Archive for December, 2010

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Marking Milestones in Social Media

December 9, 2010

Valeisha Butterfield is the Deputy Director of Public Affairs for the International Trade Administration

Today we mark a milestone in our social media channels with more than 1,000 followers on twitter/trade.gov, nearly 100 entries and 500 comments on our blog, blog.trade.gov and more than 1,000 fans on our face book page facebook.com/TradeGov. The conversations we’ve had in these areas are key to ensuring all of our customers are kept abreast of the amount of activity, requests for input and issues of importance to them and us.

Some of the more lively discussions we’ve had on the blog include our call for ideas for President Obama’s National Export Initiative, last year’s Green Build Road Show that took readers virtually to five cities in two weeks eventually reporting directly from the ground in Phoenix, AZ at the Green Build Conference and Expo, and the conversation on relief efforts and opportunities to help rebuild Haiti.

Moving forward, we will be keeping you up to date on the developments in the Korea-US Trade Agreement, the upcoming APEC meetings hosted by the United States in 2011 and some innovative videos that will teach you how to make international sales without leaving the U.S. We enjoy being in touch with our clients, customers, stakeholders, and international buyers in many ways and if you have suggestions on how we can be more innovative and interactive, we’d love to hear your suggestions.

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Shssssssh! Don’t Tell Anyone How You Increased Your International Sales

December 9, 2010

Doug Barry is a senior international trade specialist with the U.S. Commercial Service.

A best-kept secret is that domestic trade shows are great places to meet and sell to international buyers.  U.S. businesses that have discovered this relatively low-cost channel for drumming up new sales claim that exhibiting at the “right” shows can fill their order books for the entire year.


Download full video .mp4 (47 MB)
View more from the Trade Show Video Series

It may sound counter intuitive to make international sales without leaving the U.S., but the fact is that international buyers are attracted to large trade shows in the U.S.  And let’s not forget the draw of Las Vegas, Chicago, Miami and other big trade show venues.

So what are the “right” shows out of the hundreds held annually across the country?  It depends on the industry you are in, but the first tier of shows to consider is those that offer the International Buyer Program (IBP), a service that facilitates buyer-seller matchmaking and made possible by the Commerce Department’s U.S. Commercial Service.  IBP is an important part of the Obama Administration’s National Export Initiative which aims to double the value of U.S. exports over the next five years.

Shows are competitively selected each year based on their attractiveness to buyers in industries and countries that are considered best prospects for U.S. suppliers.  The range of industries this year is broad and includes obvious ones such as construction, power generation and restaurant equipment, as well as less obvious ones like dental hardware and funeral supplies.  Come to think of it death has always been a growth industry, and although post-life practices may vary by culture and country the market is enduringly global.

With almost 40 International Buyer Program shows to choose from many U.S. businesses will find one that’s suited to them.  Ideally, the process begins by contacting your local U.S. Export Assistance Center, part of the worldwide network operated by the Commerce Department.

Export experts will help prepare you to use services at the show to meet the international buyers that are recruited by U.S. embassies.  Preliminary contact and information exchanges are arrange beforehand, but the real business is done on the show floor and in a special area called the International Business Centers, which feature conference rooms for conducting negotiations.

Billions of dollars in sales are registered each year, and most of the U.S. companies making the sales are smaller companies.  So now that we’ve pulled the cover off this formerly best-kept secret, watch the four videos on the IBP (so far) and see for yourself how companies like yours are selling globally without going far from home.

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Unleashing the Potential for Economic Growth: Promoting Renewable Energy and Energy Efficiency Exports

December 8, 2010

This post contains external links. Please review our external linking policy

Julius Svoboda is an International Trade Specialist in the Office of Energy and Environmental Industries at the International Trade Administration and works on industrial energy efficiency issues. Specifically, he coordinates the Energy Efficiency Initiative, a program that supports U.S. exporters of energy efficiency products.

Yesterday 24 of the 28 members of the newly appointed and created Renewable Energy and Energy Efficiency Advisory Committee met for the first time to discuss the state of this key sector, hash out their priorities for moving the needle forward to exact change, and make meaningful and productive recommendations to Gary Locke, the Secretary of Commerce.

The committee came about as a result of the Renewable Energy and Energy Efficiency Export Initiative. The Initiative was developed through the Trade Promotion Coordinating Committee Working Group on Renewable Energy and Energy Efficiency, which includes representatives from the Departments of Commerce, Energy, State, and Agriculture, as well as the Export-Import Bank of the United States (Ex-Im), the Overseas Private Investment Corporation (OPIC), the U.S. Trade and Development Agency, and the Office of the United States Trade Representative.

