Exporting Entertainment to China and Asia-Pacific: It’s a Wrap!

April 25, 2013

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Andrea DaSilva is the Senior Media & Entertainment Analyst for the International Trade Administration.

The Hong Kong Trade Filmart attendees gather around the U.S.A. pavilion.Development Council recently hosted Filmart, the third largest film industry trade show after Cannes and American Film Market in Santa Monica, Cali.

U.S. exhibitors secured film licensing and distribution deals to the tune of $8 million and counting, supporting American exports and bringing some of our most creative exports to new audiences.

U.S. Secured 175 Licensing Deals Worth $8 Million

The International Trade Administration and the Independent Film and Television Alliance co-sponsored the American Pavilion as part of the Market Development Cooperator Program, with cooperation from the Pacific Bridge Initiative.

Buyers from around the region came to purchase U.S. filmed entertainment, which is nothing new; American movies continue to be in high demand globally. China’s State Administration of Radio, Film, and Television reports that seven of the top ten films in China last year were American.

Hong Kong Filmart provides an ideal gateway to reach China and Southeast Asia, especially for small and independent businesses based in the United States who can’t afford to hang their shingle in China.

China’s Film Industry – Expanding Rapidly

China’s entertainment market is growing, and with it demand for new content. Hollywood studios and small producers alike are increasingly partnering with Chinese industry or governmental bodies to bring U.S. films to the Chinese market.

PThe U.S.A. pavilion at Filmart 2013 in Hong Kong.roduction houses like Dreamworks, Marvel Comics, Warner Brothers, Relativity Media, and Legendary Pictures, to mention a few, all have joint projects with Chinese partners and their presence in China is contributing to the development of the country’s film and animation industries, while also increasing U.S. exports. It’s a dramatic shift from past decades when the doors were closed for business; the U.S. industry has a solid foot in the door today.

China’s Box Office – Exploding

China boasts the second-largest box office revenues worldwide at $2.7 billion in 2012, a 30.2 percent increase over 2011. Foreign films accounted for 52.4 percent of box office ticket sales in the country last year, but constituted only about a quarter of the 303 movies screened in Chinese theaters.

These exports aren’t just good for the film industry, they help support one of our most creative industries and help support American jobs.


  1. 30% increase of box office revenue, this is massive growth!
    You also mentioned 52.4% of foreign films, do you know the exact split per country? I guess US has the largest portion but its always interesting which other countries are also trying to penetrate this market.

  2. Filmart’s objectives are simple which are to promote Hong Kong as the regional hub for distribution and production of film, TV programs and entertainment-related products in Asia pacific and to promote cross-media, cross-businesses partnerships. Based on recent reporting of this event, I would say they succeed.

  3. I would guess that India that India has a large proportion too. Smart move setting up a Hub in this region. If you circle India and China (with the other countries within this circle) you have half the world’s population. Personally I prefer to trade with India as their population is 1.2 billion (China has 1.4) but India will have surpassed that of China by 2018/2019 and their legal system is based on the English system and easier to work with.

  4. This all doesn’t sound strange to me. when you go to cinema’s in China, the cost about 20 USD for a 3D movie ticket and somehow it’s still always sold out.

  5. This is going to be an incredible Win-Win for both studios (US and China affiliated). It also makes perfect sense with the globalization of media through youtube. Why not profit off of the front end sales for new releases before the mass public gets it for free anyway? My question is, how can an average joe like myself get a piece of the pie? 🙂

  6. Good to see money coming back into the states especially from China were we send a boat load of dollars. Go to have a two way funnel.

  7. I know this is an older post, but this is great news for our economy.

  8. Good article. Film industry is booming now a days. Countries like India and China are booming in the film business.
    China entertainment industry is growing and wanting more content. Large productions houses in the US are teaming with China to bring US movies to china. Big production houses in the US have projects with china film industry thus contributing to the countries film business, which also increases US exports. Thus creating more jobs.

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