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Explore Brazil’s Education and Travel & Tourism Sectors – Top Prospects for U.S Exporters

June 18, 2015

Tom Hanson is a Commercial Officer for Commercial Service Brazil, posted in São Paulo.

Commercial Service (CS) Brazil wants to spread the word that Education and Travel & Tourism rank among its highest-yielding “Best Prospect Sectors” for U.S. exporters.  Educational institutions of all sizes and specialties, as well as destinations and tour operators enjoy year-upon-year growth for these consumer-based services.

According the Institute of International Education’s 2013/14 report, Brazilians now make up 1.5 percent of the foreign student population in the United States, on par with students from Mexico and Japan (respectively, 1.7 and 2.2 percent). Presidents Obama and Rousseff place a high priority on educational exchanges in Science, Technology, Math and Engineering, and English-language teaching programs.  In 2014, CS Brazil promoted services of dozens of U.S. colleges, universities, and vocational schools, who arrive in Brazil on a regular basis to attract students and motivate local recruiters.

One of Commercial Service’s largest trade promotional programs,VisitUSA, wrapped up its three-city tour to Rio de Janeiro, São Paulo, and Campinas, wherein tour operators met one-on-one with more than 70 U.S. destinations. Meanwhile, Brazilian tourists arrive in the United States in ever-growing numbers. In 2014, more than 2 million visited the United States, spending more than $12 billion collectively. Our two countries have a bilateral agreement to issue travel visas that are valid for 10 years; Consulate São Paulo alone issued more than 572,000 visas in 2014.

Brazil has a large and diversified economy that offers U.S. companies many opportunities to partner and to export their goods and services, and U.S. exports are increasing rapidly. Doing business in Brazil requires intimate knowledge of the local environment, including both the direct as well as the indirect costs of doing business in Brazil (referred to as “Custo Brasil”). Such costs may include government procedures and a complex tax structure.

The team at CS Brazil is standing by to guide U.S. exporters on uncovering new markets in these high-profile Service Exports sectors. For more information, please review CS Brazil’s Country Commercial Guide.

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