We Have Launched a Blog

April 23, 2009

Jeremy Caplan is a public affairs specialist in the International Trade Administration’s Office of Public Affairs.

Yes, government blogs are a hot topic in some quarters these days. In the public and within the government itself, there is a healthy mix of excitement and [insert a negative word of your choice] about what they might be able to help accomplish and how smooth or bumpy the road to get there may be. At the International Trade Administration, we think that the blog format could be a great way for us to engage citizens, businesses, and our other stakeholders in a new way (for us as an organization, at least) in a discussion about what we do and why do it, so we decided to launch a blog.

The ITA Blog is to be a study of international trade and the issues involved between us at ITA and you, the trade-interested community. It is meant to be an ongoing dialogue about how trade benefits U.S. businesses and what ITA is doing to helping them achieve those benefits. The ITA Blog will be a new channel to provide context for trade promotion, policy and analysis to show how trade fits into the bigger picture. It will answer questions about what is trade and why is it important?

The ITA Blog will feature blog posts written by ITA employees at all levels. From our trade specialists working directly with companies to help them achieve their first exports to our analysts working in Washington cubicles to our senior officials, we will show you what ITA is doing on trade.

What comes next after the blog entries are posted is up to you. We will provide you an opportunity to reply to our blog posts and we look forward to engaging you in discussions about the questions and issues they raise. So, please, join us as we take up the study of international trade.

A note on blog functionality: As we begin our international trade adventure with you here on the ITA Blog, you may notice the absence of some normal blog features (RSS feeds, categories, etc). We know that they are needed and will add them as soon as we can. Those of you that have worked with the government before probably know that simple is never as simple as it should be. We know that here, too.



  1. Good idea Travel property

  2. A twitter account would be helpful to assist me in following your posts on this blog. Follow us at http://www.twitter.com/ftz9 Aloha! gb

  3. Thanks everyone for your comments. ITA is now on Twitter at http://twitter.com/TradeGov

  4. congratz for your great blog… biofir

  5. On this page:

    Right hand column, under Categories

    “Small Busines” should read “Small Business” This sort of error reflects poorly on the site and on the organization it represents. In this case, it is our country. Please fix it.

    • Thank you for pointing this out.

  6. Thanks for making a Twitter account, I am following ITA on Twitter and staying current

  7. Nice idea, all the best for your blog.

  8. It is always a good idea for government agencies to have forums that create an open-door system which allows people and businesses to have their say in topics that concern them or industries that they have knowledge in.

    I applaud the fact that they have come up with this idea and have the guts to implement it regardless of whatever feedback comes, good or bad. This is a great way for more progress!


  9. Progress is good. Here is an idea to progress it more.
    Along with making some students very happy to place things on their resumes:

    How to create a higher cognition for the Tradeology blog.
    I have nothing to do with the Tradeology blog except just wanting to volunteer to help make it better.

    Weapons of choice books of Marketing, Consumer Behavior, and E-Management.

    Food for thought if this idea works well. Should we teach other countries or at least drop the idea that it might be good for them to create a cognition for their business? So they will have a good representation too.

    I think we should I like friendly competition and moving forward together.

    As my country is very in debt and needs more jobs. In which usually when the USA seeks jobs we due it so as to allow a fair competition for the trader and tradee. Thus we not only expand our abilities at home to be civilized but we help expand another country through creating more values and more things for folks to do through a proper seeking of value creation through fair and proper trade.

    Reason for worry. There has to be more than 1,000 business in this country that export and would like to meet countries and other business during trade seminar time. Has to be, I hope. As such I would think that there is a necessary element for a marketing campaign. Small one, but specific, fast and strategic.

    The target consumer is the person with a business or people doing start ups.

    As such existing business and places were business are created.

    Lets get to work.

    Mass Marketing
    of the blog cite could be done through such places as facebook, myspace, you tube, and other soft marketing strategy areas. This is cheap and should not cost that much. However, it is more or less a stumble upon idea. Unless you have a specific intern who is good with myspace or face book friending the specific segmented and niche markets. Which when there is down time, means guess what interns you get to go on myspace without having to look over your shoulders. This would mean that a for the mass marketing the intern or paid myspacer and facebooker would have to go have been given a specific created segmented list of entities and things to look for for folks and entities to friend. i.e. For example if the myspace who is looking to mass market stumbles upon a company like Starbucks, or some other kind of major business they know right away that as a major business they can probable provide exports for countries needing that certain basket even though that is a luxury basket. Or for example a steel mill free enterprise. The myspacer could friend them and then say hi. So they can know that the tradeology exists.

