Posts Tagged ‘Look South’

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The Look South Slice of the Export Pie Continues to Grow

May 29, 2014

John Larsen is the Deputy Director of the Trade Promotion Coordinating Committee Secretariat.

The Look South campaign is encouraging companies to seek export opportunities in Latin America.Department of Commerce data show that U.S. goods and services exports set a record for the fourth consecutive year, reaching $2.3 trillion in 2013.

U.S. companies that export to our 11 free trade agreement partner countries in Latin America played a major role in this success. Through the Look South campaign, federal trade-promotion agencies hope to help more companies find success by taking advantage of these free trade agreements.

In 2013, U.S. goods exports to Look South markets increased $12.5 billion to $312.6 billion – more than double the 1.7 percent rate of growth for goods exports to the rest of the world.

This isn’t just a blip; we see a clear growth trend as market liberalization, growing middle class consumption, and diversifying industrialization by Latin American markets fuels healthy economic growth and import demand.

As U.S. exporters respond, the Look South markets’ share of total U.S. goods exports has steadily grown from 17 percent in 2009 to 20 percent in 2013.

Here are some more interesting facts about our exports to free trade agreement partners in Latin America:

  • U.S. goods exports to Colombia, Mexico, Panama, and Peru have increased every year since 2009;
  • Exports to Mexico grew by more than $10 billion – nearly 5 percent – in 2013;
  • U.S. 2013 goods exports to Mexico totaled $226 billion, exceeding combined U.S. exports to the BRICs countries — Brazil, Russia, India, China, and South Africa;
  • The $57 billion in combined U.S. exports to Chile, Colombia, Panama, and Peru would rank them as our 5th largest export market behind Japan and ahead of Germany; and,
  • The $29 billion in combined U.S. exports to the six remaining Look South markets – Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, and Nicaragua — would rank them just behind France or Singapore.

We love talking about this data, but we love it more when we can help U.S. companies act on the data and find success!

The Look South website can help your business find the on-the-ground opportunities. You can also see market snapshots by industry with “Best Prospect Sectors.”

So Look South today to get your piece of the growing export pie!

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College Looks South for Students

May 11, 2014

This post contains external links. Please review our external linking policy.

Moshtayeen Ahmad recently completed an internship in the International Trade Administration’s Office for Export Policy, Promotion, and Strategy.

Like many other American higher education institutions, Michigan-based College for Creative Studies (CCS) has an important corps of foreign students contributing to the school’s cultural and educational experience.

Those international students are also making an important contribution to the American economy.

When a student comes to the United States from overseas to study, it is a service export. Foreign students accounted for $24.7 billion of U.S. exports in 2013.

At CCS, international students represent 6 percent of the student body and come from 17 different countries.

In an effort to recruit more qualified students from overseas, the International Trade Administration’s Michigan Export Assistant Center helped the College sign an agreement with Universidad de Monterrey in Mexico to foster both student and faculty exchanges between the schools.

This exchange supports more than just increased exports; it also supports cultural exchange between students of the United States and Mexico. These exchanges help further develop our overall relationship with other nations.

Thanks to their positive experience with this initial agreement, CCS has scheduled two additional Gold Key matchmaking services to find new potential partners in Mexico, and intends to recruit students from additional international markets.

Helping American exporters find new partners in Latin America is what the Department of Commerce’s Look South campaign is all about!

We want to help U.S. businesses, as well as colleges and universities, that are already exporting to Mexico to use their experience as a springboard to pursue other markets in the Latin American region.  The markets featured in the Look South campaign all have growing middle classes which increasingly desire high-quality American goods, including an American education.

Universities or educational institutions interested in developing partnerships or recruiting students from the region can find support from the International Trade Administration and our partner institutions.  Start by visiting www.export.gov/looksouth to learn more about the available resources and consider the many opportunities ahead.

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Florida Company Looks to Panama for Export Growth

April 21, 2014

Moshtayeen Ahmed recently completed an internship in the International Trade Administration’s Office for Export Policy, Promotion, and Strategy.

Mechanical equipment excavating a ravine.

Ambient Technologies is a U.S. exporter providing support in environmental and engineering fields.

Florida-based Ambient Technologies is one of many U.S. companies looking south and finding new business opportunities.

Ambient provides a number of support services to companies and government organizations in environmental and engineering-related fields, including drilling, surveying, and mapping. With operations in Florida, the Gulf Coast, Central America, and the Caribbean, the business is well positioned to take advantage of opportunities throughout Central America.

The Look South campaign is helping companies take advantage of abundant business opportunities that exist throughout Latin America. For Ambient, prime opportunities exist in Panama, where the company is supporting the Panama Canal expansion.

“Over the past few years, our work with the Panama Canal expansion has continued to drive our export sales—and we expect to see even more opportunity,” said Ambient President and CEO Carlos Lemos.

