Archive for the ‘Travel & Tourism’ Category

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Through an Intern’s Eyes

August 8, 2011

Carrie Bevis is an intern in the International Trade Administration’s Office of Public Affairs. She is a second-year student at the University of Virginia.

Initially, waking up at dawn every morning during my first summer vacation from college to metro across the city for an unpaid job hardly sounded appealing. Though, I soon discovered that the excitement of being an ITA intern (and an occasional cup of coffee) were enough to make me jump out of bed every day to arrive early. As an intern in the Office of Public Affairs at ITA, I’ve been exposed to a myriad of experiences, faces, and assignments. Apart from a nifty name-badge and a soon-to-be framed photo of the departing Secretary Gary Locke and me, the ITA intern network gave me hands-on experience in the behind-the-scenes work, while I loaned an extra hand to the hard-working employees.

Commerce Secretary Locke with ITA OPA intern Carrie Bevis June 2011

Commerce Secretary Locke with ITA OPA intern Carrie Bevis June 2011. Photo courtesy of the U.S. Department of Commerce

I spent the first couple weeks of my internship taking on simple tasks for the friendly folks in my office. By the third week, my colleagues started to trust me enough to give me bigger and better assignments. I soon became engrossed in the work as I took on projects that allowed me to interview other offices, visit related agencies, and write blogs about my experiences – much like this one.

Despite being tucked away in an office all day, I’ve never felt more connected to world. The staff was always current in the world’s events and interacted with people from across the globe on a daily basis. David Lee, the volunteer leader of the ITA intern network, was responsible for exposing us interns to the fabulous personalities at work here. Thanks to the network, I’ve met the Deputy Under Secretary Michele O’ Neill and had chances to break away from my desk by volunteering at the gorgeous Ronald Reagan Building for trade events. From the other side of the world, to just across the hall, the interactions with ITA employees always left me with a sense of a greater mission that even my small efforts contributed to.

Most of all, my time spent here was enlightening. In macroeconomics class, we learn that voluntary trade helps both sides. Sounds simple, right? Wrong. Working in the Office of Public Affairs, I’ve taken calls from reporters and constituents, sifted through months-worth of trade-related articles, listened to senior staff prep for testimony, and sat through FTA mark-ups on the Hill. On the world stage, you deal with egos the size of countries, literally. So naturally the work of ITA employees is fraught with battles that they intend to win for the U.S. But if anybody can tactfully navigate the issues that arise while effectively serving U.S. interests, I believe it is the ITA employees.

They’ve all shared their frank experiences with me. I’ve spoken with the Secretary upstairs and I’ve chatted with the commercial service officer in Montana. I interviewed trade specialists in the Office of Textiles and Apparel and e-mailed with members of the Office of Travel & Tourism Industries. I’ve called the commercial service officers in Pennsylvania, received advice from the deputy under secretary, even traveled with other interns. Absolutely everyone I talked to was enthusiastic and devoted to the work they do for ITA and gave testimony to the rewarding nature of the job.

Fuzzy feelings aside, these people mean business and they’re after results that will benefit the American people. The Department of Commerce is on target to achieve President Obama’s National Export Initiative (NEI) to double U.S. exports by 2015. Murmurs of NEI practically echo down the hallways of the ITA headquarters as employees work to increase American exports by ensuring fair trade, increasing U.S. companies’ competitiveness, and helping companies navigate foreign markets. As ITA helps U.S. businesses tap the 95 percent of consumers outside our borders, they’re opening up new and better job opportunities for the 9 percent of unemployed Americans at home.

If you’re interested in the incredible opportunity that I had, you can apply to intern at the Department of Commerce by visiting http://www.commerce.gov/node/12814 . I’m proof that you don’t have to have connections to land a government internship. All you need is enthusiasm, persistence, and a will to help the American people.  Working from within the office of Public Affairs, I feel like I’ve seen it all first-hand. My eyes have grown wide in surprise at the happening on the Hill, narrowed as I combed through a world’s worth of articles, and focused on whomever exciting new government figure I happened to meet.  But on my last day, I never expected them to get slightly bleary as I hugged my colleagues goodbye.

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Capital Region USA Books New Business at US Travel’s International Pow Wow Trade Show

May 31, 2011

Matt Gaffney is the President and CEO of Capital Region USA and has been working in the travel and tourism industry for 30 years. Capital Region USA is a Market Development Cooperator Program partner.

