnered with Commerce on its New Market Exporter Initiative

  1. A new era for American energy, spurred by a commitment to homegrown and alternative energy sources; 
  2. Equipping young people and workers with the skills needed to thrive in the 21st century economy; 
  3. A renewal of the American values that demands fairness for all, and responsibility from all; and 
  4. Supporting the manufacturing sector to create jobs and make more American products.

This manufacturing pillar is especially important to us at ITA.  We know that this sector is critical for the middle class.  And, the middle class is the backbone of our economy.  That’s why we are committed to helping U.S. manufacturers succeed.

How?  By helping them sell more of their stuff in markets across the world.  Increasing U.S exports has long been one of the President’s main goals.  Two years ago, he launched the National Export Initiative, striving to double U.S. exports by the end of 2014. 

Many doubted that this could be done.  But, I’m proud to report that we are on pace to achieving this goal. 

This is good for jobs.  This is good for businesses.  And, this is good for the American economy.   

Reaching the goals of the NEI to date has been a team effort.  We’ve been committed and creative in the ways we are helping to boost U.S. exports.

As you’ll read in this issue of International Trade Update, we are promoting advanced manufacturing in the textile industry and expanding the New Market Exporter Initiative with the National Association of Manufacturers.  We are supporting the travel and tourism industry.  And, just this week, we signed a Memorandum of Intent with the City of Tampa, and its partners, to maximize the potential of its local port when it comes to exporting.

We’ve done a lot.  But, we are not satisfied.  Despite our successes, we remain just as focused on the future.

For example, later this month, I’ll be leading the first-ever ports and maritime technology industry trade mission to India.  This will give U.S. companies a unique chance to be a part of the huge infrastructure projects taking place in the country.  And, we have a number of exciting initiatives that will be unveiled throughout the year. 

Stay tuned.   

In the meantime, please reach out to ITA through export.gov or your local U.S. Export Assistance Center if you have, or know of, American businesses that would benefit from exporting.

Selling their products overseas will be good for jobs and local communities.  It will also go a long way in creating an American economy — built to last. 

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Travel and Tourism Gets a Presidential Boost

January 19, 2012
This post contains external links. Please review our external linking policy.

Michael Masserman is the Director of the Office of Advisory Committees within the Manufacturing and Services division of the International Trade Administration

The new travel and tourism advisory board with Commerce Secretary John Bryson

The new travel and tourism advisory board with Commerce Secretary John Bryson

Against the backdrop of Disney World, President Obama signed an executive order that will boost tourism to the United States and ultimately create jobs. The order will create, among other things, a Task Force on Travel and Competitiveness that will develop and deliver within 90 days a National Travel and Tourism Strategy that will help encourage international visitors to come to the United States. More than 47 million international visitors have arrived to see our sights, attend conferences, take family vacations, visit natural wonders, theme parks and experience what we have to offer. Developing a national tourism strategy and streamlining the visa process for non-immigrant visas will attract more tourists and create more jobs.

Commerce Secretary Bryson this week also welcomed the 32 members (19 of whom have never before served) of the re-chartered Travel and Tourism Advisory Board. The Board serves as the principal private sector advisory committee to the Secretary of Commerce on the U.S. travel and tourism industry.

As the new Board gets situated in their new role as advisors, they will be building on the foundation laid out by previous Boards. Originally chartered in 2003, the Board has been conferring and advising the Secretary on everything from revival of the Gulf Coast Region to recommendations on energy security and travel facilitation.

Members represent companies and organizations in the travel and tourism industry from a broad range of products and services, company sizes and geographic locations. Todd Davidson, CEO of Travel Oregon will serve as Chair and Sam Gilliand, Chairman and CEO of Sabre Holdings will serve as Vice-Chair. Both are returning members to the Board and will provide leadership in the activities of the new Board that will build on work of their predecessors.

