Archive for March, 2016

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Making a Difference to the World’s Digital Economy: The Transatlantic Partnership

March 11, 2016

This post originally appeared on the Department of Commerce blog.

Guest blog post by Penny Pritzker, U.S. Secretary of Commerce and Andrus Ansip, Vice-President of the European Commission for the Digital Single Market  

Europe and the United States have a long history of deep political and economic ties. Our economic relationship is the largest in the world, with goods and services trade between us totaling about $2.7 billion a day.

It should come as no surprise that these linkages extend to the digital realm as well. In fact, $260 billion in digital services trade moves between the U.S. and the EU annually. Given these facts the U.S. and the EU have made stronger cooperation on issues related to the digital economy a top priority.Europe & US

On both sides of the Atlantic, we already share the same goals. We want to ensure that digital technologies are helping to create jobs, generate growth, build thriving technology ecosystems that support startups and entrepreneurs, and ensure the protection of privacy and other public policy goals.

On Friday, March 11, we are meeting in Boston to further our work toward these critical aims. At the Massachusetts Institute of Technology, we will come together to exchange knowledge and insights on digital innovation. We will be joined by private sector leaders from both the U.S. and the EU, who will offer their views on how best to enable the growth of the digital economy.

We will discuss initiatives such as Europe’s proposal to build a Digital Single Market, which is an opportunity to fuel growth in Europe and in the trans-Atlantic digital economy. The EU’s vision of the Digital Single Market will tear down barriers to innovation, and create a welcoming climate for investors.

We will also discuss our recent political agreement on a new structure and arrangement to facilitate transatlantic data flows while strengthening the protection of personal data, the EU-U.S. Privacy Shield.

Looking to the future, it is clear that data will continue to be fundamental – whether we are talking about the Internet of Things, quantum technologies, apps, or e-commerce. Data is the basis of our digital future without borders, which presents new challenges that we are confident we can solve together.

The ability to transfer data easily, smoothly and securely worldwide is vital, but it is particularly important for the EU and the U.S., as data flows between us are the highest in the world. The EU-U.S. Privacy Shield is an important milestone for all of these reasons.

Nobody would deny that these have been lengthy and difficult negotiations, given the legally complex and politically sensitive exercise we undertook.

Partners on both sides of the Atlantic worked around the clock to finalize a framework that provides certainty to help grow the digital economy by ensuring that thousands of European and U.S. businesses and millions of individuals can continue to access services online. In the end, we achieved a strong agreement that enables transatlantic commerce while safeguarding privacy. Both partners will work to make sure that people’s privacy will be fully protected and that we are fit for the opportunities of the digital age.

The Privacy Shield is a robust new framework that offers significant improvements over the previous scheme. And it is a ‘living mechanism’ which will be continuously monitored and reviewed on an annual basis.

Work to make the Privacy Shield a reality has started on both sides of the Atlantic. In Europe, discussions with the EU’s 28 national governments and data protection authorities are entering a crucial phase.

Working together, we will strengthen trust and confidence in the online world. It is what will drive our digital future – building on our longstanding history of trust, cooperation, and mutual understanding to further the global digital market.

 

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TPP: Fostering a Level Playing Field for the American Services Sector

March 10, 2016

Stefan Selig is the Under Secretary for the International Trade Administration

This week, I had the opportunity to speak before the Washington International Trade Association (WITA) at their event “What Will TPP Mean for Services Trade?” So I used this opportunity to go even further.

First, I explained what our services exports have meant for the American economy as a whole. The U.S. is currently the leading exporter of services in the world. But more importantly, over the past 20 to 25 years, as the global marketplace for services developed, we have experienced the job and export growth that came with maintaining and deepening that leadership. Between 1999 and 2014, U.S. jobs supported by services exports increased by 36%, and services accounted for 70% of the total increase in jobs supported by exports during this period. Today, more than 4.5 million jobs are supported by services exports, and last year we exported more than $710 billion in services. Overall, our services sector produces surpluses year after year after year.

