Archive for the ‘Trade Shows’ Category

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Maritime Trade Partnership Leads to Big Returns for Small Businesses

August 17, 2017

By Patrick Morris, Intern, Office of Strategic Partnerships

The International Trade Administration’s (ITA) Global Marine Technology Team has been working since 2010 to help grow U.S. exports of marine technology. This specialized team helps U.S. marine technology companies take advantage of worldwide sales opportunities and engage in partnerships with U.S. maritime industry leaders. A mutual interest to support U.S. marine technology exports has forged a notable Strategic Partnership between ITA and The Maritime Alliance (TMA) that is yielding big wins for small businesses.

California-based firm, Blue Robotics, pitches their product to potential buyers at Ocean Business.

California-based firm Blue Robotics pitches its product to potential buyers at Ocean Business.

TMA, a non-profit industry association based in San Diego and an ITA Strategic Partner since 2014, represents one of the largest marine technology communities in the United States and the world. TMA promotes sustainable, science-based ocean and water industries to create jobs and encourage the development of marine or ‘blue’ technology. TMA and ITA collaborate on education, policy and technology resources, information sharing, networking, and outreach to promote innovation and economic development to expand the blue economy.

In 2016 TMA was selected as a recipient for ITA’s Market Development Cooperator Program (MDCP), and received $297,000 from ITA to enhance exports from U.S. marine technology firms.

TMA used this funding to launch the first U.S. Maritime Technology Export Initiative (USMTEI) – a three-year project supporting small and medium-sized enterprises (SMEs) in their trade promotion endeavors. Through USMTEI, funding goes directly to U.S. companies to offset the total cost of participation in trade events by up to 50 percent.

Arizona-based firm, Hydronalix, demos its technology during the Rotterdam stop of the trade mission.

Arizona-based firm Hydronalix demos its technology during the Rotterdam stop of the trade mission.

In 2017, USMTEI supported U.S. companies at three separate events: the inaugural Oceanology International North America trade show in San Diego, Ocean Business in Southampton, UK, and a trade mission to Europe.

Oceanology International North America attracted 3,100 visitors, 161 exhibitors, and conference delegates from 39 U.S. states and 46 countries.  TMA organized 75 business-to-business matchmaking meetings between USMTEI companies and potential foreign partners. To complement the matchmaking program, ITA trade specialists working in European, Latin American, and Asian markets participated in nine export counseling meetings with USMTEI companies and conducted more than 25 additional individual consultations with other U.S. companies at the show. In addition, ITA organized a conference session highlighting marine technology opportunities in Brazil, Denmark, Mexico and Singapore, and assisted TMA in recruiting potential foreign buyers to the show.

Ocean Business and the trade mission to Europe showcased export programs, business-to-business matchmaking, and policy discussions between TMA and its European counterparts. A total of 11 U.S. SMEs participated in both activities, and each company benefitted from the trade leads obtained at the events.

Mark Gundersen, President and CEO of Marine Advanced Research commented, “TMA and ITA exceeded my expectations with the USMTEI. We had a packed schedule before, during, and after Ocean Business, meeting with companies and organizations in our industry. You would be hard pressed to find another way to open as many doors in such a short amount of time.”

While Rusty Jehangir, Founder of Blue Robotics, said “As a young, small business, the programs offered by USMTEI, TMA and ITA provided us with an invaluable opportunity to reach new customers and companies.”

As for the future of the USMTEI, TMA intends to support 12-16 U.S. companies to exhibit in the U.S. BlueTech Pavilion at Oceanology International 2018 in London, and lead a follow-up trade mission to Europe.

Online applications to participate in the USMTEI’s 2018 European programs are live, and those who are interested in expanding their company’s export opportunities are encouraged to apply: https://bluetechexports.org/the-maritime-alliance/. For more information on the work of ITA’s Global Marine Technology team and the role ITA plays in promoting blue technology please visit http://2016.export.gov/industry/marine/ or contact Maryanne Burke at Maryanne.Burke@trade.gov.

 

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ITA Illuminates the Path for U.S. Lighting Manufacturers at the Guangzhou International Lighting Expo (GILE) U.S. Pavilion

July 31, 2017

Gary Stanley is Director of ITA’s Office of Materials Industries, Industry & Analysis

Attendees tour the USA Pavilion at the Guangzhou International Lighting Expo (GILE) trade show, where there was record high attendance at this ITA Trade Fair Certified event.

Attendees tour the USA Pavilion at the Guangzhou International Lighting Expo (GILE) trade show, where there was record high attendance at this ITA Trade Fair Certified event.

Chinese customers and U.S. lighting product and service providers flooded the U.S. Pavilion at this year’s Guangzhou International Lighting Expo (GILE) trade show, reflecting the record high attendance at this ITA Trade Fair Certified event. For the U.S. lighting companies exhibiting at GILE, the U.S. Pavilion provided a critical nexus for networking, business-to-business meetings, lighting industry expert presentations on growth segments in China’s lighting market, and ITA export counseling.

