Phillip Goldstein recently completed an internship in the International Trade Administration’s Office of Public Affairs. He is a senior at Middlebury College, majoring in International Politics & Economics
Once every four years, the world gets a taste of world class soccer with the FIFA World Cup. For Greensboro, NC-based University Print & Graphics, the 2014 World Cup experience will include more than just watching the games.
The International Federation of Association Football, popularly known by the French acronym FIFA, recently notified University Print & Graphics of approval for a product license. The company will be able to sell officially licensed hair bows at the World Cup in Brazil.
Chief Operating Officer and Co-Owner Michael Brunson came up with the idea during a trip to South Africa to watch the 2010 World Cup. It took the firm two years to apply for and receive the license from FIFA.
It’s a rigorous process to apply for such a license. Luckily, the company wasn’t alone – Debbie Strader and the International Trade Administration’s Export Assistance Center in Greensboro helped the business navigate through the license application.
They worked together to make sure all parts of the export process had been taken care of, including finalizing product requirements, negotiating freight shipment rates, and securing legal representation. Strader also worked closely with the ITA team in Brazil, giving the company even more insight about doing business in the country.
This license means a lot for University Print & Graphics and for Greensboro. The company expects to hire as many as 25 additional employees under a new division that will handle many aspects of the World Cup campaign.
It’s a powerful team when it comes to exports – quality American products and ITA’s offices in the United States and around the world. We’d like to team up with your company too. If we can help your business increase exports, visit your local U.S. Export Assistance Center.