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Competing to Win: How We Can Help U.S. Exporters Succeed at the Rio 2016 Summer Olympic Games

December 10, 2014
Fans from many countries watch a sporting event.

Fans are ready for the 2016 Olympics in Rio de Janeiro, and U.S. businesses should get ready for export opportunities related to the games.

Athletes around the world have already begun their preparations for the 2016 Olympics in Rio de Janeiro.

For U.S. businesses looking to take advantage of export opportunities, preparations should also begin now.

The good news (for most of us anyway) is that preparations for businesses don’t require any sprints, hours in the pool, or extraordinarily difficult-looking skills on a pommel horse.

Actually, the best advantage for a U.S. company looking to win in Brazil is help from the International Trade Administration’s Commercial Service. We have teams on the ground in Brazil actively working with U.S. industry to identify opportunities presented by Rio 2016 and overcome challenges to capitalizing on these opportunities.

Opportunity

Rio 2016 presents new opportunities for U.S. exporters in a broad range of sectors. Spending tied to the Games between 2010 and 2016 will reach close to $50 billion and includes new investments in sectors including:

  • Construction and Engineering,
  • Transportation,
  • Public Security,
  • Education and Training,
  • Sporting Goods, and
  • Telecommunications.

In addition, new infrastructure-related investments for the Rio 2016 Games will reach $15 billion, targeting major airports throughout the country, new transportation corridors and intelligent transportation systems, and port revitalization. Subcontracting opportunities will also be available to U.S. firms.

The Organizing Committee for the Rio 2016 Olympic and Paralympic Games will also have a separate budget of $1.3 billion to acquire products and services such as temporary construction for sports venues, mobile equipment, video and broadcasting equipment, marketing, and catering services. U.S. firms, especially those with proven success at previous Olympics and major sporting events are welcome to bid.

What this all adds up to is enormous opportunity for U.S. companies, and the Commercial Service team in Brazil is working closely with the Olympics Organizing Committee to make sure U.S. companies know about all of these opportunities.

Action Plan

The first step for potential suppliers is to register at the Rio 2016 Suppliers Portal website. After registration, U.S. companies will be able to view all available tenders and steps to place a bid.

U.S. companies interested in Rio 2016 opportunities should visit CS Brazil’s website

for information about the games and bidding opportunities.

U.S. firms can also directly visit the Rio 2016 website as well as the Rio 2016 Committee website for information.

The Commercial Service in Brazil is ready to assist you in this process. Please feel free to reach out directly to CS Rio Principal Commercial Officer Mark Russell, mark.russell@trade.gov, or Commercial Officer Jay Carreiro, jay.carreiro@trade.gov for further information.