Archive for the ‘Service Industries’ Category

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Expanding Exports of U.S. Personal Care and Beauty Products

June 6, 2017

Jamie Merriman is Acting Director of ITA’s Office of Strategic Partnerships

With more than $12 billion in exports in 2016, U.S. branded personal care and cosmetics are among the most highly desired brands in many overseas markets.  During the past five years, U.S. exports in the sector have grown at five percent to six percent annually.  Employing thousands of Americans across the country, the U.S. personal care and beauty industry is a critical component of the U.S. economy.

North American Beauty Events (NABE) became an International Trade Administration Strategic Partner to help U.S. companies in this sector deliver their high-quality products and services to the world.  Based in Scottsdale, Ariz., this small business is the organizer of the largest business-to-business beauty industry trade show in the United States, Cosmoprof North America (CPNA).  Attracting more than 1,100 exhibitors, almost 40 percent of whom come from overseas, this event focuses on helping its 33,000 attendees to discover unique brands and products, find new channels for distribution, packaging, and manufacturing, and to form key relationships with top industry professionals and retailers.  Partnering with ITA has enabled NABE to offer export counseling, market briefings and business-to-business matchmaking to trade show participants, opening up global market opportunities to U.S. firms.  The market for U.S.-branded products is only expected to grow, with another one billion new consumers coming online in emerging markets to create a $30 trillion consumer goods market by 2030.

Throughout the years, many companies have benefited from the services and support offered to CPNA exhibiting companies looking to expand distribution internationally. One such exhibitor, Pink Pewter (an ITA client), which specializes in unique and on-trend fashion forward hair jewelry, headbands and beauty products successfully used the trade shows’ resources to expand in Colombia, Costa Rica, the United Arab Emirates, Panama and South Africa.

“CPNA is a great place to find international distributors and has helped Pink Pewter export to countries we haven’t previously had as an option. This has helped our brand expand its presence internationally, thus growing our market reach tremendously,” said Alyx Martinez, Trade Show & Sales Director of Pink Pewter.

Underscoring its efforts to promote the personal care and beauty products industry, Cosmoprof North America recently won the President’s “E” Award for Export Service.  Export Service award winners like CPNA have demonstrated a long-term commitment to support the export growth of U.S. business in measurable, innovative, and sustainable ways.  To benefit from CPNA’s demonstrated commitment to helping U.S. companies export, join ITA and NABE at the annual Cosmprof North America trade show in Las Vegas on July 9-11th (www.cosmoprofnorthamerica.com). ITA is offering complimentary counseling and buyer meetings to U.S. companies attending the show.

To learn more about market opportunities in the personal care and beauty industry, check out ITA’s Global Personal Care and Cosmetics Resource Guide.

 

 

 

 

 

 

 

 

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National Travel and Tourism Week

May 8, 2017

National Travel and Tourism Week (NTTW), now in its 34th year, is the annual salute to travel and tourism in America.  During the first full week in May, communities across our nation unite to showcase the impact of travel to policymakers, business leaders and local media with rallies, events and other activities.nttw

While the industry is focused on celebrating this week, the National Travel and Tourism Office (NTTO), U.S. Foreign and Commercial Service offices around the globe, National Oceanic and Atmospheric Administration (NOAA), federal agencies responsible for the United States’ public and Native American lands (Interior, Agriculture, Forest Service, Bureau of Indian Affairs, Bureau of Land Management, etc.), and the Departments of State and Homeland Security are working together to put our best face forward when the world’s largest travel trade show, IPW, comes to Washington.

For the first time in its 49-year history, the U.S. Travel Association is bringing its premiere trade show, IPW, formerly known as the Discover America International Pow Wow, to the nation’s capital.

In just three days of intensive pre-scheduled business appointments, more than 1,000 U.S. travel organizations from every region of the USA (representing all industry category components), and nearly 1,200 international and domestic buyers from more than 70 countries, conduct business negotiations that will generate more than $4.7 billion in future travel to the United States.

Given that travel and tourism is the United States’ largest services export and represented a $246.2 billion dollar infusion into the nation’s economy in 2015, the federal partners are pleased to have IPW in our backyard.  In addition to providing the world’s U.S. travel goods and services buyers and the international media with an “up close and personal” look at all there is to see and do here in the nation’s capital, having IPW in Washington will also give U.S. Travel the opportunity to showcase the importance of the travel and tourism industry to our national elected officials.

