Posts Tagged ‘National Travel and Tourism Week’

h1

Pack Your Bags, Support Jobs!

May 5, 2014

This post contains external links. Please review our external linking policy.

Isabel Hill is the Director of the International Trade Administration’s National Travel and Tourism Office. 

National Travel and Tourism Week is May 3-11, 2014.

National Travel and Tourism Week is May 3-11, 2014.  (Photo courtesy U.S. National Park Service)

It’s National Travel and Tourism Week, and there may not be an industry in the country that contributes so much to the U.S. economy and is so fun to celebrate!

You may not have thought about it, but your last road trip, night in a hotel, or weekend at the coast contributed to an industry that supports millions of jobs here in the United States. Travel and tourism generated $1.51 trillion for the U.S. economy in 2013.

This industry is also the country’s largest services export industry, contributing a record $180.7 billion to U.S. export totals in 2013. Those exports support 1.3 million U.S. jobs.

On top of the numbers is the contribution this industry makes to quality of life. Research shows that travel has a positive effect on relationships, education, and health!

So what’s not to celebrate?

We at the International Trade Administration’s National Travel and Tourism Office  are proud to work with the U.S. Travel Association, numerous state agencies, and the private sector to support travel and tourism and highlight its beneficial effects on the economy.

How has travel affected your life? Be sure to join the conversation on Twitter and share your story using #NTTW14. Then pull out your calendar – it’s time to plan your next vacation!

h1

Celebrating a Strategy to Increase Travel and Tourism and Create Jobs

May 9, 2013

Ken Hyatt is the Acting Deputy Under Secretary of Commerce for International Trade.

2012 was a record year for travel and tourism in the United States. The industry generated $168.1 billion worth of U.S. exports, an impressive 10 percent increase over 2011, and supported 7.7 million jobs. Recognizing this sector’s potential to continue driving job growth, President Obama last year called for the creation of a National Travel and Tourism Strategy. Tomorrow marks the first anniversary of the Strategy’s release.

The Strategy, co-led by the Departments of Commerce and Interior, is a comprehensive, government-wide approach to increase travel and tourism to and within the United States. Since its introduction, more than a dozen partner agencies have coordinated to enhance tourism promotion efforts, improve the visa application and entry experiences, and collaborate with the private sector – including BrandUSA – and state and local destinations in various ways. These and other activities are aimed at attracting 100 million annual visitors by the end of 2021, a 61 percent increase over 2011.

The Strategy is already bearing fruit. Two examples I would like to highlight are:

  • Our partners at the Department of State are expanding their consular facilities and streamlining their visa processes. As a result, nine out of ten visa applicants worldwide are now interviewed within three weeks of submitting applications. In some key markets, wait times have fallen to only a few days even as the number of applications increases.
  • U.S. Customs and Border Protection (CBP) and the Transportation Security Administration (TSA) have launched programs to reduce screening and entry processing times for domestic and international passengers alike. CBP’s Global Entry program is now available at 44 airports, while TSA’s Pre Check is present at 40.

Improvements like these have made the visitor experience better without compromising our security. While we take pride in successes like these, we recognize that more work remains to be done, especially given economic headwinds and fiscal challenges in some of the countries that send visitors to our shores.

Our nation offers domestic and international visitors a wealth of amazing tourism experiences. Those visitors, in turn, spend hundreds of billions of dollars right here in the United States and contribute to our national efforts to create jobs here at home. I invite you to review the Strategy as we celebrate National Travel and Tourism Week (May 4-12) and let us know how your community can play its part.

h1

Coming to America: International Visitors Help Keep America Moving

May 10, 2012

This post contains external links. Please review our external linking policy.

Julie Heizer is the Acting Director for the Office of Travel and Tourism Industries within the Manufacturing and Services division of the International Trade Administration

This week we’re celebrating National Travel and Tourism Week by highlighting the impact of international visitors on our economy as well as noting how we can attract more visitors to experience our wonderland of sights and attractions.

