Do You Want To Increase Your Sales And Expand Your Business?

January 5, 2011


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Vidya Desai is a Senior International Trade Specialist with the U.S. Commercial Service International Buyer Program.

The International Buyer Program (IBP) is a joint government-industry effort designed to increase U.S. export sales by promoting international attendance at major U.S. industry exhibitions. The IBP provides practical, hands-on assistance to U.S. exhibitors interested in exporting and making contacts with prospective overseas trade partners. This assistance includes export counseling, marketing analysis, and matchmaking services.  The IBP is an important part of our implementation of the Obama Administration’s National Export Initiative which aims to double the value of U.S. exports over the next five years.

If you’re a U.S. company, your chances of finding the right international business partner greatly increases at a trade show that’s part of the IBP. You’ll not only meet more international buyers, representatives and distributors, but your products and services can be listed in the Export Interest Directory distributed to all international visitors to the show.   You will also have access to an on-site International Business Center, where your company can meet privately with prospective international buyers, sales representatives, and business partners and obtain assistance from our experienced U.S. Commercial Service staff.

Currently, there are 40 U.S. trade shows participating in the International Buyer Program in 2011, including the current Consumer Electronics Show (CES) 2011 in Las Vegas, NV where hundreds of international buyers are looking to buy U.S. products and services.  Contact your local U.S. Export Assistance Center to find out more information about the export assistance you can receive prior to, during, and following an IBP selected trade show.  Now that you know about the benefits and opportunities that can emerge from participating in a U.S. trade show participating in the IBP, we hope that you will include some of these events in your marketing strategies for 2011!


  1. I would love to see such notices of ICC activity (and speakers) at trade shows like CES much earlier than the day of the event. As I would have made plans to attend if I had more notice.

    Bill Louden
    Executive Director
    International Business Institute
    Austin Community College

  2. This is a very, very valuable service that the government provides. I have not attended this particular trade show before, but I attend as many that the local government provides. I get myself on every roster and I speak with many of the individual buyers for the state and the city. I not only attend the ones put on by the local agencies, but I also participate in them with my own booth. I pack a table top display, banner stand and pop up display along with plenty of brochures, business cards and stickers to hand out. I end up always making great contacts and do work for various counties as well as the city, state and libraries. All of these kinds of events that the government puts on are very valuable to me in my business and are part of my core marketing initiatives. Here is a link to an article that I wrote regarding attracting trade show attendees as well as a link to my business:



  3. I have never participated in these trade shows but after reading this article I plan to. This could be the boost that my company has been looking for. Thank you for making this information readily available to us small business owners.

  4. I wish they had more help here in the uk for businesses

  5. Trade shows are indeed great tools for expanding business and provide highly leveraged marketing opportunities. It’s a shame that these kind of government sponsored opportunities are not better known in the business communities.

  6. Its a shame there isnt something on this level of support in the uk.

    Attending trade shows/exhibitions whether you are an exhibitor displaying an exhibition stand or visiting to build potential partnerships is always a worthwhile opportunity, and one that should not be missed.

    Face to face business is priceless.

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