Archive for the ‘Trade Shows’ Category


Looking Back at Hannover Messe and Forward to the SelectUSA Investment Summit

May 5, 2017

Kenneth Hyatt, Under Secretary for International Trade, U.S. Department of Commerce

 It was an honor to represent the United States at the largest industrial technology trade show in the world last month. It was also an inspiring look into how and why the United States continues to lead on the cutting edge of innovation and opportunity.

Hannover Messe 2017 (April 24-28, in Hannover, Germany) brought the global industrial technology industry together in one location. More than 200,000 attendees from over 60 countries got a chance to see incredible technology in action. From always-connected household devices to augmented-reality goggles, “Industry 4.0” was in full force across 27 conference halls. The United States had a prominent presence in most of these halls.

As my colleague Jason Lindesmith noted in an earlier blog post, U.S. innovation was on full display in each of the U.S. pavilions and booths. More than 220 exhibitors, representing 30 states and territories, brought American ingenuity to the spotlight through advanced robotics, smart technology, and the “Internet of Things.”

U.S. leadership in advanced technology extends beyond U.S.-based companies. German companies directly employ nearly 700,000 Americans in the United States. These companies understand that investing in the United States is not just good for their bottom lines; it’s a win for U.S. jobs.

It isn’t hard to see why German companies are bullish on the U.S. market. The United States is the top foreign direct investment (FDI) location in the world, a fact made clear by the SelectUSA Pavilion. International technology companies stopped by the pavilion and met face-to-face with economic developers from across the United States.

SelectUSA is the investment promotion program of the U.S. government. Working with economic development organizations (EDOs) and global companies looking for their next investment opportunities, SelectUSA’s team of dedicated investment specialists facilitate job-creating investment in communities across America. Once a year, SelectUSA holds the top FDI event in the country: the SelectUSA Investment Summit.

I look forward to attending this year’s Summit, June 18-20, at the Gaylord National Resort and Convention Center in the Washington, D.C. area. This event is an unparalleled opportunity for global companies, U.S. EDOs, and other stakeholders to meet under one roof to forge partnerships and hear from senior government officials, business executives, and industry leaders.

Registration is still open for the Summit, but space is quickly filling up. More than 2,000 investors from 70 international markets, economic developers from across the United States, and industry experts from around the world will be there. I hope you’ll be among them – Grow with us by applying for registration.


U.S. Innovations on Display at HANNOVER MESSE 2017

April 26, 2017

Jason Lindesmith is a Communications Specialist at the International Trade Administration

Robotic arms with eyes. Glasses and helmets that revolutionize how employees on the manufacturing floor do their job. Software programs that transform old-school machines into integrated industry 4.0 solutions. These innovations are just a small sample of the U.S. technology on display this week at HANNOVER MESSE 2017.


Acting Under Secretary, Ken Hyatt speaks at Hannover Messe’s Transatlantic Forum about the strong economic ties between the U.S. & Germany.

More than 220 U.S. exhibitors from 30 states chose to showcase their manufacturing and industrial technology at this year’s Hannover fair – making this year’s group of U.S. exhibitors one of the largest contingents ever.

As the world’s largest industrial technology show, HANNOVER MESSE provides a venue to show off the latest and greatest on the world stage. HANNOVER MESSE hosts more than 200,000 visitors from more than 60 countries and spans across a hard-to-comprehend 27 conference halls.

Here is a sample of the U.S. technology on display at HANNOVER MESSE 2017:

UpSkill is a Virginia-based company specializing in augmented reality solutions. Its technology connects hands-on workers to their equipment and work environment in ways that boost productivity and greatly reduce training time. All you do is put on the glasses, then real-time instructions, pictures, and status information appear to guide you through assembly or diagnostic procedures.

Tulip’s products are all about creating smart manufacturing environments. They allow manufacturers to integrate manual and machine data with apps that provide a more holistic, real-time view of what’s happening on the shop floor.