America’s travel and tourism industry is on the rise. Representing $1.6 trillion in economic activity annually, this sector of our economy supports more than 7.9 million U.S. jobs, 1.2 million of which are directly attributable to international inbound travel – read exports.  More people are employed by travel and tourism-related industries than are employed collectively in the construction industry, finance and insurance industries, agriculture, and education.

The federal partners are building new itineraries that will feature our national marine sanctuaries, wildlife refuges, lesser-known national parks, scenic byways and other federal properties.  In addition, Commercial Service officers will meet with U.S. sellers, offering export assistance, and with international buyers, offering connections between them and U.S. sellers. The Department of Homeland Security will be taking appointments for enrollment in its trusted traveler programs and Native American tribal representatives and the Bureau of Indian Affairs will meet with international buyers to educate them about the tremendous product available on our Native Lands.

International travelers visit the United States to see big cities like New York, where you can ride a ferry to the Statue of Liberty, take a walk through Central Park and enjoy a Broadway show, all in one day.

People come to America to hike the California Coast, where you can find bonsai trees living in the shadows of the giant redwoods, a phenomenon that does not exist anywhere else on the planet.

People come to America to see some of the best art and culture in the world, from the globally renowned art collection at the Chicago Institute of Art to the back lots of Hollywood to the Crystal Bridges Art Museum in Bentonville, Ark., one of the hottest new museums in the country.

Our country’s diverse array of uniquely American experiences can stand up to any destination anywhere in the world, but we cannot take either our experiences or our visitors for granted. We must stay focused on maintaining a welcoming presence to the international buyer community and we believe a strong presence at IPW is one great way to accomplish that.

For more information on National Travel and Tourism Week, go to:  https://www.ustravel.org/toolkit/national-travel-and-tourism-week

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U.S. Commercial Service expertise can help US firms succeed in the global medical device market

May 8, 2017

This blog was authored by U.S. Commercial Service Global Healthcare Team Leader September Secrist. The U.S. Commercial Service is the export promotion arm of the U.S. Department of Commerce’s International Trade Administration.

The worldwide medical device market is expected to reach $398 billion in 2017, and the U.S. Commercial Service (CS) can help U.S. firms take advantage of this huge export potential.  Exporting helps U.S. medical device companies increase sales, maintain or increase jobs and weather economic changes, but many firms think they are too small or that exporting is too complicated.

Approximately 80 percent of U.S. medical device firms are small and medium-sized businesses. Many are already exporting, but there is room to increase both the number of exporting firms as well as the number of markets they are selling to, and the CS Global Healthcare Team can help on both counts. Healthcare Team members have the industry expertise to:

  • Ask the right questions
  • Identify the best international markets for healthcare products and services
  • Recommend appropriate trade shows to attend
  • Advise on important issues such as standards and intellectual property protection

We recently launched a two-level specialist program to ensure that our international trade specialists continue to develop top-notch skills and industry expertise to help U.S. healthcare firms succeed in global markets.

The first level, “Healthcare Specialist,” designates a broad understanding of the sector, including major opportunities, challenges and the ability to effectively counsel any healthcare client. Koreen Grube (CS Milwaukee), Taylor Little (CS New Hampshire) and Michelle Ouellette (CS Boston) are the first three team members who have achieved the “Healthcare Specialist” designation.

The second level, “National Expert,” designates an in-depth expertise in one of several healthcare sub-sectors. William Lawton (CS Ft. Lauderdale) is the first team member to achieve “National Expert” recognition and his area of specialization is the death care sector.

Our National Expert, three Healthcare Specialists, and 75 team members throughout the United States are ready to assist U.S. healthcare firms in developing export strategies to go global. To learn more about the Team and how we can help your firm succeed in international markets, please visit the Global Healthcare Team website.