This year, the Capital Region USA (CRUSA), the official regional tourism destination marketing organization promoting Washington, DC, Virginia and Maryland internationally, attended Pow Wow 2011 and wrapped up a successful showing with a record number of completed appointments – exceeding last year’s total by 52%. This year’s venue, San Francisco, with its worldwide appeal and a 25% increase in buyer registrations certainly helped our performance, but we also made better use of our team of contracted overseas representatives to generate more pre-scheduled appointments, particularly from Brazil and Mexico. CRUSA also hosted its first-ever event at Pow Wow, a “CRUSA goes GAGA” after party on Saturday that attracted about 275 clients from around the world.

During the show we held meetings with nearly all of the 23 tour operators with whom we are working on this year’s cooperative marketing campaigns, funded in part by our Market Development Cooperator Program grant. Many of these operators were already prepared to discuss cooperative activities for FY 12 and many shared marketing plans with specific recommendations for new joint activities. CRUSA will be reporting on room night bookings and resulting economic impact from this year’s cooperative campaigns at the end of September, about the same time we make decisions on which operators we will be partnering with for next year.

Forty five partners from the Capital Region participated in this year’s Pow Wow, including a mix of destinations, hoteliers, attractions and special events planners from across Washington, DC, Maryland and Virginia. Several hotel and attractions partners successfully booked business on the spot. Pow Wow continues to be a very cost-effective show for CRUSA in that we meet with clients from around the world without the expense of overseas travel. For 2011 we are optimistic that we can meet or exceed the 10% increase in international arrivals that the region experienced in 2010.

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U.S. Department of Commerce Releases New Travel Forecast

May 25, 2011

Mark Brown is an economist in the International Trade Administration’s Office of Travel and Tourism Industries.  He serves as the program manager for the Travel Forecast program.

Continued Strong Growth Expected in International Travel to the United States 2011-2016

The U.S. Department of Commerce (DOC) projects international travel to the United States will continue experiencing strong growth through 2016. 

Visitor volume is expected to increase 7 percent in 2011 and reach 64 million visitors who stay one or more nights in the United States.  This growth would build on the 9 percent increase in arrivals in 2010, which resulted in a record 59.7 million visitors. 

According to the current forecast, the United States would see 6 percent to 8 percent annual growth rates in visitor volume over the 2012-2016 time frame.  By 2016 this growth would produce 89 million visitors, a 49 percent increase and an additional 29 million visitors compared to 2010.

Countries with the largest forecasted total growth percentages by 2016 are China (+232%), South Korea (+200%), Brazil (+150%), Russian Federation (+139%), and India (+94%).

The U.S. travel forecast was prepared by staff in the Department of Commerce/Office of Travel & Tourism Industries using economic / demographic / social factors, Commerce historical visitation trends, input from the DOC Commercial Service staff abroad, and other sources. 

For more information on the OTTI Travel Forecast, including data tables for the world regions, data tables for the top 40 visitor origin countries, and justification for each country forecast, including positive and negative factors that might influence travel from each country to the United States, please visit:
http://www.tinet.ita.doc.gov/view/f-2000-99-001/index.html

Travel and tourism is the largest services export industry for the United States and has produced a trade surplus since 1989.  For official information on international travel to the United States, please visit:
http://www.tinet.ita.doc.gov/

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Travel and Tourism – partnering with industry to support millions of American jobs

May 17, 2011

Mike Masserman is the director of the Office of Advisory Committees and oversees the President’s Export Council, the Manufacturing Council and 18 other advisory committees.

Coming off the heels of National Travel & Tourism Week , key members of the Obama Administration, including President Obama’s Senior Advisor Valerie Jarrett, Transportation Secretary Ray LaHood and DHS Secretary Janet Napolitano, head to Las Vegas this week to underscore the importance of travel and tourism to the American economy at the Global Travel & Tourism Summit .  From hotels, airlines and tour operators to restaurants, national parks and historic sites, this critical industry employs nearly 8 million people in our country and has played an essential role in our economic recovery.

 The U.S. attracts 11.2% of world traveler spending, well ahead of destinations like Spain and France, and welcomed 60 million international visitors in 2010 alone – visitors who spent $134.4 billion dollars.  A lot of people don’t know that international travel and tourism is considered an export – but it is, and with export numbers like that, the industry is a prime contributor to achieving the President’s goal of doubling U.S. exports in the next five years.   So when folks talk about the National Export Initiative and World Trade Month , travel & tourism should be at the top of the agenda.  That’s why we‘re holding our next Travel and Tourism Advisory Board meeting in San Francisco next week to coincide with the Discover America International Pow Wow .

