Building new relationships through Trade Winds Mission – Latin AmericaOctober 18, 2016
Davis Wolf is the Manager of International Business Development at HD Supply Waterworks Company
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As an international business development professional, the decision to attend the 2016 Trade Winds Mission was an easy one for me. Having already had an excellent experience with the International Trade Administration (ITA) and U.S. Department of Commerce, as well as with numerous commercial advisors stationed in our embassies throughout the Caribbean Basin and Central America, I greatly looked forward to participating in this event.
HD Supply Waterworks, the company I work for, seeks to systematically identify and develop viable international markets. Having the opportunity to pursue the Gold Key program in Chile was a way to ensure that our commercial requirements could be met, but also to confirm that the market would be receptive to our participation.
While the credibility of HD Supply Waterworks within the North American market is well-established, successfully translating our credibility on a local level was where having the Department of Commerce and our commercial advisor alongside us was very effective. The commercial advisor’s approach cultivated a clear understanding of our objectives, and resulted in the setting of appointments with the leading agencies throughout the local waterworks segment. At each appointment, we were sincerely welcomed, and exchanged in-depth information. The earnest invitations to participate and partner with the agencies were truly outstanding. Our meeting dates were in September, and I’m happy to say that our communication with the agencies we met has remained on track.
Perhaps the most important thing that came out of our participation was the value that HD Supply Waterworks received for the dollars invested. The credibility to set the appointments with the facilitators and decision makers – that the commercial advisor was able to confirm on relatively short notice – was much needed in order to have meaningful participation with the local agencies. I would estimate that no fewer than eight to ten highly targeted trips to Santiago would have otherwise been required to do so. The savings recognized through our participation in the Trade Winds Mission was exceptional.
I offer my sincerest thanks to the members of the Trade Winds team and the incredible experience they provided for us.
Learn more about ITA’s Trade Missions.