Try on one of DAQRI’s helmets or glasses, and you’ll immediately become aware of another layer of information and data all around you. Its technology helps manufacturing employees be more productive and predictive by pushing the right data to them at the right time.

Telit’s technology allows manufacturers to transform their current equipment and processes into a smart, connected end-to-end system. It’s not feasible for most companies to replace their entire suite of machinery and equipment to upgrade it to today’s latest models. Telit’s solution works with what manufacturers are already using – that’s the key.

The “robot with eyes” mentioned earlier this this post belongs to Rethink Robotics. The Boston-based manufacturer specializes in making collaborative robots with software to ensure they are easy to train and deploy. Strategically placed sensors allow its robots to work safely next to people without a cage around them (cages oftentimes surround robots in a manufacturing environment).

These and other innovative U.S. exhibitors are just one piece of the U.S. presence at HANNOVER MESSE. The U.S. Commercial Service is also on hand to help U.S. companies find the right international partners and opportunities during their time at the fair.


ITA Supports the National Association of Home Builders 75th Anniversary and 2017 International Builders Show

January 18, 2017

Brian Ledgerwood, Office of Materials Industries in ITA’s Industry & Analysis Division

The NAHB International Builders’ Show® (IBS) is the largest annual light construction show in the world, attracting more than 60,000 visitors and 1,500 exhibitors from 100 countries.  IBS brings together the industry’s most important global manufacturers and suppliers to showcase the latest products, materials and technologies for all types of buildings — including wood, concrete, stone and brick.

This year during the show, industry experts from ITA’s Industry and Analysis unit are collaborating with the National Association of Home Builders to put on a seminar for exporters called  “International Trade…At the Crossroads.”  Gary Stanley and Brian Ledgerwood with the Office of Materials Industries gave presentations on the current state of the building products sector, its export performance, the Top Markets Report, and the ways that the international trade administration and the USG can partner with U.S. companies looking to expand their export markets.

U.S. building products perform well in a global trade environment characterized by fierce competition and often thin margins on sales.  The industry is currently experiencing a modest contraction in export growth mainly attributable to the strengthening U.S. dollar. However, the near and medium term export potential is forecast to remain strong.  U.S. exports in this sector totaled $83 billion in 2016 and are expected to increase to $92.96 billion by 2018. This boost in exports come is due in part to strong brand recognition for U.S. building product manufacturers, who have a reputation for high quality manufacture, performance and durability.  The diversity of the overall top markets for U.S. exports—Canada, Mexico, China, Japan, the UK, Saudi Arabia, Germany, Australian, Hong Kong, and Korea—show that U.S. building products are competitive in construction markets worldwide and in both highly developed and developing economies. U.S. manufacturers have much to offer global markets that recognize how increasing building performance can contribute to public and private sector goals and priorities.

The breadth of that technology is on display at the International Builders Show.  IBS includes 565,000 net square feet of exhibit space highlighting the industry’s best products.  IBS  also offers the most up-to-date and innovative education the industry has to offer. The 2017 show features 160+ sessions in eight tracks, taught by renowned building industry experts from across the country. With topics ranging from sales and marketing to construction and codes. IBS Visitors can also what the building universe has to offer in one trip through Design & Construction Week® (DCW).

Since the National Association of Home Builders (NAHB) was founded in the early 1940s, NAHB has served as the voice of America’s housing industry. NAHB helps its members build communities. Each year, NAHB’s members construct about 80 percent of the new homes built in the United States, both single-family and multifamily. A federation of more than 700 state and local associations, NAHB represents more than 140,000 members. About one-third are home builders and remodelers. The rest work in closely related specialties such as sales and marketing, housing finance, and manufacturing and supplying building materials. NAHB is also a founding partner and member of the International Housing Association, which works to advance home building around the globe with educational programs and entrepreneurial opportunities.


Get Ready for Hannover Messe 2017!

