Posts Tagged ‘publication’

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What’s New in the Third Edition of the Trade Finance Guide?

November 27, 2012

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Yuki Fujiyama, a trade finance specialist with the Office of Financial Services Industries in the International Trade Administration, is the author of The Trade Finance Guide: A Quick Reference for U.S. Exporters.

On November 13, 2012 in Philadelphia, we unveiled the third edition of the Trade Finance Guide: A Quick Reference for U.S. Exporters at the 23rd Annual Finance, Credit, and International Business Association (FCIB) Global Conference. Acting U.S. Commerce Deputy Assistant Secretary for Services Industries Carlos F. Montoulieu released the new edition emphasizing that, “This concise and easy-to-understand guide is designed to help U.S. small and medium-sized enterprises (SMEs) learn quickly how to get paid from export sales in the most effective manner.”

What is the Trade Finance Guide?

Trade Finance Guide: A Quick Reference for U.S. Exporters, third edition

Trade Finance Guide: A Quick Reference for U.S. Exporters, third edition

The Trade Finance Guide covers 14 subject areas in easy-to-understand two page chapters that are written in plain language. The Guide is:

  • A “60-minute” self-learning tool for new-to-export SMEs that wish to learn how to get paid from export sales.
  • A user-friendly tool for international credit, banking, trade finance professionals and export counselors for client assistance.
  • A flexible educational tool for professionals teaching international business.

The Guide uses a no-nonsense approach to make it easy to understand the importance of choosing the appropriate payment method and trade finance technique when dealing with international transactions. With a quick rundown of the pros and cons provided in each chapter, new-to-export SMEs will find the Guide’s recommendations for when one payment method and trade finance technique is best suited over another particularly helpful. With some 300,000 copies distributed to the public since the release of its first edition in 2007, the Trade Finance Guide has become one of the most popular export assistance resources published by the Commerce Department.

What’s New and Unique?

The third edition of the Trade Finance Guidehas been updated with new key information, refined to provide better clarity and adds two new chapters:

The Trade Finance Guide 3rd edition is released at the 23rd Anual Finance Credit and International Business Association Global Conference. From L-R Marta Chacon, Director, North American Operations, FCIB, Robin Schauseil, President, NACM (FCIB’s parent – National Association of Credit Management), Carlos Montoulieu, Acting DAS/Services Industries, Yuki Fujiyama, Trade Finance Specialist, OFSI/MAS/ITA, Ron Shepherd, Director, Membership & Business. Development, FCIB

The Trade Finance Guide 3rd edition is released at the 23rd Anual Finance Credit and International Business Association Global Conference. From L-R Marta Chacon, Director, North American Operations, FCIB, Robin Schauseil, President, NACM (FCIB’s parent – National Association of Credit Management), Carlos Montoulieu, Acting DAS/Services Industries, Yuki Fujiyama, Trade Finance Specialist, OFSI/MAS/ITA, Ron Shepherd, Director, Membership & Business. Development, FCIB

  • Consignment which explains how selling on consignment can provide the exporter some greater advantages which may not be obvious at first glance
  • Government-Backed Agricultural Export Financing which describes how U.S. exporters of agricultural products can turn sales opportunities, especially in risky emerging markets, into real transactions and get paid.

In addition to new content and updates, the third edition also offers unique features that make the Trade Finance Guide one of the most user-friendly publications produced by the Commerce Department. The new Guide is:

  • Easily accessible online to anyone with internet access and designed for both easy download and on-screen viewing.
  • Printer friendly because it was designed with printing in mind.
  • Eco-responsible because it was designed for digital distribution and to only use the smallest amount of paper and ink or toner possible when printed.

In addition, the new Trade Finance Guide is the first official ITA publication to have adopted a QR Code to make it easy for those with smart-phones to access the Guide’s homepage in cyberspace.

Partnership and Cooperation

The Trade Finance Guide was created in partnership with FCIB and in cooperation with the U.S. Export–Import Bank, the U.S. Small Business Association, the U.S. Department of Agriculture, the International Factoring Association, the Association of Trade & Forfaiting in the Americas, and BAFT-IFSA (Bankers Association for Finance & Trade–International Financial Services Association). FCIB, a two-time recipient of the President’s “E” Award, is a globally recognized business educator of credit and risk management professionals in exporting companies ranging in size from multinational to SMEs.

How to Obtain the Trade Finance Guide

Trade Finance Guide, third edition QR Code

Trade Finance Guide, third edition QR Code

The Guide is available through the U.S. government’s export portal, Export.gov/TradeFinanceGuide, both as a complete guide and as individual chapters for those only wishing to learn a specific trade finance technique. You may also scan the QR Code below to go straight to the Guide’s homepage.

Coming Soon: Trade Finance Guide in Spanish

The Commerce Department is currently working with the California Centers for International Trade Development to create a Spanish version of the Trade Finance Guide. The Spanish version will help SMEs expand their global presence, especially in Mexico and Latin America, where Spanish is the primary language. Please stay tuned as the Trade Finance Guide’s inaugural Spanish version is scheduled for release in a few months!

