Posts Tagged ‘Brazil’

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Come Help Brazil Fly!

December 23, 2013

Alexis Haakensen is an Aerospace Industry Specialist in the International Trade Administration’s Office of Transportation and Machinery.

Brazil is the world’s fourth largest domestic aviation market and has been a top 10 market for U.S. aerospace exports since 2004. Home to 3,500+ airports, more than 13,000 general aviation aircraft, and the biggest airline in Latin America, Brazil has opportunities for companies across the aviation industry.

To introduce U.S. firms to this readily expanding market, the International Trade Administration (ITA) at the Department of Commerce is organizing a trade mission to Brazil from May 12-16, 2014. The mission is designed for U.S. aviation and aerospace manufacturers and service providers, particularly small and medium-sized enterprises interested in long-term business opportunities in Brazil, as well as the trade associations/organizations that represent them.

Participants will have two days of one-on-one business meetings in São Paulo with the option of adding other cities if desired. More information can be found on the web or by contacting:

This is the latest in a series of aviation programs with Brazil supported by ITA and the U.S. government. In 2012, the two governments launched the U.S-Brazil Aviation Partnership to foster closer ties in aviation between our two countries. During the past two years, government agencies from both sides have sponsored workshops, conferences, and industry matchmaking events to create new opportunities for industry. ITA has supported this initiative by providing webinars and supporting supply chain events and by advancing aviation policy issues under the joint recommendation of the U.S.-Brazil CEO Forum.

We hope to see many U.S. aviation businesses taking advantage of this mission and the many opportunities available in Brazil.

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N.C. Business Scores a Win: Receives FIFA Product License

September 10, 2013

Phillip Goldstein recently completed an internship in the International Trade Administration’s Office of Public Affairs. He is a senior at Middlebury College, majoring in International Politics & Economics

Once every four years, the world gets a taste of world class soccer with the FIFA World Cup. For Greensboro, NC-based University Print & Graphics, the 2014 World Cup experience will include more than just watching the games.

The International Federation of Association Football, popularly known by the French acronym FIFA, recently notified University Print & Graphics of approval for a product license. The company will be able to sell officially licensed hair bows at the World Cup in Brazil.

Chief Operating Officer and Co-Owner Michael Brunson came up with the idea during a trip to South Africa to watch the 2010 World Cup. It took the firm two years to apply for and receive the license from FIFA.

It’s a rigorous process to apply for such a license. Luckily, the company wasn’t alone – Debbie Strader and the International Trade Administration’s Export Assistance Center in Greensboro helped the business navigate through the license application.

They worked together to make sure all parts of the export process had been taken care of, including finalizing product requirements, negotiating freight shipment rates, and securing legal representation. Strader also worked closely with the ITA team in Brazil, giving the company even more insight about doing business in the country.

This license means a lot for University Print & Graphics and for Greensboro. The company expects to hire as many as 25 additional employees under a new division that will handle many aspects of the World Cup campaign.

It’s a powerful team when it comes to exports – quality American products and ITA’s offices in the United States and around the world. We’d like to team up with your company too. If we can help your business increase exports, visit your local U.S. Export Assistance Center.

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Partnership Helps U.S. Businesses Find Opportunities in Brazil

September 3, 2013

Kit Rudd is the Senior International Trade Specialist responsible for Construction Machinery in the International Trade Administration’s Office of Transportation and Machinery.

Achilles Arbex is the general manager of the Association for Manufacturing Technology's Sao Paulo Technology Center.

Achilles Arbex

Brazil is becoming an increasingly important partner for the United States. U.S. Secretary of State John Kerry, Secretary of Energy Ernest Moniz, and Under Secretary of Commerce for International Trade Francisco Sánchez all visited Brazil in August to discuss growing U.S.-Brazil ties in trade and education.

For U.S. exporters, Brazil’s machinery manufacturing sector represents an attractive opportunity. Taking advantage of that opportunity, however, requires familiarity with the country’s often challenging customs and tariff systems, local content requirements, and legal procedures for establishing a business.

That’s where Achilles Arbex can help. Arbex is the General Manager of the Association for Manufacturing Technology’s (AMT) Sao Paulo Technology Center. The Technology Center is the focal point of a $290,000 Market Development Cooperator Program (MDCP) award the International Trade Administration (ITA) awarded to AMT.

