Posts Tagged ‘movies’

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Exporting Entertainment to China and Asia-Pacific: It’s a Wrap!

April 25, 2013

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Andrea DaSilva is the Senior Media & Entertainment Analyst for the International Trade Administration.

The Hong Kong Trade Filmart attendees gather around the U.S.A. pavilion.Development Council recently hosted Filmart, the third largest film industry trade show after Cannes and American Film Market in Santa Monica, Cali.

U.S. exhibitors secured film licensing and distribution deals to the tune of $8 million and counting, supporting American exports and bringing some of our most creative exports to new audiences.

U.S. Secured 175 Licensing Deals Worth $8 Million

The International Trade Administration and the Independent Film and Television Alliance co-sponsored the American Pavilion as part of the Market Development Cooperator Program, with cooperation from the Pacific Bridge Initiative.

Buyers from around the region came to purchase U.S. filmed entertainment, which is nothing new; American movies continue to be in high demand globally. China’s State Administration of Radio, Film, and Television reports that seven of the top ten films in China last year were American.

Hong Kong Filmart provides an ideal gateway to reach China and Southeast Asia, especially for small and independent businesses based in the United States who can’t afford to hang their shingle in China.

China’s Film Industry – Expanding Rapidly

China’s entertainment market is growing, and with it demand for new content. Hollywood studios and small producers alike are increasingly partnering with Chinese industry or governmental bodies to bring U.S. films to the Chinese market.

PThe U.S.A. pavilion at Filmart 2013 in Hong Kong.roduction houses like Dreamworks, Marvel Comics, Warner Brothers, Relativity Media, and Legendary Pictures, to mention a few, all have joint projects with Chinese partners and their presence in China is contributing to the development of the country’s film and animation industries, while also increasing U.S. exports. It’s a dramatic shift from past decades when the doors were closed for business; the U.S. industry has a solid foot in the door today.

China’s Box Office – Exploding

China boasts the second-largest box office revenues worldwide at $2.7 billion in 2012, a 30.2 percent increase over 2011. Foreign films accounted for 52.4 percent of box office ticket sales in the country last year, but constituted only about a quarter of the 303 movies screened in Chinese theaters.

These exports aren’t just good for the film industry, they help support one of our most creative industries and help support American jobs.

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Showing Exports the Love on Valentine’s Day

February 14, 2013

Andrea DaSilva is the Senior Media & Entertainment Analyst for the International Trade Administration (ITA). Chris Higginbotham is a Communication Specialist with ITA’s Office of Public Affairs. What are you doing with your Valentine today? Maybe a movie? Dancing the night away? Or you could be reading poetry to one another… Maybe you don’t have a Valentine but you’re doing one of those things anyway. Either way, you’re supporting creative industries that provide the United States with some of its most unique—and sometimes romantic— exports! Exports in filmed entertainment, which includes movies and television content distributed abroad, reached $14.3 billion in 2011. That includes everything from romantic comedies to game shows, war movies to animated features. This was an increase of almost $700 million from 2010 numbers. Exports in books, records and tapes achieved $1.3 billion. This category includes everything from easy listening to jazz and metal (romantic or otherwise), romantic novels to cookbooks. All of these categories include media or entertainment content that is streamed online or digitally downloaded for a fee to protect the intellectual property and copyrights of the owners and creators. The International Trade Administration (ITA) works closely with professionals in these industries to promote exports and create jobs. We’re supporting both the American Association of Independent Music (A2IM) and the Independent Film & Television Alliance (IFTA) with Market Development Cooperator Program (MDCP) awards. These are competitive financial assistance awards ITA provides to industry groups pursuing projects that will help U.S. firms export and create jobs. Whether you’re picking up the tab for your Valentine, going dutch or flying solo, don’t be a cheapskate! Make sure to show love to your date and the creative professionals in these industries by avoiding pirated content or illegal file sharing. Nothing kills the romance more quickly than a computer virus you inadvertently downloaded while stealing music from an illegal site, or if you are an artist, writer, or musician – having your works shared without getting paid. We hope you enjoy whatever entertainment you’re seeking for Valentine’s Day or any other occasion. And remember, there really is no such thing as free except for sharing romance with a loved one!

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