Selig

Selig speaks with WITA about TPP and U.S. service exports.

I also explained what TPP means for American leadership. As I have said over the course of my time as Under Secretary, trade is not a threat to American leadership, it is an expression of it. TPP will allow us to expand our commercial leadership by opening market access for our goods and services in the part of the world where the majority of global middle class will be located within the next 15 years. It will allow us to expand our strategic leadership by advancing rules of global commerce that reflect our core values, embodied in the strongest labor, environmental, and intellectual property protections of any trade agreement in history. And, TPP will allow us to grow our strategic and diplomatic leadership, because it will enable our nation to deepen our relationships with countries in the Asia-Pacific, the area that is becoming both the political and economic center of gravity in the world.

Of course, I also answered the topic question of the event. For our services exporters, TPP is nothing short of a generational opportunity. TPP is a generational opportunity compared to earlier agreements, particularly the General Agreement on Trade in Services (GATS). Because TPP utilizes a negative list approach, as opposed to GATS with its positive list approach, U.S. services exporters will enjoy a superior breadth of coverage and superior quality of commitments for market access. And TPP contains several advancements relative to GATS and our other free trade agreements, which will better combat “behind-the-border” regulations that impede our services exporters. TPP is also a generational opportunity in that it is the first major trade agreement of the digital economy era. TPP positions our digital services exporters to gain market access in such sectors as network management, internet search, data analytics, and cloud computing among others. And TPP is a generational opportunity for our services exporters to access a $600 billion services market among our partner countries. That market will only grow as nearly half of global economic growth will be in the Asia-Pacific in the next 20 years.

Our services sector has been a backbone of our economy, supporting good-high paying jobs. In order to ensure this will continue, we need to do everything we can to make sure TPP becomes a reality during this administration.  That includes the organization I lead, the International Trade Administration (ITA), which supported the negotiations to close TPP, and which is working with members of Congress to secure its passage.

ITA is committed to creating opportunities for U.S. workers and businesses by promoting international trade and business investment, and by fostering a level playing field for American businesses. With offices in more than 100 U.S. cities and 75 international markets— including 170 Commercial Service officers in all 11 TPP markets—we are available to help U.S. companies succeed in the global marketplace.

 

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CAFTA-DR at 10: Is Central America On Your Company’s Horizon?

March 10, 2016

Aileen Crowe Nandi is ITA’s Regional Senior Commercial Officer

U.S. exporters can’t afford to ignore markets touted as best-kept secrets – Central America is no exception. Today marks 10 years that the Dominican Republic-Central America Free Trade Agreement (otherwise known as CAFTA-DR) has been in force, yielding tremendous growth for U.S. exports to the region. Guatemala and Nicaragua have the distinction of being the fastest-growing CAFTA-DR markets for U.S. goods exports since implementation, at 106.8 percent and 100.9 percent respectively, but all CAFTA-DR markets have demonstrated impressive growth of their U.S. imports.

That’s a lot of potential to develop your company’s export strategy. Is your company part of this growth? Consider this:

  • Under CAFTA-DR, 100 percent of U.S. consumer and industrial goods exports are no longer subject to tariffs.
  • Exports are already duty free to North American Free Trade Agreement (NAFTA) partners, Canada and Mexico. In a NAFTA-to-CAFTA-DR approach, if your company has already targeted sales opportunities in Mexico, it may be time to “Look South” to Central America.
  • Central America is overwhelmingly predisposed to U.S. products, services, and companies.
  • The United States is the largest trading partner (and foreign investor) in all these countries, albeit with increasing foreign competition.