January 9, 2017

Jana Dorband is Senior Investment Specialist at the U.S. Embassy Berlin

Hannover Messe – the world’s leading industrial technology trade show – will take place on April 24 – 28 2017. SelectUSA will again lead a robust delegation to the event, and host the U.S. Investment Pavilion in Hall 3. 

Hannover Messe 2017 – the world’s leading trade fair for industrial technology – is just around the corner.  Once again, the United States Investment Pavilion will provide a platform for U.S. economic development organizations to showcase their regions to thousands of potential investors. More information, including pricing and registration information, can be found on our flyer.

The official lead theme in 2017 will be “Integrated Industry – Creating Value”, drawing attention to the long-term impact of the fourth industrial revolution on issues beyond mere production technologies.  Key questions on the agenda will include:

  • What are the long-term benefits we gain from digitalization?
  • How will companies adapt to the new technologies?
  • What are the implications for the workforce, for training and for education?
  • What partnerships do we need to forge – across industry sectors, between businesses and government and between countries – to further advance technological change?

Last April, President Barack Obama and German Chancellor Angela Merkel joined the stage to officially open Hannover Messe 2016.  Many of us sat in the audience that night and witnessed what was truly a historic moment.  For the first time in the fair’s 69-year history, the United States served as the official Partner Country.  President Obama was the first sitting U.S. president to attend the show.

The U.S. delegation was the largest it has ever been – over 350 U.S. companies and research institutions, including 200+ small and medium-sized companies, and 90+ U.S. economic development organizations (EDOs).  Partner Country status afforded U.S. pavilions maximum exposure to over 200,000 visitors, 6,000 EDOs and industrial exhibitors, and thousands of journalists and bloggers across 27 exhibit halls.

Our SelectUSA team coordinated the Investment Pavilion, which was the heart of the U.S. presence at the show and provided EDOs with a unique platform to meet and engage with international investors and our own team of investment specialists from around the world.

“This fair gave us a very good opportunity to develop FDI leads with companies we never would have identified with other methods.”Appalachian Partnership for Econ

At Hannover Messe 2016, we witnessed first-hand how the digital age has revolutionized manufacturing, turning traditional production sites into “smart factories.”  This year’s focus on creating value underlines once again that Hannover Messe is more than just a trade show.  It has convening power for decision makers around topics that will shape the future of our economies and our global competitiveness. As Secretary Penny Pritzker pointed out at the event’s 2016 Economic Forum: “[I]n a globalized economy, the separate pursuit of our visions is insufficient. Advanced manufacturing relies on highly integrated processes and supply chains that transcend international borders.” There is no better place to forge these alliances than Hannover Messe.  Whether you are a company or an EDO – if you want to participate in the new age of manufacturing, you can’t afford to miss this opportunity.

Show the world what you have to offer and join the 2017 U.S. delegation to Hannover!  Please contact the SelectUSA team or Ethan Carter with Hannover Fairs USA with any questions or for more information.   We look forward to working with you.


Not Seeing Us at CES 2017 Equals $0 of International Money

December 22, 2016

Derrick Small is a Communication Specialist for the International Trade Administration

No long reading, we’ll do you a favor and state the list of reasons upfront.

We are bringing buyers.

Businesses have gone global – 95 percent of the world’s consumers are outside of the United States. Our country specialist and industry representatives are available at the Consumer Electronics Show to help increase your company’s market entry opportunities.

Now in its 50th year, CES has reached a momentous milestone. To celebrate we are bringing over 375 professionals from over 35 countries. In addition to buyers, take a look at our other offerings at CES:

Are those not services worthy of praise?

Thomas Jefferson said “the care of human life and happiness, and not their destruction, is the first and only object of good government.”

People are at least 80 percent likely to recommend our services, and we help establish at least 1.54 jobs per company we assist. We want to help make your business profitable in the global terrain. We’ve put numbers on the board. We are like ghost writers for celebrities. One more – I promise – we are the cool tips and tricks your coworkers hold secret so he/she may look better at performing the job than you. We even the playing field.

