Tradeology, the ITA Blog

Susan Crawford is a Communications Specialist with the U.S. Commercial Service’s Integrated Strategic Communications Team. The U.S. Commercial Service is the trade promotion arm of the U.S. Department of Commerce’s International Trade Administration.

Did you know that the United States exported more than $480 billion in goods to Asia last year, and the potential for selling U.S. products in the region is still largely untapped? The Indo-Pacific region is considered the world’s aviation growth engine with several nations planning to expand existing airport facilities and launch new airport development projects. Governments in the region are also budgeting for major defense and security-related acquisitions.

These new developments in the Indo-Pacific region can translate into significant sales opportunities for U.S. suppliers, if you know where to start. If you’re wondering about how to identify promising markets for your products or services, find potential international buyers or avoid costly missteps, the U.S. Commercial Service can help.

The U.S. Commercial Service’s upcoming flagship Discover Global Markets conference will focus on aerospace, defense and cybersecurity opportunities in the Indo-Pacific region. The Discover Global Markets: Indo-Pacific conference will convene U.S. Commercial Diplomats from 15+ markets, foreign buyers from the region, U.S. industry leaders, U.S. OEMs and American exporters in Salt Lake City, Utah on December 10 – 12, 2018 to help U.S. firms export to the region.

The unique format of the Discover Global Markets: Indo-Pacific conference enables attendees to create a customized experience, targeted to their firm’s needs, that may include:

• Pre-scheduled one-on-one meetings with our 15+ U.S. Commercial Diplomats who will come prepared with preliminary business assessments specific to your company in the markets of interest to you. They can discuss a variety of topics including industry trends, devising the right market entry strategy and refining cross-cultural communication and negotiation techniques.
• U.S. Commercial Diplomats from the following markets will be available to meet with U.S. companies at the conference: Australia, Bangladesh, Burma, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Papua New Guinea, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.
• Meetings with foreign procurement executives from several Indo-Pacific markets including India, Japan, Malaysia, Singapore, South Korea, Taiwan and Vietnam, who are in search of U.S. suppliers and partners to support their aerospace and defense supply chain.
• Meetings with U.S. OEMs who are seeking U.S. suppliers for their large Indo-Pacific aerospace and defense projects.
• Roundtable discussions to learn from and network with expert presenters on topics related to Sales Channels & Project Pipeline, Supply Chain Optimization and Tools for Exporters.

This will be our 18th Discover Global Market Conference and 98 percent of previous attendees said they would recommend the conference to a friend or colleague. Paul Smith, of Astec Aggregate & Mining Group, attended a recent Discover Global Markets conference and said, “This seemed like a perfect opportunity for me to come down and interact and network with people from different countries that we’d like to target. I’ve gotten great feedback from the one-on-one meetings about new strategies that I can try. I’m getting a lot of great information here that I can go back and digest and incorporate into my strategies for the year.”

For more information and to register for Discover Global Markets: Indo-Pacific please visit the conference website, or contact Ms. Shelby Daiek at Shelby.Daiek@trade.gov , 801-524-3091, or Ms. Judy Kornfeld at Judy.Kornfeld@trade.gov, 202-482-1239.

We look forward to seeing you in Salt Lake City and helping your firm discover new opportunities in the Indo-Pacific region.