U.S. goods exports to CAFTA-DR markets (Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, and the Dominican Republic) totaled $28.9 billion in 2015. To put this in perspective, U.S. goods exports to India, considered one of the most attractive growth prospect markets for U.S. companies, last year were $21.5 billion. Though each country represents a smaller market (2015 U.S. goods exports: Dominican Republic: $7.1 billion; Costa Rica, $6.1 billion; Guatemala: $5.9 billion; Honduras: $5.2 billion; El Salvador: $3.3 billion and Nicaragua: $1.3 billion), taken together these countries offer substantial opportunities for U.S. exporters.

Many companies consider Central America as a region when developing their sales strategy. Despite distinct market nuances in each country, which cannot be understated, the common affinities and long-standing business ties across these countries signify that this region constitutes a whole more than the sum of its parts.

Key U.S. exports to CAFTA-DR markets include:

  • petroleum products;
  • machinery;
  • electrical/electronic products;
  • cotton yarns;
  • plastics;
  • motor vehicles;
  • paper products; and,
  • medical instruments.

This list only skims the surface in terms of the depth and breadth of the range of U.S. goods sent to Central America. If your product is price-competitive and not already saturated in the market, there likely exists strong potential for your company in the region.

The U.S. Commercial Service welcomes the opportunity to work with you to help you craft your Central America strategy. While there are challenges in the region that can’t be ignored, in most cases with the right local partner, which we can help you identify and/or screen, the opportunities will significantly outweigh the potential difficulties. If you are interested in exploring (or expanding in) the region, we invite you to visit the region and let us help you find and/or vet potential partners, navigate the regulatory or registration issues, connect you with decision-makers and more.

Central America remains a face-to-face culture where personal business connections are essential before cementing a deal. To follow market trends in the region and learn more about how to do business in Central America, we invite you to follow our CS Central America LinkedIn Showcase page.

There’s no better time to explore opportunities in Central America and leverage CAFTA-DR to join the U.S. export boom to the region!

 

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Tips for Trade Show Success: Part I

March 9, 2016

Angelyn DeYoung is the International Trade Manager for the Office of Trade & International Relations in the Montana Department of Commerce

As many of us know, Trade Shows can be a prime location to seal deals and make new connections. This is the first of a three part Tradeology blog series to help your business succeed at the next trade show. Stay tuned for part two.

At the Show

Anyone who has exhibited at one or more trade shows inevitably has a horror story to share: missing graphics, lost shipments, brochures lost in the mail, booths breaking during setup, etc.  While these are indeed terrible incidents, the real horror stories are those of companies from the United States traveling halfway around the world to exhibit at a trade show, spending $15,000 – $20,000 cash, plus countless employee hours…and then spending most of the show on their iPhone, or not taking the time after the show to properly follow-up on leads.

The good news is: these are preventable errors – this doesn’t have to be you!

Show floor

Trade Show

Make the most of your time

You’ve just traveled halfway across the globe, committing 24 hours or more to the process.  While exhibiting at the trade show is your main objective and will take up most of your time, with these tips you can maximize your time away from the office.

  • Attend any relevant educational sessions the show offers.  This is a great way to network with buyers and other suppliers while also gaining critical industry intelligence.
  • Attend all of the networking opportunities (e.g. receptions, cocktail hours, etc.).  I know, after 10 hours on the show floor, the idea of standing and talking to people for two more hours sounds awful, but it’s worth it.  Your best client could be there and finally ready to make the deal.
  • Arrange appointments with new or current clients.  Whether you get a dinner meeting with them for the day before or after the show, or you set an appointment for them to meet you at your booth during the show, this is a guarantee that you’ll make a handful of useful connections at the show.
    • For current clients, reach out to them to find out if they’re planning on attending the show.  If so, most shows offer free entrance for your invited buyers, so you can offer that as an incentive for them to visit you.
    • For new clients, it is a bit trickier.  If you don’t already have contact information for buyers in the area, see if the show provides a free attendee list online, or if they provide one you can purchase.  Usually you can save money by requesting a targeted attendee list (using your buyer criteria) from the show organizers, rather than the entire list.
    • The US Commercial Service’s Gold Key Matching Service is a cost-effective option for setting up appointments at international trade shows with potential clients.  I can’t recommend this highly enough!
  • Stay after the show to connect with local interested buyers.  There is a good chance that you will connect with a potential client at the show who is in the same city as the show.  How impressed would they be if you were able to schedule a follow-up visit with them the day after the show?