“We’ve found the International Trade Administration (U.S. Commercial Service) team a great help for our business over the last 2 years. They’ve been very helpful providing direct introductions to customers and suppliers, and put on a fantastic event (Discover Global Markets – Pacific Rim) which saw us sign up the largest retail chain in South Korea as a customer, and get some direct links with Rakuten resellers in Japan,” said Adam Brown, Founder of Protempo. “On top of that, they’ve provided a ready-made platform of assistance for our upcoming move to California, which we’re ready to utilize to kick-start 2017!”

With privacy concerns and a huge respect for our clients we rarely get to publicize our effort’s yield. In fact, bragging is discouraged. You’d quicker hear an official say “we should never pat ourselves on the back for a job well-done because it’s our duty, let the clients speak for us.” Well, with the exception of a few, most companies do not want you to know about the U.S. Commercial Service’s value to your business and on improving your competitive position.

“U.S. Commercial Service has provided us valuable feedback and guidance on our international expansion strategies. The information given by the team at CES was very informative and actionable, which has saved us a significant amount of time and cost in our business research,” said Angela Pan, Founder and CEO of Ashley Chloe Inc. “In addition, the team at CES has provided us various opportunities for international publicity. As a start-up, we greatly appreciated the services provided by CES which has helped jump start our international business.”

Your competitor’s edge over you is us.

  • Want to enter a new market? We are there (obviously we’re not everywhere, but 108 domestic offices and 75 countries is pretty good right?)
  • What market is your competitor in? Do you even know if your competitor is exporting?
  • How many markets are you in? (FYI, if you say none, you are losing the race.)
  • Have you even looked at our basic guide to exporting? (You Should)

Information on some of our services at CES 2017:

How the B2B Matchmaking Program Works?

  1. When you register, your company profile will be added to the CES 2017 Industry Focused Promotion (IFP) trade lead platform.
  2. S. Embassy & Consulate Information Technology Commercial Specialists worldwide will promote this site to qualified potential buyers in their respective markets.
  3. Once a buyer has requested a meeting with your company, the U.S. Commercial Service will evaluate and approve the request.
  4. After the buyer’s request is approved, you will receive a confirmation and information on the international buyer.

Global Markets Insight Program – Direct Feedback

The International Trade Administration’s International Buyer Program partners with CTA to recruit foreign buyers and agents to CES 2017. Through the U.S. Commercial Service’s GMIP or scheduled one-on-one sessions, you’ll have the unique opportunity to present your products and services to our international industry specialists from 20+ U.S. Embassies & Consulates who will provide valuable feedback on:

  • Individual market opportunities and challenges related to the Information Communication Technology (ICT) sectors
  • Market potential for your products & services
  • Finding an appropriate overseas partner
  • Best practices on exporting

International Matchmaking Reception

The reception will connect U.S. companies and their product or service table-top displays with hundreds of foreign buyers in a unique setting beyond the show floor. This is the perfect opportunity for expanding your business into new global markets.

By exhibiting, you will be able to:

  • Meet and prospect new customers
  • Network with foreign buyers and industry professionals
  • Entertain new contacts/partners/clients at a hospitable and professional event.

Foreign Buyers Representing the Following Countries:

Argentina, Brazil, Belgium, Bolivia, Canada, China, Colombia, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, France, Finland, Hungary, India, Israel, Italy, Kenya, Latvia, Malaysia, Mexico, Netherlands, Pakistan, Poland, Portugal, Philippines, Romania, Russia, South Korea, Taiwan, Thailand, Turkey, UAE, Ukraine, United Kingdom.

We hope to see you at the Consumer Electronics Show!



Smart Cities, Collaboration & the Chicago Cubs: Highlights from Discover Global Markets

November 18, 2016

By Vinay Vijay Singh, Deputy Assistant Secretary, Global Markets and Michael Marangell, International Trade Specialist, U.S. Commercial Service.  In addition to heading the Discover Global Markets Business Forum Series, Vinay heads the International Trade Administration’s Smart City Task Force and recently published Smart Cities, Regions & Communities: Export Opportunities.  Michael was part of the team that designed and executed the recent DGM forum in Chicago.