The award is helping AMT represent and promote the interests of U.S.-based manufacturing technology businesses. AMT supports manufacturers that design, build, sell, and service the continuously evolving technology that lies at the heart of manufacturing.

Our team recently spent five days with Arbex and AMT executives at the FEIMAFE Machine Tools Trade Exposition in Sao Paulo, talking to U.S. exhibitors about how AMT’s Technology Center can help U.S. companies take advantage of opportunities in Brazil.

To help its member companies access emerging global markets more easily, AMT has opened technology centers in Shanghai; Chennai, India; Monterey, Mexico and now Sao Paulo.

AMT’s technology centers provide a variety of services to AMT members, including:

  • Researching and arranging meetings with potential customers
  • Providing comprehensive market and competitive analysis
  • Translation oversight on promotional pieces and technical documents
  • Trade show assistance
  • Negotiation practices

The MDCP award is a competitive program that provides funds to organizations aiming to increase U.S. exports. For every dollar given to an industry by ITA, the industry group must provide two of its own. As part of the award, ITA will work with awardees to help accomplish their mission.

The Department of Commerce recently announced seven recipients of the 2013 MDCP awards. For more information about the awards, including how to apply for future consideration, visit: www.trade.gov/mdcp.

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Brazil is an Olympic-Sized Market for Education Services

September 11, 2012

This post contains external links. Please review our external linking policy.

Braeden Young is an International Trade Specialist and Brazil Desk Officer within the International Trade Administration.

Brazil, which became the world’s sixth-largest economy last year, is bustling with activity. As Brazil ramps up preparations for hosting the 2014 FIFA World Cup and the 2016 Olympic Games, opportunity abounds for U.S. companies to support infrastructure development at sports venues, surrounding communities and commercial centers, and transportation hubs.

The recent discovery of new oil reserves off Brazil’s coast presents new opportunities in the oil and gas sector. U.S. firms have specialized expertise in deep water drilling and related services and are well-positioned to partner with Brazilian companies to help Brazil reach its objectives.

(L to R) U.S. Embassador to Brazil, Thomas A. Shannon, Jr., Rita Moriconi, Regional EducationUSA Director for Southern Cone Countries, Lucia Maria Martins do Santos, Executive Director of Casa Thomas Jefferson, Francisco J. Sanchez, Under Secretary for International Trade open the EducationUSA trade fair in Brasilia, Brazil (Photo CJT Online)

(L to R) U.S. Embassador to Brazil, Thomas A. Shannon, Jr., Rita Moriconi, Regional EducationUSA Director for Southern Cone Countries, Lucia Maria Martins do Santos, Executive Director of Casa Thomas Jefferson, Francisco J. Sanchez, Under Secretary for International Trade open the EducationUSA trade fair in Brasilia, Brazil (Photo CJT Online)

However, Brazil’s rise is marked not only by towering cranes and the roar of jackhammers, but also by smiling students and the scribbling of pencil on paper. Education is vital to Brazil’s long-term development and the market for education services here has never been better.

Brazil’s economy grew 23 percent over the last five years, to nearly $2.5 trillion in 2011. Economic growth and industrial development has created demand for a better trained, more sophisticated workforce; Brazil hopes to expand educational opportunities for students in order to meet employer needs in commerce, high technology, and engineering. U.S. colleges and universities are ready to help Brazil meet these demands.

Brazil’s population of nearly 200 million is easily the largest in Latin America. In recent years, tens of millions of Brazilians of have emerged out of poverty into Brazil’s middle class, which now represents over half of Brazil’s population. Now, more than ever, Brazilian students have the interest and means to study overseas, and they want to come to the United States!

The United States is a top destination for Brazilian students studying abroad. Since 2006, the United States has seen an increase in the number of Brazilian students. Nearly 9,000 Brazilians studied in the United States last year, a 25 percent increase from 2006, placing Brazil in 14th place among country of origin of international students in the United States. Tuition and living expenses for international students brought in nearly $21 billion to the U.S. economy last year. Brazilian students accounted for $257 million. New partnerships between our two countries will boost the number of Brazilian students on campuses across the United States.

Brazil’s new Science Without Borders program illustrates the commitment of the Brazilian government to higher education. This innovative initiative aims send 101,000 Brazilian students and scholars in the science, technology, engineering, and mathematics (STEM) fields to study and conduct research abroad over the next four years. The United States is and will continue to be an important destination for these anxious young learners.