Although many of the Committee members  are serving as advisors to form policy and practical recommendations for the first time, the thoughtfulness and intelligent discussions during the course of the meeting was evidence that they taking the responsibility of their appointment very seriously. That this Committee wants to have a measurable and constructive impact is clear, and their remarks impressed that upon policymakers like Secretary Locke that the industry needs to be given greater priority across the administration.

One message heard again and again during the meeting was a viable and robust domestic market here will help promote exports of U.S. goods and services. Growth markets want to see the technology in operation, and companies can’t sell abroad what won’t be bought at home. Leading by example will sell the products and services themselves—but the U.S. government needs to support renewable energy and energy efficiency research, development and adoption in the U.S.

The membership asked the Secretary for suggestions on the types of recommendations that he felt would be most constructive. The Secretary’s answer was clear: “attach a metric to recommendations so that government can see how we are improving,” he said “if we’re doing C work, we need to know that, and if we’re doing A work we need to know that too.”  Being able to measure the impact of policy will go a long way to knowing the best way to support the industry.

Representatives from the Departments of State and Energy, OPIC, Trade Development Agency, Ex-Im, the U.S. Trade Representative’s Office all participated and briefed the committee members on activities within their organizations relating to renewable energy and energy efficiency.

The committee elected Karl Gawell, Executive Director of the Geothermal Energy Association to serve as their chairman and Tom Wirec Vice President of Membership & Corporate Relations of American Council on Renewable Energy (ACORE) to serve as vice chair.

As the committee continues to meet, I am looking forward to their discussions and recommendations and how that will all have an impact on the future of this industry.

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The National Association of Manufacturers (NAM) New Market Export Initiative is launched!

December 6, 2010

Janice A. Corbett is a Commercial Officer with the Office of Strategic Partnerships. She is currently serving as the U.S. Foreign Commercial Service Liaison to NAM.

It was a privilege to attend the launch of the New Market Exporter Initiative (NMEI) today with Secretary Locke;

Secretary Locke launches the New Market Exporter Initiative with the National Association of Manufacturers

Governor Engler, President of the National Association of Manufacturers (The NAM); Russ Fleming, FedEx Vice President of International Marketing; and, Assistant Secretary/Director General Suresh Kumar. The NAM-NMEI will encourage NAM’s manufacturing Members to expand their exports to new international markets in support of the National Export Initiative. The first phase of this program will initially target 500 NAM small and medium sized manufactures. In the subsequent phases, the NAM plans to expand this program to all of their members. Approximately 50 people attended the launch today, including reporters from Bloomberg, Reuters, and Washington Trade Daily.

I look forward to personally working with NAM’s Members that participate in the NMEI to helping them find new export opportunities abroad. As we know, more exports equals more jobs, and we are all excited to see great success working with the NAM!

Related clips:
http://www.reliableplant.com/Read/27762/NAM-Commerce-Department-exports

http://www.bloomberg.com/news/2010-12-06/fedex-trade-group-will-help-u-s-identify-exporters-update1-.html

Related press releases:
http://www.commerce.gov/news/press-releases/2010/12/06/commerce-department-national-association-manufacturers-fedex-join-for

http://www.nam.org/Communications/Articles/2010/12/NAM-Partners-with-Commerce-Department-to-Boost-Exports.aspx

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Introducing U.S. Energy and Infrastructure Firms to Opportunities in Saudi Arabia

December 5, 2010

This post contains external links. Please review our external linking policy

Francisco J. Sánchez is the Under Secretary of Commerce for International Trade

I arrived today in Riyadh, Saudi Arabia in the company of 24 representatives of 15 U.S. companies who are from a variety of U.S. energy and infrastructure industry suppliers and service providers. This mission marks the continued strengthening of our bilateral commercial relationship with a key U.S. ally in the Middle East. Members of the private sector have a critical role to play in forging a lasting economic partnership between the peoples of the United States and the Kingdom of Saudi Arabia. During the next three days, I will encourage the participating representatives to take full advantage of matchmaking events to exchange views and perspectives. The structure of the mission is designed to foster commercial engagement by creating a forum to discuss prospective business opportunities and to explore avenues for collaboration.

These companies represent new-to-export, new-to-market and mature exporters. American businesses have a great deal of experiences and expertise to share with Saudi Arabia. The Saudi market offers tremendous opportunity, and the United States wants to be a partner in its continuing efforts to diversify its dynamic economy. Now is the time to build on past commercial successes between the United States and Saudi Arabia to ensure a fruitful partnership continues well into the future.

(This post was updated on December 30, 2010 to correct the number of U.S. companies that participated in the trade mission.  The original post said there were 16 companies, but the correct number is 15.)