Cyber Security in Central and Eastern Europe: business opportunities and challenges explored in upcoming webinar and trade mission

February 9, 2015

Gemal Brangman is a Senior International Trade Specialist in ITA’s Trade Promotion Programs office; and a member of the U.S. Commercial Service Global ICT Team.

Pompeya Lambrecht is a Senior International Trade Specialist at the U.S. Export Assistance Center in Northern Virginia; is a member of the U.S. Commercial Service Global ICT Team, and leads the Cyber Security sub-team.

Cyber security plays an important role in ensuring the protection of an organization’s vital security properties against security risks in the ever-expanding cyber environment. The damaging effects of cyber threats can be felt throughout many levels in a business or organization, and the effects can quickly spill over across borders. It is because of these threats that nations in Central and Eastern Europe have begun to dedicate more federal government and private sector resources to deal with these complex cyber threats. The increase in resources is evident in the innovations and demand for cyber defense equipment and service technologies.

Recent events in Central and Eastern Europe have heightened the importance of improving cyber security protection. As a result, governments across the region have made cyber security a policy priority, creating task forces and working closely with the United States government to improve their defenses. With the ascending growth, sophistication, and intensity of cyber-attacks in recent years, strict compliance and unified security packages are in demand to protect the critical data, infrastructure, and safety of governments, military, public utilities, banking, financial services, ports, hospitals, and other businesses.

Due to the importance of the cyber security industry in Europe, the International Trade Administration (ITA) is organizing an executive-led Cyber Security Business Development Mission to Poland and Romania from May 11-15, 2015. The purpose of the mission is to introduce U.S. firms and trade associations to Central and Eastern Europe’s information and communication technology security, and critical infrastructure protection markets. In addition, the mission will look to assist U.S. companies in finding business partners and exporting their products and services across the region.

During the trade mission, participants can also take advantage of ITA’s Commercial Service network to arrange matchmaking opportunities with companies and governments in the region that are participating in the program.

The U.S Commercial Service will help U.S. exporters better understand the business opportunities and challenges in this dynamic market through a webinar on Cyber security opportunities in Poland, Romania, and other neighboring countries on Wednesday, February 11, 2015 at 11 a.m. EST. The webinar will provide a market overview and highlight key opportunities and challenges to help U.S. exporters working in a various countries including Czech Republic, Bulgaria, Hungary, Croatia, and Romania.

Apply for the Cyber Security Trade Mission at http://www.export.gov/trademissions/cybersecureeurope/index.asp

Register today for the webinar at http://export.gov/california/ie/tradeevents/europecybersecurity/index.asp