Posts Tagged ‘India’

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Discover the Next Markets for Your Business

May 1, 2014

Arun Kumar is the Assistant Secretary for Global Markets and Director General of the U.S. and Foreign Commercial Service.

Logo. The DISCOVER Series is your business's link to expanding your exports all over the world.

The DISCOVER Series is your business’s link to expanding your exports all over the world.

Succeeding in the global marketplace is all about intelligence. Businesses need to understand their target markets, identify the key opportunities, and have the resources to compete.

That’s what the DISCOVER GLOBAL MARKETS (DGM) Business Forum Series is all about.

Today in San Antonio, business leaders from around the country are joining U.S. Commercial Service staff from around the world to help companies do three things: Compete, win, and grow in the global marketplace.

The next two days will be full of market insight, best practices, key tips, and lessons learned for businesses looking to succeed in Africa, the Middle East, and India. These are three growing and promising global markets for U.S. companies.

What better place to for this event than in San Antonio, Texas, where exports have tripled since 2009!

But DGM isn’t about just one city or one region; it’s about opportunities – global opportunities. The DISCOVER series is traveling the country, providing unrivaled insight into growing export markets and key U.S. industries. Upcoming forums include the following:

Attendees at these conferences not only get to network with other business leaders and market specialists, they can receive one-on-one counseling with commercial officers working in target markets. They can also receive personalized strategic advice to make sure they have every advantage available when competing overseas.

If you couldn’t make this event in San Antonio, you can follow updates from the conference on Twitter at @DiscoverForums and with #DGMSanAntonio. You’ll be able to catch some of the insights participating businesses are learning and see first-hand testimonials as to how beneficial events like this can be for your company.

Make sure to check out the upcoming DISCOVER events and register for one near you. If you have questions, you can contact us right now at DiscoverGlobalMarkets@trade.gov.

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U.S. India Importers’ Council Joins ITA’s Global Buyers Initiative

October 2, 2012

Matt Kennedy is the director of the Strategic Partnership Program

Under Secretary Sanchez and 3 DHL CEOs make ITA and DHL’s new partnership official at an MOU signing ceremony in New York City.

Under Secretary Sanchez and 3 DHL CEOs make ITA and DHL’s new partnership official at an MOU signing ceremony in New York City.

Yesterday, the U.S. India Importers’ Council (USIIC) joined the ITA’s Global Buyers Initiative. At the signing ceremony, Acting Assistant Secretary for Trade Promotion and Director General of the U.S. & Foreign Commercial Service Chuck Ford said, “Extending the global buyers initiative to India emphasizes the importance of trade for our two nations and brings our business communities one step closer together.”

As part of the Initiative, USIIC  will refer Indian companies in search of new technologies or alternative sources of supply to the USFCS who will then connect India’s company directly to US businesses who can meet their needs.

India is a key trading partner and US businesses – especially in aerospace, healthcare and medical devices, education, construction services, energy and environment, information and communication technology, textiles, defense and security and export facilitation services should consider expanding to the region. And our work with the USIIC is just one example of how our partners are helping US businesses grow their exports.

As part of the National Export Initiative, the International Trade Administration has focused on utilizing the expertise of the private sector, trade associations and state and local organizations to increase our effectiveness and reach more small businesses.

Each organization plays an important role to increase US exports and create jobs here in America. Over the last year, our partnership program here at ITA has grown from 15 to more than 122. Together our partners, large multinational companies like UPS, FedEx and DHL, to trade associations like the National Association of Manufactures and National Marine Manufacturers’ Association, to state and local organizations like the Pasco Economic Development Council, have helped us reach tens of thousands of small business owners and connect some directly to business opportunities.

If your organization would like to work the ITA please send us an email.

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Invincible India: Conveying the Growth Story to U.S. Companies – Day 1 at APBO

March 26, 2012

This story is part of an ongoing series highlighting the information available to participants in the 2012 Asia Pacific Business Outlook (APBO)

Aileen Crowe Nandi is a Commercial Officer on domestic assignment at the Silicon Valley Export Assistance Center. She most recently spent five years in India, serving in Kolkata and Chennai, managing CS South India’s operations in Chennai, Bangalore and Hyderabad.

Borrowing from the Indian Government’s ubiquitous tourism campaign touting “Incredible India,” after five years of witnessing unprecedented development and booming trade ties, when our exports to India nearly doubled from 2005-2010, I view the country’s rise as “Invincible India.” Seemingly impervious to the world’s economic woes, the Indian economy has boomed with impressive annual growth rates averaging around 7 percent the past decade. With a sizeable middle class, India boasts strong projected growth rates for the foreseeable future. Its momentum alone puts India in a league of its own.

