How do U.S. Companies Benefit from Attending Trade Shows Selected by the U.S. Commercial Service?

January 5, 2011

Philippa Olsen is a Marketing and Communications Specialist at the U.S. Commercial Service.

Did you know that a U.S. company can jumpstart its international sales by attending a domestic trade show? Here are some of the benefits:

  • Participate in face-to-face meetings with pre-screened international buyers
  • Save time and money by meeting international partners domestically
  • Get tips from International U.S. Commercial Service trade specialists on doing business abroad
  • Learn about trends and recent development in key industries

The U.S. Commercial Service’s International Buyer Program (IBP) recruits thousands of qualified foreign buyers, sales representatives, and business partners to U.S. trade shows each year, giving exhibitors excellent opportunities to expand business globally.  Check out the International Buyer Program Trade Show Schedule to learn more about individual shows.

A U.S. Commercial Service client who recently attended an IBP show states “There’s really no substitute for the face-to-face meetings you can get at trade show venues, where you have all these potential buyers under one room.  As a result, I’ve been able to meet potential partners and negotiate several deals in a matter of several months.”

To find out more, visit the International Buyer Program page.

Get updates from IBP on the upcoming 2011 Consumer Electronics Show in Las Vegas, by following our social media.


  1. U.S. company is now a days consider as global company.by attending a domestic trade show it will help to identify needs for the customer.US markets booming every year.

  2. Very informative..
    Got knowledge about about US companies.
    Thank you..

  3. I’m wondering how carefully pre-screened the international buyers are. I know many individuals that have run into problems with overseas suppliers in the past. I shall have to look more on the international buyer program…

  4. The power of networking and making important connections

  5. Was this idea specificaly spoken directly to the leaders of this country. So they could speak with the business in their areas; or even better was a specific economic basket of which leaders like senators, city council folks etc had business in their area that would benefit and then given a specific invite to them and their business?
    Should leaders be invited to trade shows?
    Shouls trade shows have specific economic baskets created for them in which areas of business are known to be and can have directed invites to from the Secretary C or from their leaders?
    Does asking questions stir up ideas of creationism?
    Can we make that target of 5-6% unemployment rate and a 15 million job creation? Come on Secretary C and team can you?

    Rider I

  6. I have always wanted to do business internationally. I know that my products would sell well. I never really thought about attending trade shows, but I will definitely start going to them after reading this article!

  7. Great article thank you also enjoyed the link to the US Trade show.

  8. Was always curious to know how some of this stuff works. Have been thinking about business overseas and this is helpful.

  9. that is a good idea for our bussinees becouse we have more interecttion whit coustomer and when there are a good costumer service the costumes are happy

  10. Great article. Have been marketing for years and had no idea how trade shows could benefit Us marketing company’s internationally.Look forward to the upcoming trade shows.


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