Featured Trade Event: Trade Winds Asia

October 4, 2011

May 14–22, 2012
Trade Winds Asia
Indonesia, Malaysia, Singapore, Thailand, Vietnam

Three Buddha stone heads, Singapore. (© Hayden Bird/iStock)

Three Buddha stone heads, Singapore. (© Hayden Bird/iStock)

East Asia is one of the most lucrative regions in the world for U.S. exporters, with growing sales during the past several years. Indonesia, Malaysia, Singapore, Thailand, and Vietnam together purchased more than $47.7 billion worth of U.S. merchandise in 2009 and more than $62.7 billion in 2010. Trade Winds Asia can help U.S. companies take advantage of those markets.

The central event of Trade Winds Asia will be a three-day business development conference on May 16–18, 2012, in Singapore. Before and after the conference, four separate trade missions will offer participating businesses the opportunity to visit Indonesia, Malaysia, Thailand, or Vietnam.

The conference location, Singapore, is home to a sophisticated and modern economy that offers excellent opportunities for U.S. firms interested in penetrating the Asian market. It offers free port status; a straightforward, English-speaking, U.S. style of doing business; strong intellectual property rights protection; and suffers from very little corruption. The country is a major trading hub. It imports and exports products from consumer goods to high-technology and industrial goods for reexport to third countries.

By participating in Trade Winds Asia, companies will benefit from a variety of events tailored to their needs, including prearranged consultations with up to 13 specialists of the U.S. and Foreign Commercial Service representing 14 countries, access to high-visibility business networking events with leading industry and government officials, and prearranged business meetings with representatives from firms throughout the region.

Previous Trade Winds that focused on Europe and the Americas have offered outstanding returns. One participant from last year’s Trade Winds event in Mexico said, “We had a chance to interact with local and global companies and shared experiences that cannot be learned in any other way [than] just by ‘doing it.’ The forum was a terrific channel to accelerate and enhance entering a region for us.”

The cost to participate in Trade Winds Asia ranges from $1,950 to $4,850 per company for one representative, depending on firm size and the number of mission stops. There is a $500 fee for each additional company participant in the Singapore event and $250 for each additional mission stop. Mission participants are responsible for travel, lodging, most meals, and incidentals. Applications must be received by March 30, 2012. For more information about the trade mission, visit its Web site or contact Shannon Christenbury of the USFCS, tel.: (704) 333-4886; e-mail: shannon.christenbury@trade.gov, or Judy Kornfeld of the USFCS, tel.: (703) 235-0331; e-mail: judy.kornfeld@trade.gov.

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