U.S. lighting products, known for their quality and performance, are strongly competitive in China. While China’s overall imports of lighting declined at an annualized rate of -5.7 percent during 2011-2016, its imports of lighting from the United States grew at a healthy 2.9 percent annualized rate during this period. The U.S. share of China’s lighting import market has grown from 5.1 percent in 2011 to 7.8 percent in 2016. China reported lighting imports from the world of $2.1 billion in 2016, down from $2.8 billion five years earlier.

The total U.S. lighting export portfolio to the world was $3.1 billion in 2016.  China is the third largest market for U.S. lighting product exporters, behind Canada and Mexico. While China receives only 3.5 percent of overall U.S. lighting product exports, it is a growth market for U.S. exporters.  U.S. exports to China have grown at an annualized rate of just under 4 percent over the last five years. This growth far outstrips the 1.6 percent annualized growth of the $3.1 billion overall U.S. lighting product export portfolio during the same period.

The United States imported more than $11.3 billion in lighting products from the world in 2016, including $6.2 billion from China. China is by far the largest source of lighting product imports with a 55.2 percent U.S. import market share. This market share has remained fairly consistent since 2011, when China held 55.8 percent of a smaller U.S. lighting import market of $7.7 billion. The United States has a trade deficit in lighting products with the world that grew at an annualized rate of 11 percent between 2011 and 2016, standing at $8.3 billion at the end of that period. The U.S. trade deficit with China in lighting products likewise has grown from $4.2 billion in 2011 to $6.1 billion in 2016, reflecting a 7.8 percent annualized growth rate during that period.

Exhibitors presenting in the U.S. Pavilion, including McWong, Luminit and Alpha Assembly Solutions, emphasized Chinese lighting market demand trends that suggest continued strong competitiveness for U.S. products that enable interconnectivity, interoperability, and sophisticated control technologies. American companies can further improve their competitiveness by improving lighting efficiency and power through the use of high-purity materials and precision-engineered materials substrates, both hallmarks of U.S. products.

Additional information on China’s lighting market, other top U.S. lighting export markets and U.S. Government resources available to U.S. exporters is available in ITA’s Top Markets Building Products and Sustainable Construction study.

The U.S. Department of Commerce’s Trade Fair Certification program is a cooperative partnership arrangement between private sector show organizers and the U.S. government to increase U.S. exports and to expand U.S. participation in overseas trade shows.

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Meet the Experts Through ITA Trade Events

July 13, 2017

By Anne Driscoll, Assistant Secretary for Industry & Analysis and Tom McGinty, National Director for U.S. Operations, U.S. Commercial Service

No matter what business you’re in, chances are that as an exporter you use U.S. and international trade shows and industry or market-focused workshops, seminars, and conferences as part of your marketing mix.  As the federal agency primarily responsible for international trade matters, ITA understands this and works to fulfill the needs of companies that export with an eclectic mix of events.

Major Trade Shows

At 25 or more major U.S. industry shows every year, ITA provides export experts who counsel, offer market briefings, and connect U.S. exhibitors to international buyers. The International Buyer Program adds significant value to your trade show experience. While you’re working hard to connect with buyers at your booth, ITA brings the connections, information, and expertise to you. To see which shows are participating in the International Buyer Program this year, visit export.gov/ibp.

Export-focused, U.S.-based In-person Events

These events address common exporter interests and offer expert, on-site trade counseling and export education. Some events are short, single-topic events; others cover the full spectrum of international trade issues. Typical shorter in-person events include “export 101,” “e-commerce” or “export compliance” workshops. Full-scale conferences like the U.S.-based Discover Global Markets and internationally based Trade Winds series offer an industry or regional focus and come with a wide spectrum of activities including one-on-one appointments with U.S. commercial diplomats based overseas; business-to-business matchmaking meetings with foreign buyers; briefings that relate to particular industry export issues; and plenty of opportunities for networking with fellow exporters, export service providers, and U.S. and foreign government officials. To find out more about in-person events, visit export.gov/discoverglobalmarkets OR export.gov/tradewinds.

Trade Missions

These events bring U.S. companies to international markets to explore and pursue export opportunities by meeting directly with potential buyers, partners, or distributors in their sector. Trade Missions capitalize on the extensive connections and expertise of ITA staff worldwide, and can typically accommodate 10-25 companies. Missions offer meetings with pre-screened foreign buyers; networking with local industry multipliers; market briefings from ITA and local business and government experts; and site visits. Mission participation is by application and selection, and you can get more information about how the process works at export.gov/trade-missions.

