Is Your Company Ready to Export?

November 24, 2014

This post originally appeared on the Department of Commerce blog.

Don Aberle has one piece of advice for companies looking to export: Commit to it.

It may take time, but the marketing manager from Titan Machinery Outlet says that commitment can pay off, and “good things will happen.”

That’s the theme of a new video from the Commerce Department’s International Trade Administration (ITA), which provides tips from successful exporters about how a company can become a global player.

Young companies should also be paying attention to and taking advantage of global opportunities. Startups actually can have an important advantage when it comes to pursuing exports, in that engaging in foreign markets early can make global business a continuing part of your company’s culture.

And that can set your company up for continued success in the global economy.

Here are a few tips that can help your young business find success in exporting:

  • Do Your Research: Find the right markets for your company and have a well-defined strategy for approaching them.
  • Differentiate Yourself: Everyone says their company makes the best products and provides the best customer service. Your company needs to explain – from a consumer’s perspective – why someone would want to buy your products.
  • Be Patient: Jon Engelstad of Superior Manufacturing says there are companies he’s worked with for up to three years in order to make them customers of his company. That means a lot of work for an exporter, but it also creates a strong relationship between you and your consumer.
  • Work with ITA’s Commercial Service: Our team can help you find the right research, plan your strategy, and find the most qualified partners to work with.

Just because your company is young doesn’t mean exporting is out of reach for you. If you’re ready to get started, contact your nearest Export Assistance Center.


  1. Exporting; everyone thinks it is so easy and a pre-determined success because the service/product has worked locally. It’s not that easy, and planning is essential as this post re-enforces.

    • Yeah but you have to agree that a lot of products like the idea of energy drinks that made “Red Bull” started locally, and someone was smart enough to bring it to another economy and boom! A new market was created!

  2. This is exactly why such tasks are often leftt at the very
    bottom of the pile.Second, byy looking for alternative commercial lending sources,
    small businesses should attempt to find the “missing pieces”.
    Follow the ‘entrepreneurial spirit’ and find the
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    new business. The bank will bbe considering you as a business
    so it is vital that you behave and present yourself as a business.

  3. Another seriously useful article on exporting… I am really digging this website. I am hoping to starting working more globally in the near future and this information is invaluable to me. Thanks for creating a piece that is actionable!

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