The Global Healthcare Team also offers the following resources to educate exporters about market opportunities and trends for a variety of healthcare-related products and services:

Health Technologies Resource Guide: http://2016.export.gov/industry/health/healthcareresourceguide/index.asp

Top Markets Series Reports:

Medical Devices http://trade.gov/topmarkets/medical-devices.asp

Pharmaceuticals http://trade.gov/topmarkets/pharmaceuticals.asp

 

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Opportunities for U.S. Agricultural Equipment Exporters

May 4, 2017

Padraic Sweeney is a Team Leader for the International Trade Administration’s Office of Industry & Analysis 

 Despite a negative overall outlook for 2017-2018, opportunities exist for U.S. agricultural equipment exporters willing to pursue them. The Black Sea Region has emerged as a major exporter of wheat, fueling Russian and Ukrainian imports of U.S. machinery. Low interest rates and funding from Brussels enable farmers in several European Union countries to invest in equipment. Western Hemisphere markets including Mexico, Chile and Peru present opportunities for exporters of certain types of equipment.

Nevertheless, U.S. exports of agricultural equipment will continue to decline in 2017-18. Market conditions responsible for the decline—which is a worldwide phenomenon—are unlikely to change in the near to medium term. Low prices for widely-traded agricultural commodities are expected to continue through 2018 and beyond. Large inventories of late-model used equipment will continue to be a drag on the market, especially in North America. Weak local currencies, a problem that intensified in late 2016 and early 2017, will impede recovery in many markets.

The 2017 ITA Agricultural Equipment Top Markets Report  ranks countries to identify opportunity markets in a difficult global business climate, by relating export volumes, market growth in recent years, political and economic risk and future potential. The eight markets ranked in 2017 represent 60 percent of U.S. exports in 2015—the last year for which complete, globally comparable data were available as the report was written.

U.S. agricultural equipment exports will continue to decline in 2017-18 in the absence of major increases in global agricultural commodity prices. Such increases are unlikely. High interest rates in markets such as Brazil and South Africa will further constrain the recovery of U.S. exports. Low interest rates in others, especially the Eurozone, may mitigate somewhat the effects of low agricultural commodity prices. Weak local currencies relative to the U.S. dollar will also remain a barrier to exports of U.S. agricultural equipment. Low petroleum prices, if they continue, will hold down farmers’ production costs, while restraining economic growth and demand for imported foodstuffs in petroleum-producing countries.

Opportunities

In a generally bleak international marketplace, some bright spots could be found in 2016. The Russian and Ukrainian markets have shown significant growth, especially for equipment to produce grain, oilseeds and other commodity crops. U.S. exports to Russia were up an impressive 35 percent overall in the first six months of the year. Exports to Ukraine grew even more dramatically, by more than 204 percent. Improved economic conditions have led to the emergence of the Black Sea Region (Russia, Ukraine and Kazakhstan) as one of the world’s major wheat exporting areas. While impressive, this recovery is from very low levels and quite fragile, given the region’s high level of political risk.

In the European Union (EU), Germany in particular has shown surprising growth as a market for equipment for grains, oilseeds and other commodity crops. Extremely low interest rates in the Eurozone and the allocation of EU rural development funds for the Baltic, Central and Southeastern European countries provide immediate stimulus for agricultural equipment purchases in some markets. Especially for the EU’s former Soviet-bloc members, modernization of agricultural economies after decades of under-investment will continue to drive sales of agricultural equipment.

A number of Western Hemisphere FTA markets continue to present opportunities for U.S. exporters. Mexico is the United States’ largest market for tractor parts, engines and engine parts, and exports of these products to Mexico have expanded in both absolute and relative terms in recent years. Mexico is also a leading market for equipment for the cultivation of fresh produce and high-value crops, raising livestock, and for mowers and other power equipment. Chile and Peru have shown strong growth in recent years, although export performance in 2016 has been disappointing.

For companies with the right products that are willing to market and price competitively, Australia also presents opportunities. Australia exports meat to its Asian trading partners, in particular FTA partners China, Japan and Korea, and U.S. exports of equipment for raising livestock—as well as mowers and other power equipment—have done well in 2016.

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Discover Global Markets: Healthcare Connections Provides Expert Resources to Help U.S. Firms Expand Healthcare Exports

October 25, 2016

This post is co-authored by U.S. Commercial Service Seattle Director Diane Mooney and Global Healthcare Team Leader Tembi Secrist who shared the lead in organizing the recent Discover Global Markets: Healthcare Connections business forum.

Hundreds of healthcare sector exporters from 33 states convened in Seattle, Washington recently for the U.S. Commercial Service’s Discover Global Markets: Healthcare Connections business forum to access the expert resources needed to identify and capitalize on new international market opportunities.

