International Buyer Program Helps Set International Attendance Record at CES!
January 12, 2011
Vidya Desai is an International Trade Specialist with the U.S. Commercial Service International Buyer Program
The 2011 International CES concluded on Sunday, January 9, 2011 with preliminary figures reporting over 140,000 industry professionals in attendance at the show. This year’s CES experience a record number of international attendees with the International Buyer Program contributing 34 buyer delegations consisting of over 700 international attendees at the show!
In addition to bringing foreign buyers to the show, Commercial Specialists conducted over 110 meetings with interested U.S. exhibitors both on the show floor and in the International Commerce Center onsite. These meetings helped educate U.S. exhibitors about the relevant markets and how to get their products into these markets. Matchmaking meetings between U.S. exhibitors and recruited international delegates also took place during the show. Several delegates reported finding U.S. supplier leads at CES that will hopefully result in sales for U.S. companies at the show n in the coming months!
The International Buyer Program is a key component of President Obama’s National Export Strategy. Commerce Secretary Locke visited the show on Thursday, January 6, 2011 and discussed this important initiative, which seeks to double U.S. exports by 2015 and support millions of American jobs.
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