The growing economies of Latin America mean more opportunities for your business as well. U.S. free trade agreements in the region can also mean a simpler export process and lower costs of doing business.

“The United States has 11 free trade agreements in Latin America, which is one reason we’ve been encouraging so many Florida business to look at those markets,” said Sandra Campbell, director of the International Trade Administration’s Export Assistance Center in Clearwater.

If you’re ready to explore opportunities for your business in Latin America, visit your nearest Export Assistance Center or export.gov/looksouth.

 

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Making It Easier to Clear Customs in Latin America

April 10, 2014

Diana Alvarez recently completed an internship in the International Trade Administration’s Office of South America.The Look South campaign is encouraging companies to seek export opportunities in Latin America.

More than 40 percent of current U.S. exports go to Mexico, Central America, and South America. Both its geographic proximity and the presence of 11 free trade agreements in the region make these markets attractive for U.S. businesses.

As the U.S. government continues to support businesses expanding in Latin America through the Look South Initiative, one key aspect being addressed is working through potential barriers to trade.

Issues like long customs-clearance times, inconsistent interpretation of customs regulations, and subjectivity of customs inspectors can add to the time and cost of the exporting process. These costs can especially affect small business exporters.

To address these problems, the International Trade Administration is working alongside U.S. Customs and Border Protection, governments across Latin America, and other public and private sector partners on the Customs Modernization and Border Management Reform Program.

This program brings business and government together to discuss the challenges faced at the border and to develop solutions that will make clearing customs easier, faster, and more efficient.

The program began in Costa Rica, El Salvador, and Honduras and has already helped create a simpler and more efficient border-crossing process:

  • Honduras extended its operating hours at many border posts and harmonized them across the many different border agencies.
  • El Salvador eliminated several administrative requirements for express shipments, saving companies time and money.
  • Costa Rica recently launched its one-stop web portal that will allow companies and government agencies to submit and review all customs-related documents in one place.

As part of a second phase of the program, training workshops and dialogues were held in Peru and the Dominican Republic in March, with events in Guatemala and Uruguay scheduled to take place soon.

We’re excited to see more businesses expand to Latin America under the Look South Initiative, and we look forward to being a part of a smoother trade process under the Customs Modernization and Border Management program.

If you’re ready to increase your business’s presence in Latin America, contact your nearest Export Assistance Center or visit export.gov/looksouth.

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ITA Helps Business Look South with Market Research

February 20, 2014

Laura Ebert is the Chile Desk Officer in the International Trade Administration’s Office of South America.The Look South campaign is encouraging companies to seek export opportunities in Latin America.

Before entering a new market, your business needs to be prepared. There are a number of market specific data you should understand to get an idea of your product’s potential success, including:

  • market size;
  • sophistication;
  • growth trends;
  • distribution channels; and,
  • regulatory considerations.

The problem is that market research can be time consuming and data on foreign markets can be confusing or difficult to find.

That’s where the International Trade Administration’s U.S. and Foreign Commercial Service comes in!

Our Commercial Service offers a number of resources to assist you and your business with conducting market research and due diligence in your target foreign market.

Our Market Research Library contains more than 100,000 industry and country-specific market reports, written by our specialists working on the ground in each market.

Here you will also find the Country Commercial Guides, in-depth “how to do business” guides that provide a comprehensive look at the commercial environment in more than 80 overseas markets. The guides also highlight the top “best prospect” markets in each country for U.S. exporters.

As we focus on helping U.S. companies do business with our 11 free trade agreement partners in Latin America through the Look South initiative, we’ve now taken our Country Commercial Guides and made them easier to use than ever.

Want to know which Look South countries are top prospects for your product? Find out at a glance by visiting the Look South Best Prospect Sectors page and clicking on your industry. You’ll be able to see the list of most promising markets and download market snapshots for each country.

Already planning to target a specific country? Visit our Look South Countries page and choose your country from the list at the bottom of the page. Look for your industry among the best prospect sectors and download the market snapshot in just one click!

If you don’t see your industry or target market listed, don’t panic! There is very likely an opportunity for your product in more than one Look South country. Just contact your local Export Assistance Center for further information.

Other free resources include access to U.S. trade data and a series of events, webinars, and teleconferences that give you a chance to learn about new markets first hand or with on-the-ground experts. Check out the upcoming trade events and educational opportunities for Look South here.

In addition to these free public resources, your company can request more in-depth, tailored market research (for a fee) to answer your particular questions regarding the market for your product and services. We can also provide due diligence reports on potential overseas business partners (also for a fee) to investigate the capabilities, legitimacy, and financial strength of a potential overseas business partner.

Contact your local commercial service office to find out more about these services.

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U.S. Secretary of Commerce Penny Pritzker Concludes Her First Trade Mission in Mexico

February 10, 2014

This post originally appeared on the Department of Commerce blog.

