United States Earns Partner Country Status at World’s Largest Industrial Event; Unprecedented Showcase Opportunities for U.S. Manufacturers

November 9, 2015

This is a guest blog by Larry Turner, President & CEO of Hannover Fairs USA, a subsidiary of HANNOVER MESSE.

This post contains external links. Please review our external linking policy.

The timing couldn’t be better.  In recognition of the rapid progress to strengthen its industrial sector, the United States has been selected as the partner country for HANNOVER MESSE 2016, the world’s largest and most influential B2B event for industrial technology.

The trade fair, held April 25-29, 2016, in Hannover, Germany, offers an unprecedented opportunity for U.S. manufacturers and U.S. manufacturing solutions producers to showcase the results of modernization and digital integration.  The event attracts more than 220,000 attendees, 6,500 exhibitors and 2,400 global press members from more than 70 countries.

To take advantage of the partner country opportunity, HANNOVER MESSE projects the largest ever U.S. contingent to attend in 2016 to pursue business development and investment attraction.  It offers a significant opportunity for U.S. manufacturers to increase their business through export opportunities.

In addition, using HANNOVER MESSE as a platform will help state and local economic development agencies achieve the United States’ expressed goal of furthering global trade, attracting foreign direct investment, increasing export activities, and opening global markets—all leading to more business, more growth, and more jobs.

Greg Scheu, President of the Americas region for ABB, said, “As an American, I’m proud of ABB’s 67-year history with HANNOVER MESSE and pleased to introduce the United States audience to Hannover’s long tradition as the world’s largest and most important industrial technology trade fair. One of the most important things that ABB does is make manufacturing more competitive by increasing productivity and efficiencies, and HANNOVER MESSE, whose attendees are opinion leaders and decision makers, has long been a showcase for that. Just last year, we exhibited our breakthrough collaborative robot, YuMi, and we registered more than 10,000 qualified visitors to our HANNOVER MESSE booth. That level of exposure is invaluable to us.”

“HANNOVER MESSE is an excellent opportunity to promote American manufacturing and the interconnectedness of advanced manufacturing in a global arena,“ said Dr. Caralynn Collens, CEO of UI LABS, Digital Manufacturing and Design Innovation Institute (DMDI).  “Hannover Messe’s themes of ‘the Internet of Things” and “Industrie 4.0” are closely aligned with the strategic direction of our Digital Manufacturing and Design Innovation Institute (DMDII), bringing together world-class companies and innovators to transform manufacturing for the digital age.“

Dr. Helmuth Ludwig, Executive Vice President of Digital Enterprise Realization and Chief Manufacturing Officer for Siemens PLM Software, said, “Siemens is the largest exhibitor at HANNOVER MESSE, and we are very pleased to be able to showcase our latest innovations in electrification, automation and digitalization with a focus on the “Digital Enterprise” during the upcoming fair.”

To learn more about exhibiting or attending HANNOVER MESSE 2016, visit http://www.hannovermesse.de/home or contact Ethan Carter, Director of Sales at HFUSA, at ecarter@hfusa.com.

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