The key to this is that you’re not just sitting at your booth and hoping that the right clients walk by.  You’re being proactive and making the most of your travel.

 

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U.S. Information and Communication Technology Exports: TPP Helps Connect the World to American-Made Digital Products

March 8, 2016

Sergio Delgado is the International Trade Specialist in the Office of Health & Information Technologies

One of the larger trade categories, Information and Communication Technology (ICT) Goods includes optical fibers, audio-video equipment, television reception apparatus, coaxial cable, and batteries, in addition to those items covered by the World Trade Organization’s Information Technology Agreement, whose coverage was recently expanded to include over 200 new product categories. These items range from machines that bring the Internet into our homes; entertainment to our televisions, radios, and mobile devices; processing power to cash registers and point of sale systems; all the way to the crucial technologies needed to help teach children across the world.

Technology

Technology plays a critical role in both economic growth and job creation in the United States.

The use of digital products has increased at a rapid rate within the last decade. Essentially, these are the every-day items that connect us to each other, across America and around the world. The TPP creates a huge opportunity to increase the export of American-made ICT goods, and the digital services they enable, to our partners overseas.

In 2014, $9.7 billion in U.S. ICT goods were exported to new TPP countries, where they faced tariffs up to 35 percent, putting made in America goods at a disadvantage in comparison to other countries. U.S. exporters also face border delays and customs inefficiencies that increase costs and impede the flow of U.S. exports throughout the region.

A few months ago, leaders from across the Asia Pacific completed negotiations for the Trans-Pacific Partnership (TPP) to combat these trade barriers.  This historic agreement not only benefits American businesses, but also facilitates access to reliable, well-made American products for consumers throughout the region – improving the lives of our neighbors abroad.

This agreement is crucial to American businesses and workers. In 2014, twenty states across the country exported more than $700 million in ICT goods to TPP markets alone. That same year, the sector employed more than 700,000 American workers.

President Obama recognizes that technology plays a critical role in both economic growth and job creation in the United States. In 2011, speaking at the National Innovation and Growth Conference the President stated “We have to do everything we can to encourage the entrepreneurial spirit, wherever we find it. We should be helping American companies compete and sell their products all over the world. We should be making it easier and faster to turn new ideas into new jobs and new businesses. And we should knock down any barriers that stand in the way. Because if we’re going to create jobs now and in the future, we’re going to have to out-build and out-educate and out-innovate every other country on Earth.”

Once enacted, TPP will reduce the cost of exporting, increase the competitiveness of U.S. goods, and promote fairness and transparency in trade among the participating countries. The TPP provisions that promote trade in digital products (e.g., software, music, video, e-books) as well as e-commerce generally also benefit the ICT goods industry, which makes the equipment that enables global trade via the Internet.

To learn more about how this historic agreement benefits U.S. workers and businesses visit us on the web or contact one of our local offices.

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SelectUSA’s Japan Road Show Highlights the Strong U.S.-Japan Economic Partnership

March 4, 2016

This post contains external links. Please review our external linking policy.  This is a guest blog by Vinai Thummalapally, Executive Director of SelectUSA.

Last month, I had the privilege of attending the SelectUSA Japan Road Show. My colleagues and I traveled to Tokyo, Nagoya, Osaka, and Fukuoka, meeting with investors and promoting the United States as the best place in the world to do business every step of the way. I saw firsthand the excitement and enthusiasm that Japanese business leaders and investors had for U.S. investment opportunities.