Last week, Under Secretary for International Trade Francisco Sánchez led representatives from 66 U.S. colleges and universities to Brazil on the largest education mission in the history of the Department of Commerce. By talking with thousands of students in three cities (Brasilia, Sao Paulo, and Rio de Janeiro), we learned that Brazilian students are well-prepared and anxious to study in the United States. We also learned from the school representatives that the Brazilian students already studying in the United States bring a unique energy to their campuses. These U.S. schools look forward to hosting even more young Brazilians going forward.

Increased educational exchanges between the United States and Brazil will enhance mutual understanding, strengthen our commercial and strategic ties, and benefit our economies. Education is a win-win opportunity and we are proud to promote the U.S. higher education system to Brazil and the world!

Related:

Building Brazil -U.S. Ties through Education

Education as a Top Service Export

Science without Borders: Brazil is Building the Future by Encouraging Students to Study Abroad

U.S.-Brazil Commercial Dialogue: Fostering Increased Bilateral Trade

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Science Without Borders: Brazil is Building the Future by Encouraging Students to Study Abroad

September 5, 2012

This post contains external links. Please review our external linking policy.

Cory Churches is an Outreach and Communications Specialist in the Office of Public Affairs within the International Trade Administration

Brazilian President Dilma Rousseff is making advanced education for future workers a high priority. In 2011, she launched the Science Without Borders initiative whereby more than 100,000 Brazilians will spend a year studying abroad by the end of 2015. They will be studying subjects such as biotechnology, ocean science and petroleum engineering which the government regards as essential for the nation’s future.

Students attending the EducationUSA Fair in Brasilia learn about Brazil's Science Without Borders initiative (Photo CJT Online)

Students attending the EducationUSA Fair in Brasilia learn about Brazil’s Science Without Borders initiative (Photo CJT Online)

The Institute for International Education or IIE is administering this initiative for the United States. The program will provide a substantive exchange experience at a U.S. college or university to a diverse group of emerging Brazilian student leaders to widen the academic and research exchange between the U.S. and Brazil. This initiative is the result of joint efforts from two sponsoring organizations, CAPES, the department within the Brazilian Ministry of Education devoted to the evaluation and expansion of higher education in Brazil and CNPq, the department within the Brazilian Ministry of Science and Technology devoted to the advancement of scientific research and technology and to the development of scientific research-related human resources..

Until now, few Brazilians have studied abroad. Last year there were only about 9,000 Brazilians on campuses in the United States (excluding language students). And those Brazilians who have foreign degrees have had a disproportionate influence back home. In the 1960s and 1970s, the government paid for PhDs abroad in oil exploration, agricultural research and aircraft design. Brazil is now a world leader in all three fields.

This week, representatives from 66 U.S. colleges and universities are participating in an education-focused trade mission to Brazil led by Under Secretary for International Trade Francisco Sánchez. Education and training rank among the top 10 U.S. services exports. Tuition and living expenses from international students and their families brought in nearly $21 billion to the U.S. economy during the 2010-2011 academic year.

This trade mission will play an important role in helping participating colleges and universities boost the number of Brazilian students from 9,000, and in doing so, will support those institutions with full tuitions costs – as well as foster important cultural ties between the next generation of the world’s leaders.

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Building Brazil -U.S. Ties through Education

August 31, 2012

This post contains external links. Please review our external linking policy.

Francisco Sánchez is the Under Secretary for International Trade

The first-ever U.S. Department of Commerce Education Mission to Brazil,taking place this week (August 30-Sept. 6), represents an important opportunity to further strengthen cultural and economic ties between our nations.

Under Secretary Francisco Sánchez launches the Education Fair in Brazilia, Brazil (Photo Commerce)

Under Secretary Francisco Sánchez launches the Education Fair in Brazilia, Brazil (Photo Commerce)

As the largest education mission our agency has organized to any country, I am both honored to lead this mission and enthusiastic about connecting U.S. higher learning institutions with Brazilian students seeking study opportunities in the United States.

During the mission, representatives from 66 accredited U.S. academic institutions will showcase their undergraduate, graduate, community college and intensive English language programs at Education Fairs in Brasilia, São Paulo, and Rio de Janeiro.

We appreciate the leadership of U.S. Ambassador Thomas A. Shannon, Jr., and the U.S. Embassy in Brazil in providing strong support for this education mission as well as their longstanding efforts to promote educational exchanges between our countries.

