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Great Franchising Business Opportunities with Indian Partners

April 13, 2011

Nicole Y. Lamb-Hale is the Assistant Secretary for Manufacturing and Services at the International Trade Administration

Assistant Secretary of Commerce Nicole Lamb-Hale visits a California Pizza Kitchen franchise at the Phoenix Mills Complex in Mumbai, India

Assistant Secretary of Commerce Nicole Lamb-Hale visits a California Pizza Kitchen franchise at the Phoenix Mills Complex in Mumbai, India. Photo courtesy Sherwin Crasto, DNA

I am very proud to represent the U.S. Department of Commerce and the U.S. Government on the very first franchising trade mission to India.  To kick things off, the 15 U.S. franchising companies on the mission met with other companies that have successfully entered the Indian market.  There was also a great presentation from McDonald’s on how they have managed to succeed in franchising here in India.  McDonald’s opened up their first restaurant in India in 1996.  Today they are the largest restaurant chain in India.  Franchising offers great opportunities for U.S. companies and for Indian entrepreneurs to work together.  After that the companies on the trade mission had matchmaking meetings with potential partners here in India.  I had some great meetings with other U.S. companies on the kind of things they are looking for to succeed as well as the Indo-American Education Council and learned about some great opportunities for American educational institutions.  I was excited to talk with CNBC India, Reuters and Dow Jones about the mission, it’s objectives and all the great companies who are here looking for opportunities and told them about the National Export Initiative — or the NEI, as it is often called — and the many opportunities for collaboration between U.S. and Indian business.

We finished our first day with the welcome reception at the Consul General’s residence here in Mumbai.  Approximately 150 people attended the reception including our 15 trade mission companies, potential Indian trading partners, banks, and members of the U.S. government.  Consul General Paul Folmsbee and I gave remarks, stressing the importance of U.S. and Indian partnership.  I look forward to our next stop in Hyderabad and New Delhi later in the week.  With me on the mission are the following great U.S. companies.

  1.  Applebees
  2. BannaStrow’s Crepes and Coffee
  3. CKR Restaurants
  4. Denny’s Restaurants
  5. FOCUS Brands
  6. Johnny Rockets
  7. Molly Maid, Inc.
  8. One and Four LLC
  9. Pollo Tropical
  10. United Franchise Group
  11. Wendy’s Arby’s International
  12. Rita’s Italian Ice
  13. Which Wich Superior Sandwiches
  14. Wing Zone
  15. Radio Shack