The travel and tourism industry is a crucial part of the U.S. services economy whose strength and growth is essential to the economic health of our nation. Travel and tourism is a $1.2 trillion sector of the U.S. economy or nearly three percent of Gross Domestic Product. Critical to the nation’s overall economic health, the travel and tourism industry is one of the top employers for more than half of the U.S. states and territories.

The U.S. travel and tourism industry is on pace for a record-setting year. Through November 2011, international visitors spent an estimated $139.4 billion on U.S. travel and tourism-related goods and services year to date, an increase of 13 percent compared to the same period in 2010. The United States recorded a $38.4 billion trade surplus for travel and tourism through November 2011.

There is no denying that the health of the travel and tourism industry impacts millions of Americans nation-wide and the council of these 32 advisors will play a significant role in ensuring that Brazilian, Chinese, and Indian travelers come see America!

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APEC 2011: Twenty-One Markets, Unlimited Opportunities!

November 22, 2011

Stephen L. Green is a Commercial Officer on domestic assignment with the U.S. Export Assistance Center in Honolulu and has served with the International Trade Administration since 2000.

The United States just wrapped up their year of hosting  the Asia-Pacific Economic Cooperation(APEC) Summit and I was fortunate enough to be on hand in Hawaii for the finale. So, what’s left after the  Summit?  That is the burning question on the minds of all Hawaiian people as the largest event in the State’s history comes to a close.  Over the past week, dignitaries, officials, and business executives from APEC’s 21 member economies descended on Honolulu to discuss the path forward in expanding trade, investment, and economic growth in order to create employment and raise living standards across the region.  And, this was not just any group.  Combined, they represent 40 percent of the world’s population, 56 percent of global gross domestic product, and approximately 50 percent of international trade.  No, not just any group.  Rather, the world’s most powerful coalition of economies that have agreed upon promoting open trade and investment across a region spanning thousands of miles on both sides of the Pacific Ocean.  The United States, China, Japan, Russia, Canada, Mexico and 15 other major economies, they were all here in Honolulu last week.  What’s left after APEC?  I have plenty of answers.

Secretary Bryson presents a Certificate of Appreciation for Achievement in Trade to Lieutenant Governor Brian Schatz recognizing the State’s leadership in promoting the Hawaiian Islands as a destination for foreign travelers.

Secretary Bryson presents a Certificate of Appreciation for Achievement in Trade to Lieutenant Governor Brian Schatz recognizing the State’s leadership in promoting the Hawaiian Islands as a destination for foreign travelers.

For starters, Hawaii-based companies met new international business partners.  SKAI Ventures, one of our best clients, is now in deep discussions with a number of potential distributors met during APEC.  And, deals were done.  Sopogy, Inc., another one of our top clients, signed a memorandum of understanding with Sichuan Dongjia Investment Company outlining how this new partner will market Sopogy’s world-class micro concentrated solar power technology in China.  In addition to the business deals happening at APEC, the U.S. Department of Commerce’s senior leadership honored local businesses and brought the message of expanded exports to the local economy.  Recently-confirmed Secretary of Commerce John Bryson returned to his boyhood stomping grounds of Honolulu where he attended 7th grade at Kaimuki Middle School, this time for his first bilateral meetings with APEC counterparts on a range of trade and investment issues.  Secretary Bryson also presented two U.S. Department of Commerce Certificates of Appreciation for Achievement in Trade during his visit; one commending the Hawaii Pacific Export Council for its role in developing export opportunities for Hawaii-based companies and a second to Lieutenant Governor Brian Schatz recognizing the State’s leadership in achieving President Obama’s National Export Initiativegoals by promoting tourism in the Hawaiian Islands as a service export. 

Secretary Bryson presents a Certificate of Appreciation for Achievement in Trade to Hawaii Pacific Export Council (HPEC) Chairman Steve Craven commending HPEC’s role in developing export opportunities for Hawaii-based companies.

Secretary Bryson (center) presents a Certificate of Appreciation for Achievement in Trade to Hawaii Pacific Export Council (HPEC) Chairman Steve Craven commending HPEC’s role in developing export opportunities for Hawaii-based companies.