Webinars

These are free, quick, easy ways to get up to speed on a variety of topics and hear from government and private sector experts. ITA sponsors webinars every month and topics range from export compliance to cybersecurity and market entry tips. Webinars are also typically held prior to in-person events and can help exporters learn more before committing to participation. For more information about ITA webinars visit export.gov/webinars.

For general exporting information and resources or to find an office near you, visit export.gov/services.

 

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ITA & Global Futures Group Partner to Focus on Smart Cities

May 25, 2017

Earlier this month, ITA Strategic Partner Global Futures Group (GFG) hosted the 2017 Smart Cities: Powered by People Conference (SCNYC17) in Brooklyn.

This was the first show of its kind to focus on the importance of citizen participation in making cities “smart.” The four-day event brought together global mayors, CTOs, CIOs, civil society organizations, non-profits, the private sector, and thought leaders from around the world for discussions and debates on the key issues confronting modern urban leaders in their efforts to improve the quality of life in their cities.

ITA’s U.S. Commercial Service Office in NYC led a workshop on ITA resources, including market intelligence, programming and counseling, available to support export activities related to Smart City technologies and services.  Additionally, the workshop offered an overview of the multitude of different business models available to companies and cities developing Smart City projects.

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Global Futures Group kicks off the event with a presentation on “leading cities into the future”.

SCNYC17 covered a broad range of critical topics, including the benefits of cloud technologies in education, public safety, health, transportation, and other modern government services; technology for the disabled; cybersecurity; the use of big data in managing urban assets; fostering innovation through urban labs; harnessing a new creative class through entrepreneurship ecosystems; the future of automation and the impact on employment; urban planning and design to address new methods of commuting and a transient economy; training tech talent for the future.

The development of smarter cities in the United States and around the world opens up global business opportunities for U.S. firms.  To learn more about export opportunities in the smart cities area, check out the International Trade Administration’s Smart Cities, Regions, and Communities: Export Opportunities Guide, or connect with our Design & Construction Team

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Looking Back at Hannover Messe and Forward to the SelectUSA Investment Summit

May 5, 2017

Kenneth Hyatt, Under Secretary for International Trade, U.S. Department of Commerce

 It was an honor to represent the United States at the largest industrial technology trade show in the world last month. It was also an inspiring look into how and why the United States continues to lead on the cutting edge of innovation and opportunity.

Hannover Messe 2017 (April 24-28, in Hannover, Germany) brought the global industrial technology industry together in one location. More than 200,000 attendees from over 60 countries got a chance to see incredible technology in action. From always-connected household devices to augmented-reality goggles, “Industry 4.0” was in full force across 27 conference halls. The United States had a prominent presence in most of these halls.

As my colleague Jason Lindesmith noted in an earlier blog post, U.S. innovation was on full display in each of the U.S. pavilions and booths. More than 220 exhibitors, representing 30 states and territories, brought American ingenuity to the spotlight through advanced robotics, smart technology, and the “Internet of Things.”

U.S. leadership in advanced technology extends beyond U.S.-based companies. German companies directly employ nearly 700,000 Americans in the United States. These companies understand that investing in the United States is not just good for their bottom lines; it’s a win for U.S. jobs.

It isn’t hard to see why German companies are bullish on the U.S. market. The United States is the top foreign direct investment (FDI) location in the world, a fact made clear by the SelectUSA Pavilion. International technology companies stopped by the pavilion and met face-to-face with economic developers from across the United States.

SelectUSA is the investment promotion program of the U.S. government. Working with economic development organizations (EDOs) and global companies looking for their next investment opportunities, SelectUSA’s team of dedicated investment specialists facilitate job-creating investment in communities across America. Once a year, SelectUSA holds the top FDI event in the country: the SelectUSA Investment Summit.

I look forward to attending this year’s Summit, June 18-20, at the Gaylord National Resort and Convention Center in the Washington, D.C. area. This event is an unparalleled opportunity for global companies, U.S. EDOs, and other stakeholders to meet under one roof to forge partnerships and hear from senior government officials, business executives, and industry leaders.

Registration is still open for the Summit, but space is quickly filling up. More than 2,000 investors from 70 international markets, economic developers from across the United States, and industry experts from around the world will be there. I hope you’ll be among them – Grow with us by applying for registration.

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U.S. Innovations on Display at HANNOVER MESSE 2017

April 26, 2017

Jason Lindesmith is a Communications Specialist at the International Trade Administration

Robotic arms with eyes. Glasses and helmets that revolutionize how employees on the manufacturing floor do their job. Software programs that transform old-school machines into integrated industry 4.0 solutions. These innovations are just a small sample of the U.S. technology on display this week at HANNOVER MESSE 2017.

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Acting Under Secretary, Ken Hyatt speaks at Hannover Messe’s Transatlantic Forum about the strong economic ties between the U.S. & Germany.