As Brazil works to expand educational opportunities for its professional workforce, we applaud the leadership of President Dilma Rousseff, and her country’s ambitious goal of sending 101,000 Brazilian students in science and technology fields overseas in the next four years, through her visionary initiative, Science without Borders (SWB).

We look forward to working with the Government of Brazil in achieving success in this nationwide scholarship program to promote higher education abroad. Within SWB, there are 75,000 scholarships funded by the Government of Brazil and 26,000 scholarships funded by the private sector. We want to see many of these future students in one of our exceptional educational institutions in the United States.

At the beginning of the SWB program in 2012, there were 500 Brazilian undergraduate students placed in U.S. schools, followed by an additional 1,400 students later this year. By the end of 2013, there will be 1,500 Brazilian Ph.D. students in U.S. universities.

The benefits to Brazil are numerous. There are inspiring examples of U.S.-educated Brazilian professionals who have returned to their country to strengthen development and innovation in Brazil. For example, Minister of Science, Technology, and Innovation Marco Antônio Raupp earned his Ph.D. in mathematics from the University of Chicago.

The Institute of International Education (IIE) reports that there were more than 9,000 Brazilians studying in the U.S. in the 201/12 academic year, a 25 percent increase from five years earlier, placing Brazil 14th among all countries with international students in the United States. Beyond that, IIE reports there are more international students (more than 723,000) in the United States than anywhere else.

President Obama— as demonstrated through the United States’100,000 Strong in the Americas initiative—shares a commitment with President Rousseff on the need to build partnerships that address the needs of a 21st century workforce. Brazil is an important partner in this effort, and these initiatives are expected to lead to even greater educational and cultural ties between our countries.

I look forward to spending time in Brazil with the members of the education mission, and advancing the goal of opening new doors to educational opportunity and collaboration. By expanding the avenues to higher learning, we will make a longstanding contribution to future generations who hold the key to continuing our shared prosperity.

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U.S.-Brazil Commercial Dialogue: Fostering Increased Bilateral Trade

August 30, 2012

Maria Cameron is an International Trade Specialist and the Brazil desk officer within the International Trade Administration.

The United States and Brazil have a strong bilateral trade relationship. With a population of nearly 195 million and a rapidly growing middle class, Brazil stands out in the global marketplace for the tremendous opportunities it offers U.S. companies.

Total bilateral trade in 2011 amounted to more than $75 billion, more than twice the amount of our trade in 2000 at $29.2 billion. More impressive is the fact that Brazil’s GDP, which stood at $2.17 trillion in 2010, has increased by more than 75 percent in the last 10 years, despite one of the worst global economic downturns in history.

The 9th U.S.-Brazil Commercial Dialogue held in Brasilia August 30, 2012

The 9th U.S.-Brazil Commercial Dialogue held in Brasilia August 30, 2012 (Photo Commerce)

Brazil is expected to become the world’s fifth largest economy in the future and is a priority market for U.S. products and services exporters. Yet the fact remains —given the size of both of our economies and our closeness in culture and geography —our bilateral trade should be much greater.

Greater bilateral trade will be good for both of our economies, fostering economic growth, job creation and improved quality of life in both countries.

The U.S.-Brazil Commercial Dialogue seeks to expand our trade by improving mutual understanding and use this understanding to jointly address the barriers that are preventing our bilateral trade from reaching its potential.

Unlike many formal negotiations, Commercial Dialogue discussions focus on mutually beneficial solutions to commercial problems that interfere with trade.

This week, the United States and Brazil celebrated the 9th formal gathering of the U.S.-Brazil Commercial Dialogue, led by Under Secretary Francisco Sánchez and his Brazilian counterpart Secretary for Foreign Trade Tatiana Prazeres. The agenda reflects a focus on finding solutions to real world problems that inhibit the growth of bilateral trade.

Some of the topics discussed include:

  • Biofuel measurement standards: to ensure that bioethanol purchased from Brazil has the same quality as the bioethanol in the United States. Biofuels are finding expanded utilization in ground transportation systems, and more recently in aviation systems.
  • Patent process applications: to process application faster and more efficiently – officials shared strategies, including on workforce development issues such as telework policies.
  • Addressing health and safety issues: customs officials with health met with safety regulators to explore how to move goods more quickly across the borders while continuing to protect the health and safety of our citizens.
  • Education: increasing the number of Brazilian students studying in the United States through Brazil’s Science without Borders Program. Immediately following these meetings, Under Secretary Francisco Sánchez will lead, in Brazil the largest U.S. educational trade mission ever held to Brazil.
  • Supply chain: discuss ways to enhance global supply chains as a means to improved economic competitiveness and enhanced trade between the U.S. and Brazil.
  • Improving green business: recognizing a common objective to encourage greener and more efficient business practices, discussions on how to implement policies in a way that fosters opportunities rather than erects barriers.
  • U.S.-Brazil Strategic Energy Dialogue: discussions surrounding how to support and encourage a private sector role in the energy dialogue.