Our Under Secretary for International Trade Francisco Sánchez and Assistant Secretary for Market Access and Compliance Michael Camuñez with their Indonesian counterparts launched the first-ever U.S.-Indonesian Commercial Dialogue that will pay close attention to harmonizing standards in the energy sector.  And, Japan announced that it intends to join the 21st Century Trans-Pacific Partnership agreement that promises unprecedented opportunities for U.S. exporters doing business in the Asia-Pacific region.

The State of Hawaii has always been a surf-and-sand tropical paradise.  That won’t change after APEC but what APEC surely did is transform the Hawaiian Islands into an international commercial hub, where doing business beyond the reef is an everyday part of life.  Our office, the Hawaii U.S. Export Assistance Center, stands ready to make sure Hawaii companies take advantage of this new frontier.

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Through an Intern’s Eyes

August 8, 2011

Carrie Bevis is an intern in the International Trade Administration’s Office of Public Affairs. She is a second-year student at the University of Virginia.

Initially, waking up at dawn every morning during my first summer vacation from college to metro across the city for an unpaid job hardly sounded appealing. Though, I soon discovered that the excitement of being an ITA intern (and an occasional cup of coffee) were enough to make me jump out of bed every day to arrive early. As an intern in the Office of Public Affairs at ITA, I’ve been exposed to a myriad of experiences, faces, and assignments. Apart from a nifty name-badge and a soon-to-be framed photo of the departing Secretary Gary Locke and me, the ITA intern network gave me hands-on experience in the behind-the-scenes work, while I loaned an extra hand to the hard-working employees.

Commerce Secretary Locke with ITA OPA intern Carrie Bevis June 2011

Commerce Secretary Locke with ITA OPA intern Carrie Bevis June 2011. Photo courtesy of the U.S. Department of Commerce

I spent the first couple weeks of my internship taking on simple tasks for the friendly folks in my office. By the third week, my colleagues started to trust me enough to give me bigger and better assignments. I soon became engrossed in the work as I took on projects that allowed me to interview other offices, visit related agencies, and write blogs about my experiences – much like this one.

Despite being tucked away in an office all day, I’ve never felt more connected to world. The staff was always current in the world’s events and interacted with people from across the globe on a daily basis. David Lee, the volunteer leader of the ITA intern network, was responsible for exposing us interns to the fabulous personalities at work here. Thanks to the network, I’ve met the Deputy Under Secretary Michele O’ Neill and had chances to break away from my desk by volunteering at the gorgeous Ronald Reagan Building for trade events. From the other side of the world, to just across the hall, the interactions with ITA employees always left me with a sense of a greater mission that even my small efforts contributed to.

Most of all, my time spent here was enlightening. In macroeconomics class, we learn that voluntary trade helps both sides. Sounds simple, right? Wrong. Working in the Office of Public Affairs, I’ve taken calls from reporters and constituents, sifted through months-worth of trade-related articles, listened to senior staff prep for testimony, and sat through FTA mark-ups on the Hill. On the world stage, you deal with egos the size of countries, literally. So naturally the work of ITA employees is fraught with battles that they intend to win for the U.S. But if anybody can tactfully navigate the issues that arise while effectively serving U.S. interests, I believe it is the ITA employees.

They’ve all shared their frank experiences with me. I’ve spoken with the Secretary upstairs and I’ve chatted with the commercial service officer in Montana. I interviewed trade specialists in the Office of Textiles and Apparel and e-mailed with members of the Office of Travel & Tourism Industries. I’ve called the commercial service officers in Pennsylvania, received advice from the deputy under secretary, even traveled with other interns. Absolutely everyone I talked to was enthusiastic and devoted to the work they do for ITA and gave testimony to the rewarding nature of the job.