Yes, there is antiquated infrastructure. (In fact, I am participating in APBO because Senior Commercial Officer Judy Reinke will be hosting the Secretary of Commerce, John Bryson, who is accompanying 25 U.S. infrastructure companies to India to explore joint opportunities). Additionally, bureaucracy and /red tape, lack of access to credit for Indian small and medium businesses and abysmal contract enforcement (India ranks 182 out of 183 countries, according to the World Bank) all remain obstacles for U.S. exporters. On a brighter note, however, India is the U.S. Export-Import Bank’s second largest market after Mexico.

Yet India is not for the faint of heart. I often advise U.S. companies to think of the 3 Ps: price, presence and patience. Price often ranks as the key factor whether any given product or /service would prosper in India. Moreover, India is still a face-to-face society and U.S. firms must make the commitment to visit and meet potential partners. Finally, U.S. companies are not encouraged to view India as a market to make a quick sale. It can take longer to clinch deals in India vis-à-vis other countries.

Given India’s size and differentiating regions, we encourage some U.S. firms to take a regional approach to enter the market. Also, U.S. exporters must look beyond Delhi and Mumbai to identify opportunities and potential partners: India’s 2nd and 3rd tier cities (some with populations of 2-3 million) have dynamic growth as they build hospitals, enhance infrastructure capacity and formalize their retail networks.

In fact, India’s explosive growth in the retail sector was the most visible development I saw during my tenure, with sleek malls and organized retail outlets dominating over the fractured, informal retail venues. Young Indians, who tend to live at home until they get married, now have high levels of disposable income, creating opportunities for consumer goods, franchises, entertainment and other industries. Additionally, Indians have increasingly sophisticated tastes and will pay a premium for branded, or even luxury, products. Indian consumers, though they save much more than their U.S. counterparts, lure U.S. companies to seek new channels in the subcontinent.

Indeed, opportunities in India continue to beckon U.S. firms. While the airplanes, the defense sales and the large energy projects make headlines, and fortunately U.S. firms have been at the forefront of these industries, U.S. companies are steadily making inroads in many areas: healthcare, green building, franchising, education and much more. India represents a market where the President’s National Export Initiative thrives and U.S. exports are poised to double again. Your competitors will be there – you should be too.

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Exploring 4,600 Miles of Opportunities

February 29, 2012

Marsha McDaniel is a Commercial Officer in the Mumbai, India office of the Commercial Service.

Led by the Under Secretary of Commerce for International Trade, Francisco Sánchez, the first-ever Ports and Maritime Technology Trade Mission to India introduced twelve U.S. companies to the entire maritime territory of India, spanning from Kolkata in the east, to Chennai in the south, and ending in Ahmedabad and Mumbai in the west.

Under Secretary Sanchez and Commercial Service staff with the Trade Mission delegates

Under Secretary Sanchez and Commercial Service staff with the Trade Mission delegates

India, with its vast coastline of 4,600 miles, offers abundant opportunities for U.S. ports and maritime technology companies.  During their visit the trade mission delegates traveled nearly 2,000 miles within India and they participated in more than 200 customized business meetings.

The participating organizations included two premier U.S. seaports – the Port of Baltimore and the Port of San Diego – as well as ten leading U.S. companies that provide port technologies including dredging, port security, and logistics.

Starting in Kolkata on February 17th seven participating companies visited the eastern region of India to explore commercial opportunities at the Haldia Port.  This was the first major U.S. trade mission to visit Kolkata since 2008, and the delegates were warmly received by the local business community and the Commercial Service Kolkata team.

The official trade mission kicked-off in Chennai on Monday February 20, where Under Secretary Sánchez, Commercial Service India’s Minister Counselor Judy Reinke and the Commercial Service Chennai team welcomed the full delegation of twelve companies.  Also participating in the mission were representatives from the U.S. Trade and Development Agency and the Overseas Private Investment Corporation.

While in Chennai the Under Secretary and the delegates met with India’s Minister of Shipping, Shri G.K. Vasan, and participated in matchmaking sessions organized by local business chambers.

The second stop for mission participants was Ahmedabad, selected for its location in the state of Gujarat, which has emerged as a major maritime hub for India.  In Gujarat one of the trade mission delegates – the Port of Baltimore – signed a sister-port MOU with the Ahmedabad-based Adani Group .

The Commercial Service Ahmedabad team orchestrated a series of meetings for the delegates with various Gujarati ports while the Under Secretary participated in government meetings with state officials.  Under Secretary Sánchez ended his trip to Ahmedabad with a visit to the Pandit Deendayal Petroleum University where he engaged in a lively discussion with nearly 200 students.