MOI signing ceremony

SelectUSA’s Thummalapally, JETRO Executive VP Tatsuhiro Shindo, Ambassador Caroline Kennedy and JETRO Chairman Hiroyuki Ishige at the MOI signing ceremony.

The United States and Japan have one of the strongest economic and trade partnerships in the world. In fact, Japan is the second largest source of foreign direct investment (FDI) in the United States with more than $374.7 billion in FDI stock (nearly 13 percent of the total in 2014). In 2013 alone, Japan-sourced FDI contributed more to U.S. goods exports and research and development (R&D) spending than any other market. To be exact, Japanese FDI accounted for $69.3 billion of U.S. goods exports and more than $7.5 billion of R&D spending.

At the signing ceremony of the SelectUSA-Japan External Trade Organization (JETRO) Memorandum of Intent (MOI), both Ambassador Caroline Kennedy and JETRO Chairman and CEO Hiroyuki Ishige noted that in order to invigorate bilateral investment between the United States and Japan across industry sectors, it is necessary for Japanese small and medium enterprises to proactively take advantage of new and emerging business opportunities in the United States. Under the Trans-Pacific Partnership (TPP), these opportunities would increase.

This sentiment was reflected throughout the rest of my trip as we traveled south signing two additional MOIs with the Tokyo Chamber of Commerce and Industry and the Osaka Chamber of Commerce and Industry along the way. Enhancing the strong bilateral investment relationship between our two nations is a priority of SelectUSA. We put that priority into action as we engaged with more than 500 Road Show participants, briefing them on the benefits and opportunities of investing in the United States. Nineteen U.S. economic development organizations (EDOs) were featured during the Road Show. Their representatives were met with heightened attention and questions from investors curious about their regions.

I am excited and heartened by this visit to Japan because of the renewed energy and spirit that defines the U.S.-Japan commercial relationship. Thanks to all of our partners in Japan for contributing so much to our continued partnership! SelectUSA, housed within the International Trade Administration, is dedicated to promoting FDI into the United States by working with foreign firms and U.S. EDOs. The upcoming 2016 SelectUSA Investment Summit will provide the perfect opportunities to forge new and deeper economic partnerships from around the world when we convene in June.

 

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Veteran-Owned Businesses Showcase American Innovation at Annual SHOT Show

March 3, 2016

This post contains external links. Please review our external linking policy.

Warren Anderson is an International Trade Specialist

This was another bright year for American companies at the hunting, and outdoor industries 38th annual SHOT Show that took place several weeks ago in Las Vegas! As the Safety & Security industry sector continues to rapidly grow, more than 1,700 exhibitors and 65,000+ attendees filed into the Sands Expo Center to showcase the latest and greatest in recreational, military, and law enforcement tactical equipment.

Another record-breaking year for the industry coincided with the third straight year that the show organizers, the National Shooting Sports Foundation (NSSF), partnered up with the U.S. Commercial Service as one of our key International Buyer Program trade shows. The International Buyer Program is a fantastic way for U.S. companies to get real facetime with international buyer delegates who are actively vetted and recruited through our network of offices at the U.S. Embassies and Consulates around the world.

This year we had more than 545 official foreign buyer delegates that we directly recruited from nearly 30 countries, 14 of which were personally escorted by our overseas U.S. Commercial Service colleagues. More importantly,  this provided 360 degree access for U.S. companies to not only receive direct introductions to key decision-makers who are looking to buy quality American made products, but to also receive free market consultations from country-specific industry professionals that companies would like work with.

As a veteran and current International Trade Specialist, I was pleased to see the huge role veteran-owned businesses continue to play in Safety & Security industry and at the show specifically, so much so that at times I felt more like being back on the range than in the middle of a 630,000+ square foot expo center! That being said, we want you to know that we on the Vets Go Global team are here to help your company zero in on target markets and grow your business in the global marketplace.