The real strength of the Dialogue is in the ongoing collaborative relationship that has grown between the United States and Brazil trade ministries. This relationship has fostered more creative problem solving and cooperation on mutual objectives with the goal of enabling our businesses to grow and thrive.

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A Gold Key Unlocks Global Growth for Cleveland Company

June 22, 2012

Doug Barry is a Senior International Trade Specialist in the Trade Information Center, U.S. Commercial Service within the International Trade Administration.

A record number of companies were recognized for their accomplishments in exporting at a White House ceremony this past May. Cleveland-based Jet Incorporated was represented by its chief executive officer Ron Swinko, who received the Presidential “E” Award. Swinko spoke with Doug Barry of the Trade Information Center, U.S. Commercial Service.

Barry: Can you tell us how the company started and what it does?

Swinko: The company was founded in 1955. The basic equipment the company designed at that time was to replace septic tanks with advanced technology, to treat the water using a smaller system and to allow the water to be discharged. Over the years, we expanded into commercial systems which are typically called small package plants for decentralized locations like small villages, hotels, resorts. That is the basis for our international growth as well.

Jet’s International Sales Manager, Gary Waite, trains the distributor and local operators on a new wastewater treatment plant in Kenya. (Photo Jet, Inc.)

Barry: For the non-scientists, can you give us a quick overview of how things work?

Swinko: It’s biological wastewater treatment. So anything that comes from either the sinks or the sanitary systems in a home or in a building that water enters into the system, into a tank where the solids are digested by aerobic bacteria. And part of our system is designed to inject air that promotes the growth of that aerobic bacteria.

Barry: Tell us about the international part of your business. How did that start and what was the biggest challenge in getting going?

Swinko: It started with inquiries because of the technology that was developed. The founder, David MacLaren, was certainly an innovator. And he was also very interested in expanding the technology internationally. He obtained a series of patents in several countries over the years. The most significant challenge was servicing our international distributors. And by servicing that means having enough inventory to meet their demands for immediate shipment, understanding what the export requirements are and ultimately providing solid responsive technical support for systems that have been installed globally.

Barry: You do a lot of work in developing countries. Has that been a challenge?

Swinko: Educating customers is a big challenge. Developing countries may be focused on environmental sustainability, even to a greater extent than we are here in the U.S., because of the scarcity of water. But they may not necessarily understand the benefit of regulation or the type of equipment that’s available. Over the last couple of years, one of our initiatives has been to educate regulators in, for example, the Cayman Islands and in Kenya. We hosted a seminar on wastewater management for the architects association of Kenya into at least provide some education about  how wastewater treatment systems can generate water for reuse and how that can be incorporated into sustainable projects for apartment buildings and resorts.

Barry: Who did you turn to in order to find a solution to that challenge?

Swinko: We’ve used the U.S. Commercial Service quite extensively. They have a wonderful service called the Gold Key, and because our business relies on increasing the number of distributors, we look for partners in developing countries who will act as distributors and who are technically capable either because they’re currently in the water purification business or because they’re in the construction business. We’ve used this service to expand into Southeast Asia and into South America. I just recently returned from a trade mission to Brazil that included four Gold Key meetings with potential distributors in Sao Paolo.

Barry: When you say Gold Key, do you provide the gold and they provide the key?

Swinko: It’s more mutual than that. But truthfully, the U.S. Commercial Service spends a great deal of time learning about our business, learning about and understanding our company and the requirements for distributors in the location, and then they evaluate potential distributor partners and partner companies in that area. They establish the Gold Key meetings after they’ve reviewed the capabilities and what our requirements are. Finally they look for a match, a good match I would say maybe in terms of company personality as well as technical expertise.

Barry: Let’s talk about the matches in Brazil. It would have been hard for you to fly in unannounced to Rio and Sao Paolo and open a phonebook. So they had a solution for that. But how did it work out on the ground?  Are you confident that good things will come of those meetings?