Mumbai, the commercial capital of India, was the final stop of the mission.  On February 23rd the delegates participated in a busy day of customized business meetings with potential Indian partners.  While in Mumbai Under Secretary Sánchez participated in a SelectUSA event with leading Indian IT companies and he later inaugurated the new Commercial Service Trade Center at the U.S. Consulate in Mumbai.

Trade Mission delegates visit Mumbai’s JNTP Port

Trade Mission delegates visit Mumbai’s JNTP Port

The mission participants received a special access comprehensive tour of the Jawaharlal Nehru Port Trust (JNTP), thanks to the efforts of the Commercial Service teams in New Delhi and Mumbai. During the tour, delegates had an intimate meeting with the JNTP Port Chairman during which they discussed specific commercial opportunities related to dredging and port security.

The delegates completed the mission feeling optimistic about the commercial opportunities in this sector.  The companies realize that doing business in India is a long-term proposition and this will be the first of hopefully many visits to India that the companies will make.  The Commercial Service team in India is standing by to assist U.S. firms create lasting partnerships that will help bring American port and maritime technology solutions to India.

This mission was the first of several infrastructure-related events that will take place in India this year.  The U.S. Secretary of Commerce, John Bryson, will lead an infrastructure trade mission to New Delhi, Jaipur, and Mumbai during March 25-30.

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Third Time is a Charm: Our Strong Relationship with India

November 8, 2011

This post contains external links. Please review our external linking policy.

By Francisco J. Sánchez, Under Secretary of Commerce for International Trade.

I’ve arrived in New Delhi, India, with a Clean Technologies trade mission of seven U.S. companies eager to find partners in key sectors such as renewable energy, energy efficiency, and environmental technologies. After New Delhi, we will travel to Hyderabad, a high-technology hub in the south; and then the companies will go on to Ahmedabad – an important “next tier” city in the western Indian state of Gujarat. As one of the fastest growing economies in the world, India offers enormous potential to U.S companies. It has critical infrastructure needs in energy, transportation, environment, and supply chain, to name a few – all areas where U.S. companies can offer cutting-edge technologies. I strongly believe that India’s needs are our companies’ potential opportunities.

This is my first trade mission to India, but my third visit as Under Secretary. A year ago, I came here with President Obama, and two months before that, I came to launch our GEMS initiative – Growth in Emerging Metropolitan Sectors.

Under Secretary Francisco Sanchez presents the Peace through Commerce Award to Ms. Kiran Pasricha, former head of the Washington office of the Confederation of Indian Industry

Under Secretary Francisco Sanchez presents the Peace through Commerce Award to Ms. Kiran Pasricha, former head of the Washington office of the Confederation of Indian Industry

Why the attention to India? The Administration accords great importance to our relationship with India. President Obama said in November 2010 before the Indian Parliament that the U.S.-India relationship “will be one of the defining partnerships of the 21st century.” This trade mission advances President Obama’s National Export Initiative, which aims to double U.S. exports by the end of 2014, supporting economic and job growth. This should be an achievable goal with India – we already doubled exports between 2005 and 2010!

I am continually impressed by the vibrancy and entrepreneurial spirit of India’s private sector. In many ways our two business communities are ahead of the governments in expanding the relationship. That’s why I’m especially pleased that I was able to give a Peace through Commerce Award yesterday to a key private sector partner – and friend – Ms. Kiran Pasricha, former head of the Washington office of the Confederation of Indian Industry (CII). The Peace through Commerce award was actually started by President Thomas Jefferson, but it had fallen into disuse. I brought it back because I wanted to recognize our partners abroad. Kiran has been a wonderful partner who has had the foresight to understand how trade can contribute to the broader relationship, and help bring prosperity to both our nations.

Today (Tuesday) India’s Commerce Secretary Rahul Khullar and I co-chaired a public-private session of the U.S.-India Commercial Dialogue. Through this Dialogue, the two governments and the two private sectors regularly work together to find solutions to nuts-and-bolts commercial issues. In today’s session, we talked about what conditions are necessary to build a modern, flourishing cold chain. A cold chain is the system for transportation of perishable products such as food, chemicals, and drugs along a supply chain, together with the logistical planning to ensure the integrity of such shipments. I very much appreciated the participation on the U.S. side of the Global Cold Chain Alliance, the American Chamber of Commerce, and the U.S.-India Business Council; and on the Indian side, of CII. Secretary Khullar and I will be working with our business communities to set an agenda on a range of different topics for the coming year.

In 20 years, 68 cities in India are expected to have populations surpassing 1 million. And total annual income of households in urban areas is expected to reach $4 trillion in 2030. This is a huge market for both Indian and American companies. This is why India was the place where we started the GEMS initiative. I want to make sure we continue that effort. So yesterday I met with a number of officials from some of the states surrounding New Delhi. After our stop in Hyderabad, where I will inaugurate SOLARCON, a preeminent trade fair for solar technology, the companies will go on to Ahmedabad.

