Evi Fuelle is an intern in the International Trade Administration’s Trade Promotion Coordinating Committee Office.
Shark Tank is no longer the only place where startups can go with the hope of expanding their business.
Announced in February, the Startup Global pilot program is a series of seminars held around the country that provide focused export assistance and information to early-stage companies. In collaboration with U.S. incubators and accelerators, the International Trade Administration (ITA) provides workshops—organized through local U.S. Export Assistance Centers—to address the most pressing global issues startups face.
The next installment of Startup Global will be held tomorrow in Pittsburgh, where U.S. Deputy Secretary of Commerce Bruce Andrews will deliver the keynote remarks to kick off the event. Several of Pittsburgh’s research institutions, incubator and accelerator partners, and technology associations are coming together for the August 11 event.
Attendees will hear from peer startup companies that have found success in the global marketplace, as well as specialists from ITA’s global network, including Foreign Commercial Officer Richard Stanbridge, currently based in the United Kingdom, who will provide a pan-European overview of market opportunities. Topics for the workshop include intellectual property protection; legal considerations when exporting; international e-commerce; and trade financing, including guidance on how to manage different currencies and international transactions.
ITA launched Startup Global to bring together startups and private companies from all across America that have one thing in common: they are all on the cutting edge of innovation. More than 25 startups participated in the first event in June at 1776 in Washington, D.C., and last month, 40 budding companies joined an event with the Nashville Entrepreneurship Center.
Each pilot event features panel discussions and Q&A sessions on topics including finding buyers and partners, lessons learned from local companies, intellectual property protection, and global trends.
Startup Global participants acknowledge that their perspectives change after attending pilot events. In fact, many were surprised that the U.S. government has an array of services and information available to help companies grow their business internationally.
The Startup Global program grew from the Obama administration’s broader national export strategy, the National Export Initiative (NEI)/NEXT, which aims to make the export process easier and help more U.S. companies start exporting or expand international sales. The NEI/NEXT strategy prioritized the launch of the Startup Global pilot initiative because many technology-enabled businesses are in a reactive position when international sales opportunities arise, and many are unaware of where to go for assistance and best practices.
By engaging early-stage exporters, Startup Global demonstrates the Obama administration’s commitment to ensuring American entrepreneurs have the tools they need—and know where to go for help—to prepare for global business from day one.