More than 220 U.S. exhibitors from 30 states chose to showcase their manufacturing and industrial technology at this year’s Hannover fair – making this year’s group of U.S. exhibitors one of the largest contingents ever.

As the world’s largest industrial technology show, HANNOVER MESSE provides a venue to show off the latest and greatest on the world stage. HANNOVER MESSE hosts more than 200,000 visitors from more than 60 countries and spans across a hard-to-comprehend 27 conference halls.

Here is a sample of the U.S. technology on display at HANNOVER MESSE 2017:

UpSkill is a Virginia-based company specializing in augmented reality solutions. Its technology connects hands-on workers to their equipment and work environment in ways that boost productivity and greatly reduce training time. All you do is put on the glasses, then real-time instructions, pictures, and status information appear to guide you through assembly or diagnostic procedures.

Tulip’s products are all about creating smart manufacturing environments. They allow manufacturers to integrate manual and machine data with apps that provide a more holistic, real-time view of what’s happening on the shop floor.

Try on one of DAQRI’s helmets or glasses, and you’ll immediately become aware of another layer of information and data all around you. Its technology helps manufacturing employees be more productive and predictive by pushing the right data to them at the right time.

Telit’s technology allows manufacturers to transform their current equipment and processes into a smart, connected end-to-end system. It’s not feasible for most companies to replace their entire suite of machinery and equipment to upgrade it to today’s latest models. Telit’s solution works with what manufacturers are already using – that’s the key.

The “robot with eyes” mentioned earlier this this post belongs to Rethink Robotics. The Boston-based manufacturer specializes in making collaborative robots with software to ensure they are easy to train and deploy. Strategically placed sensors allow its robots to work safely next to people without a cage around them (cages oftentimes surround robots in a manufacturing environment).

These and other innovative U.S. exhibitors are just one piece of the U.S. presence at HANNOVER MESSE. The U.S. Commercial Service is also on hand to help U.S. companies find the right international partners and opportunities during their time at the fair.

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ITA Supports the National Association of Home Builders 75th Anniversary and 2017 International Builders Show

January 18, 2017

Brian Ledgerwood, Office of Materials Industries in ITA’s Industry & Analysis Division

The NAHB International Builders’ Show® (IBS) is the largest annual light construction show in the world, attracting more than 60,000 visitors and 1,500 exhibitors from 100 countries.  IBS brings together the industry’s most important global manufacturers and suppliers to showcase the latest products, materials and technologies for all types of buildings — including wood, concrete, stone and brick.

This year during the show, industry experts from ITA’s Industry and Analysis unit are collaborating with the National Association of Home Builders to put on a seminar for exporters called  “International Trade…At the Crossroads.”  Gary Stanley and Brian Ledgerwood with the Office of Materials Industries gave presentations on the current state of the building products sector, its export performance, the Top Markets Report, and the ways that the international trade administration and the USG can partner with U.S. companies looking to expand their export markets.

U.S. building products perform well in a global trade environment characterized by fierce competition and often thin margins on sales.  The industry is currently experiencing a modest contraction in export growth mainly attributable to the strengthening U.S. dollar. However, the near and medium term export potential is forecast to remain strong.  U.S. exports in this sector totaled $83 billion in 2016 and are expected to increase to $92.96 billion by 2018. This boost in exports come is due in part to strong brand recognition for U.S. building product manufacturers, who have a reputation for high quality manufacture, performance and durability.  The diversity of the overall top markets for U.S. exports—Canada, Mexico, China, Japan, the UK, Saudi Arabia, Germany, Australian, Hong Kong, and Korea—show that U.S. building products are competitive in construction markets worldwide and in both highly developed and developing economies. U.S. manufacturers have much to offer global markets that recognize how increasing building performance can contribute to public and private sector goals and priorities.

The breadth of that technology is on display at the International Builders Show.  IBS includes 565,000 net square feet of exhibit space highlighting the industry’s best products.  IBS  also offers the most up-to-date and innovative education the industry has to offer. The 2017 show features 160+ sessions in eight tracks, taught by renowned building industry experts from across the country. With topics ranging from sales and marketing to construction and codes. IBS Visitors can also what the building universe has to offer in one trip through Design & Construction Week® (DCW).

Since the National Association of Home Builders (NAHB) was founded in the early 1940s, NAHB has served as the voice of America’s housing industry. NAHB helps its members build communities. Each year, NAHB’s members construct about 80 percent of the new homes built in the United States, both single-family and multifamily. A federation of more than 700 state and local associations, NAHB represents more than 140,000 members. About one-third are home builders and remodelers. The rest work in closely related specialties such as sales and marketing, housing finance, and manufacturing and supplying building materials. NAHB is also a founding partner and member of the International Housing Association, which works to advance home building around the globe with educational programs and entrepreneurial opportunities.