At next week’s meeting, Under Secretary Sánchez will be releasing the upcoming travel forecast and will highlight the Administration’s work on the Board’s recommendations to facilitate international travel to the United States.  The Board will also be presenting recommendations on a number of new policy issues including crisis management and coordination and airport security. 

We look forward to meeting with travel & tourism CEOs from across the country and working with them to help create jobs for the American people.

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Celebrating National Travel and Tourism Week – It’s Been a Great Year so Far

May 11, 2011

Helen Marano is the Director of ITA’s Office of Travel and Tourism Industries (OTTI) and is a 20+ year travel and tourism industry veteran.

This week we celebrate National Travel and Tourism Week by recognizing the men, women, businesses, tour operators, hotels, rental car agencies, and all forms of transportation that make up the travel and tourism industry in the United States. The travel and tourism industry accounts for nearly 3 percent of our nation’s GDP and 5.5 million people are directly employed in travel and tourism jobs. The total impact of travel and tourism and tourism on the U.S. was $1.33 trillion in 2010, up seven percent over 2009. 

One thing that some people may not understand about international travelers is that when they come to see our natural wonders, attend a major trade show or conference or attend business meetings it is considered a service export. Travel and tourism is the largest service export from the United States and we’ve enjoyed a trade surplus since 1989. International visitors spent $134 billion in 2010 and the top countries that send visitors to the United States include Canada, Mexico, the United Kingdom, Japan and Germany.

The U.S. is second only to France in our share of world travelers, and we are the top country for international travel spending.  The fastest growth markets for international travel to the U.S. are forecast to come from China, Brazil, Korea, India and Australia. 

Twice a year the Office of Travel and Tourism Industries issues a forecast of tourism arrivals to the U.S. The forecast covers 12 world regions and 200 origin countries. The program provides forecasted arrivals for a 6-year horizon.

The release of the forecast data is timed to coincide with the Discover America International POW WOW conference in May, hosted in San Francisco this year between May 21st and the 25th, and the Outlook Forum in October each year.

The most recent forecast, which projects arrivals through 2015, predicts that international arrivals will reach nearly 83 million, an increase of 51 percent from 2009, through 2015.

We will be releasing our upcoming forecast covering 2011-2016 during this year’s POW WOW so keep an eye on this spot for new and data in the upcoming weeks.

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Travel and Tourism Advisory Board and the Gulf

July 27, 2010

Melanie Kaplan is an intern in the Office of Advisory Committees and entering her junior year at Wellesley College.

From the now infamous “shrimpers” to the hotel owners in Louisiana to the restaurant employees in Florida panhandle, the BP oil spill has caused wide-spread devastation. Not only is the National Oceanic and Atmosphere Administration (NOAA) working to counteract the damage, the whole Department of Commerce has stepped up to help Gulf Coast residents and businesses stay ahead of the “orange tide.” Everyone is making an effort to address the harrowing situation at hand from daily conference calls on an inter-bureau level to an inter-agency group working to provide needed relief. The International Trade Administration and the Office of Advisory Committees (OAC) are no exception and worked hard to plan this past Monday’s meeting of the Travel and Tourism Advisory Board (TTAB) in New Orleans. Given the oil spill and the upcoming five year anniversary of Hurricane Katrina, New Orleans seemed the perfect locale to step back and think about how  the government and private sector can work together to promote travel and tourism in the region.

Secretary Locke, along with several other senior Commerce officials and the TTAB committee members supported those suffering from the damages of the oil spill by discussing how they can encourage travel and tourism in the Gulf. On that note, BP recently gave $15 million to the State of Louisiana to fund a marketing campaign to help combat the effects of the oil spill on tourism. At the meeting, Secretary Locke pointed out it was a welcomed contribution and reinforced that “the recovery is going to take a lot of work, a lot of time, and a lot of money and we’re going to have to continually hold BP accountable and hold its feet to the fire.” Furthermore, the unity demonstrated by government and business at the meeting highlighted the importance of the jobs created by the travel and tourism sector, which directly and indirectly includes one in every sixteen Americans. As an intern, I have helped plan the event from participating in conference calls to updating the guest list, and putting together briefing binders, and am happy to have made my own small contribution to improving the lives of the Gulf Coast residents and businesses. If you are interested in volunteering or just want more information on efforts to restore the Gulf, please visit RestoreTheGulf.gov, the official federal portal for the Deepwater BP oil spill response and recovery.

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Final Day of Pow Wow — What a Week!

May 20, 2010

(This post contains external links.  Please review our external linking policy.)