It took 108 years for the Chicago Cubs to win the World Series.  It was a fitting time for nearly 300 U.S. exporters from 27 states, industry experts, and international dignitaries to convene in Chicago (November 1-3) for Discover Global Markets: Building Smart Cities (DGM), the latest in the U.S. Commercial Services’ DGM series.  The global urbanization trend will require rapid deployment of smart city solutions in much less time than a century for citizens to integrate into cities with a high quality of living.  It is estimated that the world will need to create a few cities the size of Chicago every year for the next 15 years to accommodate citizens seeking their path to prosperity.


Discover Global Markets Team

The three-day event, began with a formal welcome from invited speaker Rahm Emanuel, Mayor of Chicago. During his remarks, Mayor Emanuel highlighted the city’s data-driven planning methods and the recently deployed Array of Things, a sensor network designed in partnership with Argonne National Laboratory to monitor pedestrian and vehicular traffic, noise, air quality, and temperature.

Attendees had the chance to hear thoughts on market opportunities from more than 60 industry leaders ranging from the Chief Technology Officers of Motorola Solutions and Microsoft Worldwide Public Sector to the Chief Executive Officers, Partners, and Founders of such innovative small businesses as AECOM, InfoBright, Skipping Stone, and RWL Water. Key sectors of focus included transportation, energy, and water infrastructure, as well as cyber security, the Internet of Things, energy efficient building designs, and wireless connectivity.

In addition to industry thought leaders, DGM played host to high-level international delegations. Leading the luncheon discussion on November 2nd, for example, was Leocadia Zak, Director of the U.S. Trade and Development Agency, who was joined by Pravin Kumar, District Collector and Magistrate for the City of Visakhapatnam, and Hari Narayanan, Commissioner of the Greater Visakhapatnam Municipal Council. Later that afternoon, Nguyen Than Phong, Chairman of the People’s Committee of Ho Chi Minh City and members of his 19-person delegation presented the city’s developing technology and infrastructure plans. And, to kick-off the program on November 3rd, Singaporean Ambassador Ashok Mirpuri joined Acting Under Secretary for International Trade Ken Hyatt for a discussion on the Trans-Pacific Partnership and U.S.-Singapore collaboration.

Also present at the event were U.S. Commercial Service experts from more than 21 markets, each one available to meet with U.S. companies while sharing thoughts on emerging Smart City, Internet of Things, and infrastructure opportunities in their markets. In total, 397 pre-scheduled one-on-one meetings were held between U.S. Commercial Service staff and U.S. exporters.

While 55% of the world’s population already lives in cities, that percentage will only increase as urbanization continues to accelerate. With 70% of global GDP coming from cities, urban planners are being pressured to invest in new technologies and infrastructure to ensure that their cities continue to provide economic security to constituents. Doing so requires ensuring the delivery of power and water, providing for sanitation, and reliable transportation for goods and people.

U.S. companies are uniquely positioned to capture business from these investments. The U.S. Commercial Service, a part of the International Trade Administration of the U.S. Department of Commerce, has resources in more than 100 cities around the U.S. and in more than 75 markets around the world to help them do so. More information can be found at


That’s a Wrap!

April 30, 2016

Laurie Mease is an International Trade Specialist with ITA’s Office of Textiles and Apparel.

It’s been a fantastic week here at Hannover Messe. We’ve had visits from President Obama, Chancellor Merkel, the governors of Virginia and Kentucky, our own Secretary Pritzker and Deputy Secretary Andrews, and many other high-level government officials from the U.S. and Europe. We’ve also learned more about Industry 4.0, the Internet of Things, industrial automation, and the opportunities TTIP will offer. Most importantly, our U.S. exhibitors have been hard at work showcasing their products and services to the world, making sales and forming new partnerships.


