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Wayne Cooper is the Chair of the District Export Council of North Carolina, a Marketing Partner for the Trade Winds-Africa Business Forum and Trade Mission.
As long as North Carolina has been a state, it’s been an exporter.
One of our first main exports was pine tar, and one rumor has it that our use of pine tar in the Revolutionary War is how we became known as the Tar Heel State. But I’m not writing to talk about rumors, or about the past.
What I want to talk about is the future, and for companies here in North Carolina and around the country, the future is global. We’re on a winning streak here in this state, and I’m not talking about college basketball. North Carolina has set goods export records for four straight years, hitting $31.3 billion in 2014.
Our globally engaged companies are reaping the benefits of that success: finding more revenue, hiring more people, expanding their inventories, their services, and their companies.
Why wouldn’t your company want to find that kind of success?
At the North Carolina District Export Council, the importance of exporting is always top of mind for us. What we want is to help get more North Carolina companies on board.
That’s why we are so glad to work with the U.S. Commercial Service, and it’s why we are partnering on the Trade Winds—Africa Forum. When we talk about the future of global business, it would be folly to not talk about Africa. In development, population, spending power, and just about any other measure, few regions can compete with the growth in Africa.
I hope that companies across the state, from the beautiful sands of the Outer Banks to the highest peak of the Appalachian Mountains, will take a look at opportunities in Africa, and at the Trade Winds mission. If there is any way your company can best take advantage of the opportunities in that continent, it’s with the help of the Commercial Service team.
I want more companies to find the success that our state’s exporters already enjoy, because we all know that there aren’t many places in the world that compete with North Carolina when it comes to manufacturing, building, selling, or providing quality products and services.
Now let me say this in my best North Carolina voice: I hope to see y’all in South Africa!