Posts Tagged ‘defense’

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Turkish Market Holds Opportunity for U.S. Businesses

December 13, 2012

Kristin Najdi is a Senior International Trade Specialist at the International Trade Administration

Last week, I had the opportunity to accompany Under Secretary of Commerce for International Trade Francisco Sánchez as he led a trade mission of 18 aerospace and defense companies to Ankara and Istanbul, Turkey. The trade mission helped connect U.S. businesses with Turkish partners to identify export opportunities, but also to strengthen the commercial and strategic ties between our two countries.

Strategically positioned at the crossroads of Europe, Asia and the Middle East, Turkey is a high priority market for the United States. With a population of more than 70 million, Turkey continues to be a vital economic hub for the region—with real GDP growth estimated at 8.2 percent in 2011, making it one of the fastest growing economies in the G-20.

President Obama’s April 2009 visit to Turkey – his first overseas trip – emphasized the importance of closer commercial ties between our two countries and continues to reap economic benefits. In fact, total bilateral U.S.-Turkey merchandise trade reached nearly $20 billion last year – an all-time record – and a 34 percent increase over the previous year.

Here at the International Trade Administration (ITA), we take pride in playing a key role in making it easier for U.S. companies to do business around the world, including in Turkey.  To support this effort, Under Secretary Sanchez spoke at “The Ease of Doing Business Symposium” in Ankara, which was co-organized by ITA.  During his presentation he highlighted challenges and opportunities in the Turkish market, and proposed concrete reforms.  He also held various bilateral meetings with his counterparts in the Turkish government to discuss ways of further strengthening our bilateral commercial relations.

Another key outcome of this trip was Under Secretary Sánchez’s announcement of the new U.S. private sector members of the U.S.-Turkey Business Council.  The Council is made up of senior-level executives from the United States and Turkey and provides joint policy recommendations to both governments on ways to strengthen bilateral economic relations.

U.S. businesses on this mission—with their innovative technologies and services—are well- positioned to help support Turkey’s aerospace and defense sectors. For example, the mission included a world leader in the design, manufacture, and marketing of thermal imaging and stabilized camera systems; a company with a strong set of businesses specializing in global infrastructure and finance; and well-known commercial jet and military aerospace manufacturers.

Our mission delegation was especially enthusiastic about the Turkish market for U.S. suppliers seeking joint-venture opportunities, including expanding opportunities for small and medium-sized enterprises in the United States to support the continued modernization of the Turkish Armed Forces.

We also focused on the growing civil aviation market. Turkey, with its strategic geographic location, is located three hours by plane to 1.5 billion people and $23 trillion in GDP, and Turks have increasingly come to rely on domestic and international air service over the past years. Since 2002, there has been a 372 percent increase in domestic passenger traffic, a 77 percent increase in international passenger traffic and a 153 percent increase in total (domestic & international) passenger traffic. Overall, 329 private airline companies operate in the Turkish aerospace industry, 17 of which are Turkish. These companies are creating demand for aircraft parts as well as safety equipment, training and management – all of which are goods and services U.S. companies are well-poised to provide.

This trip was a great success in many respects.  It opened doors for new business opportunities for U.S. companies and continued Commerce’s high-level engagement with the Turkish Government to strengthen our bilateral economic and commercial relationship.

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OTEXA Scores Global Exposure for US Military Textiles at DSEi 2009

October 5, 2009

Mary Lynn Landgraf has been working for the past seven years in the Office of Textiles and Apparel (OTEXA) as a Senior International Trade Specialist specializing in technical textiles with an emphasis on military, hospitality and contract textiles. Ms. Landgraf brings years of private sector textile experience in international sales and marketing to her job and enjoys tackling and opening up new markets for the US textile industry.

All good things come in threes as is often quoted and OTEXA can validate the truth in the quote! I just returned from our third trade show appearance at the biennial Defense Systems & Equipment International Exhibition 2009 (DSEi 2009)—a whopping success of a military show with 1352 exhibitors from over 40 countries and 27 international pavilions. Add to these dynamic figures 77 delegations from 50 countries hosted by the UK Ministry of Defense and the scene is totally international and in the cross-hairs of defense issues. If you are looking for the latest technology from the global military community, you can find it at DSEi!

Tim Schoenheit of Cascade Coil Drapery stops by the booth to explain Blast Mitigation Curtain properties to Mary Lynn Landgraf, OTEXA Booth organizer. Photo U.S. Department of Commerce

Tim Schoenheit of Cascade Coil Drapery stops by the booth to explain Blast Mitigation Curtain properties to Mary Lynn Landgraf, OTEXA Booth organizer. Photo U.S. Department of Commerce

The Association of the US Army (AUSA) hosted the U.S. pavilion where OTEXA had its booth. I showcased 12 companies in our Sample Booth and proudly introduced our products to the global military market that spends a hefty $1.46 trillion dollars. The world came to our doorstep seeking innovation, state of the science fabrics, garments, inputs, linings, vests, shelters, socks, filtration devices, medical kits. The list was endless, but we had or knew of the resources to address their requests. Over 67 companies approached our booth seeking U.S. technical textile products for the military. Many companies in the U.S. supply the type of products they are seeking, providing an enormous amount of potential for future sales.

The OTEXA sample booth is the perfect venue to introduce your products to global military buyers and procurement officers. To learn more about how to join us at DSEi 2011 or any of our upcoming textile and apparel trade shows please contact Kim-Bang Nguyen or Mary Lynn Landgraf at 202.482.3737!

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