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U.S. Commercial Service International Trade Specialist Young Oh counsels a U.S. firm on export strategies during the Discover Global Markets: Healhcare Connections business forum in Seattle, Washington.

The forum highlighted the importance of exports on the U.S. economy.  “SMEs are an engine of economic growth,” said CS Deputy Director General Judy Reinke in remarks to conference attendees. “What you do in the global market affects the health of billions of people.” Reinke presented the below three firms with Export Achievement Certificates to recognize their international successes and the associated positive impacts on their local communities:

  • Pleasanton, California-based Theradome Inc. recently exported a device for treating hair loss to the Philippines, Malaysia, Vietnam and Singapore, and anticipates export sales of $1 million to these markets over the coming year.
  • San Jose, California-based BrighTex Bio-Photonics provides diagnostic technology to the medical imaging industry and recently exported products worth $100 thousand to Chile.
  • Kirkland, Washington-based Precision Image Analysis, Inc. processes diagnostic healthcare images and obtains 60 percent of total sales revenue from exports.

“It was a unique forum which brought together high-level intelligence from international markets, one-on-one meetings with U.S. Commercial Service industry specialists from around the world, and meetings with potential buyers and partners,” said attendee Francis Parnell, M.D., chairman and CEO of Parnell Pharmaceuticals.  “The U.S. Commercial Service stands out as a government agency that truly supports the private sector.   As a small U.S. company founder and CEO, I know they’re on my side and want to help me succeed.”

During the three-day conference, attendees heard from more than 50 healthcare speakers including industry leaders from the Bill and Melinda Gates Foundation, Intellectual Ventures, Microsoft, and GE Healthcare Clinical Business Solutions. Participants also joined interactive panel sessions addressing market opportunities in Asia, the Middle East, Africa, and South America; as well as sessions focused on the impact of big data on global health, trends in medical travel, and regional regulatory and policy issues.

U.S. firms obtained up-to-the-minute market intelligence and export advice from U.S. Commercial Service (CS) specialists from 22 countries. In fact, 491 one-on-one counseling sessions were conducted with exporters during the 2 ½ day conference.

Additionally, U.S. exporters had the chance to meet with 17 foreign buyers from 10 countries who were interested in sourcing U.S. healthcare goods and services including health IT systems, medical devices, hospital HVAC systems and pharmaceuticals. The CS arranged nearly 270 meetings between 84 U.S. exporters and the buyers, resulting in at least 10 deals made during the conference.  More sales are expected based upon feedback from U.S. firms and buyers.

The chance to network was another valuable component of the forum.  In fact, Joel Rydbeck of Infor, who attended the Discover Global Markets: Healthcare Connections forum, said, “It was truly one of the more valuable events I’ve attended this year and I want to thank you for the helpful networking connections I was able to make.”

As Acting Under Secretary of International Trade Ken Hyatt said during his opening remarks, ITA provides a wide range of data and services to help small businesses identify market opportunities.  For those who were not able to attend the Discover Global Markets: Healthcare Connections event or would like additional information on international healthcare sector opportunities, please visit the CS Global Healthcare Team website and review the market reports listed below.

Health Technologies Resource Guide 

Top Markets Series Reports:

Health IT 

Medical Devices

Pharmaceuticals

The next event in the Discover Global Markets series focuses on building smart cities and will be held in Chicago on Nov. 1-3. More information about the event can be found here.

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Global Trends Put U.S. Building Product Exports on Solid Footing

July 11, 2016

Joanne Littlefair is a Senior International Trade Specialist at the International Trade Administration

Increasing urbanization worldwide is a megatrend driving global export opportunity for U.S. building product manufacturers, according to a new report, 2016 Top Markets Building Products and Sustainable Construction, from the International Trade Administration (ITA).  With more than half the world population now living in urban areas and more would-be residents flooding into cities daily, cities are challenged to create built environments in which increasingly dense populations can thrive.

This megatrend fuels ITA’s projection that in 2018 some $39.4 billion in global export opportunities will await U.S. exporters of seven categories of building products.  U.S. manufacturers of heating, ventilation, air conditioning and refrigeration (HVACR) products, lighting, plumbing products, wood products, insulation, windows and doors and glass for construction are globally competitive and well positioned to respond to six key trends driven by the urbanization megatrend.