Secretary Pritzker is joined by U.S. Ambassador Wayne and Mexico's Secretary of Economy, Ildefonso Guajardo Villarreal during her trade mission to Mexico City and Monterrey, Mexico.

Secretary Pritzker is joined by U.S. Ambassador Wayne and Mexico’s Secretary of Economy, Ildefonso Guajardo Villarreal during her trade mission to Mexico City and Monterrey, Mexico.

On Friday, U.S. Commerce Secretary Penny Pritzker concluded her five-day trade mission in Monterrey, the largest business center in Mexico after Mexico City.

Among her many trade mission events, Secretary Pritzker met with Margarita Arellanes Cervantes, Mayor of Monterrey, and Jose Luis Pier Castello, President of Lowe’s Mexico – one of the leading hardware chains in the world – to highlight the importance of promoting corporate social responsibility and to recognize Lowe’s and other American companies doing business in Mexico for their focus on these efforts. At a Lowe’s store in Monterrey, Secretary Pritzker expressed her appreciation for employee volunteerism and acknowledged the importance of companies’ involvement in the communities in which they operate.

After Lowe’s opened its first two stores in Monterrey in 2010, the company, began looking for ways to get involved in the Monterrey community. The company has since supported local schools with donations, volunteer time, and construction expertise. Secretary Pritzker said that Lowe’s commitment to the Monterrey community reflects the values of many American companies that invest in Mexico, and that U.S. companies are committed to staying active in the region.

In addition to meeting with Mexican government officials in Monterrey, Secretary Pritzker met with employees at the U.S. Consulate in Monterrey as well as the Department of Commerce’s Monterrey team, thanking them for their public service and for their assistance in promoting Mexican investment in the United States.

Last week’s trade mission, which also included a visit to Mexico City, provided the 17-company business delegation with opportunities to establish relationships that will help promote their technologies and services in Mexico’s rapidly expanding infrastructure sector to support job creation in both countries. The mission also allowed Secretary Pritzker to focus on two of her main priorities as Commerce Secretary – helping U.S. businesses export goods and services and encouraging investment in the U.S.

Mexico is one of the United States’ largest trading partners, and the United States will continue building and strengthening relationships with its southern neighbor.

Learn more about this trade mission, and read about other highlights of the Secretary’s trip, including her meetings with Mexican government officials, her speech at a breakfast event hosted by the American Chamber of Commerce and the Mexico-United States Entrepreneurship and Innovation Council (MUSEIC), and her remarks at the Mexico Chamber for Industrial Transformation of Nuevo Leon and Cintermex Luncheon.

Secretary Pritzker’s next trade missions include trips to the Middle East from March 8-14 with stops in the United Arab Emirates, Saudi Arabia, and Qatar, and to West Africa May 18-23 with stops in Ghana and Nigeria.

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Gold Key Matchmaking Service helps Indiana firm to “Look South”

February 7, 2014

Conner Moore recently completed an internship in the International Trade Administration’s Office for Export Policy, Promotion, and Strategy.

Even though the Look South initiative is just getting started companies like Indiana-based Escalade Sports are already looking south by using Mexico as a stepping stone to other Latin American markets. Escalade is an internationally known manufacturer and distributor of sporting goods brands. Back in 2005, National Account and International Sales Manager Marla Fredrich targeted sales to Mexico as a springboard to Latin America.

After teaming up with Dusan Marinkovic, a trade specialist with the International Trade Administration’s U.S. Commercial Service (CS) in Indiana, Escalade benefitted from export counseling and the CS Gold Key Matchmaking Service.

This service helps U.S. companies find potential overseas business opportunities by arranging business meetings with pre-screened contacts, representatives, distributors, professional associations, government contacts, and/or licensing or joint venture partners.

Through the Gold Key, Fredrich traveled to Mexico and met with pre-screened prospective business partners arranged by CS trade professionals at the U.S. Embassy.

As a result of ongoing CS assistance, Escalade made its first sale to Mexico and continues to increase its sales to the country. Having established a foothold in Mexico, Escalade has since looked south and started exporting to other parts of Latin America, including Colombia and the U.S.-Central America-Dominican Republic Free Trade Agreement countries of El Salvador and the Dominican Republic.

Fredrich is upbeat about the region, and sees a lot more opportunity.

“We are now reaping the fruits of our hard work in making new sales to world markets, and Latin America has become a key focus of our international business strategy,” she says. “There’s no doubt that learning the ins and outs of selling to Mexico and working with the Commercial Service gave us more confidence in expanding our sales to other parts of Latin America.”

Fredrich also said that Escalade’s involvement in exporting and international diversification has enabled it to weather the changes in the global economy, and to grow and become more internationally competitive. As a result, the company has been able to sustain and support many new jobs in the United States.

Whatever and wherever your business is, the International Trade Administration can help any company that is ready to start exporting, expand to new markets, and begin to “Look South.”

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