Fuzzy feelings aside, these people mean business and they’re after results that will benefit the American people. The Department of Commerce is on target to achieve President Obama’s National Export Initiative (NEI) to double U.S. exports by 2015. Murmurs of NEI practically echo down the hallways of the ITA headquarters as employees work to increase American exports by ensuring fair trade, increasing U.S. companies’ competitiveness, and helping companies navigate foreign markets. As ITA helps U.S. businesses tap the 95 percent of consumers outside our borders, they’re opening up new and better job opportunities for the 9 percent of unemployed Americans at home.

If you’re interested in the incredible opportunity that I had, you can apply to intern at the Department of Commerce by visiting http://www.commerce.gov/node/12814 . I’m proof that you don’t have to have connections to land a government internship. All you need is enthusiasm, persistence, and a will to help the American people.  Working from within the office of Public Affairs, I feel like I’ve seen it all first-hand. My eyes have grown wide in surprise at the happening on the Hill, narrowed as I combed through a world’s worth of articles, and focused on whomever exciting new government figure I happened to meet.  But on my last day, I never expected them to get slightly bleary as I hugged my colleagues goodbye.

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Capital Region USA Books New Business at US Travel’s International Pow Wow Trade Show

May 31, 2011

Matt Gaffney is the President and CEO of Capital Region USA and has been working in the travel and tourism industry for 30 years. Capital Region USA is a Market Development Cooperator Program partner.

This year, the Capital Region USA (CRUSA), the official regional tourism destination marketing organization promoting Washington, DC, Virginia and Maryland internationally, attended Pow Wow 2011 and wrapped up a successful showing with a record number of completed appointments – exceeding last year’s total by 52%. This year’s venue, San Francisco, with its worldwide appeal and a 25% increase in buyer registrations certainly helped our performance, but we also made better use of our team of contracted overseas representatives to generate more pre-scheduled appointments, particularly from Brazil and Mexico. CRUSA also hosted its first-ever event at Pow Wow, a “CRUSA goes GAGA” after party on Saturday that attracted about 275 clients from around the world.

During the show we held meetings with nearly all of the 23 tour operators with whom we are working on this year’s cooperative marketing campaigns, funded in part by our Market Development Cooperator Program grant. Many of these operators were already prepared to discuss cooperative activities for FY 12 and many shared marketing plans with specific recommendations for new joint activities. CRUSA will be reporting on room night bookings and resulting economic impact from this year’s cooperative campaigns at the end of September, about the same time we make decisions on which operators we will be partnering with for next year.

Forty five partners from the Capital Region participated in this year’s Pow Wow, including a mix of destinations, hoteliers, attractions and special events planners from across Washington, DC, Maryland and Virginia. Several hotel and attractions partners successfully booked business on the spot. Pow Wow continues to be a very cost-effective show for CRUSA in that we meet with clients from around the world without the expense of overseas travel. For 2011 we are optimistic that we can meet or exceed the 10% increase in international arrivals that the region experienced in 2010.

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U.S. Department of Commerce Releases New Travel Forecast

May 25, 2011

Mark Brown is an economist in the International Trade Administration’s Office of Travel and Tourism Industries.  He serves as the program manager for the Travel Forecast program.

Continued Strong Growth Expected in International Travel to the United States 2011-2016

The U.S. Department of Commerce (DOC) projects international travel to the United States will continue experiencing strong growth through 2016. 

Visitor volume is expected to increase 7 percent in 2011 and reach 64 million visitors who stay one or more nights in the United States.  This growth would build on the 9 percent increase in arrivals in 2010, which resulted in a record 59.7 million visitors. 

According to the current forecast, the United States would see 6 percent to 8 percent annual growth rates in visitor volume over the 2012-2016 time frame.  By 2016 this growth would produce 89 million visitors, a 49 percent increase and an additional 29 million visitors compared to 2010.

Countries with the largest forecasted total growth percentages by 2016 are China (+232%), South Korea (+200%), Brazil (+150%), Russian Federation (+139%), and India (+94%).