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Just One Place to Go to Learn the Basics of Exporting

September 9, 2011

With the recent rerelease of A Basic Guide to Exporting, the Department of Commerce’s indispensible how-to book for U.S. exporters has been rebooted. All businesses, but most especially small and medium-sized enterprises, will want to take a look.

by Doug Barry, a senior international trade specialist in the Trade Information Center.

A Basic Guide to Exporting, a critical element in the effort to increase U.S. exports, is being redeployed this September with a revised 10th edition. Drawing on the collective experiences of hundreds of trade specialists and the wisdom garnered over a publication history dating back to 1934, A Basic Guide to Exporting presents a succinct, self-contained course—a true “Exporting 101.”

A Learnable Process

Mary Ellen Sheets (left), founder and chief executive officer of Two Men and a Truck, is one of 17 business owners profiled in A Basic Guide to Exporting, which was recently updated and reprinted by the Department of Commerce. According to Sheets, the help made available to world-be exporters by the Commercial Service is invaluable. “It is a source of information, market research, and due diligence that we know we can depend on when doing business around the world.” (photo courtesy Two Men and a Truck International Inc.)

Mary Ellen Sheets (left), founder and chief executive officer of Two Men and a Truck, is one of 17 business owners profiled in A Basic Guide to Exporting, which was recently updated and reprinted by the Department of Commerce. According to Sheets, the help made available to would-be exporters by the Commercial Service is invaluable. “It is a source of information, market research, and due diligence that we know we can depend on when doing business around the world.” (photo courtesy Two Men and a Truck International Inc.)

The revised edition, like its predecessor,treats exporting as a learnable process for readers who carefully study its 17 chapters and their accompanying case studies, which detail the experiences of small business exporters. This approach has resonated with readers since the first appearance of the 10th edition in late 2008: all 20,000 copies of that first printing were either sold or distributed within 18 months.

This newly revised edition is timely, with the National Export Initiative (NEI) now in its second year. NEI, announced by President Barack Obama in January 2010, calls for doubling U.S. exports by the end of 2014 and supporting millions of new jobs. So far, the U.S. economy has already responded by posting an 18 percent increase in exports in 2010 over 2009.

SME Focus

A Basic Guide to Exporting is particularly targeted at small and medium-sized enterprises (SMEs) to help them develop a strategic approach to exporting rather than passively reacting to orders from overseas buyers that happen to find them. Many SMEs have products and services that appeal to international buyers. “There may be several hundred thousand of these companies,” said Susan Lusi, director of the International Trade Administration’s Trade Information Center, which manages the book’s sales strategies. “If we can get the book in the hands of these decisionmakers, we’ll see U.S. exports increase further.”

Corporate and Government Partners

Added to the distribution mix this time will be the ability to download the book from Google Books, which handles a number of titles published by the book’s distributor, the U.S. Government Printing Office. In addition, FedEx, one of the International Trade Administration’s strategic partners, will again distribute copies of A Basic Guide to Exporting to customers that it has identified as being ready to export to new country markets.

Another critical player will be the U.S. Small Business Administration (SBA), which will provide copies to more than 1,000 Small Business Development Centers (SBDCs) as part of a larger effort to train business counselors in how to assist small businesses to export.

Under the Small Business Jobs Act of 2010, a percentage of business counselors in the SBDCs must be certified in export counseling. This effort will be kicked off in September in San Diego, California, at the annual meeting of the Association of Small Business Development Centers. Specialists from the Department of Commerce will join with their colleagues from SBA to conduct training sessions that will lead to certification. Additional training opportunities will be available online through tutorials based on the book.

How to Obtain the Book

Copies of A Basic Guide to Exporting are available for purchase from the U.S. Government Printing Office (GPO). The price is $22, including postage. Contact GPO toll free at 1-866-512-1800 or visit http://bookstore.gpo.gov/. Ask for stock number 003-009-00739-9.

The book is also available for purchase from bookstores and online retailers. In addition, the full text of A Basic Guide to Exporting will be made available online on the U.S. government’s export portal, Export.gov, at http://export.gov/basicguide/. Order forms and additional information about the book are also posted on this page.

Required Reading

The International Trade Administration will continue to offer a series of Webinars based on A Basic Guide to Exporting. Thus far in 2011, the Webinars have reached more than 8,000 business participants.

RELATED: College Teachers Return to School to Learn about Exporting

Yet another audience for the book is business faculties at universities and community colleges. One faculty member at a recent seminar on how to teach international business, which was sponsored by the business school at Michigan State University, said she had never thought to add an international dimension to her business-planning course. “I’m going to introduce export planning to this required course in the fall,” she promised. “And I’m going to use A Basic Guide to Exporting as a text.”

The TIC’s Lusi did not have exact figures on how many universities and colleges are using the book, but she guesses more than 100. “Our goal is to help create a culture of making things for export,” she explained. “U.S. companies have said loud and clear: ‘Tell us how to export and we will.’ To that end, A Basic Guide to Exporting is required reading.”

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