At the same time, India poses a number of serious market access barriers for our companies. In my talks with government officials this week, I have urged them to continue to become more open to the investments and the innovations of foreign companies. In this way, India will improve its chances of meeting the needs of its people – and together we can prove that trade and investment will be win-win for us both.

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International Education 101: Upcoming Education Mission to India

October 7, 2011

Carrie Bevis is an intern in the International Trade Administration’sOffice of Public Affairs. She is a second-year student at the University of Virginia.

As a student attending a university with nearly 2,000 international students from more than 140 different countries, I know firsthand how much their experiences add to the richness of my education. As an intern in the International Trade Administration (ITA), I realize how crucial international education is as one of America’s leading service exports. In fact, international education is our fifth-largest service export, bringing in more than $17.8 billion each year from tuition and student living expenses (not including the number of students attending private universities, short-term training, and the like).

Therefore, the Department of Commerce is zeroing in on India for its next education mission October 10-15. Assistant Secretary of Commerce for Trade Promotion and Director General for the U.S. and Foreign Commercial Service (CS) Suresh Kumar will lead the delegation of representatives of 21 U.S. graduate schools and four-year undergraduate schools to learn more about the market and to recruit bright, promising students. The education mission will stopover in New Delhi, Chennai, and Mumbai where delegates will participate in student fairs to recruit students and develop relationships between U.S. institution and Indian consultants and institutions.  According to an Open Doors Report on International Educational Exchangein2010, nearly 105,000 international students from India studied in the U.S. last year. The majority attended graduate school programs, but the department expects a greater influx into U.S. undergrad programs in the coming years as well.

India’s enormous youth population is beginning to exceed the capacity of its current higher education system. Yet, higher education is a top priority within Indian homes. Accordingly, the Government of India expects its higher-education student population to nearly triple to 40 million students by 2020. Therefore, many Indian families are sending their children out of the country to finish their education, and their top choice is the United States.

U.S. institutions value diversity and varying prospective and insight from students around the world. On behalf of the ITA, I’d like to welcome international students to American universities. You’re in for the academic and personal learning experience of your life!

 

 

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From Arizona to India

April 24, 2011

Judy Reinke is the U.S. and Foreign Commercial Service’s Senior Commercial Officer in India.

Participants of U.S. Commercial Service seminar on business opportunities in India.

Participants of U.S. Commercial Service seminar on business opportunities in India.

Greetings from the Valley of the Sun – Phoenix, Arizona! This is Judy Reinke again, checking in from the first stop of my four-city road show. Phoenix has been a whirlwind of activity for me, with hardly any time to catch up on jet lag from my trip direct from New Delhi, India. But I don’t mind, since I’ve met so many great U.S. companies in my two days here. The highlight of this visit was a two-hour seminar with business representatives who have worked with the US Export Assistance Center – some 50 participants with an active interest in entering (or expanding in) the Indian market. My overview of the economy and business opportunities seemed to stimulate a lot of interest, based on the animated Q&A session, and the line of folks hanging around afterwards with specific questions for me. I’m really sure I’m going to see a lot of these Arizona businesses in India before too long!

One way these Arizona firms may come to explore the India market is through a trade mission being planned by the Arizona Technology Council in October. This mission will give participating firms the chance to visit three major cities in India, providing ample opportunities for briefings, site visits and networking. My office has committed to provide our signature Gold Key service of customized appointments to any participating firm, with the goal of helping the company find the perfect local representative or future partner to help get started in India.

I was also was honored to join several institutions of higher education at a luncheon meeting graciously hosted by Arizona State University. With over 100 thousand students studying in the U.S., India is the leading country of origin for foreign students studying here. And, with 71% of its population under the age of 34, India is an important country for student recruiters. My office is excited to be planning an Education Trade Mission in October of this year, and we discussed this program in detail. Even though recruitment has just begun, I understand 25 U.S. colleges and universities have already signed up to join us for the mission, including a series of student fairs and appointments to help introduce the participating American educational institutions to students in three cities. I am pretty sure we’ll have one or more schools from Arizona along to showcase their great programs!

I’m really glad I had a chance to visit Arizona and get to know so many exciting companies. From the firm that offers cutting-edge protective gear to the young company creating solutions for enhancing thin film applications to a wide range of other innovative companies, Arizona has a lot to offer India, and I’m sure my office will be able to help them find their place in one of the fastest growing economies in the world.

Next stop – Houston, Texas, for the ACCESS 2011 Conference.  More later!

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