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Women Impacting Public Policy Partners with ITA to Help Women Entrepreneurs Explore Business Growth Opportunities

July 16, 2015

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This is a guest blog by Barbara Kasoff, President and Co-founder of Women Impacting Public Policy.

WIPP & DOC sign partnership agreement

Kristie Arslan, Executive Director of WIPP and Assistant Secretary Marcus Jadotte signs partnership agreement.

Earlier today, Women Impacting Public Policy (WIPP) joined Assistant Secretary Jadotte at the U.S. Department of Commerce to announce a new partnership to increase awareness about exporting in the U.S. business community. Women Impacting Public Policy’s (WIPP) new strategic partnership with Commerce’s International Trade Administration (ITA) will focus on providing education and resources to help small- and medium-sized women-owned businesses succeed in the global marketplace.

Signed this morning, the Memorandum of Agreement explains that, ITA and WIPP will work together on marketing, education programs, and events leveraging our organizations’ expertise to help make U.S. businesses more export savvy. WIPP recently developed Export NOW, a step-by-step program which guides participants — current and new exporters — through the steps to enter new growing markets or to expand their export reach. We’ll also partner with ITA on our Export Now program. Joint activities may include building awareness through outreach at trade shows, collaborative press and digital communications, and online registration for resource support.

As the U.S. marketplace becomes more competitive than ever, it is crucial for businesses — particularly small- and medium-sized businesses — to engage a broader international market for success. WIPP firmly believes that the products and services provided by women-owned businesses belong not just in American hands, but should reach every consumer around the globe. As a leader in educating businesses on ways to build, develop, and expand their companies, WIPP is perfectly positioned to work in concert with ITA to aid women-owned firms in growing their footprint in the global marketplace via export opportunities.

In 2014, U.S. Secretary of Commerce Penny Pritzker announced the National Export Initiative/NEXT (NEI/NEXT), an expanded and revitalized U.S. export strategy. NEI/NEXT focuses on supporting U.S. businesses of all sizes and economic growth in American communities by making it easier for U.S. companies to access export resources and capitalize on growth opportunities around the world. Our partnership with ITA supports this initiative by educating U.S. women-owned businesses about the benefits of exporting and expanding their exports to additional markets. Companies will learn about public and private sector resources to assist them in going global. WIPP joins several of ITA’s Strategic Partners who have connected more than 1,500 companies to federal export assistance to broaden and deepen the U.S. exporter base.

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