Brazil’s Water Challenges Calls for Enhanced Bilateral CommerceAugust 11, 2015
Commercial Specialist Teresa Wagner and Commercial Officer Tom Hanson assist U.S. exporters of environmental technologies industry solutions at the U.S. Commercial Service in São Paulo.
Last week, Commercial Service (CS) Brazil counseled United States exporters during FENASAN, one of Latin America’s most influential trade events in the water and wastewater industry. The central theme of the event was “The Water Crisis and its Consequences in the 21st Century”. With more than 200 million citizens and the world’s eighth largest economy, the continent-sized nation of Brazil is enduring profound drought conditions, the worst in over 80 years. It is affecting the wealthiest, most populous and industrial regions including Sao Paulo, Brazil’s largest city.
The Association of Engineers of the Sao Paulo state water utility has been organizing FENASAN for the past 26 years in an effort to showcase system technologies and equipment for aeration, automation, control/measurement, pumps and centrifuges. Joining the list of international exhibitors at last week’s event were Commercial Service Brazil clients Xylem, GE Water, and Koch Membranes.The leading trade association of water quality professionals, Water Environment Federation (WEF) also participated, hosting an international pavilion.
Despite the downturn of the Brazilian economy this year, the high number and quality of both exhibitors and visitors confirms the increased importance of sanitation in Brazil, due to the drought in the southeastern region of the country. Historically, the sanitation sector has not been a priority and has received little investments, creating a significant repressed demand for new technologies, often not available in Brazil. A challenge for technology suppliers is to educate the utilities in Brazil of the benefits of their products, vis-à-vis the traditional water and wastewater ponds. Here is where Commercial Service Brazil’s team, located in five offices countrywide, can counsel U.S. exporters on the great opportunities to be found amidst Brazil’s giant water challenges.
The demand for infrastructure expansion and modernization, crisis management, and conservation is high and comes during trying economic times. Yet, this brings opportunities for US experts with proven success in industrial, agricultural, and urban supply strategies. Brazil has, without a doubt, a dynamic Water and Wastewater industry.
The team at CS Brazil is standing by to help U.S. exporters tap into this new opportunity. ITA’s Top Markets report on environmental technologies is one of many useful resources we have available for U.S. exporters looking to expand.
For more information on opportunities for companies in the United States with water technology solutions, read an article that we co-authored in WEF’s international trade publication, World Water; and refer to CS Brazil’s Country Commercial Guide.