 

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New Report: Global FDI Flows Show Continued Confidence in U.S. Economy

March 3, 2016

Felicia Pullam is the Director of Outreach for SelectUSA.

Foreign direct investment (FDI) is tremendously important to the American economy. The U.S. affiliates of foreign companies are responsible for roughly 12 million jobs in the United States, and they spent $53 billion on U.S. research and development and exported $360 billion worth of U.S. goods in 2013 alone. New data from the United Nations Conference on Trade and Development (UNCTAD) on global FDI shows that the United States remains the leading destination for investment. The long-term outlook inherent in FDI decisions means that confidence in our economy continued to grow.

SelectUSA 2016 Investment Summit

            SelectUSA 2016 Investment Summit

UNCTAD recently published its Global Investment Trends Monitor Report on 2015 FDI flows, which analyzes FDI flows between countries and regions. The report reveals that flows into the United States increased to $384 billion, more than any other country and a record high.

Worldwide, FDI flows recovered “unexpectedly” strongly in 2015, increasing 36 percent to an estimated $1.7 trillion – the highest level since the recession. The report notes that this growth can be attributed to a surge in mergers and acquisitions (M&As), as well as corporate reconfigurations. Internationally, greenfield investment was relatively flat, with 0.9 percent growth.

FDI flows, however, are notoriously volatile. A handful of deals – or even just one large investment – can swing annual flows dramatically. For this reason, our team at SelectUSA relies primarily on “stock” or “position” data – the total cumulative amount of FDI – to understand FDI trends. Nonetheless, the overall patterns of FDI flow and long-term trends in these flows can be instructive.

For example, the report highlights the reversal of a trend in global investment flows in 2015. Between 2012 and 2014, developing countries received a larger share of FDI inflows than their developed counterparts. In 2015, FDI inflows to developed economies grew to their second highest level ever ($936 billion), or 55 percent of all FDI, driven by flows to the European Union and the United States. FDI inflows to developing economies increased just 5 percent last year to $741 billion.

Last year also marks the ninth time in ten years that the United States recorded more FDI inflow than any other country. Combined with the fact that the United States is home to the largest amount – by far – of FDI stock, it is clear that investors have been consistently confident in the quality of the investment environment and opportunities in the United States.

That’s not a surprise: we hear from companies all the time about why they chose to invest here, and international executives ranked the United States at the top of A.T. Kearney’s FDI Confidence Index for the third year running.  Business leaders know that success in the U.S. market can help drive global success. The United States is not only home to the largest and most attractive consumer market, it also thrives through a culture of innovation and a workforce that is among the world’s most productive. Companies of all sizes – from start-ups to multinationals – can find the ideas, resources, and market they need to be competitive.

SelectUSA will hold the 2016 Investment Summit on June 19-21 in Washington, D.C. to showcase investment opportunities from every corner of our country to investors from 70 countries. Participants can learn more about how, where, and why to invest in the United States from high-profile executives, senior officials, and economic developers. Visit SelectUSASummit.us to learn more and register today.

About SelectUSA: Housed within the U.S. Department of Commerce, SelectUSA promotes and facilitates business investment into the United States by coordinating related federal government agencies to serve as a single point of contact for investors. SelectUSA assists U.S. economic development organizations to compete globally for investment by providing information, a platform for international marketing, and high-level advocacy. SelectUSA also helps investors find the information they need to make decisions; connect to the right people at the local level; navigate the U.S. federal regulatory system; and find solutions to issues related to the U.S. federal government.

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Building Stronger Commercial Ties with ASEAN

March 2, 2016

Arun Kumar is ITA’s Assistant Secretary for Global Markets and the Director General of the U.S. and Foreign Commercial Service.

A few weeks ago, President Obama hosted Southeast Asia’s leaders just outside of Los Angeles, California. This summit with the Association of Southeast Asian Nations (ASEAN) preceded a Bay Area “roadshow” allowing the countries’ economic ministers to witness innovation and entrepreneurship in action. The historic week helped highlight the launch of the ASEAN Economic Community (AEC), which will combine the 10 regional economies into a single market.