The U.S. travel forecast was prepared by staff in the Department of Commerce/Office of Travel & Tourism Industries using economic / demographic / social factors, Commerce historical visitation trends, input from the DOC Commercial Service staff abroad, and other sources. 

For more information on the OTTI Travel Forecast, including data tables for the world regions, data tables for the top 40 visitor origin countries, and justification for each country forecast, including positive and negative factors that might influence travel from each country to the United States, please visit:
http://www.tinet.ita.doc.gov/view/f-2000-99-001/index.html

Travel and tourism is the largest services export industry for the United States and has produced a trade surplus since 1989.  For official information on international travel to the United States, please visit:
http://www.tinet.ita.doc.gov/

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Travel and Tourism – partnering with industry to support millions of American jobs

May 17, 2011

Mike Masserman is the director of the Office of Advisory Committees and oversees the President’s Export Council, the Manufacturing Council and 18 other advisory committees.

Coming off the heels of National Travel & Tourism Week , key members of the Obama Administration, including President Obama’s Senior Advisor Valerie Jarrett, Transportation Secretary Ray LaHood and DHS Secretary Janet Napolitano, head to Las Vegas this week to underscore the importance of travel and tourism to the American economy at the Global Travel & Tourism Summit .  From hotels, airlines and tour operators to restaurants, national parks and historic sites, this critical industry employs nearly 8 million people in our country and has played an essential role in our economic recovery.

 The U.S. attracts 11.2% of world traveler spending, well ahead of destinations like Spain and France, and welcomed 60 million international visitors in 2010 alone – visitors who spent $134.4 billion dollars.  A lot of people don’t know that international travel and tourism is considered an export – but it is, and with export numbers like that, the industry is a prime contributor to achieving the President’s goal of doubling U.S. exports in the next five years.   So when folks talk about the National Export Initiative and World Trade Month , travel & tourism should be at the top of the agenda.  That’s why we‘re holding our next Travel and Tourism Advisory Board meeting in San Francisco next week to coincide with the Discover America International Pow Wow .

At next week’s meeting, Under Secretary Sánchez will be releasing the upcoming travel forecast and will highlight the Administration’s work on the Board’s recommendations to facilitate international travel to the United States.  The Board will also be presenting recommendations on a number of new policy issues including crisis management and coordination and airport security. 

We look forward to meeting with travel & tourism CEOs from across the country and working with them to help create jobs for the American people.

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Celebrating National Travel and Tourism Week – It’s Been a Great Year so Far

May 11, 2011

Helen Marano is the Director of ITA’s Office of Travel and Tourism Industries (OTTI) and is a 20+ year travel and tourism industry veteran.

This week we celebrate National Travel and Tourism Week by recognizing the men, women, businesses, tour operators, hotels, rental car agencies, and all forms of transportation that make up the travel and tourism industry in the United States. The travel and tourism industry accounts for nearly 3 percent of our nation’s GDP and 5.5 million people are directly employed in travel and tourism jobs. The total impact of travel and tourism and tourism on the U.S. was $1.33 trillion in 2010, up seven percent over 2009. 

One thing that some people may not understand about international travelers is that when they come to see our natural wonders, attend a major trade show or conference or attend business meetings it is considered a service export. Travel and tourism is the largest service export from the United States and we’ve enjoyed a trade surplus since 1989. International visitors spent $134 billion in 2010 and the top countries that send visitors to the United States include Canada, Mexico, the United Kingdom, Japan and Germany.

The U.S. is second only to France in our share of world travelers, and we are the top country for international travel spending.  The fastest growth markets for international travel to the U.S. are forecast to come from China, Brazil, Korea, India and Australia. 

Twice a year the Office of Travel and Tourism Industries issues a forecast of tourism arrivals to the U.S. The forecast covers 12 world regions and 200 origin countries. The program provides forecasted arrivals for a 6-year horizon.