Last year, a record 62 million international tourists visited the United States and spent a record $153 billion that went to support the economies of local communities, helping to support 1.1 million jobs in our travel and tourism industry.  The U.S. enjoys a $42.8 billion surplus in travel and tourism and has done so since 1989. While these numbers are all records for the industry, there is room to improve. Jazz Musician as part of Brand USA's "Discover this land, like never before" campaign. (Photo Brand USA)

The U.S. ranks just behind France in attracting foreign visitors, hosting 6.4% of the global share of travelers. However, in terms of visitor spending, we dominate the world market with 11.2% of global traveler spending.

According to the most recently released travel forecast (2012-2016) international visitation to the United States is expected to grow between four to five percent in the forecast period. This growth would build on the past two years of record-setting numbers and continue this upward trend.
If the forecast holds true, visitor volume would grow from 62.3 million in 2011 to reach 65.4 million in 2012 and 76.6 million by 2016. This translates into total growth of 14.4 million additional visitors in 2016 compared to 2011, growth of 23% versus the 2011 level, and a compounded annual growth rate of 4.2 percent.

In January, President Obama signed an executive order to further support travel and tourism to the United States and ultimately create jobs. The order established, among other things, a Task Force on Travel and Competitiveness that developed and delivered a National Travel and Tourism Strategy to the White House that will encourage international visitors to come to the United States.

Improving staffing in overseas embassies to process visa applications and ensuring smooth arrival processes at major airports are important steps to attracting a larger volume of travelers to the United States. However, this task is a collaborative effort between the federal government and private industry.

During International Pow Wow, the largest U.S. travel and tourism industry event, held this year in Los Angeles, Brand USA, a public-private partnership whose mission is to promote increased international travel to the United States, unveiled their marketing campaign designed to draw more visitors to the United States. The campaign showcases the diversity of experiences available in the United States in a fresh and unexpected light, inviting visitors to “Discover this land, like never before.”

Through the public-private partnership launched by Brand USA and the increased attention on travel and tourism from the U.S. government  the United States can regain its prominence as a world-class destination and in the process create and retain jobs across the country.

h1

May is World Trade Month

May 1, 2012

Cory Churches is a Communications Outreach Specialist in the Office of Public Affairs at the International Trade Administration.

May is the harbinger of Spring (here in the Northern Hemisphere) but it’s also what I like to call the “month of weeks”. In addition to being Bike Month (as proclaimed by the League of American Bicyclists) it is also a celebration of many of the things we here at the International Trade Administration hold near and dear to our hearts.

Bike messengers in Hannover, Germany (Photo T.MoE via Flickr)

Bike messengers in Hannover, Germany (Photo T.MoE via Flickr)

In May we celebrate National Travel and Tourism Week (May 5-13), National Small Business Week (May 14-20), and last but certainly not least World Trade Week (May 21-26). All month we will be highlighting programs, industries, and milestones from across the organization that fit into these three (and sometimes all) themes.

This year marks the 50th anniversary of the E-Awards, created to “afford suitable recognition to persons, firms, or organizations which contribute significantly in the effort to increase United States exports.”

The U.S.-Colombia Trade Promotion Agreement enters into force on May 15 and we will have information about the economic impact of the agreement and opportunities for key industries as a result of the provisions of the agreement.

The annual TradeWinds Forum takes place May 14-22 and we will be highlighting stories from Singapore, Malaysia, Indonesia, Thailand, and Vietnam where hundreds of companies will be networking with government and industry leaders to find connections, partners, and ultimately sales in new markets.

Speaking of partners, the Market Development Cooperator Program (or MDCP) will highlight one of their many successes with a profile of the Independent Film and Television Alliance. IFTA became a partner in 2010 with the goal of “enhancing the global competitiveness of its industry and increase the exports of U.S. independent motion picture exports by an creating American Pavilion at the Hong Kong International Film and Television Market.” We will hear of their ultimate success and track their progress.