Helen Marano is the Director of ITA’s Office of Travel and Tourism Industries (OTTI) and is a 20+ year travel and tourism industry veteran.

My travels through the biggest travel trade show are wrapping up now with a finale at Sea World of Orlando

The sea of delegates were wholeheartedly thanked for all they do to spur job growth and exports in travel and tourism for the U.S. from the well rendered speech by the Under Secretary Francisco Sanchez.  The Commercial Service officers were recognized.  The Visit USA committees were recognized.  The US Travel Association was recognized.

There was no doubt left in the room that the industry was well supported by all levels of the new administration and well-regarded for the economic engine it represents.

As the second part of the luncheon was to be a celebration of Graceland in Memphis, TN, the Under Secretary surprised all of the delegates with his very own spontaneous imitation of Elvis Presley’s special hip movement capped by the finger-pointing move to the sky!  It brought the house down and won acclaim in the buzz on the trade show floor afterwards.

So Commerce delivered on many fronts for the travel and tourism industry this week, including a new forecast to spur the business energies on to continue investing in expanding this export!

So a bit tired but exhilarated, I’m ready to celebrate with the myriad of delegates at the evening closing event!  I will head home to a hard-working Commerce team ready to deliver on all fronts under the leadership of Deputy Assistant Secretary Joel Secundy!

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International Pow Wow Showcases the USA – And We Are HERE!

May 18, 2010

Helen Marano is the Director of ITA’s Office of Travel and Tourism Industries (OTTI) and is a 20+ year travel and tourism industry veteran.

It is a sea of business being done – they say more than $3.5 billion in sales will be closed here by the 5500 buyers and sellers gathered here.

It is a sea of foreign languages – over 70 countries represented here.

It is a sea of colorful exhibits throughout the trade show floor – showcasing the offerings of 1,100 exhibitors from hoteliers to transportation companies, including Harley Davidson, to destinations and more!

It is the best of all chances to network and further the face-to-face relationships so critical in creating travel opportunities for international consumers – thus the concept of a pow wow.

OTTI director Helen Marano and ITA Global Travel and Tourism team member Tony Michalski test out a Harley Davidson at Pow Wow in Orlando 2010

OTTI director Helen Marano and ITA Global Travel and Tourism team member Tony Michalski test out a Harley Davidson at Pow Wow in Orlando 2010

Where in the world is Helen Marano today?? 

I am working the exhibit floor of the US Travel Association’s International Pow Wow 2010, the 42nd of these shows, in Orlando, Florida.

Pow Wow is designed to sell the United States as the premier global destination.  As director of OTTI in the International Trade Administration at the U.S. Department of Commerce, it is a critical venue for me to connect with my (world)wide client base.

It is also important to be here as the U.S. Department of Commerce started this show with the travel industry in 1967!  It is a part of our history.

More importantly, you can see the business being done to expand travel and tourism – the top services sector export for this nation.  Last year alone, travel and tourism generated $121 billion in revenues for the U.S., creating a $21 billion trade surplus!  Over 1.2 million American jobs were supported by these revenues.

This is where we can see the President’s National Export Initiative in action!  This is the core of business being done for future years’ travelers.

The top tour operators and agents are here creating packages and deals for their customers.  And the American businesses are proudly exhibiting their wares to encourage those deals.

When they send travelers to the United States to spend money here by staying in hotels, visiting attractions, renting cars and flying U.S. carriers to get here or to other parts of the country, shopping, dining out, taking in a musical or visiting a museum, it is counted as an export on the country’s balance sheet.  After all, you can’t ship the USA over to them!  So the money spent here – the receipts – on their experience of visiting America is an export, accounting for 24% of all services exports and 8% of the total exports for the country.

No wonder Deputy Assistant Secretary of Services, Joel Secundy, decided to make the trip to Orlando – to meet the delegates and experience first-hand the business being conducted.

No wonder the Under Secretary of the International Trade Administration, Francisco Sánchez, is on his way to deliver the keynote speech for the closing luncheon (May 19).  He will physically view the sea of delegates to be thanked for all they do in delivering this valuable export, and to recognize their important role in making the National Export Initiative a success!

“No wonder 34 commercial service officers are here to meet all of their clients to strengthen their export promotion activities for this industry!”

It is a sea of industry professionals who put the “Wow” in Pow Wow and DOC is right here in the thick of it all!

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This is National Travel and Tourism Week!

May 12, 2010

Ron Erdmann is the Deputy Director, Office of Travel and Tourism Industries and  has been in the travel and tourism industry for more than 25 years and has spent more than 20 years of that time at the Department of Commerce.