The release of the forecast data is timed to coincide with the Discover America International POW WOW conference in May, hosted in San Francisco this year between May 21st and the 25th, and the Outlook Forum in October each year.

The most recent forecast, which projects arrivals through 2015, predicts that international arrivals will reach nearly 83 million, an increase of 51 percent from 2009, through 2015.

We will be releasing our upcoming forecast covering 2011-2016 during this year’s POW WOW so keep an eye on this spot for new and data in the upcoming weeks.

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Travel and Tourism Advisory Board and the Gulf

July 27, 2010

Melanie Kaplan is an intern in the Office of Advisory Committees and entering her junior year at Wellesley College.

From the now infamous “shrimpers” to the hotel owners in Louisiana to the restaurant employees in Florida panhandle, the BP oil spill has caused wide-spread devastation. Not only is the National Oceanic and Atmosphere Administration (NOAA) working to counteract the damage, the whole Department of Commerce has stepped up to help Gulf Coast residents and businesses stay ahead of the “orange tide.” Everyone is making an effort to address the harrowing situation at hand from daily conference calls on an inter-bureau level to an inter-agency group working to provide needed relief. The International Trade Administration and the Office of Advisory Committees (OAC) are no exception and worked hard to plan this past Monday’s meeting of the Travel and Tourism Advisory Board (TTAB) in New Orleans. Given the oil spill and the upcoming five year anniversary of Hurricane Katrina, New Orleans seemed the perfect locale to step back and think about how  the government and private sector can work together to promote travel and tourism in the region.

Secretary Locke, along with several other senior Commerce officials and the TTAB committee members supported those suffering from the damages of the oil spill by discussing how they can encourage travel and tourism in the Gulf. On that note, BP recently gave $15 million to the State of Louisiana to fund a marketing campaign to help combat the effects of the oil spill on tourism. At the meeting, Secretary Locke pointed out it was a welcomed contribution and reinforced that “the recovery is going to take a lot of work, a lot of time, and a lot of money and we’re going to have to continually hold BP accountable and hold its feet to the fire.” Furthermore, the unity demonstrated by government and business at the meeting highlighted the importance of the jobs created by the travel and tourism sector, which directly and indirectly includes one in every sixteen Americans. As an intern, I have helped plan the event from participating in conference calls to updating the guest list, and putting together briefing binders, and am happy to have made my own small contribution to improving the lives of the Gulf Coast residents and businesses. If you are interested in volunteering or just want more information on efforts to restore the Gulf, please visit RestoreTheGulf.gov, the official federal portal for the Deepwater BP oil spill response and recovery.

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Final Day of Pow Wow — What a Week!

May 20, 2010

(This post contains external links.  Please review our external linking policy.)

Helen Marano is the Director of ITA’s Office of Travel and Tourism Industries (OTTI) and is a 20+ year travel and tourism industry veteran.

My travels through the biggest travel trade show are wrapping up now with a finale at Sea World of Orlando

The sea of delegates were wholeheartedly thanked for all they do to spur job growth and exports in travel and tourism for the U.S. from the well rendered speech by the Under Secretary Francisco Sanchez.  The Commercial Service officers were recognized.  The Visit USA committees were recognized.  The US Travel Association was recognized.

There was no doubt left in the room that the industry was well supported by all levels of the new administration and well-regarded for the economic engine it represents.

As the second part of the luncheon was to be a celebration of Graceland in Memphis, TN, the Under Secretary surprised all of the delegates with his very own spontaneous imitation of Elvis Presley’s special hip movement capped by the finger-pointing move to the sky!  It brought the house down and won acclaim in the buzz on the trade show floor afterwards.

So Commerce delivered on many fronts for the travel and tourism industry this week, including a new forecast to spur the business energies on to continue investing in expanding this export!

So a bit tired but exhilarated, I’m ready to celebrate with the myriad of delegates at the evening closing event!  I will head home to a hard-working Commerce team ready to deliver on all fronts under the leadership of Deputy Assistant Secretary Joel Secundy!

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