Swinko: Very confident. Part of the service includes an interpreter. So if there are any language barriers, particularly with technical terms or equipment, the interpreters are very capable. But for the most part they also look for companies that have good language skills in terms of an understanding of English. We’re quite confident that this was an excellent trip for us. And we’ve had more detailed discussions with two of the companies and we’ve already had three quotes for systems requested.

Barry: This was a U.S. Commerce Department trade mission?

Swinko: Yes. The trade mission itself was a combined effort by the Commerce Department with the Brazil- U.S. Business Council and the U.S. Chamber of Commerce. It was particularly impressive in terms of the level of government officials that we met with and the management level of the potential customers or clients that we met. We received very detailed technical presentations on their environmental sustainability programs – and certainly from our perspective the mission was well worth the participation and the trip.

Barry: Give us a snapshot of the company and its international growth.

Swinko: We have about 30 employees. All of our manufacturing is done in our Cleveland, Ohio, location. The business in the U.S. is highly dependent on residential construction. So during the last several years, of course, the housing industry has struggled which would be putting it mildly. In fact, it’s been significantly challenged, and while we have done reasonably well domestically, internationally the expansion has allowed us to actually increase the number of employees and add an additional engineer so that we could continue to support the international business.

Barry: What percentage of total revenues is international?

Swinko: International is about 25 percent with some nice year-over-year growth in the 30-plus percent range.

Barry: Where do you see it going in the future?

Swinko: I would say certainly maintaining those particular increases especially because of the markets where we have a significant presence, like Africa, and as well as South American and Latin American countries.

Barry: Are China and India on the horizon?

Swinko: China, no – partly because of intellectual property concerns but also because we have such strong presence in these other developing countries where we haven’t fully leveraged the market.

Barry: Explain the decision to do the manufacturing in the United States?

Swinko: The foundation of the company was in Cleveland. So there is a strong commitment to manufacturing and assembling as much as we can in the U.S. Quite honestly, there are some very distinct challenges with that because certain manufacturing processes and products are not available in the U.S. or if they are, they’re available at a high price compared to what you can purchase overseas. We do also try to work in Mexico to keep the supply chain as short as we can.

Barry: Is there a value in “Made in America” with your international customers?

Swinko: Without a doubt, especially in the environmental technologies equipment market. They greatly respect the regulation that we’ve had over the years that’s improved our air and water. And made in America or imported from America in many of these countries has a very strong, positive connotation to the equipment.

Barry: Can it make up for the premium pricing that is required?

Swinko: In many cases it can. In particular they do also evaluate whether and how many of your components may have been made outside of the U.S.

Barry: Would you say that you are a better company as the result of your international experience?

Swinko: I would say we’re certainly a better company, and we’re a better company because each of those countries, while they can use the basic equipment, do require some modification, and do require particular levels of service. So it’s really driven some of our innovation of the equipment systems.

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International Visitors to the U.S. Jumped 9 Percent in February 2012

April 27, 2012

Claudia Wolfe is an Economist in the Office of Travel and Tourism Industries (OTTI) within the International Trade Administration where she focuses on international visitation to the United States.

As Pow Wow winds down this week, it’s great news that international visitation to the U.S. is up this year over last year.

The number of international visitors to the United States rose 9 percent in February from a year ago, after record arrivals in 2011 and an increase in visits in January 2012.

A total 4.2 million international visitors came to the U.S., with the largest number from nearby Canada and Mexico in February of this year.

Of the top 10 nations sending visitors to the U.S., two countries posted double-digit growth: Brazil and China. Brazil is up more than 27 percent in 2012 over last year with 294,052 arriving in the U.S. and visitors from China so far in 2012 total 227,856, up 40 percent over last year.

Miami, New York’s JFK and Los Angeles LAX airports were the three busiest ports of entry for international travelers in February.

For more information, visit OTTI’s monthly visitation page

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Brazil Celebrates its Independence

September 20, 2011

Lorrie Fussell is the Brazil Desk Officer in the Market Access and Compliance division of the International Trade Administration.

Earlier this month, Brazil celebrated its Independence Day and it is noteworthy to congratulate Brazil on how far it has progressed. Not only did Brazil celebrate its Declaration of Independence from Portugal, dating back to 7 September 1822, but it can also be said that Brazil has gained its independence from the outdated image as the “country of the future”.  Brazil has arrived!   