Keep an eye out for upcoming stories and follow us on Twitter @TradeGov.

h1

Travel and Tourism – partnering with industry to support millions of American jobs

May 17, 2011

Mike Masserman is the director of the Office of Advisory Committees and oversees the President’s Export Council, the Manufacturing Council and 18 other advisory committees.

Coming off the heels of National Travel & Tourism Week , key members of the Obama Administration, including President Obama’s Senior Advisor Valerie Jarrett, Transportation Secretary Ray LaHood and DHS Secretary Janet Napolitano, head to Las Vegas this week to underscore the importance of travel and tourism to the American economy at the Global Travel & Tourism Summit .  From hotels, airlines and tour operators to restaurants, national parks and historic sites, this critical industry employs nearly 8 million people in our country and has played an essential role in our economic recovery.

 The U.S. attracts 11.2% of world traveler spending, well ahead of destinations like Spain and France, and welcomed 60 million international visitors in 2010 alone – visitors who spent $134.4 billion dollars.  A lot of people don’t know that international travel and tourism is considered an export – but it is, and with export numbers like that, the industry is a prime contributor to achieving the President’s goal of doubling U.S. exports in the next five years.   So when folks talk about the National Export Initiative and World Trade Month , travel & tourism should be at the top of the agenda.  That’s why we‘re holding our next Travel and Tourism Advisory Board meeting in San Francisco next week to coincide with the Discover America International Pow Wow .

At next week’s meeting, Under Secretary Sánchez will be releasing the upcoming travel forecast and will highlight the Administration’s work on the Board’s recommendations to facilitate international travel to the United States.  The Board will also be presenting recommendations on a number of new policy issues including crisis management and coordination and airport security. 

We look forward to meeting with travel & tourism CEOs from across the country and working with them to help create jobs for the American people.

h1

Celebrating National Travel and Tourism Week – It’s Been a Great Year so Far

May 11, 2011

Helen Marano is the Director of ITA’s Office of Travel and Tourism Industries (OTTI) and is a 20+ year travel and tourism industry veteran.

This week we celebrate National Travel and Tourism Week by recognizing the men, women, businesses, tour operators, hotels, rental car agencies, and all forms of transportation that make up the travel and tourism industry in the United States. The travel and tourism industry accounts for nearly 3 percent of our nation’s GDP and 5.5 million people are directly employed in travel and tourism jobs. The total impact of travel and tourism and tourism on the U.S. was $1.33 trillion in 2010, up seven percent over 2009. 

One thing that some people may not understand about international travelers is that when they come to see our natural wonders, attend a major trade show or conference or attend business meetings it is considered a service export. Travel and tourism is the largest service export from the United States and we’ve enjoyed a trade surplus since 1989. International visitors spent $134 billion in 2010 and the top countries that send visitors to the United States include Canada, Mexico, the United Kingdom, Japan and Germany.

The U.S. is second only to France in our share of world travelers, and we are the top country for international travel spending.  The fastest growth markets for international travel to the U.S. are forecast to come from China, Brazil, Korea, India and Australia. 

Twice a year the Office of Travel and Tourism Industries issues a forecast of tourism arrivals to the U.S. The forecast covers 12 world regions and 200 origin countries. The program provides forecasted arrivals for a 6-year horizon.

The release of the forecast data is timed to coincide with the Discover America International POW WOW conference in May, hosted in San Francisco this year between May 21st and the 25th, and the Outlook Forum in October each year.

The most recent forecast, which projects arrivals through 2015, predicts that international arrivals will reach nearly 83 million, an increase of 51 percent from 2009, through 2015.

We will be releasing our upcoming forecast covering 2011-2016 during this year’s POW WOW so keep an eye on this spot for new and data in the upcoming weeks.

Follow

Get every new post delivered to your Inbox.

Join 435 other followers