Hannover Messe 2016: The World’s Largest Industrial Trade Show and an Unprecedented Opportunity for Virginia Exporters

December 8, 2015

Joshua Kaplan is an International Trade Specialist in the Richmond, VA Export Assistance Center.

If your company is currently doing business internationally or would like to start exporting in 2016, and you are looking to sell goods and/or services to the industrial sector, there may be no better opportunity for your firm to meet potential partners and customers than at Hannover Messe next year.  This event, to be held in Germany from April 25-29, will bring more than 200,000 attendees from 70 countries, including more than 100 business delegations.

We will host a free webinar December 10 at 2:30pm to explain how this trade show could be the spark that ignites your export business to Europe and around the globe.

For the first time in the nearly 70-year history of this event, the United States has been awarded Partner Country status in 2016, which means more exposure and increased opportunity for Virginia companies that choose to exhibit in one of the industry-specific U.S. pavilions.  Virginia exhibitors will benefit from no-cost Commercial Service support offerings designed to maximize customer interaction before, during, and after the show, and will receive increased visibility from joining the U.S. Partner Country delegation (expected to number between 300-400).

Lastly, while there is no question that any international business development trip requires significant resources from your firm, Virginia firms may be eligible for substantial cost reimbursement related to exhibition and travel expenses associated with this event.

If you’re interested in learning more about how to participate in this event, please register your interest or simply contact your local U.S. Export Assistance Center or VEDP Trade Manager.  You may also sign up for the joint VEDP-Commercial Service webinar here.


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