With close to 195 million inhabitants and a rapidly growing middle class, Brazil stands out in the global marketplace for the tremendous opportunities it offers U.S. companies.  Total bilateral trade in 2010 amounted to $59.4 billion, over twice the amount of our trade in 2000 at $29.2 billion.  More impressive is the fact that Brazil’s GDP, which stood at $2.17 trillion in 2010, has increased by more than 75 percent in the last 10 years, despite one of the worst global economic downturns in history.  (Source: International Monetary Fund, World Economic Outlook Database).  

Presidents Obama and Rousseff address the U.S.-Brazil CEO Forum at the last meeting held March 19, 2011 in Brazil.

Presidents Obama and Rousseff address the U.S.-Brazil CEO Forum at the last meeting held March 19, 2011 in Brazil.

The United States has a long-standing and close relationship with Brazil. President Barack Obama solidified the bond this past March during his trip to Brazil when he and President Rousseff agreed to enhance cooperation on trade, investment, climate, environment, and sustainable development.  We see that enthusiasm for Brazil mirrored by U.S. companies interested in doing business in the market. Last month, Nicole Lamb-Hale, Assistant Secretary for Manufacturing and Services at the International Trade Administration, accompanied the Export Green Trade Mission to Brazil.  Commerce Under Secretary Francisco Sánchez will inaugurate the first ever U.S. Pavilion at the October 3-4 Off Shore Technology Conference and Trade Show in Rio de Janeiro.  More than 175 American companies will be participating in this trade show, which is supported by the Department of Commerce and highlights the innovation and leadership of U.S. companies in offshore energy development. 

Recognizing that the United States and Brazil are linked both economically and commercially, in 2007 the two governments launched the U.S.-Brazil CEO Forum as a means to improve our trading partnership.  The U.S.-Brazil CEO Forum is a public-private partnership between the United Sates and Brazilian Governments which brings together Chief Executive Officers from both countries.  Ten to twelve CEOs from each country develop joint recommendations for the two governments with the goal of increasing bilateral trade and investment for both sides.

Last week, the U.S. Department of Commerce and the National Security Council, U.S. co-chairs of the CEO Forum, announced the names of the next U.S. Section to the U.S.-Brazil CEO Forum.  These CEOs were appointed to the Forum in order to work with their Brazilian colleagues to develop joint recommendations for the governments to improve international trade and economic growth.  The CEO Forum provides important joint recommendations from the U.S. and Brazilian private sector at a time when both the United States and Brazilian Governments are redefining their economic partnership.    

Working together, the United States and Brazil have made progress on a number of the areas identified by the CEO Forum as a priority.

  • Taking into consideration  the joint recommendation made by the CEOs, the U.S. Trade Representative and the Brazilian Foreign Ministry signed the Agreement on Trade and Economic Cooperation (ATEC) this past March. The ATEC will create a framework for deepening our cooperation on trade issues, such as intellectual property rights, trade facilitation, and technical barriers to trade.  The first meeting under the ATEC is expected later this year. 
  • In October 2007, at the inaugural meeting of the U.S.-Brazil CEO Forum, the CEOs made visa reform a top priority.  Thanks to the efforts of the group, the United States and the Brazilian Governments extended the visa validity for business and tourist visas from five to ten years, and the issuance of the joint B1/B2 business/tourist visas became a matter of practice in both countries as of May 2010.  In addition, the United States Government has made significant efforts in reducing the visa backlog.  Although visa reform has helped make immeasurable strides in improving travel between our two countries, the CEOs have now asked that the United States consider including Brazil in the Visa Waiver Program
  • In response to the joint recommendation of the CEO Forum to provide greater cooperation between our two governments on energy issues, the United States and Brazilian Governments held the first high-level energy dialogue last month.  This Strategic Energy Dialogue will promote and strengthen partnerships between the governments.  We look forward to working with our Brazilian colleagues as we look for ways to use the SED to strengthen U.S.–Brazil commercial ties in the energy sector.    
  • The CEOs have also been instrumental in recommending improved civil aviation between our countries.  After years of stalled negotiations, an Open Skies Agreement was signed this past March which allows for significant expansion of services between our countries.  Additionally, our governments are now looking to create an aviation cooperation program that would work in partnership with the private sector.

Outstanding recommendations of the Forum still remain, the governments still have their work cut out for them, but we are excited to see what new ideas and recommendations the CEOs will submit to our governments as we move forward.  The continued drive to improve our business relationship is, in the end what will make our partnership a success.

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