Meeting

Economic Ministers from different Asian countries and their delegations meet with ITA’s Arun Kumar during the ASEAN Economic Minister Roadshow.

For the first time, an American president hosted all 10 ASEAN leaders for a stand-alone summit on U.S. soil. President Obama sought to demonstrate our long-term commitment to Southeast Asia, one of the world’s fastest growing and strategically important regions. U.S.-ASEAN relations are stronger than ever, as reflected in the joint decision to establish a Strategic Partnership in November. U.S. Commerce Secretary Pritzker, U.S. Trade Representative Michael Froman, and the CEOs from Cisco, IBM, and Microsoft were all on hand with the President to greet ASEAN’s leaders.

The two-day ASEAN economic ministers roadshow kicked off with an outstanding conference in San Francisco organized by the U.S.-ASEAN Business Council with senior officials from government, business, and academia. The conference included several memorable speakers including an opening keynote by Indonesian President Joko Widodo and closing remarks by Tony Fernandes, CEO of Air Asia.

The gathering highlighted the realities and possibilities of the U.S.-ASEAN relationship following the launch of the AEC on December 31, 2015. Why does this economic integration initiative matter for the United States?

The ASEAN region represents 632 million consumers and a collective economy of more than $2.4 trillion. Taken together, it constitutes the world’s seventh largest economy. ASEAN is already our fourth largest trading partner with two-way goods and services trade reaching $254 billion in 2014. That reflects a 55 percent increase since 2009, and most importantly, supports more than 500,000 U.S. jobs.

This young and vibrant market will only continue to grow, as almost 60 percent of the region’s citizens are under 35, and its middle class is likely to double to almost 400 million by 2020. The conference participants acknowledged there is work to do to achieve the AEC’s full potential and even discussed plans to secure further gains over the next 10 years. From the ASEAN region’s perspective, the United States is important because of our vast and comparatively wealthy consumer class, strong rule of law, deep and liquid capital markets, and our robust protection of intellectual property.

At a meeting to assess progress under the U.S. Trade and Investment Framework Arrangement with ASEAN countries, we discussed efforts to further enhance trade and investment ties and promote regional integration. We also discussed the recent announcement of U.S.-ASEAN Connect, a new unified strategic vision for U.S. economic engagement with ASEAN, which will facilitate better access to U.S. information, resources, and insights, and augments the existing, on-the-ground U.S. presence through “Connect Centers” in Jakarta, Singapore, and Bangkok.

The ASEAN’s economic ministers and senior U.S. government officials also met with some of the Bay Area’s leading companies and the San Francisco government to exchange views on how to pursue environmentally sustainable growth and digital innovation – two key areas of U.S.-ASEAN cooperation.

We received technology demonstrations by cutting-edge U.S. innovators such as Autodesk, Silver Spring Networks, and Google, and met with Prospect Silicon Valley, a nonprofit technology incubator in San Jose. Autodesk demonstrated the potential of “generative design” that uses software to enable the creation of optimized designs, which are efficient in energy and material usage. Silver Spring Networks, which sells complex solutions for smart cities and power environments, presented examples of how the Internet of Things is conserving energy and resources. At Google, we saw the game-changing potential of their balloons (“loons”) to extend the Internet to remote areas. They are working to pilot loons in India, Indonesia, and Sri Lanka. These visits provided glimpses of how profoundly “software is eating the world,” to quote Marc Andreessen, co-founder of the leading venture capital firm Andreesen Horowitz.

Overall, it was a great couple of days and really fun to be back in Silicon Valley. The visits provided some powerful examples of American leadership in clean energy, digital infrastructure, and smart cities development, and illuminated the possibilities for greater commercial cooperation between the United States and the critically important ASEAN region.