U.S Army Band plays at Hannover Messe partner country reception.

One such partnership was finalized between Wisconsin’s Miller Electric Manufacturing Co. and Germany’s KUKA Robotics, who will work together to provide industry leading robotic arc welding systems and Welding Intelligence™ solutions to enable Industry 4.0. Ken Hyatt, Deputy Under Secretary for International Trade, was on hand to witness the agreement’s signing.

First-time exhibitor Filtroil from Richmond, VA also had a tremendously successful week. On Monday alone, before Filtroil’s scheduled meetings even began, the company had already signed a couple of new distributor agreements. Company president Jeremy Leahman says that Filtroil will do a lot of business with Europe after Hannover Messe and emphasizes what a great, cost-effective platform the show has been for a small company like his to meet representatives from so many countries, all gathered in one place. Leahman plans to continue working with ITA to further grow his company’s export sales.

The United States has also been recognized for its innovation this week. A team of students and professors from Johns Hopkins University were presented with the 2016 KUKA Innovation Award for their work in developing innovative robotics applications and components for flexible manufacturing. Kudos to the CoSTAR Team, who will take home a 20,000 Euro prize.

Luckily for us, there has been some time for fun in between all of this hard work. The highlight of the week was Wednesday evening’s Partner Country USA reception, sponsored by Google. Attendees were able to try out some of Google’s latest technologies while enjoying the evening with great food, great beer, and some new friends. Shout out to the U.S. Army Europe Band & Chorus for providing such an awesome soundtrack for the event!

This weekend, we’ll say “auf widersehen” to Hannover and head home to rest our feet – we’ve walked a lot of miles around these halls! But before we go, congratulations to all of our U.S. exhibitors on a wonderful show. The future is bright and there are many opportunities to build on the partnerships we’ve made here, driving increased commerce between the U.S. and Europe for years to come.


Continuing the Conversation on Investment at Hannover Messe

April 29, 2016

This post originally appeared on the Department of Commerce blog.

 Vinai Thummalapally  Executive Director, SelectUSA

The 2016 Hannover Messe was not only an opportunity to showcase the ingenuity and innovation of American products and services, it was also a chance to demonstrate on an international stage why the United States is the world’s most competitive investment destination.

More than 90 state and local economic development organizations (EDOs) were on hand to represent locations across the United States where innovation thrives.

SelectUSA Executive Director Vinai Thummalapally Joins Deputy Commerce Secretary Bruce Andrews on Tour at Hannover Messe 2016

SelectUSA Executive Director Vinai Thummalapally Joins Deputy Commerce Secretary Bruce Andrews on Tour at Hannover Messe 2016

At SelectUSA, our mission is to create a platform through which international companies and EDOs can meet, learn about each other, and explore opportunities for investment together. During the Hannover Messe, our team hosted briefings and roundtables at the USA Investment Pavilion (check out the agenda here), and we had the privilege of engaging in some great conversations.

At the Hannover Messe, Secretary of Commerce Penny Pritzker met with business and economic development leaders to thank them for their work, hear their feedback on the U.S. investment climate, and seek their advice on how SelectUSA can continue to meet the needs of our clients.  While the conversation touched on many issues, participants emphasized two key themes, both of which will be integral to our upcoming 2016 SelectUSA Investment Summit.

The first theme was the growing number of foreign small and medium-sized enterprises (SMEs) interested in investing in the United States. At SelectUSA, we understand that SMEs, start-ups, or first-time investors of any size need assistance as they seek to establish operations in the United States.  Our team members stand ready to help companies figure out where to get started. We help companies find the information they need to make decisions, connect to the right people at the local level, navigate the federal regulatory system, and find answers related to the federal government.