The ITA Top Markets study ranks 75 international markets in terms of 2018 sector export prospects, supported by 10 country case studies.  The study elaborates six focal areas capturing policy and commercial attention as global markets seek increased building performance.

  1. Resilience

In the face of natural and man-made risks, the ability to circumvent, withstand, and recover from impacts is essential to economic and social vitality.  Resilience is a concept receiving considerable attention from governments, investors, international organizations and private sector construction stakeholders.  Buildings have a clear role to play in this sphere.

  1. Energy efficiency

Fully one third of world energy use is estimated to occur inside buildings, so improving building energy efficiency can have huge impacts on energy demand and greenhouse gas emissions.  Improving energy efficiency can be expected to be a continuing core focus throughout buildings.

  1. Water efficiency

Water shortages and drought conditions experienced around the globe underscore the importance of buildings in achieving more sustainable environments.  Estimated to account for 20 percent of global water use, buildings have much to contribute to increasing water efficiency.  The nexus of water efficiency and energy efficiency also is increasingly recognized.

  1. Net-zero energy buildings (NZEB)

The NZEB concept has captured considerable attention globally.  Government policies and private initiatives can be seen being geared to designing, building and operating structures in which the total amount of energy used by the building on an annual basis is roughly equal to the amount of renewable energy generated on site.

  1. Healthy buildings

Notably among institutional and commercial buildings, and increasingly across all building types, there is a focus on increasing building value through a healthy building approach.  This emphasizes indoor air quality, use of low-toxicity materials, occupant thermal comfort and access to natural light, among other factors.

  1. Smart buildings

A smart building is generally understood as one reflecting a holistic approach to a building’s design, construction and operation to maximize efficiencies, occupant comfort and other functional priorities. The building is a system of systems that communicate within the building and externally to optimize performance.  Smart buildings create immediate opportunity for design services and information and communication technologies. They also create demand for high-quality building products with inherent efficiency and interoperable functionality compatible with smart building design.

For additional information on these export opportunity drivers, and how they manifest across the 10 case study markets, download the full report, 2016 Top Markets Building Products and Sustainable Construction.

ITA trade specialists around the globe stand ready to assist U.S. entities with their international market development objectives.  U.S. building products are globally competitive and opportunity exists for companies of all sizes.

 

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Commerce Department’s U.S. Travel and Tourism Advisory Board Seeks Membership Applicants

April 18, 2016

Kelly Craighead is the Executive Director of the National Travel and Tourism Office.

Li Zhou is the Deputy Director of the Office of Advisory Committees & Industry Outreach and the Executive Secretariat for the Travel and Tourism Board.

The Department of Commerce is excited to announce that we are actively seeking candidates to serve on the U.S. Travel and Tourism Advisory Board (Board).  The Board, established in 2003, serves as the advisory body to the Secretary of Commerce on matters relating to the travel and tourism industry in the United States.  The Board provides recommendations to the Secretary of Commerce and agencies that are part of the Tourism Policy Council, including the Departments of State, Homeland Security, Transportation, Interior, and others to ensure that the United States remains the preeminent destination for international inbound travel and tourism.

During the upcoming 2016-2018 term of the Board, members will provide valuable recommendations on implementation of the National Travel and Tourism Strategy, as well as to help shape the next National Travel and Tourism Strategy following the 2017 conclusion of the current program of work.

Previous Boards have presented Secretaries of Commerce with important advice on a wide range of policies and issues facing the travel and tourism including ways to reach the National Travel and Tourism Strategy’s goal of attracting 100 million international visitors to the United States by the end of 2021, travel facilitation, visa policy, infrastructure, aviation security, research, energy policy, and economic sustainability.

Commerce is accepting applications for the new two-year term of the Board through May 6, 2016.  The Board will be comprised of up to thirty-two members appointed by the Secretary of Commerce.  Board members shall represent companies and organizations in the travel and tourism sector from a broad range of products and services, company sizes, and geographic locations and shall be drawn from large, medium, and small travel and tourism companies, private-sector organizations involved in the export of travel and tourism-related products and services, and other tourism-related entities.

To learn more about the U.S. Travel and Tourism Advisory Board, please visit www.trade.gov/TTAB. For full membership criteria and application details, please review the Federal Register notice announcing the opportunity to apply.  If you have questions or comments, please email OACIO@trade.gov.