    They could even due a preempted mass marketing. In which if they knew before hand that countries would like to trade with us for their ability to expand and be buddies and create a fair trade. This then could be done for a mass marketing via a segmented or even a niche creation. The preemption for the preemption would have to be a proper economic basket of the US’s business. In which would allow the intern to know the max potential of friends that they could find. Thus then the preemption of any shows or seminars could be used to friend folks and let them know what is happening. Then once the max potential is reached a proper notice can be sent out each time an event is happening that might allow those basket components to be proper fitted with their international counter parts. We thus could even niche market, if we find that a specific country or business or otherwise entity would like to attend. Then we could have the intern search for specific business that would match the best for that country. Which would make for the best competitive value for the country or business coming to visit, as they would be able to shop around. I like competition. Rivalry is good for strength if done nicely. Should be a paid intern you student slave drivers:)

    Segment Marketing
    business scopes with possibilities for exports. As we need to bring in capital positive inflows. As other countries are exporting to us through our needs of their baskets.

    Segment marketing could be done in places for:

    Segment 1 the Business owners:

    The Tradeology could through our economic basket collection find out what certain countries need with specific research and utmost intelligence briefs for the Chief C with no goubering around. This then could allow us to have very specific segment targeting for their consumption of the blog cite to see when things are coming up that might interest them. Along with that we could actually create an emailing list of these segmented specific economic baskets in a merge Mailer for different segments of the blogs specificity of events. Business owners usually frequent the same types of areas to pick up materials, speak with customers or gain information. Thus we would want to be able to find out where those types of business owners that wish to export predominately congregate. For example, if we wanted to start exporting plumbing parts for countries who have no plumbing and would like to build them on an international loan we helped them receive. As the World banks is helping the Chinese expand, so why would they no help the USA expand? Thus we could then if we knew of a country that wanted our help go to plumbing shops, and obtain a mail merge list of plumbing business emails and then have them sent an email of when the USA was gathering a group of countries that need to produce a better plumbing system for their country. This then would allow that country to obtain their loans through us, and also gain products in which they could learn and maybe even trade some ideas and other things that are necessary for our plumbing industry.

    The tradeology could also advertise for business at places where business owners go on their spare time. Like car races, car shows, bike rallies, concerto’s, operas etc. This could be done cheaply and very quietly through small cognition. For example a car show, every body loves to go to car shows. So if the tradeology blog cite were to harness Universities they could easily have students go to the car shows and hand out cards, or just talk to folks about it which is free. As the students get to give back and speak with business owners in the community and the tradeology blog post gets more cognition and the country gets more jobs and the world gets more trade.

    Segment Market 2 Places where business are created.

    How to get the tradeology blog cite to harness Universities. If the Secretary of Commerce does not already have a close connection to Universities to expand economics then it should. This is because some of the best ideas come from students who are learning their cognition and are not sit in their ways. As such the Secretary of Commerce could use part of his staff to make a connection with Deans all across the nation in economic departments, business departments and marketing departments. In which he or his staff could use emails to seek the allowance of the tradeology blog to sometimes use volunteer students to go out and say hi hey do you own a business? I mean have you been to a car show. They just stand around and talk and drink coffee. Come on now Secretary C. Tell stories of tradeology and its greatness for the USA and trade in the world. Thus the tradeology blog could also gain more educational bloggers. Who could post more blog cites on their thoughts. Where they could even be a place for students with ideas to blog. This could also be a good way for the special kids in the class (goobers, like me) to be able to place that extra above and beyond on their resumes. As going out into the public to speak about a produce such as tradeology is a product of cognition, is experience. As some folks can’t do public speaking. Let along sell the greatness of the Secretaries Blog cite. The tradeblog could also post surveys for students and other types of ideas of how to spure international trade for US business. With a place of how to better the world through trade. That is a little advantageous but hey. I like creating.

    Geographical Marketing

    So as to spur international countries development and market place for security via taxes and stable jobs. We could also do a tradeology blog cite dedicated to international or for international countries that would like to do the same thing for their country. Which would allow them to congregate their economic baskets better for trade for all.

    Rider I

    just trying to help Secretary C

  10. I would also follow on a Twitter account.

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