Last March, roughly 60 percent of the investors at the 2015 SelectUSA Investment Summit were SMEs, and we expect a similar turnout at the 2016 Summit scheduled for June 19-21 in Washington, D.C. The Summit provides a cost-effective way for businesses to explore thousands of miles of U.S. territory in one convenient exhibition hall.  EDOs from every corner of the nation will be on hand to share opportunities in their locations and meet face-to-face with investors.

The second theme of the discussion was the importance of workforce development to ensure that the American workforce is prepared for the changing demands of the digital economy. Secretary Pritzker has made this a priority for the U.S. Department of Commerce, which is leading the “Skills for Business” agenda and working closely with the Departments of Labor and Education.  Earlier this month, Secretary Pritzker visited Houston to highlight the “Communities that Work Partnership,” which the Commerce Department created with the Aspen Institute to facilitate industry-led training partnerships that help prepare workers with the skills they need for in-demand jobs.

Workforce development will also be featured at the SelectUSA Summit. The overarching theme is “The Innovation Advantage,” and the diversity, skills, and productivity of American workers are essential to creating a business environment in which innovation thrives. We recently released the Summit agenda, which includes sessions on cultivating talent and best practices for apprenticeships and occupational training.

We look forward to continuing these conversations over the next few days at Hannover Messe, at the SelectUSA Summit, and every day in between on Twitter, by email, or by phone. Let us know how we can assist you.

Join us for the 2016 SelectUSA Summit, June 19-21 in Washington, DC: Hosted by President Barack Obama, the SelectUSA Investment Summit is a high-profile event that promotes foreign direct investment (FDI) in the United States and will showcase investment opportunities from every corner of the country. Companies of all sizes will find the practical tools, information, and connections they need to move investments forward. High-profile business and government leaders will share their insight about our innovative climate and diversity of resources in plenaries and breakout sessions during the Summit.

Representatives from companies like Xerox, Indiegogo, ABB Group, L’Oréal, Rassini, IKEA, Wanxiang Group, and TOTO will share real-world examples of successful investments across the United States. At the Summit, international investors and U.S. economic organizations will have the opportunity to engage face-to-face to explore how, where, and why invest in the United States. Learn more at


Manufacturing Our Future: The Road to Hannover Messe

April 28, 2016

This post originally appeared on the Siemens Blog.

Eric A. Spiegel is President and CEO, Siemens USA

Hannover Messe is the world’s largest industrial technology trade fair and it is fitting that the United States will serve as this year’s partner country as the U.S. and Germany deepen and broaden cooperation in shaping the new age of industry – combining Germany’s engineering prowess with America’s leadership in software. Siemens has been a Hannover Messe exhibitor since the inaugural fair in 1947, and with investments of $35 billion in the U.S. over the past 15 years, Siemens plays an important role in advancing the future of U.S. manufacturing. To learn more and for expert insights, sign up for our blog and follow @SiemensUSA

Yesterday I had a chance to join manufacturing leaders at the German Embassy to talk about the importance of the world’s largest industrial trade fair, Hannover Messe.

We are just a few weeks away from President Obama and Chancellor Merkel opening the fair together. And as U.S. Department of Commerce Deputy Secretary Bruce Andrews noted in his remarks, this underscores why the event is more than a trade show. “It’s an opportunity,” he said, “to discuss policy and show off the best of American industry.”

Later in the event, Jay Timmons, CEO of the National Association of Manufacturers, added that Hannover “stretches your imagination.” Global industrial leaders are there not only to demonstrate the best production, solutions and services of today, but to show the world what is possible in the future.

U.S. industry will have the Hannover spotlight like never before.

President Obama’s visit will mark the first appearance by a U.S. President and coincide with the United States’ debut as a partner country. And the U.S. delegation, led by Commerce Secretary Penny Pritzker, will be its largest ever, featuring more than 400 companies, economic development organizations, and research institutions.

At Siemens, we are excited to see American industry receive this positive exposure. The United States is both our largest market and a vital production center. We have more than 70 U.S. manufacturing sites and have invested $35 billion in America in the past 15 years.