National Travel and Tourism Week was formally established in 1983 when the U.S. Congress passed a joint resolution designating the week to be celebrated in May 1984. This year, we celebrate National Travel and Tourism Week May 8-16 and support the effort to promote the power of travel through customized events in communities nationwide. The goal is to enhance the country’s economy, security and perception, and recognize the cultural and social benefits created by travel and tourism.

A quiz in honor of National Tourism Week:

1.  Why is international travel to the U.S. an export?

2.  How much did international travelers spend in the U.S. in 2009?

3.  Can you name any of the top ten markets that generate travel exports for the country?

4.  Is tourism gaining or losing so far in 2010?

5.  Where can you find more information about the travel and tourism industry and its impact on the nation’s economy?

Answers:

  1. International travel is an export when visitors to this country spend their money on U.S. flag carriers to get to the country, or when they spend money on travel related items like lodging, food, attractions, shopping or other transportation within the country.
  2. In 2009, international visitors spent $121 billion here in the United States!  Even though that’s 15 percent less than what was received in 2008, it’s still the third highest travel export earnings the U.S. has ever seen!  The record year for spending?  2008 — $141 billion.  Check out the whole “year in review” for more interesting factoids and tidbits.
  3. Did you know that travel as an export is bigger than automotive vehicles ($81 billion) and agriculture ($93 billion)?  Travel is considered an export of services, and in 2009 it accounted for 24 percent of all services exports for the United States.
  4. Citizens from Canada, Mexico, Brazil, India, Japan, France, and Australia account for a large portion of international visitors to the United States. Travel exports from the top 10 markets have a major impact on the country, accounting for 61 percent of all travel exports for the U.S. — $74 billion.  Seven of these top 10 markets “outrank the average” by posting a greater than 24 percent share of overall services exports.  In these markets, travel leads the way as an important service export for the country. The full 2009 travel spending report is available and can provide much more detail on the activities of international visitors to the United States.
  5. While travel spending dipped in 2009 due to the global economic downturn that also caused world travel exports to decline for the second time since 2001, the good news is that spending by international visitors to the United States is starting to rebound.  In February 2010, after 15 straight months of declines in traveler spending, the USA saw a $2 million increase in travel exports for the month. Arrivals and spending by international travelers to the country are all available on the OTTI website.Arrivals and spending figures are reported each month and the most current information is through February 2010.  We encourage you to spend time exploring the many links to reports on the international travel market for this country.  This data can provide key insights on the shifts occurring in the international inbound market to this country and help you identify markets that may be right for you.

Check out the 11 world regional profiles and 22 country profiles offered to help guide this country to increase travel exports as part of President Obama’s National Export Initiative.

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Pow Wow Kicks Off in Miami

June 2, 2009

Helen Marano is the Director of the Office of Travel and Tourism Industries which serves as the National Tourism Office for the United States.  She has worked in the travel and tourism industry for 18 years.

I am writing you from Pow Wow in sunny Miami. Pow Wow is the travel and tourism industry’s premier international sales and marketing event. It’s great to be here with a strong federal presence from the Departments of State and Homeland Security, as well as our Travel & Tourism Team from the U.S. Commercial Service. Part of our mission at Pow Wow is to educate international travel leaders about new entry and exit programs and provide the latest information about U.S. travel destinations programs, and inbound visitation statistics. 

International Trade Administration Travel and Tourism Team

International Trade Administration Travel and Tourism Team. Department of Commerce photo.

It’s exciting to see over 4,000 attendees here from all over the world. They’re folks from State Tourism offices, cities, attractions, hotels, travel journalists and foreign buyers of U.S. travel and tourism products and services. It is great to see commerce at work with more than 50,000 appointments between buyers and sellers taking place this week. These negotiations typically generate over $3 billion in future travel to the United States.

Today, Commerce Secretary Gary Locke spoke at Pow Wow’s closing luncheon.  He said, “I am especially pleased to note that travel and tourism is responsible for over one-fourth of all services exports for the United States. And for the 20th consecutive year, travel and tourism produced a travel trade surplus for the U.S. – a record $29.7 billion.” He went on to say, “What is impossible to count are the friendships that were formed, the perspectives that were broadened, or the discoveries that were made about a new culture and country as a result of traveling to the United States.”

Events like Pow Wow are an excellent opportunity for individual destinations like Miami to showcase their attractions and venues to international buyers. Pow Wow shows how resilient the travel and tourism industry is and what an engine it is for economic growth. Events such as Pow Wow help generate more visitors to the U.S., more dollars spent, and more jobs created.

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