Get Ready for Hannover Messe 2017!January 9, 2017
Jana Dorband is Senior Investment Specialist at the U.S. Embassy Berlin
Hannover Messe – the world’s leading industrial technology trade show – will take place on April 24 – 28 2017. SelectUSA will again lead a robust delegation to the event, and host the U.S. Investment Pavilion in Hall 3.
Hannover Messe 2017 – the world’s leading trade fair for industrial technology – is just around the corner. Once again, the United States Investment Pavilion will provide a platform for U.S. economic development organizations to showcase their regions to thousands of potential investors. More information, including pricing and registration information, can be found on our flyer.
The official lead theme in 2017 will be “Integrated Industry – Creating Value”, drawing attention to the long-term impact of the fourth industrial revolution on issues beyond mere production technologies. Key questions on the agenda will include:
- What are the long-term benefits we gain from digitalization?
- How will companies adapt to the new technologies?
- What are the implications for the workforce, for training and for education?
- What partnerships do we need to forge – across industry sectors, between businesses and government and between countries – to further advance technological change?
Last April, President Barack Obama and German Chancellor Angela Merkel joined the stage to officially open Hannover Messe 2016. Many of us sat in the audience that night and witnessed what was truly a historic moment. For the first time in the fair’s 69-year history, the United States served as the official Partner Country. President Obama was the first sitting U.S. president to attend the show.
The U.S. delegation was the largest it has ever been – over 350 U.S. companies and research institutions, including 200+ small and medium-sized companies, and 90+ U.S. economic development organizations (EDOs). Partner Country status afforded U.S. pavilions maximum exposure to over 200,000 visitors, 6,000 EDOs and industrial exhibitors, and thousands of journalists and bloggers across 27 exhibit halls.
Our SelectUSA team coordinated the Investment Pavilion, which was the heart of the U.S. presence at the show and provided EDOs with a unique platform to meet and engage with international investors and our own team of investment specialists from around the world.
“This fair gave us a very good opportunity to develop FDI leads with companies we never would have identified with other methods.” –Appalachian Partnership for Econ
At Hannover Messe 2016, we witnessed first-hand how the digital age has revolutionized manufacturing, turning traditional production sites into “smart factories.” This year’s focus on creating value underlines once again that Hannover Messe is more than just a trade show. It has convening power for decision makers around topics that will shape the future of our economies and our global competitiveness. As Secretary Penny Pritzker pointed out at the event’s 2016 Economic Forum: “[I]n a globalized economy, the separate pursuit of our visions is insufficient. Advanced manufacturing relies on highly integrated processes and supply chains that transcend international borders.” There is no better place to forge these alliances than Hannover Messe. Whether you are a company or an EDO – if you want to participate in the new age of manufacturing, you can’t afford to miss this opportunity.
Show the world what you have to offer and join the 2017 U.S. delegation to Hannover! Please contact the SelectUSA team or Ethan Carter with Hannover Fairs USA with any questions or for more information. We look forward to working with you.