A World of Innovation on Display at Hannover Messe

April 25, 2016

Chris Higginbotham is a Communication Specialist for the Mid-Atlatic region at ITA 

“The proof of the pudding is in the eating.” Those were the words of German Chancellor Angela Merkel as she joined President Barack Obama in opening the Hannover Messe 2016 trade show. And as she and the President saw today at the world’s largest industrial trade show, there is plenty to “eat” in the U.S. business community.

The two heads of state symbolically opened this year’s Hannover Messe, for which the United States is the official Partner Country for the first time in history. More than 430 U.S. companies, research institutions, and economic development organizations are exhibiting in this year’s show, making up the largest U.S. exhibitor delegation ever to Hannover Messe.

Obama and Merkel took a tour of several of the pavilions visiting several companies and organizations exhibiting some of the most innovative technologies in the world.

Autodesk has been working with cyclist Denise Schindler for more than a year to design a prosthetic leg to help her be more comfortable when competing.
“Hopefully going to help me win medals in Rio,” she told the President.



At the Kentucky pavilion, President Obama met with Space Tango, a company that designed equipment that will be installed on the International Space Station in about eight weeks. The equipment will be able to run dozens of simultaneous automated experiments in space for the pharmaceutical and semiconductor industries, and send the data back to Earth.



As President Obama said in his remarks, the U.S. exhibitors at Hannover Messe are “changing the way we live, the way we work, and the way we learn.” In walking the hallways – which have to be some of the longest hallways in the world – it is impossible to not have your eyes drawn side to side to see all the innovative products on display, from the examples above to renewable energy solutions, 3D-printed cars, robots, virtual reality, and more.

We hope you will follow the conversation about Hannover Messe all week using the hashtag #HM16USA. We will also be sharing updates from our team here in Germany all week long, to show you how the United States is partnering with the world to lead on innovation!