Furthermore, the timing for American industry to assert its global leadership could not be better. Building off Jay Timmons’ point – what is possible in the future – Hannover is a focal point for the development of a new industrial age, or Fourth Industrial Revolution.

We are in a moment when everything that has happened in the consumer and retail space because of power advances in software is reaching the industrial world. There’s a transition underway from smartphones to smart factories that will bring unprecedented speed, efficiency, and flexibility to manufacturing operations.

Industry 4.0 is next – and the U.S. and Germany are natural partners in its pursuit. While Germany stands out as a leader in shop floor technology, the United States stands out as the world leader in software innovation, with more than 75 percent of software revenues generated by U.S. companies.

“When these two forces are combined,” German Ambassador Peter Wittig said, “they pave the way for the factory of the future.”

German Ambassador to the United States Peter Wittig

German Ambassador to the United States Peter Wittig

Ten years ago, would you have predicted a software company like Google would be represented at a manufacturing event? Today, Google, in addition to pioneering driverless cars, is striving to develop Industry 4.0 systems and platforms that are open-sourced yet secure from cyber threats, and interoperable. Another company we heard from yesterday, Local Motors – which used Siemens PLM software to create the world’s first 3-D printed car – did not even exist a decade ago.

This latter attribute, in particular, is essential. Without it, global Industry 4.0 value chains will never be achieved. Which is why, in his speech, Siegfried Russwurm, a member of our Managing Board and Chief Technology Officer of Siemens AG, made a strong case for continued international collaboration towards joint testing and the development of standards.

Pictured with Managing Board Member Siegfried Russwurm and German Ambassador Peter Wittig

Pictured with Managing Board Member Siegfried Russwurm and German Ambassador Peter Wittig


SelectUSA: Front and Center at the 2016 Hannover Messe Trade Fair

April 26, 2016

By Vinai Thummalapally, Executive Director, SelectUSA

The world’s leading industrial technology trade show, Hannover Messe, is in full swing, and this year, the United States is the official Partner Country for the first time ever. President Obama spoke at the opening ceremony and highlighted the U.S. commitment to strengthening its industrial base, encouraging investors to consider the U.S. market: “As you look around the globe and try to decide where to invest, where to set up shop, I urge you to select the United States of America. Select USA.”


Select USA welcomes you to Hannover Messe

For companies looking to expand or establish their businesses in the United States, SelectUSA is here to help. As the U.S. government-wide program that facilitates foreign direct investment into the United States, SelectUSA provides a variety of services to international companies of all sizes and U.S. economic development organizations (EDOs), serving as a single point of contact for investment at the U.S federal government level.

SelectUSA offers three core services for companies. We help investors get the information they need to make critical decisions; we help them identify and connect to the right people at the U.S. state, local, and tribal level; and we assist companies with understanding and resolving questions related to U.S. regulations or programs.

At Hannover Messe, the SelectUSA general services stand (F06 62) in Hall 3, is staffed with investment specialists ready to assist businesses. If you haven’t visited already, we warmly welcome you to the USA Investment Pavilion, where you can learn about opportunities from nearly every corner of the United States in one convenient location. Check out the list of exhibitors on the Hannover Messe website. I also encourage all 2016 Messe participants to check our complete agenda of events – we are hosting activities throughout the day.

On Tuesday, we are featuring talks on Lufthansa Technik’s investment in Puerto Rico, South Carolina’s Automotive Industry, the Louisiana Chemical Corridor Initiative, the popular U.S. Cluster Mapping tool. On Thursday, we’re hosting a “SelectUSA 101” briefing bright and early, followed by sessions on FDI data, opportunities in Texas, integrated business industries in Pennsylvania, and workforce development. On Thursday and Friday, we’ll be repeating a few of the sessions, but you can also hear directly from Loudoun County and learn about doing business with American Indian Tribes.

If you are in Hannover, we look forward to meeting you, so please stop by. If not, please visit our website at We are ready to be of service!